The Red & Black
The Red & Black is a 501(c)(3) student-led nonprofit news organization that has published continuously since 1893, serving the University of Georgia and Athens-Clarke County community through redandblack.com, print editions, newsletters, podcasts, and an En Español Spanish desk.
- Company typePrivate
- Founded1893
- HeadquartersGainesville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Red & Black does
The Red & Black is a 501(c)(3) nonprofit, student-led news organization headquartered at 540 Baxter Street, Athens, Georgia, that has published continuously since 1893 to serve the University of Georgia and Athens-Clarke County community. Its core product is redandblack.com, a daily news website spanning UGA News, Athens News, Sports (covering 16 listed high school, college, and club teams), Culture, Opinion, Photos, and Guides, with the underlying publishing platform provided by BLOX Digital's BLOX Content Management System. The product portfolio is broader than the website alone and includes: print and digital newspaper editions; email newsletters; podcasts (notably 'The Red & Black All Over' and the 'Athens on the Ballot' political series); photo, video, and multimedia content; community guides (UGA 101, Student Housing Guide, Eat & Drink Guide, Visitors Guide, Tailgate Guide); classifieds; an En Español Spanish-language desk; and special/in-depth reports. A separate commercial property, redandblackstore.com, handles merchandise. The organization is small (1-10 employees in firmographic data, supplemented by UGA student journalists) and operates as a dual-mission entity that combines community journalism with hands-on training of future journalists.
The Red & Black is funded through three revenue streams: (i) advertising — primarily 'Feature Your News' placements on the local-businesses front page at $10 for 30 days, plus general display advertising; (ii) donations and charitable support — one-time gifts, monthly recurring donations, employer matching, the Torchbearer's Society major-donor program, and estate/legacy planning; and (iii) photo and content licensing for external reuse of its visual archive. News content is free to readers (freemium). Distribution is omnichannel and regional: the website, physical print editions inside Athens-Clarke County, opt-in newsletters, full social presence (Facebook, Twitter/X, Instagram, YouTube, TikTok), and third-party podcast platforms. There is no disclosed revenue figure, no parent company, no subsidiaries, no funding rounds, no M&A activity, and no senior management team data in the source material; the organization is governed by a Board of Directors and led editorially by UGA students.
The Red & Black firmographics
Firmographics- Name
- The Red & Black
- Legal name
- The Red & Black Publishing Co.
- Website
- https://redandblack.com
- Company type
- Private
- Founded year
- 1893
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Red & Black is a 501(c)(3) student-led nonprofit news organization that has published continuously since 1893, serving the University of Georgia and Athens-Clarke County community through redandblack.com, print editions, newsletters, podcasts, and an En Español Spanish desk.
- Ownership category
- akta.pro rank
The Red & Black industry classification
Industry- Product category
- Student News Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Long-Form Writing & Article Platforms (MPACAIAC)
Keywords
Where The Red & Black is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Red & Black business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising: Primary revenue stream from ad sales. Local businesses can pay to feature content. The publication offers 'Feature Your News' advertising packages for local businesses.
- Donations and Charitable Support: Supported primarily through donations as a 501c3 nonprofit organization. Accepts one-time gifts and monthly recurring donations. Offers Torchbearer's Society for major donors and estate planning options for legacy giving.
- Photo and Content Licensing: Licensing of photographs and content for external use. Revenue generated from photo licensing services available through the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Free access to news content |
| Subscription | — | Local business advertising package |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
The Red & Black product offering
Product offeringCore offering
The Red & Black publishes a student-led, nonprofit daily news outlet serving the University of Georgia and the Athens-Clarke County community. Its core offering is daily editorial coverage across UGA news, Athens news, sports, culture, opinion, and multimedia, delivered through redandblack.com, print editions, newsletters, podcasts, and photo and video content. The organization monetizes this content primarily through advertising sales and reader donations, with photo and content licensing as a supplementary service.
Product overview
The Red & Black is a 501(c)(3) nonprofit student media organization operating redandblack.com as its primary digital news platform. The organization provides daily news coverage across multiple sections including UGA News, Athens News, Sports, Culture, Opinion, and Multimedia. The core product (redandblack.com) is supplemented by print editions, newsletters, podcasts (including the 'Athens on the Ballot' political series), photo/video multimedia content, community guides (UGA 101, Housing Fair, Visitor's Guide, etc.), classifieds, and an En Español Spanish-language section. The portfolio is unified under the editorial mission of serving the University of Georgia and Athens communities with independent journalism.
Differentiator
Problem solved
Functional benefit
Products and services
- redandblack.com Digital News Platform The Red & Black's primary digital news platform, providing daily news coverage of the University of Georgia and Athens-Clarke County across UGA News, Athens News, Sports, Culture, Opinion, Photos/Video, and Guides for UGA students, Athens residents, parents, alumni, donors, and local advertisers.
