Central Penn Benefits
- Company typePrivate
- Founded2008
- HeadquartersYork, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Central Penn Benefits firmographics
Firmographics- Name
- Central Penn Benefits
- Legal name
- Central Penn Benefits
- Website
- https://centralpennbenefits.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Central Penn Benefits industry classification
Industry- Product category
- Employee Benefits Brokerage
- NAICS
- Insurance and Employee Benefit Funds (5251)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industry
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where Central Penn Benefits is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Central Penn Benefits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokerage and Commissions: Central Penn Benefits earns revenue through commissions from insurance carriers for placing group employee benefit coverage including health, dental, vision, life, disability, and worksite benefits with small and medium-sized employers.
- HR Consulting and Professional Services: The company provides customized insurance solutions and value-added professional services including benefits administration, compliance support, and technology implementation for an additional service fee.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Central Penn Benefits product offering
Product offeringCore offering
Central Penn Benefits is a benefits brokerage and consulting firm that designs, places, and manages group employee benefit programs (health, dental, vision, life, disability, worksite/voluntary benefits) for small and medium-sized employers in Pennsylvania. The firm supplements brokerage with HR technology (Employee Navigator platform), compliance services, and individual/family insurance products through the Pennie marketplace.
Product overview
Central Penn Benefits offers a comprehensive employee benefits consulting platform focused on small and medium-sized employers. The core offerings include group employee benefits (health, dental, vision, life, disability, worksite benefits), voluntary benefits, and individual benefits. Their HR Technology Platform provides benefits administration, onboarding, compliance management, and employee communication tools. They supplement their offerings through strategic partnerships with Medicare experts, financial planners, insurance agents, payroll vendors, and HR consultants, and serve as certified brokers for Pennie (Pennsylvania marketplace). The company does not appear to be a software product company but rather a benefits consulting firm that helps employers design, implement, and manage employee benefits programs.
Differentiator
Problem solved
Functional benefit
Companies that use Central Penn Benefits
Customer profileSegments2 records
Ideal customer profiles2 records
Central Penn Benefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Central Penn Benefits partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- PenniecorePennie is Pennsylvania's state-based health insurance marketplace. Central Penn Benefits assists individuals and families with individual and family plans through Pennie, helping eligible clients register and select appropriate coverage with broker support.
- Heritage Valley FCUcoreHeritage Valley Federal Credit Union partnership for Health Savings Account (HSA) establishment in Adams, Cumberland, Dauphin, and York counties. Central Penn Benefits refers clients to Heritage Valley FCU for HSA account services.
- Medicare ExpertscoreStrategic partnership with Medicare experts to provide comprehensive Medicare-related benefits solutions to clients. Tyler Geesey serves as Medicare Specialist at the firm.
- Financial PlannerscoreStrategic partnerships with financial planners to deliver holistic benefits and financial wellness solutions. Barry Herrlinger serves as Financial Advisor & Medicare Expert.
- Property & Casualty Insurance AgentssupportingChannel partnerships with property and casualty insurance agents to provide comprehensive insurance coverage beyond employee benefits.
- Payroll VendorssupportingIntegration partnerships with payroll vendors to ensure seamless data flow and coordination between benefits administration and payroll systems.
- HR ConsultantssupportingPartnerships with HR consultants to provide comprehensive human resources solutions beyond traditional benefits administration.
- Employee NavigatorcoreEmployee Navigator is the HR benefits platform integration used for benefits account management, enrollment, and administration. Clients access this platform for benefits account login.
- York County Economic AlliancesupportingProfessional affiliation with York County Economic Alliance for local business networking and community engagement.
- York County Community FoundationsupportingProfessional affiliation with York County Community Foundation supporting community wellness initiatives.
- York SHRMsupportingProfessional affiliation with York chapter of Society for Human Resource Management for industry networking and professional development.
- PennAgsupportingProfessional affiliation with PennAg agricultural association for agricultural industry benefits outreach.
- Gunn MowerysupportingProfessional services firm partnership, with Gunn Mowery branding visible on the company website indicating collaborative relationship.
Scale indicators1 record
Recent moves2 records
Expansion highlights4 records
Central Penn Benefits competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown Insurance: National insurance brokerage and consulting firm with an expanding employee benefits practice — comparable service set (group benefits, voluntary, individual) competing for the same employer and individual clients.
- USI Insurance Services: Top-10 U.S. insurance brokerage with a sizable employee benefits practice serving mid-market employers nationwide — overlapping service portfolio (group health, voluntary, compliance) with Central Penn Benefits but at vastly greater scale and breadth.
- Arthur J. Gallagher & Co. Global insurance brokerage with a dedicated U.S. employee benefits division serving employers of all sizes — competes for the same group benefits RFPs as Central Penn Benefits while offering risk, P&C, and consulting services beyond a regional broker's reach.
- Marsh McLennan Agency: Middle-market arm of Marsh McLennan focused on employee benefits, risk, and HR consulting — directly comparable in employer benefits offerings and a known consolidator of regional brokerages.
Direct peers
- OneDigital: Large U.S. benefits brokerage explicitly focused on SMB and mid-market employers with group benefits, compliance, and HR technology offerings — directly competing for the same Pennsylvania SMB client that Central Penn Benefits serves.
- Holmes Murphy: Mid-Atlantic-rooted employee benefits broker and risk management firm serving employers with group benefits, voluntary benefits, and consulting — directly comparable in service mix and target customer to Central Penn Benefits.
Regional players
- Conner Strong & Buckelew: Large Mid-Atlantic independent insurance brokerage with a strong employee benefits and HR consulting practice headquartered in New Jersey — comparable offerings across group benefits, compliance, and individual lines but operating across a broader regional footprint than Central Penn Benefits.
- Gunn-Mowery Insurance: Pennsylvania-based insurance and benefits firm whose branding appears on Central Penn Benefits' website as a partner — directly comparable Central Pennsylvania/South Central PA competitor with overlapping group benefits, P&C, and individual practice areas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Central Penn Benefits social profiles
Digital presenceCentral Penn Benefits compliance and trust
Trust signalCompliance1 record
Central Penn Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Penn Benefits leadership team
Management profileNumber of profiles
Profiles5 records
Central Penn Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Penn Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Penn Benefits
What does Central Penn Benefits do?
Central Penn Benefits is a benefits brokerage and consulting firm that designs, places, and manages group employee benefit programs (health, dental, vision, life, disability, worksite/voluntary benefits) for small and medium-sized employers in Pennsylvania. The firm supplements brokerage with HR technology (Employee Navigator platform), compliance services, and individual/family insurance products through the Pennie marketplace.
Is Central Penn Benefits a public or private company?
Central Penn Benefits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Central Penn Benefits founded?
Central Penn Benefits was founded in 2008. It employs 1 to 10 people.
Where is Central Penn Benefits based?
Central Penn Benefits is headquartered in York, United States, in the North America region.
How does Central Penn Benefits make money?
Two revenue lines are on record. Insurance Brokerage and Commissions are the primary driver. The others are HR Consulting and Professional Services.
Who are Central Penn Benefits's main competitors?
Broad incumbents on record are Brown & Brown Insurance, USI Insurance Services, Arthur J. Gallagher & Co. and Marsh McLennan Agency. Direct peers are OneDigital and Holmes Murphy. Regional players are Conner Strong & Buckelew and Gunn-Mowery Insurance.
Does Central Penn Benefits have an API?
No public API is recorded for Central Penn Benefits.
What industry is Central Penn Benefits in?
Central Penn Benefits's product category is Employee Benefits Brokerage. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA). Its NAICS code is 5251 and its SIC code is 6411.