NA-KD.com
NA-KD.com is a Swedish direct-to-consumer e-commerce company selling trend-driven women's fashion apparel. Founded in 2015 in Gothenburg, it serves fashion-conscious women globally through its na-kd.com online storefront and a newly launched New York pop-up.
- Company typePrivate
- Founded2015
- HeadquartersGothenburg, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingServices
What NA-KD.com does
NA-KD.com is a Swedish direct-to-consumer women's fashion e-commerce company founded in 2015 and headquartered in Gothenburg. The company operates the na-kd.com online storefront as its primary sales channel, offering women's apparel across categories including dresses (casual, party, evening), tops, jackets and coats, trousers, sweaters and knitwear, jeans (wide leg, high waisted, low rise), and shirts and blouses. The company targets fashion-forward women seeking Scandinavian-inspired trend-driven clothing at accessible price points, with a horizontal segmentation approach across casual, occasionwear, and party-wear use cases.
The business model is direct-to-consumer e-commerce with no disclosed pricing tiers, subscription model, or wholesale partnerships in the source data. Distribution has historically been exclusively online, but in December 2024 NA-KD opened its first physical retail presence via a New York City pop-up, signaling a transition toward omnichannel. The company has raised approximately $88.5 million in venture funding across rounds from 2015 to 2019, with investors including Northzone, Partech, eEquity, FJ Labs, Otiva, Quadrille Capital, La Maison Compagnie d'Investissement, Salica, and Nordic Secondary Fund. No funding activity has been disclosed since December 2019.
Marketing and brand-building are anchored in influencer and celebrity collaborations, with named partnerships including Camille Charrière (October 2024), Débora Rosa (July 2024), Açelya de Rosa (February 2025), and Nicola Peltz Beckham (April 2025, framed as launching the brand's 'new era'). The company operates an Instagram presence (@nakdfashion) and has earned media coverage in Vogue Scandinavia, WWD, Sheerluxe, The Independent, and Metro. Leadership includes CEO Anders Kristiansen, founders Jarno Vanhatapio and Klas Hedsta, Chairman Magnus Emilson, CFO/CXO Patrik Emanuelsson, and VP of Product Nick Hynes. No AI/ML capabilities, patents, certifications, or regulatory actions are disclosed in the available data.
NA-KD.com firmographics
Firmographics- Name
- NA-KD.com
- Website
- https://na-kd.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- NA-KD.com is a Swedish direct-to-consumer e-commerce company selling trend-driven women's fashion apparel. Founded in 2015 in Gothenburg, it serves fashion-conscious women globally through its na-kd.com online storefront and a newly launched New York pop-up.
- Ownership category
- akta.pro rank
NA-KD.com industry classification
Industry- Product category
- Online Women's Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
Keywords
Where NA-KD.com is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Markets served
NA-KD.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Distribution channels2 records
Marketing channels3 records
NA-KD.com product offering
Product offeringCore offering
NA-KD is a Swedish fashion e-commerce company that sells women's fashion apparel directly to consumers through its online storefront (na-kd.com). The product range spans dresses, tops, trousers, jackets, sweaters, jeans, and shirts/blouses, supplemented by capsule collections designed in collaboration with fashion influencers and celebrities. The company is based in Gothenburg, Sweden, and ships internationally.
Product overview
NA-KD is an online women's fashion e-commerce platform offering a comprehensive range of apparel products. The core offering consists of women's clothing across multiple categories including dresses (casual, party, evening), tops (crop tops, tank tops), jackets & coats, trousers & pants, sweaters & knitwear, jeans (wide leg, high waisted, low rise), and shirts & blouses (wide sleeve, tailored, oversized). The company also runs seasonal collection collaborations with influencers and celebrities. Products are sold directly through their e-commerce website with customer service support including returns and refunds.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Clothing NA-KD's primary offering comprises women's fashion apparel sold through its e-commerce platform, including dresses, tops, trousers, jackets, sweaters, and jeans in various styles and occasions for everyday wear and occasionwear.
- Dresses Casual, party, and evening dresses for women available in various silhouettes and styles.
- Tops Women's tops including crop tops, tank tops, and various styles.
- Jackets & Coats Women's outerwear including jackets and coats.
- Trousers & Pants Women's trousers and pants in various cuts and styles.
- Sweaters, Jumpers & Knitwear Women's knitwear including sweaters, jumpers, and related apparel.
- Jeans Women's jeans available in wide leg, high waisted, and low rise styles.
- Shirts & Blouses Women's shirts and blouses in wide sleeve, tailored, and oversized styles.
- Camille Charrière x NA-KD Collection Capsule collection designed in collaboration with fashion journalist and style influencer Camille Charrière, launched October 2024 as a co-designed apparel line.
- Débora Rosa x NA-KD Collection Capsule collection created with influencer Débora Rosa, released July 2024 as part of NA-KD's influencer-driven exclusive drops.