- Print Editions Physical and digital newspaper editions of The Red & Black, including current issues and archived print editions, distributed within the Athens-Clarke County area for readers who prefer a print format.
- Email Newsletters Email newsletter subscriptions that deliver The Red & Black's news updates and top stories to readers' inboxes on an opt-in basis.
- Podcast Series Audio podcast series produced by The Red & Black, including 'The Red & Black All Over' and 'Athens on the Ballot' political coverage, distributed through the website and external podcast platforms.
- Photo & Content Licensing Licensing service that allows external parties to license The Red & Black's photographs and editorial content for their own use, generating licensing revenue for the nonprofit.
- Local Business Advertising Packages Advertising offering sold to local Athens-area businesses (including the 'Feature Your News' $10/30-day package) to feature their content on redandblack.com and reach the UGA student and Athens resident audience.
Companies that use The Red & Black
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Red & Black technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Red & Black partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BLOX DigitalcoreBLOX Digital provides the BLOX Content Management System (CMS) that powers The Red & Black's website and digital publishing operations. This is the technology platform underlying all digital content creation and publication.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Red & Black competitors and assessment
Company assessmentDirect peers
- The Daily Tar Heel: Independent student newspaper serving the University of North Carolina at Chapel Hill. Operates with a similar nonprofit, student-led model covering campus and local community news — the closest direct comparison to The Red & Black.
- The Stanford Daily: Student-run daily newspaper at Stanford University covering campus news, athletics, and local Palo Alto community issues. Operates with comparable digital-first, student-led editorial structure.
- The Michigan Daily: Independent student newspaper at the University of Michigan covering Ann Arbor campus and community news. Runs on a similar advertising-and-donation revenue model with digital and print distribution.
- The Daily Texan: Student newspaper of the University of Texas at Austin covering campus and Austin-area news with a digital-first, student-led editorial model analogous to The Red & Black.
- The Crimson White: Student newspaper of the University of Alabama covering campus and Tuscaloosa community news. Operates with a comparable student-led, multi-channel editorial structure.
- The Battalion: Student newspaper at Texas A&M University covering campus and Bryan-College Station community news. Comparable in its student-led, advertising-supported local journalism model.
- The Columbia Daily Spectator: Independent student newspaper of Columbia University covering Morningside Heights campus and New York City-adjacent local news. Operates as a nonprofit with digital and print editions similar to The Red & Black.
- The Cornell Daily Sun: Independent student newspaper at Cornell University covering Ithaca campus and local community. Runs a digital-first, advertising-supported model with comparable distribution channels.
Regional players
- Flagpole Magazine: Local alternative weekly serving the Athens, Georgia community. Direct geographic peer operating in the same Athens market as The Red & Black, covering music (AthFest), culture, food, and local news.
- The Emory Wheel: Student newspaper of Emory University covering the Druid Hills campus and greater Atlanta area. Operates in the same Georgia market as The Red & Black with a similar student-led, digital-first model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
The Red & Black social profiles
Digital presenceThe Red & Black financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Red & Black leadership team
Management profileNumber of profiles
The Red & Black funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Red & Black M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Red & Black
What does The Red & Black do?
The Red & Black publishes a student-led, nonprofit daily news outlet serving the University of Georgia and the Athens-Clarke County community. Its core offering is daily editorial coverage across UGA news, Athens news, sports, culture, opinion, and multimedia, delivered through redandblack.com, print editions, newsletters, podcasts, and photo and video content. The organization monetizes this content primarily through advertising sales and reader donations, with photo and content licensing as a supplementary service.
Is The Red & Black a public or private company?
The Red & Black is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Red & Black founded?
The Red & Black was founded in 1893. It employs 1 to 10 people.
Where is The Red & Black based?
The Red & Black is headquartered in Gainesville, United States, in the North America region.
How does The Red & Black make money?
Three revenue lines are on record. Advertising is the primary driver. The others are donations and Charitable Support and photo and Content Licensing.
Who are The Red & Black's main competitors?
Direct peers on record are The Daily Tar Heel, The Stanford Daily, The Michigan Daily, The Daily Texan, The Crimson White, The Battalion, The Columbia Daily Spectator and The Cornell Daily Sun. Regional players are Flagpole Magazine and The Emory Wheel.
Does The Red & Black have an API?
No public API is recorded for The Red & Black.
What industry is The Red & Black in?
The Red & Black's product category is Student News Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPACAIAC, Long-Form Writing & Article Platforms. Its NAICS code is 513110 and its SIC code is 2711.