BATA
- Company typePrivate
- Founded1894
- HeadquartersAmotherby, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
BATA firmographics
Firmographics- Name
- BATA
- Legal name
- BATA Ltd
- Website
- https://bataltd.co.uk
- Company type
- Private
- Founded year
- 1894
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BATA industry classification
Industry- Product category
- Agricultural Supplies & Animal Feed Manufacturing
- NAICS
- Animal Food Manufacturing (3111)
- akta.pro primary industry
- Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ)
Keywords
Where BATA is headquartered
LocationHeadquarters
- HQ city
- Amotherby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BATA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales (Physical Stores): BATA operates a network of Country Stores across Yorkshire selling agricultural supplies, animal feeds, fencing, tools, clothing, and pet products to farmers and consumers through physical retail locations.
- E-commerce / Online Sales: Online sales through bataitd.co.uk with Click & Collect at local stores and delivery options for a wide range of agricultural and consumer products.
- Animal Feed Manufacturing & Sales: BATA manufactures and supplies animal feeds including dairy feeds, calf feeds, beef feeds, sheep/goat feeds, pig feeds, and poultry feeds. Products are manufactured in UFAS-approved mills with bespoke diet capabilities.
- Fuel Sales: BATA operates a separate fuel division (bata-fuel.com) providing fuel and energy services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing - Agricultural & Consumer Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
BATA product offering
Product offeringCore offering
BATA Ltd is an independent animal feed compounder and agricultural supplies retailer that manufactures livestock feeds (dairy, calf, beef, sheep, goat, pig, and poultry) in UFAS-approved mills with bespoke diet capabilities. The company distributes these products alongside a broad range of agricultural supplies, livestock equipment, fencing, tools, clothing, pet and equestrian products through BATA Country Stores across Yorkshire, an e-commerce platform, and a dedicated Farm Sales Team that provides on-farm consultation.
Product overview
BATA Ltd is an independent agricultural supplies retailer and animal feed compounder operating from North Yorkshire, UK. The business operates a multi-channel model combining physical country stores with online e-commerce. Its product portfolio spans six core categories: (1) Livestock Feeds – manufactured in UFAS-approved mills including dairy, calf, beef, sheep/goat, pig, and layers feeds with bespoke diet capabilities; (2) Livestock Equipment & Health – cattle handling systems, water drinking, dairy equipment, hoofcare, lambing products, and animal health products; (3) Gates & Fencing – electric fencing, fencing accessories, gates, posts, rails, and galvanised wire; (4) Tools & Hardware – hand tools, power tools, sprayers, pest control, and workshop equipment; (5) Home & Garden – household products, outdoor living, cultivation, and wild bird care; (6) Pet & Poultry – pet food, accessories, and poultry equipment; (7) Clothing & Footwear – outdoor and workwear clothing; (8) Equestrian – horse feed, supplements, care products, and equipment. Services include a Farm Sales Team providing on-farm feed consultations, a fuel services division, and a network of BATA Country Stores across Yorkshire. The company also sells through associated brands Robinson Equestrian, South West Lancashire Farmers, and Thompsons Town & Country stores.
Differentiator
Problem solved
Functional benefit
Brands
- BATA Country Stores: Physical retail stores operated by BATA Ltd serving farmers and rural communities throughout Yorkshire with agricultural supplies, animal feeds, and related products.
Products and services
- Livestock Feeds Compound animal feed products including dairy feeds, calf feeds, beef feeds, sheep and goat feeds, pig feeds, and poultry (layers) feeds, manufactured in-house in UFAS-approved mills with bespoke diet formulation available.
- Livestock Equipment & Health Range of cattle equipment (crushes, gates, hurdles, water drinking systems), dairy equipment, hoofcare products, lambing products, feeders, and animal health products including flukecides, wormers, and supplements.
- Gates & Fencing Electric fencing, fencing accessories (nails, staples, Gripple tensioners), metal and timber gates, boards, posts, rails, and galvanised wire products for agricultural and domestic applications.
- Tools & Hardware Farm and yard tools, builders' equipment, hand tools, power tools, workshop equipment, sprayers, pest control products, hygiene and PPE, crop packaging, oils and additives, and painting and signs.
- Home & Garden Household products, outdoor living (BBQs, pizza ovens, garden furniture), cultivation and plant care, wild bird care, and domestic pest control products.
- Pet & Poultry Pet food and accessories for cats, dogs, and small animals, wild bird care products, and poultry equipment including bedding, feeders, health products, and grit.
- Clothing & Footwear Men's, women's, and kids' outdoor and country clothing including coats, jackets, fleeces, workwear, and footwear from brands such as Barbour, Joules, Carhartt, and JCB.
- Equestrian Horse feed, supplements, care products (clipping, grooming, coat, fly, hoof, leg), horse boots, rugs, yard equipment, paddock products, and horse accessories.
- Farm Sales Team Services Mobile sales representatives providing on-farm feed consultations, bespoke diet formulation, forward contracts on total rations or selected raw materials, and technical support for output, reproduction, and growth improvement.
- Fuel Services Fuel and energy services for agricultural operations, offered through a separate online presence (bata-fuel.com).
