HR & N

What HR & N does

HR & N (Herget Representation & Networking GmbH) is a privately held German trade representation company headquartered in Seligenstadt, founded in 2006 by Managing Director Petra Schickling after her career in tourism dating to 1992. The firm represents 60+ hotel groups, boutique resorts, and destination management companies (DMCs) in European source markets — primarily Germany, Austria, Switzerland, Benelux, Scandinavia, Continental Europe, and the UK/Ireland — providing sales and marketing representation services including catalog and website placements with tour operators, on-site training at travel agencies, roadshow organization, print and online advertising, PR & Kommunikation services, and webinar-based product education.

HR&N operates as a B2B professional services firm with no proprietary technology platform. Its revenue model is built on fees for trade representation services, with quote-based pricing and no publicly disclosed rate cards. Distribution is entirely indirect: partner properties reach end consumers via placement in tour operator catalogs (Alltours, Schauinsland, DER Touristik, FTI, Eurowings Discover) and through travel agency networks. The company participates in and organizes events such as ITB Berlin and recurring HR&N roadshows, supplemented by weekly product training sessions for travel trade professionals.

The team comprises approximately 10-12 members including Managing Director, Business Development Manager, Sales & Marketing Managers, PR specialists, and dual students. Customer segments served include hotels/resorts, DMCs, tour operators, and travel agencies. No external funding, parent company, or M&A activity is disclosed, and the firm operates as an independent, founder-led GmbH with operations strictly across continental European and select UK/Ireland markets (excluding Russia).

Name

HR & N

Legal name

Herget Representation & Networking GmbH

Website

https://hr-n.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Trade Representation Services

NAICS

Other Travel Arrangement and Reservation Services (56159), Travel Agencies (561510)

akta.pro primary industry

Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

akta.pro secondary industry

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Trade representation services
• Travel trade marketing
• Hotel sales representation
• Destination marketing services
• Hospitality public relations

Headquarters

HQ city

Seligenstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Trade Representation Services: HR&N provides trade representation services for hotels and incoming agencies (DMCs), charging for marketing, positioning, and sales support in target European markets.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

HR & N provides B2B sales and marketing representation services for hotels, resorts, and destination management companies (DMCs) seeking visibility and distribution in the DACH and continental European travel trade. The firm places partner properties into tour operator catalogs and websites, runs roadshows and trade show presence (including ITB Berlin), conducts on-site training for travel agency staff, delivers public relations and communications support, and organizes events that promote partner hotels and destinations to European tour operators and travel agents.

Product overview

HR & N (Herget Representation & Networking GmbH) is a trade representation company that offers sales and marketing representation services for hotel groups, resorts, and destination management companies (DMCs) in the DACH and continental European travel trade markets. The company's portfolio consists primarily of partner hotels and hotel groups they represent, including The Anam Cam Ranh (Vietnam), Beau Vallon Hospitality (Mauritius), G'Day Group/Discovery Resorts (Australia), Dream Hotels & Resorts (South Africa/Botswana), Veranda Resorts (Thailand), Paradise Vietnam, and La Flora Group (Thailand), among many others. HR & N does not operate its own product platform but rather provides trade representation, PR, and marketing services to help these partner properties reach tour operators, travel agencies, and event agencies across Germany, Austria, Switzerland, and continental Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Representation Services Core B2B service offering sales and marketing representation for hotel and DMC partners to travel trade professionals in Germany, Austria, Switzerland, and continental Europe. Includes catalog placements with tour operators, website positioning, on-site training for travel agency staff, roadshow organization, print and online advertising, and customer inquiry support.
• PR & Kommunikation (Public Relations and Communications)
• Event & Roadshow Organization

Quantifiable outcome

• Partners have achieved improved standing in European markets with placements in catalogs and websites of major tour operators

Named customers2 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core.

