What Lim Group does

LIM Group is a French privately-held holding company headquartered in Le Bouscat (Nouvelle-Aquitaine), operating a multi-brand platform across premium equestrian saddlery, equine health, and connected riding technology. Founded in 2013 and employing 501–1,000 people, the group owns and operates 9 brands — Albion (British saddlemakers since 1985), Animaderm (natural dermatological care), Arioneo (equine data analytics), Audevard (equine pharmaceuticals and supplements), Butet, CWD, Delgrange, Devoucoux, and Ravene — alongside an internal digital innovation arm, BLUESHOES.

The group's core technology stack combines traditional saddle craftsmanship with a scientific data layer: Arioneo collects and analyzes performance and health data for equine athletes using validated instruments and big-data pipelines, while the group's R&D function — led by a PhD in biomechanics — collaborates with École Nationale Vétérinaire d'Alfort and Université Claude Bernard Lyon 1 on locomotion, posture, and rider coordination research. On the product side, Devoucoux's Biarritz ENARA and Chiberta ENARA lines were awarded the Label EquuRES Produit Responsable in 2025 for sustainable manufacturing including vegetable tanning, signaling ESG-aligned product innovation.

Commercially, LIM Group runs a sales-led, multi-brand go-to-market: each brand retains its own website, flagship stores, and dealer network, with custom saddles sold via professional fitting and direct elite-rider relationships. Revenue is generated across one-time premium saddle sales (Albion, Butet, CWD, Devoucoux, Delgrange) and recurring/ancillary streams including equine health supplements (Audevard, Ravene), natural dermatological care (Animaderm), and connected performance technology (Arioneo). The customer base spans Olympic athletes (e.g., Kent Farrington) and a global long-tail of professional and amateur equestrian buyers, with distribution through direct brand channels and specialty retailers across Europe and beyond. Ownership is a minority-investor structure with Crédit Mutuel Equity since 2016 and Unigrains joining in December 2025 alongside management, providing growth capital for premium saddlery, equine health, and innovation expansion.

Name

Lim Group

Legal name

LIM Group

Website

https://lim-group.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

LIM Group is a France-based holding company operating nine premium equestrian brands across custom saddlery (Albion, Butet, CWD, Devoucoux, Delgrange), equine health (Audevard, Animaderm, Ravene), and connected riding technology (Arioneo), serving Olympic and professional riders worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Nontron

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Premium Saddlery Products: Custom-made saddles and equestrian equipment sold through multiple premium brands including Albion, Butet, CWD, Devoucoux, Delgrange
2. Equine Health Products: Equine health supplements and dermatological care products through brands like Audevard and Animaderm
3. Connected Riding Technology: Performance monitoring and health data services for horses through Arioneo brand

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LIM Group manufactures and sells premium custom-made saddles and equestrian equipment through its portfolio of heritage brands (Albion, Butet, CWD, Delgrange, Devoucoux, Ravene). The group also provides equine health products (supplements, dermatological care via Animaderm and Audevard) and connected riding performance monitoring technology (Arioneo), serving professional equestrian athletes, Olympic riders, and sport horse owners worldwide.

Product overview

LIM Group is a global leader in equestrian performance and well-being, operating a multi-brand platform approach with a portfolio of 9+ saddlery and equine health brands. The group combines premium custom-made saddlery products (Albion, Butet, CWD, Delgrange, Devoucoux, Ravene) with a technology and health division (Arioneo for horse data science and performance analytics, Audevard for equine health, Animaderm for natural dermatological care). Founded in 2013 and headquartered in Le Bouscat, France, the group employs 501-1,000 people and serves Olympic-level riders and equestrian professionals worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Albion: British saddlemakers since 1985, specializing in dressage saddles with wool-flocked panels, handcrafted in the United Kingdom
• Animaderm
• Arioneo
• Audevard
• Butet
• CWD
• Delgrange
• Devoucoux
• Ravene
• BLUESHOES

Products and services

• Albion Saddlemakers Premium British handcrafted dressage saddles with wool-flocked panels, uniquely crafted in the United Kingdom. Designed for Olympic and elite dressage riders, with heritage of being present at every Olympic Games.
• Animaderm Natural equine dermatological care products for horses with sensitive and fragile skin conditions, including more than 10 products for complex skin disorders such as Derfen for equine skin allergy problems and the plant-based moisturizing balm NATJELY.
• Arioneo

Quantifiable outcome

• Brands present at every Olympic Games for 40 years
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kent FarringtoncoreOthersOlympic rider and world n°2 ranked show jumper who is a rider partner of LIM Group. Won the 2026 FEI World Cup Final with LIM Group-supported horse Greya.
• École Nationale Vétérinaire d'AlfortminorStrategic or Co-development PartnerAcademic partnership for biomechanics research, working with Pr Henry Chateau on equine locomotion analysis and saddle-back interaction studies.
• Université Claude Bernard Lyon 1minorStrategic or Co-development PartnerResearch partnership for human biomechanics including posture, motor preferences, and rider coordination studies with Pr Laurence Cheze.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Samshield: French premium equestrian brand best known for helmets and rider apparel, with growing tack presence. Comparable as a multi-product premium European equestrian brand sponsored by elite riders, though broader category footprint than LIM Group's core saddlery focus.
• Horseware Ireland: Irish multi-category equestrian products company (Rambo, Rhino, Amigo brands). Comparable as a multi-brand premium equestrian platform with broad distribution, though focused on rugs and apparel rather than saddlery.
• Cavalleria Toscana: Italian premium equestrian apparel brand with strong presence in elite show jumping and dressage. Comparable on premium European equestrian positioning and rider endorsements, though apparel-focused rather than saddlery manufacturer.

Direct peers

• Voltaire Design: French luxury equestrian brand producing custom saddles and bridlework with strong Olympic rider endorsements. Closely comparable to LIM Group's premium custom saddles business model and elite-athlete-led go-to-market.
• Passier: German heritage saddle maker specializing in dressage and show jumping saddles. Comparable as a long-established premium European saddlery brand targeting professional equestrian customers.
• Prestige Italia: Italian premium saddle manufacturer with a similar custom-fit, Made-in-Europe positioning serving Olympic-level riders. Comparable business model centered on handcrafted bespoke saddles for the elite equestrian segment.
• Antares Sellier: French premium custom saddle maker competing head-to-head with LIM Group's Devoucoux, Butet, CWD, and Delgrange brands. Most directly comparable competitor in custom-made French saddlery targeting elite dressage and show jumping riders.
• Herm. Sprenger (Stubben): German manufacturer of equestrian tack including the Stubben saddle line. Comparable in producing premium leather saddlery and bits distributed through specialty equestrian retailers worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/lim-group-horse-centric-by-nature

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lim Group