Jackie

What Jackie does

Jackie, legally operated by Annabiz Lidingö AB, is a Swedish direct-to-consumer specialty fashion retailer focused on women's clothing, bags, shoes, jewelry, and accessories. The company serves fashion-conscious women shoppers through an omnichannel model that pairs an owned e-commerce platform (jackieshops.com) with four physical retail stores in major Greater Stockholm shopping centers: Mall of Scandinavia in Solna, Täby Centrum, Fältöversten in Stockholm, and Forum Nacka. The assortment is a curated multi-brand portfolio of more than 40 international labels including premium names such as Tory Burch, Max Mara, Zadig & Voltaire, Saint Tropez, True Religion, and Jeanerica, supplemented by a proprietary private-label sub-brand, Jackie Stockholm, which sells crochet bags, knitwear, and accessories exclusively through Jackie's channels.

The technology stack is a standard small-DTC e-commerce platform built on Contentful CMS with cookie-based analytics and SSL-encrypted checkout; no proprietary technology, AI/ML features, or custom recommendation systems are disclosed. Order fulfillment is exclusively domestic, with PostNord handling all shipping within Sweden, and Klarna processing payments including card, invoice, and installment options while meeting PCI DSS requirements on Jackie's behalf. The company is privately held, headquartered in Stockholm, with 11-50 employees, no disclosed parent company, no external venture or growth capital, and no M&A activity recorded.

The business model is straightforward transactional retail: one-time purchase of branded fashion items at fixed retail prices inclusive of 25% Swedish VAT, with free shipping above 2,000 SEK, a 49 SEK delivery fee below that threshold, and a 14-day return window. Marketing is concentrated on owned channels: an Instagram account (@jackieshops) for daily new-arrivals and styling content plus an email newsletter for promotions. Customer support, hiring inquiries, and per-store email lines (e.g., [email protected], [email protected]) are operated in-house, while payments, fraud, and logistics are outsourced to Klarna and PostNord respectively. Geographic reach is explicitly restricted to Sweden.

Name

Jackie

Legal name

Annabiz Lidingö AB

Website

https://jackieshops.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jackie is a privately held Swedish direct-to-consumer women's fashion retailer, operated by Annabiz Lidingö AB, selling curated multi-brand apparel, bags, shoes, jewelry, and accessories via jackieshops.com and four mall stores in Greater Stockholm.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (4582)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industry

Luxury & Designer Apparel Retail (CRAAABAI)

Keywords

• Women's fashion retail
• Designer clothing
• Handbags and shoes
• Fashion accessories
• Scandinavian fashion

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time transaction-based retail sales of fashion products including clothing, bags, shoes, and jewelry. Customers pay per item at point of purchase with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Jackie is a Swedish fashion retailer operating both an e-commerce platform (jackieshops.com) and four physical retail stores in Greater Stockholm, selling women's clothing, bags, shoes, jewelry, and accessories. The store curates over 40 international and Scandinavian fashion brands including Tory Burch, Zadig & Voltaire, Max Mara, Neo Noir, and Saint Tropez, alongside its own private label brand Jackie Stockholm.

Product overview

Jackie is a Swedish fashion e-commerce retailer operated by Annabiz Lidingö AB, offering a curated selection of women's fashion products across multiple categories. The product portfolio includes clothing (dresses, tops, sweaters, jeans, jackets, coats, cashmere), bags (handbags, shoulder bags, crossbody bags), shoes (sneakers, sandals, clogs), jewelry (bracelets, earrings, rings), and outerwear. Jackie carries both international designer brands (Tory Burch, Zadig & Voltaire, Max Mara, True Religion, Saint Tropez) and sells its own private label brand, Jackie Stockholm, which offers accessories like crochet bags and knitwear. The store operates both online and through physical retail locations in Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Jackie Stockholm: Private label brand of the company selling bags and accessories

Products and services

• Women's Clothing (Kläder) Women's clothing collection including dresses, tops, blouses, sweaters, cardigans, trousers, jeans, skirts, jackets, coats, and cashmere garments from brands such as Neo Noir, Saint Tropez, A view, Zadig & Voltaire, True Religion, Jeanerica, and Ivy.
• Bags (Väskor) Handbags, shoulder bags, crossbody bags, and tote bags from brands including Tory Burch, Latalia, and the in-house brand Jackie Stockholm.
• Shoes (Skor) Footwear including sneakers, sandals, low shoes, and boots from brands such as Moa Concept, Crocs, Inuikii, Ilse Jacobsen, and Duffy.
• Jewelry (Smycken) Jewelry including bracelets, rings, earrings, and accessories from brands such as Tory Burch, Caroline Svedbom, Dyrberg/kern, and Jackie Stockholm.
• Outerwear (Ytterplagg) Outerwear including jackets, coats, capes, and faux fur garments from brands such as R & P (Rino & Pelle), Neo Noir, and Max Mara.
• Jackie Stockholm (Private Label Brand) Jackie's proprietary private label brand offering crochet bags, cardigans, ponchos, and other accessories sold exclusively through Jackie's online store and physical retail locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• KlarnacoreTechnology or IntegrationPayment processing partner for credit/debit card transactions, invoice payments, and installment options. Klarna handles all payment processing to ensure secure transactions. Jackie does not store credit card numbers.
• PostNordcoreChannel Partner/ Reseller/ DistributorLogistics and delivery partner. All online orders shipped within Sweden via PostNord parcel service with tracking capability. Delivery to nearest pickup point or PostNord outlets.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• NA-KD: Sweden-founded, Nordic-focused women's fashion e-commerce retailer with a similar mid-premium price-point assortment and own private label — directly comparable in target customer, brand portfolio, and DTC model.
• Nelly (Nelly.com): Nordic women's fashion and beauty e-tailer owned by Qliro Group; comparable target demographic, third-party-plus-private-label mix, and omnichannel ambition across Sweden/Norway/Finland.
• Care of Carl: Swedish/Nordic premium menswear-and-lifestyle retailer with a similarly curated multi-brand playbook and DTC-plus-physical model; relevant peer for brand-licensing dynamics and Nordic premium-retail benchmarks.

Others

• Klarna: Not a fashion peer but Jackie's core payments and consumer-credit infrastructure partner; directly relevant because Jackie's checkout UX and BNPL conversion depend on Klarna's product roadmap.

Broad incumbents

• Boozt: Pan-Nordic multi-brand online fashion department store; competes in the same premium-brand discovery experience Jackie offers but at much larger scale and broader category coverage.
• H&M: Swedish fast-fashion incumbent whose Stockholm flagship and Drottninggatan presence shapes consumer expectations on fashion retail in the same city; relevant only as a benchmark for traffic-driving and inventory-turnover models.
• Åhléns: Swedish department-store chain carrying overlapping premium fashion, beauty, and home brands; competes with Jackie's department-store and Mall of Scandinavia footprints as a broader assortment alternative.
• Zalando: Europe's largest online fashion platform; not direct curation competition but the default price/selection benchmark Swedish consumers compare Jackie's premium assortment against.
• Nordiska Kompaniet (NK): Iconic Stockholm luxury department store; competes in the same premium women's fashion segment with a wider brand portfolio and Östermalm flagship near Jackie's Fältöversten location.

Emerging players

• Stenströms (and other Scandinavian specialty boutiques): Heritage Scandinavian specialty apparel retailers that operate physical boutiques in Swedish premium locations; comparable in-store experience model for premium-brand storytelling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jackieshops
• LinkedInlinkedin.com/company/jackie-shops

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackie