Beneplace
Beneplace is a U.S.-based provider of voluntary employee benefits and employee discount programs, founded in 1979 and headquartered in Austin, Texas, serving employer clients with a small team of 11-50 employees.
- Company typePrivate
- Founded1979
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Beneplace does
Beneplace is a U.S.-based for-profit company headquartered in Austin, Texas, that provides voluntary employee benefits and employee discount programs to employer clients. Founded in 1979, the firm operates in the employee benefits channel, supplying programs that allow employees to access discounted goods and services — typically structured as voluntary, employee-paid benefits layered onto an employer's existing benefits package. The company maintains a small operational footprint of 11-50 employees, consistent with a focused program administrator or brokerage model rather than a large-scale benefits carrier.
The company's website domain (bp.beneplace.com) currently resolves to a redirect/verification page rather than a marketing or product site, and the source material does not disclose product-level detail, technology architecture, merchant network scale, integration partners, or pricing mechanics. No information is available on whether Beneplace operates proprietary platform technology, white-labels a third-party benefits administration system, or functions primarily as a program broker/distributor. The leadership data shows a single named executive — Rick Skelley, Vice President of Business Development — indicating a lean management structure oriented around client and channel development.
Beneplace's business model is not explicitly disclosed in the source material, but voluntary benefits and employee discount programs in this category typically monetize via one of three mechanics: per-employee-per-month (PEPM) administrative fees from the employer, percentage-of-savings or transaction fees from participating merchants, or employer-paid platform subscriptions. Given the absence of revenue figures, customer logos, contract structures, or scale commentary, the specific monetization mix cannot be confirmed from available data. The company has no disclosed funding rounds, no parent company, no subsidiaries, no M&A activity, and no recent product launches in the provided record.
Beneplace firmographics
Firmographics- Name
- Beneplace
- Website
- https://bp.beneplace.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beneplace is a U.S.-based provider of voluntary employee benefits and employee discount programs, founded in 1979 and headquartered in Austin, Texas, serving employer clients with a small team of 11-50 employees.
- Ownership category
- akta.pro rank
Beneplace industry classification
Industry- Product category
- Employee Benefits Administration
- NAICS
- Professional Employer Organizations (561330)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industry
- Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)
Keywords
Where Beneplace is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Beneplace business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Beneplace product offering
Product offeringCore offering
Beneplace is a provider of voluntary employee benefits and employee discount programs offered to employers for distribution to their workforce. The company aggregates discount and benefits offerings that employees can access, serving as an intermediary between employer clients and benefits/discount providers. Founded in 1979 and headquartered in Austin, Texas, Beneplace operates as a small private firm with 11-50 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Voluntary Employee Benefits Program
- Employee Discount Program
Companies that use Beneplace
Customer profileIdeal customer profiles1 record
Beneplace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beneplace partnerships and signals
Strategic signalExpansion highlights1 record
Beneplace competitors and assessment
Company assessmentBroad incumbents
- Benefitfocus: Benefitfocus is an established benefits technology platform serving large employers and carriers with voluntary benefits enrollment, decision support and exchange capabilities. It addresses the same employers as Beneplace but with a software-led, enterprise go-to-market.
- Aflac Incorporated: Aflac is a leading carrier in voluntary/worksite benefits (accident, critical illness, hospital indemnity). Its employer-channel distribution and growing digital enrollment tools put it in competition with brokers/administrators like Beneplace for the same supplemental benefits dollar.
- WageWorks / ADP Spending Accounts: WageWorks (now part of ADP) provides commuter, FSA, HSA and related benefits administration that overlap with the enrollment/deduction and payroll-integrated benefits workflows Beneplace touches, but at much larger scale within ADP's HR/payroll platform.
- Unum Group (voluntary benefits): Unum is a major carrier and administrator of group disability and voluntary (supplemental life, accident, critical illness) benefits. While a carrier rather than a broker, it competes for the same employer benefit dollar and is increasingly offering direct distribution models that substitute for brokers like Beneplace.
- Mercer Voluntary Benefits: Mercer (Marsh McLennan) is a large global benefits consultancy that operates a significant voluntary benefits administration and brokerage practice. It competes with Beneplace on voluntary benefits but as part of a much broader HR consulting portfolio aimed at mid-market and large employers.
Direct peers
- BenefitHub: BenefitHub is a leading voluntary benefits and employee perk platform serving employers of all sizes. It is the closest direct competitor to Beneplace, offering virtually the same two-pillar mix of voluntary benefits enrollment and consumer-style discount programs delivered through employer relationships.
- TicketsatWork / Corporate Offers: TicketsatWork (Corporate Offers) is a long-standing employee discount program that aggregates travel, entertainment and lifestyle offers for employees via employer partnerships — directly comparable to Beneplace's discount side of the business.
- PerkSpot: PerkSpot runs an employee discount and corporate perks marketplace similar to Beneplace's discount-programs pillar. It competes head-to-head with Beneplace for employer discount-program contracts and uses a comparable model of negotiating merchant offers distributed through HR.
Emerging players
- SelectQuote (corporate benefits channel): SelectQuote operates an insurtech platform historically focused on life insurance lead generation that has expanded into voluntary and supplemental benefits distribution, placing it in partial competition with Beneplace's voluntary benefits administration model.
Others
- PeopleReady / TrueBlue benefits partners: TrueBlue and its PeopleReady staffing brand include voluntary benefits and discount programs for their workforce in adjacent staffing-industry contexts. While not direct competitors, they operate similar voluntary benefits + discount architectures and represent an adjacent peer set in workforce benefits.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Beneplace social profiles
Digital presenceBeneplace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beneplace leadership team
Management profileNumber of profiles
Profiles1 record
Beneplace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beneplace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beneplace
What does Beneplace do?
Beneplace is a provider of voluntary employee benefits and employee discount programs offered to employers for distribution to their workforce. The company aggregates discount and benefits offerings that employees can access, serving as an intermediary between employer clients and benefits/discount providers. Founded in 1979 and headquartered in Austin, Texas, Beneplace operates as a small private firm with 11-50 employees.
When was Beneplace founded?
Beneplace was founded in 1979. It employs 11 to 50 people.
Where is Beneplace based?
Beneplace is headquartered in Austin, United States, in the North America region.
Who are Beneplace's main competitors?
Broad incumbents on record are Benefitfocus, Aflac Incorporated, WageWorks / ADP Spending Accounts, Unum Group (voluntary benefits) and Mercer Voluntary Benefits. Direct peers are BenefitHub, TicketsatWork / Corporate Offers and PerkSpot. SelectQuote (corporate benefits channel) is listed as an emerging player. PeopleReady / TrueBlue benefits partners is listed as an others.
Does Beneplace have an API?
No public API is recorded for Beneplace.
What industry is Beneplace in?
Beneplace's product category is Employee Benefits Administration. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of BPACAIAF, Workforce Benefits Administration (Enrollment & Deductions). Its NAICS code is 561330 and its SIC code is 6411.