Nationwide Protective Coating

What Nationwide Protective Coating does

Nationwide Protective Coating Manufacturers, Inc. is a privately held, US-owned specialty coatings manufacturer founded in 1964 and headquartered in Southwest Florida (Sarasota). The company designs, formulates, and manufactures over 200 water-based, low-VOC and zero-VOC elastomeric and ceramic paints, coatings, sealers, primers, and repair products organized across five families: roof coatings and clear sealers, wall and texture coatings, interior and exterior ceramic paints, floor and deck coatings, and industrial and specialty products (including epoxy, urethane, silicone, and polyurea systems). Its core technical differentiator is the proprietary integration of insulating ceramic microspheres into elastomeric acrylic binders, a chemistry approach the company pioneered, with formulations carrying written warranties of up to 25 years and Energy Star qualification on qualifying products.

The business operates a hybrid go-to-market model. The primary channels are an exclusive territorial network of dealers and distributors and direct factory sales to commercial and industrial contractors handling projects up to 100,000 square feet. Secondary channels include an owned e-commerce storefront serving homeowners and small contractors, plus a private label, toll manufacturing, and white labeling service that monetizes production capacity for third-party paint brands. End customers span contractors, distributors, industrial and commercial facilities, RV and bus manufacturers and owners, and DIY homeowners. The company is family-owned, has no disclosed external investors or parent company, and reports 11–50 employees.

Revenue is generated almost entirely through one-time product sales (coatings sold by the bucket/gallon through distributors, dealers, direct factory orders, and the online store) plus a smaller contract manufacturing / private label revenue stream. Pricing is not publicly disclosed; contractor and bulk project pricing is routed through the dealer network while retail pricing is handled via the online store. The exclusive territorial dealer structure and warranty-backed product system create moderate switching costs and recurring repurchase demand tied to building maintenance cycles, though no revenue, ARR, or customer concentration figures are publicly available.

Name

Nationwide Protective Coating

Legal name

Nationwide Protective Coating Manufacturers, Inc.

Website

https://nationwidecoatings.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Nationwide Protective Coating Manufacturers is a privately held, family-owned US specialty coatings manufacturer (founded 1964, Sarasota, FL) producing over 200 water-based elastomeric and ceramic paints, roof and wall coatings, and sealants serving contractors, distributors, industrial/commercial end users, RV/bus markets, and homeowners via dealers, factory-direct, and toll manufacturing.

Ownership category

akta.pro rank

Product category

Industrial Protective Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Industrial Protective Coatings (IMAEAHAB), Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Elastomeric roof coatings
• Waterproofing ceramic paints
• Industrial protective coatings
• Concrete and deck sealers
• Private label paint manufacturing

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Direct factory sales of elastomeric coatings, paints, and sealants to contractors, distributors, and the general public through online store and dealer network.
2. Dealer/Distribution: Sales through exclusive dealers and distributors in select areas and regions. Some products are sold exclusively through this channel.
3. Private Label & Toll Manufacturing: Private label paint manufacturing, toll manufacturing, and white labeling services for other companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nationwide Protective Coating Manufacturers is a direct factory manufacturer of elastomeric waterproofing insulating ceramic paints, coatings, sealers and primers for roof, wall, floor, deck, basement and industrial applications. The company produces over 200 water-based eco-friendly products under brand families including PERMAKOTE, PERMAGARD, ULTRA SEAL/SATIN/TEX/FREE, CERAMIC SHIELD/FORCE, ENVIRO-3000/4000, DECK GUARDIAN and ENVIROPOXY, with written warranties ranging from 6 to 25 years. It also offers private label paint manufacturing, toll manufacturing and white labeling services to other companies.

Product overview

Nationwide Protective Coating Manufacturers is a direct manufacturer of protective coatings and paints established in 1964. The company's portfolio is organized as a multi-category product suite rather than a unified platform. The core offerings include: (1) Roof Coatings & Primers - elastomeric waterproofing coatings (PERMAKOTE®, PERMAGARD®, PERMAFREE™), silicone coatings (PERMASIL™), and roof primers/sealants (PERMACLEAR™, PERMABOND™, SHINGLE SEALER™); (2) Wall Coatings - elastomeric wall systems (ULTRA SEAL™, ULTRA SATIN™, ULTRA FINISH™), texture coatings (ULTRA TEX™), and zero-VOC wall coatings (ULTRA FREE™ MATTE/SATIN); (3) Interior & Exterior Ceramic Paints - ceramic-insulating paints (CERAMIC SHIELD™, CERAMIC FORCE®) and zero-VOC eco-friendly paints (ENVIRO-3000®, ENVIRO-4000®); (4) Floor & Deck Coatings - elastomeric deck coatings (DECK GUARDIAN™), wood sealers (WOOD-TECH™), concrete sealers (CRETE-GUARD™, ACRATHANE™), and anti-skid additives (FLOOR GRIP™, SKID-EX™); (5) Industrial & Specialty Coatings - epoxy floor systems (ENVIROPOXY™), industrial urethanes (ULTRATHANE™), metal primers (METAL-PRIME™), and specialty products (radiant barrier ALUMASHIELD™, ceramic additive INSUL-3K™). The company operates a large-scale production facility manufacturing over 200 water-based eco-friendly products made in the USA, with warranties up to 25 years.