- Açelya de Rosa x NA-KD Collection Capsule collection launched in February 2025 with social media personality Açelya de Rosa as part of NA-KD's exclusive influencer collaborations.
Companies that use NA-KD.com
Customer profileSegments1 record
Ideal customer profiles1 record
NA-KD.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NA-KD.com partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Nicola Peltz BeckhamcoreNicola Peltz Beckham, actress and style icon, partnered with NA-KD to launch the Swedish brand's 'new era'. Her collaboration marked a significant celebrity partnership for the brand targeting the US and international markets.
- Açelya de RosaminorAçelya de Rosa launched her own collection at NA-KD, representing the brand's ongoing strategy of collaborating with social media personalities and influencers for exclusive capsule collections.
- Camille CharrièrecoreCamille Charrière, fashion journalist and style influencer, designed a special collection with NA-KD released in October 2024. The collaboration is described as an homage to her style heroines, representing NA-KD's move toward influencer-led design partnerships.
- Débora RosaminorDébora Rosa collaborated with NA-KD on a collection, continuing the brand's pattern of influencer partnerships for exclusive product drops.
Scale indicators1 record
Recent moves7 records
Expansion highlights3 records
NA-KD.com competitors and assessment
Company assessmentDirect peers
- H&M: Swedish-origin global fast-fashion retailer with a similarly broad women's apparel assortment and digital-first growth strategy. NA-KD effectively competes head-to-head in trend-led women's fashion, but operates exclusively online whereas H&M has a massive physical footprint.
- ASOS: UK-based online-first women's (and men's) fashion retailer targeting a similar 20–35 demographic with trend-led apparel and influencer collaborations. Direct overlap in product, customer base, and pure-play e-commerce operating model.
- Boohoo: UK online fast-fashion retailer with a young, trend-driven women's customer and influencer-led capsule collections. Closely comparable in target market, pricing tier, and digital-only distribution model.
- Shein: China-based ultra-fast online fashion retailer dominating the trend-led, social-media-driven women's apparel segment. Direct competitor in core customer demographic, with comparable reliance on Instagram/influencer marketing but vastly larger scale and lower price points.
- Mango: Spanish-origin trend-led women's fashion retailer with strong European brand presence and growing US footprint. Comparable mid-market positioning, Scandinavian-adjacent minimal aesthetic, and similar push into physical retail expansion.
- Revolve: US-based online fashion retailer focused on millennial/Gen-Z women with influencer-driven marketing and exclusive collections. Strong overlap in target demographic, influencer-led model, and digital-native go-to-market.
- & Other Stories: H&M Group-owned women's fashion brand with a Scandinavian-style design aesthetic and elevated fast-fashion positioning. Highly comparable product DNA and target customer, with the advantage of H&M Group's distribution and supply chain.
- PrettyLittleThing: Boohoo-owned online fast-fashion retailer targeting young women with celebrity/influencer capsule drops and aggressive social marketing. Closely comparable on influencer-led product strategy and trend-cycle operating model.
- Arket: H&M Group's minimal, design-forward women's fashion brand with Scandinavian roots and elevated basics. Comparable aesthetic positioning and European fashion-forward customer, with shared parent-company distribution muscle.
Broad incumbents
- Zara (Inditex): World's largest fast-fashion incumbent and a category benchmark. Comparable on women's trend-led apparel and rapid product cycles, though vastly larger, multi-brand, and globally diversified across physical and digital channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
NA-KD.com social profiles
Digital presenceNA-KD.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
NA-KD.com leadership team
Management profileNumber of profiles
Profiles6 records
NA-KD.com funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NA-KD.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NA-KD.com
What does NA-KD.com do?
NA-KD is a Swedish fashion e-commerce company that sells women's fashion apparel directly to consumers through its online storefront (na-kd.com). The product range spans dresses, tops, trousers, jackets, sweaters, jeans, and shirts/blouses, supplemented by capsule collections designed in collaboration with fashion influencers and celebrities. The company is based in Gothenburg, Sweden, and ships internationally.
When was NA-KD.com founded?
NA-KD.com was founded in 2015. It employs 251 to 500 people.
Where is NA-KD.com based?
NA-KD.com is headquartered in Gothenburg, Sweden, in the Europe region.
Who are NA-KD.com's main competitors?
Direct peers on record are H&M, ASOS, Boohoo, Shein, Mango, Revolve, & Other Stories, PrettyLittleThing and Arket. Zara (Inditex) is listed as a broad incumbent.
Does NA-KD.com have an API?
No public API is recorded for NA-KD.com.
What industry is NA-KD.com in?
NA-KD.com's product category is Online Women's Fashion Retail. Its primary akta.pro industry code is CRAAABAH, Fast Fashion & Trend-led Apparel Retail. Its NAICS code is 458110 and its SIC code is 5621.