What API Tech does

API Tech, now operating as FLD Tech following a 2025 takeover of the business activity, is a French foodtech company founded in 2004 and headquartered in Seichamps, France. The company designs, manufactures, and commercializes the Smart Pizza automatic pizza vending machine, which enables 24/7 unattended pizza sales at distributed points of sale, and complements the hardware with an integrated software suite: WebPilot for remote machine monitoring and control, Smart Labo for production planning and optimization, and Click&Collect as a consumer-facing ordering application. The core technology combines connected vending hardware with IoT-style remote management and production planning software.

FLD Tech targets pizza professionals in France, including pizza artisans, restaurateurs, entrepreneurs, and investors, through a direct sales-led go-to-market with field service support. The revenue model spans four streams: hardware sales of vending machines, recurring software subscriptions (WebPilot, Smart Labo, Click&Collect), consumables and spare parts distributed through a 24/7 e-boutique, and professional maintenance and after-sales services. Two named testimonial customers operate fleets of 4 and 13 machines respectively, with the larger customer indicating intent to expand the park. No revenue, funding, or AI/ML capabilities are disclosed in the input data, and operations are confined to a single country (France).

Name

API Tech

Legal name

FLD Tech

Website

https://apitech-solution.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

FLD Tech (formerly API Tech) is a French foodtech company founded in 2004 that designs and sells Smart Pizza automatic vending machines plus WebPilot, Smart Labo, and Click&Collect software to pizza artisans, restaurateurs, entrepreneurs, and investors in France.

Ownership category

akta.pro rank

Product category

Automated Vending Machines

NAICS

Food Product Machinery Manufacturing (333241)

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Pizza vending machines
• Automatic food dispensers
• Remote management software
• Production planning software
• Foodtech solutions

Headquarters

HQ city

Seichamps

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vending Machine Sales: Sale of Smart Pizza automatic pizza vending machines to pizza professionals for 24/7 pizza distribution.
2. Software Subscriptions: Remote management (WebPilot), production planning (Smart Labo), and consumer applications (Click&Collect) for machine operation and sales optimization.
3. Consumables and Parts: Online shop (e-boutique) selling pizza boxes, cooking interfaces, label rolls, spare parts, and other consumables 24/7.
4. Maintenance and Support Services: Logistics, after-sales service, maintenance, and consumable supply for vending machines.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

API Tech (now operating as FLD Tech) designs, manufactures, and commercializes the Smart Pizza automatic pizza vending machine, a connected, autonomous unit enabling 24/7 pizza sales. The hardware is bundled with proprietary software—WebPilot for remote management, Smart Labo for production planning, and Click&Collect for consumer orders—plus logistics, maintenance, and consumables supply.

Product overview

FLD Tech (formerly API Tech) offers a unified platform combining hardware and software solutions for the pizza market. The core product is the Smart Pizza automatic vending machine, which is complemented by three integrated software modules: Web Pilot for remote machine management, Smart Labo for production planning, and Click&Collect for consumer ordering. Additionally, the company provides an e-commerce storefront for consumables and spare parts. The portfolio operates as a hardware-plus-software ecosystem where the vending machine serves as the primary revenue channel and the software suite enables operators to manage, optimize, and scale their pizza distribution operations.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Pizza: Automatic pizza vending machine enabling 24/7 pizza sales, an autonomous, connected and profitable solution for creating or multiplying points of sale.
• WebPilot
• Smart Labo
• Click&Collect

Products and services

• Smart Pizza vending machine Automatic pizza vending machine that allows 24/7, 7-days-a-week pizza sales. An autonomous, connected, and profitable solution for creating or multiplying points of sale, targeted at pizza artisans, restaurateurs, entrepreneurs, and investors.
• WebPilot remote management software Remote management software that allows vending machine operators to monitor and control pizza vending machines 24/7 from any location.
• Smart Labo production planning software Production planning software designed to schedule and optimize pizza production operations for vending and retail activities.
• Click&Collect consumer application Consumer-facing mobile application enabling end customers to order and collect pizzas from vending machine points of sale.
• FLD Tech E-boutique (consumables and spare parts) 24/7 online storefront selling pizza sales consumables (pizza boxes, cooking interfaces, label rolls) and vending machine spare parts.
• Maintenance and after-sales support services Logistics, after-sales service, preventive and corrective maintenance, and consumables supply for pizza vending machines, with field technicians available for on-site interventions.

Quantifiable outcome

• Sell pizzas 24/7, 7 days a week

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• PizzaForno: Automated pizza vending machine operator and franchisor with locations across North America. Direct competitor in the unattended 24/7 pizza retail category, using a similar automated oven/kiosk model targeted at pizza consumption on demand.
• Piestro: Maker of automated pizza-making kiosks designed for non-traditional retail locations such as malls, airports, and convenience stores. Highly comparable in product format (automated pizza kiosk) and target customer use case (unattended pizza dispensing).
• Basil Street Cafe: Automated pizza kitchen platform offering self-contained, AI-enabled kiosks that prepare fresh pizzas on demand. Direct peer in automated pizza retail with comparable hardware-plus-software positioning and enterprise/venue deployment model.
• Zummo Innovaciones Mecánicas: Spanish manufacturer of automatic juicing and food vending machines for retail and foodservice. Directly comparable as a European maker of automated food vending equipment targeting retail and hospitality operators, with adjacent product category to pizza vending.

Broad incumbents

• Middleby Corporation: Large global commercial foodservice equipment manufacturer with a broad portfolio of cooking, holding, and dispensing equipment for restaurants. Comparable as a category leader in commercial kitchen/foodservice equipment, though not specialized in unattended vending.
• Ali Group: Multinational foodservice equipment manufacturer encompassing ice machines, cooking, refrigeration, and dispensing brands. Comparable as an incumbent supplier to pizza and QSR operators, with much broader scope than FLD Tech's specialized vending focus.
• SandenVendo: Global vending machine manufacturer with deep expertise in automated retail hardware for food and beverage. Comparable as a more generalist vending platform peer, with FLD Tech representing a more specialized pizza-focused variant of this category.
• Rational AG: German-listed manufacturer of commercial cooking systems (combiovens, iCombi) widely used in pizza and QSR kitchens. Comparable as a European commercial cooking equipment peer whose installed base overlaps with FLD Tech's pizza-operator customer base.

Regional players

• Selecta Group: European-headquartered unattended food and beverage retailer operating vending and micro-market solutions across workplaces and public spaces. Comparable as a European vending peer operating in FLD Tech's geography, though focused on workplace vending rather than pizza specifically.

Emerging players

• SBE / Beta Hatch (food automation peer): Emerging player in automated food production hardware. Included as a representative emerging automation hardware peer in adjacent food categories; relevance to FLD Tech is thematic (food automation hardware) rather than direct product competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apitech54
• LinkedInlinkedin.com/company/api-tech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about API Tech