• Dream Hotels & ResortscoreChannel Partner/ Reseller/ DistributorSouth African and Botswana hotel group with 22 spectacular destinations, offering unforgettable experiences under the sun with high value for affordable prices.
• G'Day Group (Discovery Resorts, El Questro, McCracken Resort, Discovery Parks)coreChannel Partner/ Reseller/ DistributorAustralian accommodation provider featuring Discovery Resorts (Lake Argyle, Kings Canyon, Rottnest Island, Undara, Wilpena Pound, Habitat Noosa), El Questro (Emma Gorge, Homestead, The Station), McCracken Resort, and Discovery Parks network.
• Beau Vallon HospitalitycoreChannel Partner/ Reseller/ DistributorMauritian hospitality group with 200-year history, 700 employees, and 350 hotel rooms. Comprises Preskil Island Resort, Solana Beach Mauritius, and Astroea Beach Mauritius.
• Veranda Resorts & CollectionscoreChannel Partner/ Reseller/ DistributorThai design-oriented boutique hotel group with properties in Hua Hin, Cha Am, Na Jomtien (Pattaya), Koh Samui, and Chiang Mai. Includes Veranda Resort & Villas Hua Hin - Cha Am, Veranda Resort Pattaya Na Jomtien - MGallery, Veranda High Resort Chiang Mai - MGallery, VERSO Resort Hua Hin, and Rocky's Boutique Resort Koh Samui.
• La Flora GroupcoreChannel Partner/ Reseller/ DistributorThai boutique hotel group including Casa de la Flora, La Flora Khao Lak, La Solaya Khao Lak, and La Vela Khao Lak.
• Paradise VietnamcoreChannel Partner/ Reseller/ DistributorVietnamese cruise and resort operator featuring Paradise Delight, Paradise Elegance, Paradise Grand, and Paradise Legacy in Halong Bay.
• Karen Blixen GroupcoreChannel Partner/ Reseller/ DistributorKenyan hospitality group including Karen Blixen Camp in Masai Mara and Karen Blixen Coffee Garden & Cottages in Nairobi.
• The AnamcoreChannel Partner/ Reseller/ DistributorVietnamese luxury resort group with properties The Anam Cam Ranh (5-star resort on Long Beach with 136 rooms, 77 villas) and The Anam Mui Ne.
• Alila Kothaifaru MaldivescoreChannel Partner/ Reseller/ DistributorLuxury resort in Raa-Atoll, Maldives.
• Reethi Faru ResortcoreChannel Partner/ Reseller/ DistributorResort in Raa-Atoll, Maldives.
• RayavadeecoreChannel Partner/ Reseller/ DistributorLuxury resort in Krabi, Thailand.
• Diamond Cottage Resort & SpacoreChannel Partner/ Reseller/ DistributorResort in Phuket, Thailand.
• Phuket Emerald Beach ResortcoreChannel Partner/ Reseller/ DistributorResort in Phuket, Thailand.
• Montien Hotel Surawong BangkokcoreChannel Partner/ Reseller/ DistributorHotel in Bangkok, Thailand.
• New World Hoiana Beach ResortcoreChannel Partner/ Reseller/ DistributorResort in Hoi An, Vietnam.
• Abbey – The Destination ExpertscoreChannel Partner/ Reseller/ DistributorIrish/Scottish travel agency covering Ireland, Scotland, and England markets.
• Emu Run ExperiencecoreChannel Partner/ Reseller/ DistributorAustralian tour operator specializing in Uluru/Kata Tjuta experiences.
• The Out of Africa ExperiencecoreChannel Partner/ Reseller/ DistributorKenyan tour operator specializing in African experiences.
• Palast Tours & TravelscoreChannel Partner/ Reseller/ DistributorTour operator in Rwanda.
• SLC Representation (Katrina Jenkins)coreChannel Partner/ Reseller/ DistributorTrade representation partner for UK and Ireland markets.
• EHRENBERG SØRENSEN (Allan Sonne Sørensen)coreChannel Partner/ Reseller/ DistributorStrategic communication and PR agency partner for Scandinavian markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aviareps: Aviareps is a Munich-headquartered global travel representation and marketing services firm offering airline, hospitality, and tourism representation across 50+ markets. It is the most direct scaled comparable to HR&N, serving hotel partners with B2B sales representation to tour operators and travel agencies, though with vastly larger headcount and broader geographic coverage.
• Worldhotels: Worldhotels is a global hotel representation and marketing organization serving a curated portfolio of independent upscale and luxury hotels with sales, marketing, and distribution support to travel trade and corporate buyers. It represents a similar B2B trade representation model to HR&N but at significantly larger scale and broader geographic footprint.
• Hotelbeds: Hotelbeds is a leading B2B bed bank and ancillary distribution platform connecting 300,000+ hotels with tour operators, travel agents, and airlines worldwide. While operating a tech-enabled distribution model rather than HR&N's relationship-driven rep model, Hotelbeds competes for the same hotel suppliers seeking to access European travel trade buyers.
• Preferred Hotels & Resorts: Preferred Hotels & Resorts is one of the world's largest independent hotel brands representing 700+ luxury properties globally with sales, marketing, and distribution services. It competes for the same luxury/boutique hotel partners HR&N targets and reaches tour operators and travel agents through a similar B2B representation model, albeit at much greater scale.
• Leading Hotels of the World: Leading Hotels of the World is a curated collection of 400+ luxury independent hotels offering sales representation, marketing, and travel trade relationships. It directly competes with HR&N for luxury/boutique hotel representation mandates, though its scale and brand strength make it a broader incumbent rather than a like-for-like peer.

Others

• Questex Hospitality: Questex operates hospitality industry events, media, and trade shows (including Hotel & Resort Innovation Expo and travel trade media) serving the same DACH and European hotel/travel trade ecosystem that HR&N targets. It is comparable as a B2B ecosystem participant reaching the same tour operator and travel agency buyers, though its model is events/media rather than hotel representation.
• Reed Exhibitions (ITB Berlin): Reed Exhibitions organizes ITB Berlin, the world's largest travel trade show where HR&N actively participates with partner hotels. ITB Berlin is an essential ecosystem platform for the same European travel trade audience HR&N serves, making Reed Exhibitions an adjacent B2B infrastructure partner rather than a direct competitor.
• Green Pearls GmbH: Green Pearls is a sustainable tourism platform and curated collection of eco-friendly hotels co-founded in 2012 by Stefany Seipp, who also provides Sustainable PR services to HR&N. It is an adjacent ecosystem player with overlapping partner types (sustainable/eco hotels) and overlapping DACH trade audience, though structured as a hotel collection rather than a representation firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HergetRepresentationNetworking
• LinkedInlinkedin.com/company/herget-representation-&-networking-gmbh
• Instagraminstagram.com/herget_representation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR & N