What Samshield does

Samshield is a French equestrian equipment manufacturer founded in 2003 by Sam Maloigne, a former motocross rider, headquartered in Beauvais (Oise). The company designs, assembles, and sells premium riding helmets and technical riding apparel, organized around three core helmet platforms — the 1.0 (entry-level, from €299), the 2.0 (premium, from €399), and the XJ (avant-garde, from €790) — each available in Standard and Miss Shield variants, supported by an online helmet configurator for color, finish, and detail personalization. The product range extends to competition jackets, breeches, technical tops, outerwear (down jackets, softshells, raincoats), gloves, horsewear, and bags, leveraging proprietary or licensed material technologies including 37.5° thermoregulation, REPREVE recycled fibers, COOLMAX EcoMade, Dupont bio-sourced padding, DWR water-repellent treatments, Alcantara, and Swarovski crystals.

Samshield operates a 100% indirect distribution model through more than 1,085 professional saddleries and equestrian retail stores across Europe, North America, Oceania, Asia, the Middle East, South America, and Africa, complemented by its own direct-to-consumer e-commerce site for configurator orders and accessories. The company does not own physical retail outlets. After-sales services are operated from the Beauvais Atelier: ReStart (€90 TTC) inspects helmets and replaces the internal protective shell after impact, valid up to five years post-purchase, and ReStyle (from €70 TTC plus customization) re-personalizes helmets. Independent safety testing is conducted by French laboratory CRITT against EN, ASTM, SEI, and PAS015 standards.

The customer base is fragmented across individual male and female equestrian riders — competitive and amateur — accessed through retail partners and brand ambassadors (Julia Krajewski, Natasha Baker, Jur Vrieling, Gregory Wathelet). Revenue is generated primarily from one-time hardware sales of helmets and apparel at premium price points, with a smaller but structurally important contribution from after-sales atelier services. Samshield is privately held, independent, founder-led, and operates with a headcount of 11-50 employees from a single French site.

Name

Samshield

Legal name

Samshield

Website

https://samshield.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Samshield is a French equestrian equipment manufacturer founded in 2003, designing premium riding helmets and technical apparel sold exclusively through 1,085+ saddleries worldwide to competitive and amateur riders, with after-sales atelier services from its Beauvais workshop.

Ownership category

akta.pro rank

Headquarters

HQ city

Beauvais

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Helmet Sales: Sale of equestrian helmets (1.0, 2.0, XJ models) in Standard and Miss Shield versions, with prices ranging from €299 to €790+ depending on model and customization.
2. Equestrian Clothing Sales: Sale of technical riding clothing including breeches, jackets, competition shirts, sweatshirts, polos, technical tops, down vests, raincoats, and softshells for women and men.
3. Technical Products: Sale of technical accessories including gloves, horsewear, and bags.
4. After-Sales Services: Revenue from ReStart (€90 including VAT) and ReStyle services (€70 including ReStart plus customization costs) for helmet inspection, repair, and personalization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Samshield designs, manufactures (assembled in its Beauvais Atelier) and sells premium equestrian riding helmets across three lines (1.0, 2.0, XJ) in Standard and Miss Shield variants, complemented by a technical riding apparel range (competition jackets, breeches, tops, outerwear) and accessories. Distribution is anchored by 1085+ professional equestrian retailers worldwide, with an online Helmet Configurator and after-sales ReStart/ReStyle services extending product lifespan.

