SCATS COUNTRYSTORES LIMITED

What SCATS COUNTRYSTORES LIMITED does

SCATS COUNTRYSTORES LIMITED trades as Mole Valley Farmers Ltd, a privately held UK agricultural and country supplies retailer headquartered at Exmoor House, Lime Way, Pathfields Business Park, South Molton, Devon. Founded in 1960 and operating under a farmer-shareholding ownership model, the company has grown from a local agricultural supplier into a nationwide chain of 48 physical stores supplemented by the moleonline.com e-commerce platform with free click & collect across all locations. The business is operated independently, with no disclosed private equity, venture capital, or parent company affiliations.

The company sells a broad multi-category merchandise portfolio spanning farming supplies (livestock feed, bedding, crop inputs, fertilisers, agrochemicals, seeds, and farm equipment), timber and fencing, equestrian supplies, pet, bird and wildlife products, workshop and maintenance goods, outdoor and gardening items, wellies, footwear and clothing, field sports equipment, food and drink, and heating fuels. It also operates four wholly-owned service subsidiaries: Mole Energy (energy solutions), Mole Valley Feed Solutions (specialist feed advisory), Mole Valley Farmers Utilities (utilities management), and Mole Fuel Solutions (heating fuels). Private-label brands include Country Dog pet food, and a free Country Membership loyalty programme supports customer retention alongside the Shield Warranty extended warranty offering.

Revenue is generated through one-time transactional retail sales both in-store and online, with VAT-inclusive and VAT-exclusive pricing display options, free click & collect, home delivery from £4.95, and member-exclusive discounts. The go-to-market is sales-led across multiple channels — physical retail, e-commerce, social media (Facebook, X, YouTube, Instagram), email newsletters, content marketing, webinars, and podcasts — targeting a horizontally segmented customer base led by farmers and agricultural businesses, with equestrian, pet-owner, and rural household segments as secondary audiences. There is no disclosed revenue, no disclosed financial benchmarks, and no AI or proprietary technology capability disclosed in the source material.

Name

SCATS COUNTRYSTORES LIMITED

Legal name

Mole Valley Farmers Ltd

Website

https://scatscountrystores.co.uk

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

SCATS COUNTRYSTORES LIMITED, trading as Mole Valley Farmers Ltd, is a privately held UK agricultural and country supplies retailer operating 48 nationwide stores and the moleonline.com e-commerce platform since 1960, serving farmers, equestrian, pet-owner, and rural household customers.

Ownership category

akta.pro rank

Product category

Agricultural Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL)

Keywords

• Agricultural supplies retail
• Farm equipment merchant
• Equestrian products
• Livestock feed supplies
• Country store retail

Headquarters

HQ city

South Molton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail sales of agricultural and country supplies: The company generates revenue through retail sales of a broad product portfolio spanning agricultural supplies, animal feed, fencing, timber, equestrian equipment, pet supplies, footwear, clothing, field sports gear, workshop/maintenance products, heating fuels, home goods, food and drink. Sales are made both in-store across 48 UK locations and via the moleonline.com e-commerce platform. Prices are listed inclusive and exclusive of VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SCATS COUNTRYSTORES LIMITED operates Mole Valley Farmers, a UK agricultural and country supplies retailer selling farming inputs (livestock feed, bedding, crop supplies, agrochemicals, farm equipment), timber and fencing, equestrian products, pet/bird/wildlife supplies, workshop and maintenance, outdoor and gardening, wellies/footwear/clothing, field sports, food and drink, and heating fuels. Products are sold through 48 physical country stores nationwide and the moleonline.com e-commerce platform, with click & collect and home delivery.

Product overview

Mole Online is a multi-category e-commerce platform operated by SCATS COUNTRYSTORES LIMITED (trading as Mole Valley Farmers Ltd), offering a comprehensive portfolio of agricultural and country supplies through both online and physical retail channels. The platform operates as a single unified e-commerce system with associated services including Click and Collect (48 stores nationwide), Country Membership loyalty programme, and branded services such as Mole Energy, Mole Valley Feed Solutions, and Fuel Solutions. The product portfolio spans Farming Supplies (livestock feed, bedding, equipment), Timber and Fencing, Equestrian Supplies, Pet/Bird/Wildlife Products, Workshop and Maintenance, Outdoor and Gardening, Wellies/Footwear/Clothing, Field Sports, Food and Drink, and Heating Fuels. The company also offers own-brand products including Country Dog private label pet food and maintains partnerships with branded suppliers such as Aigle, Barbour, JCB, and Lister.