Companies that use BATA
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
BATA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BATA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- South West Lancashire FarmerscoreSouth West Lancashire Farmers is part of the BATA group of Country Stores, operating under the same retail model and brand identity. BATA Ltd appears to operate or be associated with South West Lancashire Farmers stores.
- Thompsons of YorkminorThompsons of York (Thompsons Town & Country Store) is listed as a useful link on the BATA website, indicating a collaborative or associated relationship. Also a related brand in the Thompson family of agricultural businesses.
- Robinson EquestrianminorRobinson Equestrian is referenced as a linked company (with a dedicated website at robinsonsequestrian.co.uk) promoted through the BATA site, suggesting a relationship between the companies for equestrian products.
- SWLFminorSWLF (South West Lancashire Farmers) is listed as a useful link on the BATA website, indicating an associated relationship within the agricultural retail sector.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
BATA competitors and assessment
Company assessmentDirect peers
- ForFarmers: ForFarmers is the largest compound feed manufacturer in Europe with extensive UK operations producing dairy, beef, pig, and poultry feeds. Directly comparable to BATA as a feed compounder serving UK livestock farmers, but at vastly greater scale (~€2.5bn revenue).
- Wynnstay Group: Wynnstay is a UK agricultural supplies retailer and feed manufacturer operating across Wales, the Midlands, and northern England. Closely comparable to BATA's combined feed-mill-plus-retail-store model, though Wynnstay is materially larger and publicly listed.
- Mole Valley Farmers: Mole Valley Farmers is a UK agricultural cooperative combining retail country stores with compound feed manufacturing. Directly comparable GTM and product mix to BATA, including on-farm advisory services and multi-channel distribution.
- NWF Group: NWF Group is a UK animal feed manufacturer and fuel distributor (NWF Fuels), serving farmers across northern England. The fuel-plus-feed combination is a particularly close analogue to BATA's bata-fuel.com and feed mill businesses.
- Carrs Billington Agriculture: Carrs Billington is a UK agricultural supplies business combining compound feed manufacturing with country store retail across northern England and Scotland. Closely mirrors BATA's integrated manufacturing-plus-retail model in overlapping geography.
- Harbro (Country Harvest): Harbro is a Scotland-based independent animal feed compounder and country store retailer, founded in 1977. Closely comparable to BATA in size, model (manufacture + retail), and bespoke feed capability.
Broad incumbents
- AB Agri (Associated British Foods): AB Agri is the agricultural division of ABF and one of the largest UK and European animal feed producers. Operates across compound feed, ingredients, and specialty nutrition — broader portfolio than BATA but competes head-on in UK compound feed.
- Cargill Animal Nutrition: Cargill's Animal Nutrition business is a global compound feed and premix manufacturer with UK presence. Competes with BATA in pig, poultry, and ruminant feed categories, with vastly greater R&D and procurement scale.
Emerging players
- Rumenco: Rumenco is a UK specialist manufacturer of feed blocks, licks, and supplements for ruminants. Listed as a brand within BATA's catalog — a smaller, focused adjacent compounder rather than a direct broad-line competitor.
- KW Alternative Feeds: KW Alternative Feeds is a UK-based independent feed compounder producing compound and specialist feeds for ruminants and other livestock. Comparable to BATA as a small-scale independent compounder, though without BATA's retail store footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BATA social profiles
Digital presenceBATA compliance and trust
Trust signalCompliance2 records
BATA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BATA leadership team
Management profileNumber of profiles
Profiles7 records
BATA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BATA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BATA
What does BATA do?
BATA Ltd is an independent animal feed compounder and agricultural supplies retailer that manufactures livestock feeds (dairy, calf, beef, sheep, goat, pig, and poultry) in UFAS-approved mills with bespoke diet capabilities. The company distributes these products alongside a broad range of agricultural supplies, livestock equipment, fencing, tools, clothing, pet and equestrian products through BATA Country Stores across Yorkshire, an e-commerce platform, and a dedicated Farm Sales Team that provides on-farm consultation.
Is BATA a public or private company?
BATA is a private company. It is classified as unknown and is currently operating.
When was BATA founded?
BATA was founded in 1894. It employs 11 to 50 people.
Where is BATA based?
BATA is headquartered in Amotherby, United Kingdom, in the Europe region.
How does BATA make money?
Four revenue lines are on record. Retail Sales (Physical Stores) is the primary driver. The others are E-commerce / Online Sales, animal Feed Manufacturing & Sales and fuel Sales.
Who are BATA's main competitors?
Direct peers on record are ForFarmers, Wynnstay Group, Mole Valley Farmers, NWF Group, Carrs Billington Agriculture and Harbro (Country Harvest). Broad incumbents are AB Agri (Associated British Foods) and Cargill Animal Nutrition. Emerging players are Rumenco and KW Alternative Feeds.
Does BATA have an API?
No public API is recorded for BATA.
What industry is BATA in?
BATA's product category is Agricultural Supplies & Animal Feed Manufacturing. Its primary akta.pro industry code is AFADAIAJ, Bagged Retail Commodity Feeds (Small Pack Formats). Its NAICS code is 3111.