What Divebooker.com does

Divebooker.com is an online travel agency and marketplace specializing exclusively in liveaboard scuba diving trips. Founded in 2013 and headquartered in Calgary, Canada, the platform aggregates 270+ liveaboard vessels across 33 countries, listing 14,673+ trips with 6,286+ verified customer reviews. It serves individual recreational and professional divers as its primary segment, with secondary segments including diving groups and clubs, private charter customers, and travel agents/tour operators booking on behalf of clients.

The core product is a self-serve marketplace website that allows divers to browse, filter, compare, and book liveaboard itineraries across destinations such as Egypt (90 vessels), Indonesia (86), Maldives (51), Galapagos, Mexico, the Philippines, and Australia. Supplementary modules include Handpicked Selections (curated themed collections), Liveaboard Deals, Group Bookings, Private Charters, a Loyalty/Rewards Program, Gift Certificates, and bundled free DAN (Divers Alert Network) short-term diving insurance. The platform is supported by multi-channel customer service (live chat, WhatsApp, phone, email) staffed by experienced divers. Underlying technology is a standard web-based marketplace; there is no disclosed mobile app, API, SDK, or AI/ML capability.

Divebooker earns revenue primarily through marketplace commissions on completed bookings, with the operator paying a transaction fee on each booking facilitated through the platform. Customer acquisition is driven by SEO, content marketing (destination guides and blog), an email newsletter, and an affiliate/partner program, with a 100% Best Price Guarantee and a reported 60% repeat-customer rate supporting conversion and retention. The company operates as a privately held, founder-led entity with no disclosed external funding, and is estimated to have 11–50 employees.

Name

Divebooker.com

Legal name

Divebooker.com (legal name not disclosed in available sources)

Website

https://divebooker.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Divebooker.com is an online marketplace and travel agency that aggregates 270+ liveaboard scuba diving vessels across 33 countries, serving individual recreational divers, dive groups, private charter clients, and travel agents with commission-based bookings, curated selections, and bundled DAN dive insurance.

Ownership category

akta.pro rank

Product category

Liveaboard Diving Travel Marketplace

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

akta.pro secondary industry

Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL)

Keywords

• Liveaboard diving bookings
• Scuba diving marketplace
• Dive travel platform
• Underwater vacation booking
• Diving trip reservations

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Liveaboard Booking Commission: Divebooker earns revenue by charging commissions on liveaboard bookings made through its platform. As an online travel agency specializing in liveaboard diving, the company aggregates inventory from multiple liveaboard operators worldwide and takes a transaction fee or commission on each completed booking. The platform offers price comparisons and facilitates payments between divers and liveaboard operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Divebooker.com operates an online marketplace that aggregates inventory from 270+ liveaboard diving vessels across 33 countries, allowing scuba divers to compare destinations, vessels, features, and pricing, then book and pay for multi-day liveaboard diving trips. The platform earns commissions on completed bookings and bundles value-adds including a Best Price Guarantee, free DAN dive insurance, a loyalty program, and support from experienced divers across live chat, WhatsApp, email, and phone.

Product overview

Divebooker.com is a liveaboard diving booking marketplace that aggregates and offers 270+ liveaboard vessels across 33 countries and 14,673+ trips. The platform operates as a single unified product with supplementary modules including Handpicked Selections (curated themed collections), Liveaboard Deals (discounted packages), Group Bookings (discounted group reservations), Private Charters (exclusive vessel bookings), DAN Dive Insurance (free short-term coverage), a Loyalty/Rewards Program (with 60% repeat customer rate), and Gift Certificates. The core marketplace enables divers to compare destinations, liveaboards, features, and pricing in one place with customer support from experienced divers and a Best Price Guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Liveaboard Booking Marketplace

Quantifiable outcome

• 60% repeat customer rate
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DAN (Divers Alert Network)coreGTM or Marketing PartnerDivebooker partners with DAN (Divers Alert Network) to provide free short-term DAN diving insurance to customers upon booking. This partnership adds value to bookings by including diving insurance coverage, enhancing customer confidence and safety while diving.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liveaboard.com: Liveaboard.com is a specialized online booking platform for liveaboard diving trips worldwide, operating the same core marketplace model as Divebooker. It is the most direct head-to-head competitor for liveaboard booking aggregators serving scuba divers.
• PADI Travel: PADI Travel is the official travel booking platform of PADI, the world's largest scuba certification body. It offers dive resort and liveaboard bookings to PADI-certified divers globally, making it a direct competitor with strong brand authority in the same niche.
• Dive The World: Dive The World is a long-established online dive travel agency that books liveaboards and dive resorts across multiple destinations. It serves the same scuba diving customer base with comparable booking, comparison, and pricing functionality.
• Bluewater Travel: Bluewater Travel is a US-based dive travel agency specializing in liveaboard and resort bookings, with curated trips and group charters. It overlaps with Divebooker on liveaboard aggregation and group booking services for scuba divers.

Broad incumbents

• Aggressor Adventures: Aggressor Adventures operates a fleet of its own liveaboard yachts and scuba resorts worldwide, while also marketing them through dive travel agents. As a vertically integrated operator-and-distributor, it is both a potential supplier and a competitor to Divebooker.
• Viator: Viator (owned by Tripadvisor) is a large online marketplace for tours, attractions, and experiences including diving excursions. As a broad experience platform, it offers overlapping capability but lacks Divebooker's liveaboard specialization and depth of dive operator inventory.
• Booking.com: Booking.com is a global online travel agency that lists hotels, flights, and some tours/activities, including a small liveaboard category. While it is a much larger generalist platform, it represents a competitive threat if it expands deeper into experience and activity verticals.

Others

• ScubaBoard: ScubaBoard is the largest online community and forum for scuba divers, providing reviews, trip reports, and operator discussions. While not a booking platform, it influences diver purchasing decisions and can drive or divert traffic from Divebooker's marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/divebooker
• Facebookfacebook.com/divebooker
• LinkedInlinkedin.com/company/5135129

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divebooker.com