What Liveaboard does

LiveAboard.com is a direct-to-consumer online travel marketplace that aggregates and resells liveaboard cruise inventory across diving, adventure, and river cruise categories. The platform indexes 604 ships across 70 countries with 44,762 bookable trips and 65,927 verified customer reviews, allowing consumers to search, compare, and book through a self-service website supported by 24/7 multilingual expert travel consultants available via phone and email.

The product surface is organized into three core verticals: Diving Cruises (22,424 trips to destinations such as Indonesia, Egypt, the Maldives, Thailand, the Philippines, Galapagos, Mexico, and Micronesia), Adventure Cruises (15,535 small-ship expedition itineraries), and River Cruises (6,803 itineraries along waterways including the Rhine, Danube, Nile, Seine, Mekong, Amazon, and Douro). The platform is localized into 25 languages and 28 currencies, and differentiates on a 100% Best Price Guarantee, no booking or credit card fees, and a verified customer review system. Operationally it is a lean team of 11-50 employees based in Amsterdam, Netherlands.

The business model is a commission-based marketplace: LiveAboard earns a transaction fee on each booking completed through the platform by taking a cut of the booking value paid to the cruise operator. Go-to-market is direct-to-consumer via organic SEO across destination pages, with no disclosed B2B or enterprise channel. Inventory spans roughly 50 countries from the Americas, EMEA, Asia-Pacific, and Polar Regions, and the company has been featured in niche travel and scuba publications including Sport Diver, Scuba Diving, Scuba Diver Life, International Business Times, and Mail Online.

Name

Liveaboard

Legal name

LiveAboard.com

Website

https://liveaboard.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

LiveAboard.com is a direct-to-consumer online marketplace that aggregates and books liveaboard cruises — diving, adventure, and river — across 604 ships and 70 countries, serving individual scuba divers and adventure travelers globally via a multi-language, commission-based platform.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace — Liveaboard Cruises

NAICS

Tour Operators (561520)

akta.pro primary industry

Cruise Aggregators & Online Cruise Agencies (THAKAAAK)

akta.pro secondary industry

Cruise Metasearch (THALAEAH)

Keywords

• Liveaboard dive cruises
• Adventure cruise booking
• River cruise marketplace
• Scuba diving trips
• Online travel agency

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Travel Booking Commissions: LiveAboard.com generates revenue by收取来自游轮运营商的佣金, earning a commission on each booking completed through their platform. The platform aggregates inventory from 604 ships across 70 countries and takes a transaction fee or commission on bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

LiveAboard.com is an online comparison and booking marketplace that aggregates 44,762+ liveaboard cruise trips from 604 ships across 70 countries, segmented into Diving Cruises, Adventure Cruises, and River Cruises. The platform enables individual travelers to search, compare, and book liveaboard travel experiences directly, supported by 65,927 verified customer reviews, 25 languages, 28 currencies, 24/7 expert customer support, and a 100% Best Price Guarantee with no booking fees.

Product overview

LiveAboard.com is a unified online platform for comparing and booking liveaboard cruise travel. The platform aggregates three core travel product categories: Diving Cruises (22,424 trips for underwater exploration), Adventure Cruises (15,535 small ship experiences), and River Cruises (6,803 trips on iconic rivers like the Nile, Danube, and Rhine). The platform covers 70 countries with 604 ships and 44,762 total trips, featuring 65,927 verified customer reviews. Key value propositions include 100% Best Price Guarantee, 24/7 Expert Customer Support, and no credit card or booking fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Diving Cruises Liveaboard diving cruises offering underwater adventure experiences across global destinations. Provides access to remote pristine dive sites with multiple dives per day, targeting certified scuba divers seeking premier dive destinations worldwide.
• Adventure Cruises Small-ship adventure cruises providing intimate journeys into nature's wonders with access to remote coastlines and hidden harbors. Features guided shore excursions exploring landscapes, wildlife, and cultural destinations, targeting adventure and experiential travelers.
• River Cruises River cruise experiences along iconic waterways blending relaxation and adventure, exploring charming villages, historic landmarks, and picturesque scenery. Offers guided excursions and scenic cruising for travelers interested in cultural and scenic river travel.
• LiveAboard.com Booking Platform Online cruise comparison and booking platform enabling users to compare and book liveaboard travel experiences across 70 countries, 604 ships, and 44,762 trips with 65,927 verified customer reviews, 25 language and 28 currency options, 24/7 customer support, and a 100% Best Price Guarantee.

Quantifiable outcome

• 65,927+ verified customer reviews
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Worldwide Dive and Sail: Worldwide Dive and Sail is a dive travel agency and liveaboard broker that competes in the same niche with similar global coverage of diving and adventure cruises. They share the multi-destination comparison-shopping model and rely on similar operator partnerships.
• Diverse Travel: Diverse Travel is a UK-based dive travel agency and liveaboard broker with similar operator relationships, multi-destination coverage, and customer base as LiveAboard. They are one of the closest comparables in the liveaboard aggregator niche, with overlapping destination focus (Maldives, Red Sea, Indonesia).
• Bluewater Travel: Bluewater Travel is a long-established dive travel agency and liveaboard booking specialist with comparable inventory across Indonesia, Maldives, and the Caribbean. They overlap directly with LiveAboard in diving-cruise aggregator/agency positioning and target the same certified-diver segment.
• DiveBooker: DiveBooker is a direct competitor operating as an online liveaboard and dive travel aggregator across the same global destinations (Red Sea, Maldives, Indonesia). They compete head-to-head with LiveAboard for the same diving-cruise customer and the same operator inventory, with a similar review and price-comparison value proposition.

Broad incumbents

• GetYourGuide: GetYourGuide is a large tours, activities, and excursions marketplace that competes for the same adventure-travel wallet share as LiveAboard. Their scale in marketing budget and brand awareness makes them a formidable adjacent competitor for the non-diving portion of LiveAboard's customer base.
• Viator: Viator (a Tripadvisor company) is a broad experiences-and-tours marketplace that increasingly lists cruise-excursion and small-ship cruise products. While they are a much larger generalist, they compete with LiveAboard for the adventure-travel and excursion buyer and benefit from Tripadvisor's traffic and review network.
• Aggressor Adventures: Aggressor Adventures operates its own fleet of liveaboards (the Aggressor and Tiger Shark brands referenced in LiveAboard customer reviews) but also sells direct. As both a supplier and competitor to LiveAboard, they represent the inventory-side risk: they can choose to channel bookings through their own site rather than pay LiveAboard commission.
• PADI Travel: PADI Travel is the dive-industry-aligned booking platform run by PADI, the dominant scuba certification body. They compete in the same liveaboard and dive-trip aggregator space, but with the brand and certification-base strengths of PADI behind them - a strong broad incumbent for LiveAboard's primary scuba-diver persona.

Regional players

• Scuba Sites: Scuba Sites is a smaller dive-travel booking site that overlaps with LiveAboard's diving-cruise catalogue. They are a relevant regional/emerging comparator in the niche online-dive-booking category though with narrower geographic coverage than LiveAboard's 70-country footprint.

Emerging players

• Scuba Diving Magazine / ScubaDiver Life Recommended Operators: Scuba Diving and Scuba Diver Life are the media outlets that have featured LiveAboard and are increasingly building editorial-driven booking recommendations. They represent the emerging content-to-commerce threat: editorial trust can disintermediate pure aggregators by guiding divers to book direct with operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/liveaboardcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liveaboard