Product overview

Samshield is a French equestrian equipment company founded in 2003 by Sam Maloigne, specializing in premium riding helmets and technical clothing. The product portfolio centers on three helmet lines: the 1.0 (entry level from €299), 2.0 (premium from €399), and XJ (avant-garde from €790), each available in Standard and Miss Shield variants, plus a customization helmet configurator. Supporting the helmet business is L'Atelier Samshield offering ReStart (impact safety service, €90) and ReStyle (customization) services. The clothing line includes competition jackets, breeches, technical tops, outerwear (down jackets, softshells), and accessories for women and men, with seasonal collections (SS26) and a permanent collection. Technical products encompass gloves, horsewear, and bags. Materials include REPREVE® recycled fibers, 37.5° thermoregulation technology, COOLMAX® EcoMade, Dupont™ bio-sourced padding, Swarovski® crystals, Alcantara®, and DWR treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Samshield 1.0 Helmet Reference equestrian helmet inspired by high-end motorcycle helmet technologies, offering safety and comfort for passionate riders. Priced from €299.
• Samshield 1.0 MISS Helmet Miss Shield version of the 1.0 equestrian helmet combining elegance, protection and comfort for daily riding. Priced from €379.
• Samshield 2.0 Helmet Premium riding helmet combining safety, comfort and performance with perfect ventilation and custom fit; high-quality materials and refined elegance. Priced from €399.
• Samshield 2.0 MISS Helmet Miss Shield version of the 2.0 helmet combining elegance, safety and performance for demanding female riders. Priced from €449.
• Samshield XJ Helmet Avant-garde equestrian helmet combining safety, lightness and performance for ambitious riders. Priced from €790.
• Samshield XJ MISS Helmet Miss Shield XJ helmet: avant-garde design that protects while highlighting femininity and mastery on horseback. Priced from €790.
• ReStart After-Sales Service After-sales service for helmet safety verification after impact, including automatic internal protective shell replacement, valid up to five years after purchase. Priced at €90 TTC.
• ReStyle Customization Service Helmet personalization and re-customization service (including mandatory ReStart) allowing riders to give their helmet a new identity. Priced at €70 TTC plus customization fees.
• L'Atelier Samshield Samshield's workshop in Beauvais, France where expert artisans assemble, restore and customize helmets, combining excellence, style, safety and environmental responsibility.
• Competition Jackets (Vestes de compétition) High-performance competition jackets combining breathability, elasticity and resistance with ergonomic cuts and refined finishes, including Swarovski crystal details. For competitive and amateur riders.
• Riding Breeches (Pantalons) Riding breeches featuring Italian breathable, stretch, wrinkle-free fabrics with grip technology and compression zones for optimal comfort and performance.
• Competition Tops (Hauts de compétition) Technical competition shirts with breathable, quick-dry fabrics, UPF 50+ protection, and elegant designs including embroidered logos.
• Technical Tops (Hauts techniques) Technical training tops with seamless construction and advanced performance features for equestrian training.
• Sweatshirts & Pull-overs Comfortable sweatshirts and pull-overs for casual riding wear with warm, stretch materials and embroidered logos.
• Polos & T-shirts Polo shirts and T-shirts for training with technical fabrics offering breathability and comfort.
• Down Jackets & Bombers (Doudounes & Bomber) Insulated down jackets and bomber-style outerwear with bio-sourced Dupont padding for warmth and functionality.
• Rain Coats & Softshells (Manteaux & Softshell) Weather-resistant outerwear including waterproof and softshell jackets with DWR treatment for protection against wet conditions.
• Riding Gloves (Gants) Technical riding gloves including the W-SKIN WINTER with Thinsulate insulation and grip-enhancing features.
• Horsewear Horse equipment and accessories for equestrian care and management.
• Bags (Sacs) Technical bags designed for equestrian use with practical features for transporting riding gear.
• Riding Accessories (Accessoires) Riding accessories including belts, helmet accessories and other equestrian gear.
• Helmet Configurator Online tool that allows riders to create a unique personalized helmet by choosing colors, finishes and details with the same level of expertise as the workshops.

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Six partnerships are on record, tiered core.

• Swarovski®coreTechnology or IntegrationCollaboration with Swarovski for crystal embellishments on select helmet and clothing models, providing delicate and non-ostentatious brilliance that subtly underlines each rider's singularity.
• REPREVE®coreTechnology or IntegrationUse of REPREVE eco-certified recycled polyester made from plastics, providing excellent durability and breathability while limiting environmental impact.
• 37.5° TechnologycoreTechnology or IntegrationTemperature regulation technology using active natural particles that maintain stable body temperature, wicking moisture quickly during physical activity.
• Alcantara®coreTechnology or IntegrationUse of Alcantara material offering stable grip, unique sensory feel, and remarkable longevity without compromising elegance on select helmet and clothing details.
• Fairly MadecoreTechnology or IntegrationPartnership for supply chain traceability, tracing the origin of materials and production processes to ensure products meet Samshield's standards.
• CRITTcoreStrategic or Co-development PartnerIndependent French testing laboratory recognized for its rigor and independence. Each helmet undergoes extreme tests including frontal, lateral impacts, crushing, and penetration to reproduce real fall conditions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pikeur: Established German equestrian apparel brand offering competition and casual riding wear. Comparable as a premium European riding apparel specialist competing in similar saddlery channels.
• Charles Owen: British heritage equestrian helmet manufacturer and one of the most established premium riding helmet brands globally. Directly comparable as a specialist equestrian safety helmet maker competing for the same rider population at premium price points.
• Cavalleria Toscana: Italian premium equestrian apparel brand offering competition jackets, breeches, and technical wear. Directly comparable as a high-end equestrian apparel maker competing for the same premium rider segment.
• GPA: Italian equestrian helmet manufacturer known for show jumping and dressage helmets with high-end finishes. Directly comparable as a premium equestrian helmet brand targeting competition riders.
• Equiline: Italian equestrian apparel and equipment manufacturer with broad product lines including helmets, jackets, and breeches. Comparable as a European premium equestrian brand with a multi-product portfolio.
• KASK: Italian premium helmet maker with strong equestrian lines alongside cycling, skiing, and construction. Comparable as a high-design, premium-priced helmet specialist that combines technical engineering with fashion-forward aesthetics.
• Troxel: US-based equestrian helmet brand with strong North American distribution. Comparable as an equestrian helmet specialist serving amateur through competition riders at varied price points.
• One K: Equine helmet brand offering premium helmets with a focus on styling and customization options. Comparable to Samshield's configurator-driven, design-led equestrian helmet positioning.

Regional players

• Dover Saddlery: Major North American equestrian retailer and product brand. Comparable as a key distribution channel and adjacent equestrian brand owner that shares Samshield's premium retail positioning in a major geography.

Broad incumbents

• Horseware: Irish equestrian products company with broad portfolio across horsewear, rugs, and rider apparel. Comparable as a large-scale, multi-category equestrian brand distributed through similar professional retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/samshieldglobal
• Facebookfacebook.com/samshieldofficial
• LinkedInlinkedin.com/company/samshield

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samshield