Differentiator

Problem solved

Functional benefit

Brands

• Country Dog: Private label pet food brand offering premium dog food products including grain free and original formulas in various sizes
• Mole Energy
• Mole Valley Feed Solutions
• Mole Fuel Solutions
• Country Membership
• Shield Warranty

Products and services

• Mole Online E-commerce Platform Online e-commerce platform (moleonline.com) operated by Mole Valley Farmers enabling customers to browse, compare and purchase products across farming, equestrian, pet supplies, timber, fencing, clothing and heating fuels categories.
• Farming Supplies Comprehensive range of farming supplies including livestock bedding (bulk and baled), animal feed for sheep, pig, poultry, goat, alpaca, llama and donkey, sheep and poultry farming supplies, vermin and fly control, crop supplies (fertilisers, silage production, agrochemicals, seeds) and farm equipment (water troughs, matting, handling and feeding equipment, disinfectants).
• Timber and Fencing Timber products including stakes, strainers, struts, sleepers, rails, sawn timber, OSB and plywood, plus fencing solutions including electric fencing (energisers, gate handles, insulators, posts, wires, batteries), fence fixings, fencing wire, gates, fence panels and fencing tools.
• Equestrian Supplies Complete equestrian product range including equine feed and supplements, horse rugs (turnout, fly, stable, exercise, fleece), grooming products (clippers, shampoos, hoof care), boots and wraps, saddlery and tack (bits, saddle pads, bridles, girths, stirrups), horse wear (lead ropes, ear bonnets, fly masks) and yard/stable equipment (bedding, buckets, haynets, stable mats).
• Pet, Bird and Wildlife Supplies Pet supplies including dog food (puppy, adult, senior, hypoallergenic, grain-free, raw), dog beds, health products, walking supplies and toys; cat supplies including food, beds, litter trays, health products and toys; wild bird feed and feeders; small pet food and supplies; fish food.
• Workshop and Maintenance

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Mole EnergycoreOthersMole Energy is a sister division of Mole Valley Farmers providing energy solutions to customers. Referenced as one of the company's own service offerings alongside Fuel Solutions, Feed Solutions, and Utilities.
• Mole Valley Feed SolutionscoreOthersMole Valley Feed Solutions is a specialist feed advisory and supply service operated by Mole Valley Farmers, providing tailored nutritional advice and feed products for livestock.
• Mole Valley Farmers UtilitiesminorOthersMole Valley Farmers Utilities provides utility management services to customers, referenced as one of the group's subsidiary service offerings.
• Mole Fuel SolutionscoreOthersMole Fuel Solutions is a dedicated division providing heating fuel solutions to customers, including logs, wood pellets, briquettes, and gas bottles.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dobbies Garden Centres: UK's largest garden centre retailer with stores nationwide selling plants, garden supplies, outdoor living products, and country lifestyle goods. Directly comparable in gardening/outdoor retail category and multi-store operating model.
• Notcutts Garden Centres: UK garden centre chain selling plants, garden supplies, outdoor furniture, and home goods. Comparable for its multi-store garden retail approach and overlap with the company's outdoor/gardening and home goods categories.
• NWF Group plc: UK agricultural and fuel distribution group operating across feed, food, and fuel segments. Directly comparable for its diversified rural supply model combining agricultural inputs with downstream energy services.
• Countrywide Farmers: UK agricultural retailer historically operating farm supply stores across England and Wales. Closest direct peer in terms of store-based agricultural and rural retail, though the company has undergone significant restructuring.
• Wynnstay Group plc: Welsh/UK agricultural supplies retailer and feed manufacturer with a similar multi-channel model serving farmers and rural communities. Directly comparable in product mix (feed, crop supplies, hardware) and customer base across UK agriculture.

Others

• Robert Dyas: UK hardware and home goods retailer with national store presence. Comparable for overlap in workshop, hardware, gardening tools, and outdoor living categories within the company's broader product portfolio.
• Pets at Home Group plc: UK specialist pet retailer with nationwide stores and veterinary services. Comparable for overlap in pet food and pet supplies category within the company's product portfolio, though specialized rather than diversified.

Broad incumbents

• B&Q (Kingfisher plc): UK's largest home improvement and garden retailer. Comparable for its garden/outdoor and DIY categories served by the company, though broader in DIY scope and at significantly larger scale.
• ForFarmers NV: Large European animal feed company supplying livestock farmers across multiple countries. Comparable for the feed solutions and livestock nutrition offerings within the company's portfolio, though operates at much larger scale.
• Carr's Group plc: UK agricultural and engineering business with subsidiary operations in agricultural supplies and food. Comparable for its agricultural supply operations serving UK farmers, though broader industrial scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/molevalley
• YouTubeyoutube.com/channel/UCMiUx9-x5oTJ2FlTpO_iB6Q
• Facebookfacebook.com/molevalleyfarmers
• Instagraminstagram.com/molevalleyfarmers
• LinkedInlinkedin.com/company/scats-countrystores-limited

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCATS COUNTRYSTORES LIMITED