Differentiator

Problem solved

Functional benefit

Brands

• PermaProducts: Brand line of protective coatings and paints
• PermaKote
• Enviro-3000
• Enviro-4000
• Ultra Kote
• Ultra Tex
• Ultra Free
• Ultra Satin
• Ultra Seal
• Ultra Grip
• Deck Guardian
• Enviropoxy
• Weather Guard
• Ceramic Shield
• Ceramic Force

Products and services

• ENVIROPOXY™ 5900 Waterborne Industrial Epoxy Floor System Waterborne two-component heavy duty industrial high-gloss epoxy coating and floor system available in any color, used by contractors and facility owners on commercial/industrial concrete floors.
• ULTRA KOTE XL™ (4030) Elastomeric Ceramic Roof/Wall Coating Acrylic elastomeric waterproofing insulating ceramic coating with urethane and maximum high-load ceramic content, for roofs and walls, with a 25 year written warranty.
• ULTRATHANE™ (5840) 100% Urethane Clear Protective Coating 100% urethane, 40% active solids, high-performance protective clear coating and sealer for use over finished surfaces.
• METALUX™ ENAM (4075) Acrylic Latex Ceramic Enamel Paint 100% acrylic latex ceramic enamel metallic-look decorative finish paint with 10 year written warranty, for trim, doors and accent surfaces.
• ENCAPSULGUARD™ (4000) Lead/Asbestos Encapsulation Coating Acrylic elastomeric encapsulation coating for safely sealing lead-based paints, asbestos and other hazardous materials in renovation and abatement projects.
• DECK GUARDIAN™ (5625) Elastomeric Deck Coating Elastomeric deck coating and paint with urethane for wood, concrete, composite and other surfaces including patios, pool decks and lanais.
• WOOD-TECH™ (5675) Acrylic Penetrating Wood Sealer Acrylic waterborne penetrating wood sealer offered in clear gloss, full or semi-transparent color stain finishes for residential and commercial wood surfaces.
• ACRATHANE™ (5875) Commercial Grade Concrete Sealer Acrylic concrete penetrating paint, stain and sealer in commercial grade for concrete and other surfaces, available in any color.
• CRETE-GUARD™ (5460) Residential Concrete Sealer Acrylic concrete penetrating paint, stain and sealer in residential grade for concrete and other surfaces, available in any color.
• PERMAKOTE® (7525) Elastomeric Roof Coating System Most popular elastomeric roof coating line for pitched roofs on metal, tile, shingle and other surfaces, available in multiple variants (including Metal, Shingle, Silicone, Silver, Plus, Gloss) with 7-15 year written warranties.
• PERMAGARD® (7522) Premium Pitched Roof Coating Premium elastomeric roof coating for pitched roofs on metal, tile and other surfaces, available in any color with a 20 year written warranty.
• PERMASIL™ (7600) 100% Silicone Flat Roof Coating 100% pure silicone elastomeric roof coating for flat roofs in high solids silicone, available in select colors with a 12 year written warranty.
• PERMAFREE™ (7527) Zero VOC Elastomeric Roof Coating Zero VOC elastomeric ceramic roof coating for pitched roofs, available in any color with a 15 year written warranty.
• BUS-KOTE™ (7740) RV and Bus Roof Coating Elastomeric waterproofing ceramic roof coating for bus, RV, camper and trailer roofs with a 15 year written warranty.
• BASEMENT SEALER™ Line (5862/5864/5865/5867/5868) Waterproofing concrete and masonry coatings for basement walls and floors, offered in smooth, textured, pigmented and clear versions resistant to positive or negative hydrostatic pressure.
• ULTRA SEAL™ (2725) Elastomeric Matte Wall Coating Acrylic elastomeric waterproofing insulating ceramic matte finish wall coating available in any color with a 25 year written warranty.
• ULTRA SATIN™ (2730) Elastomeric Satin Wall Coating Acrylic elastomeric waterproofing insulating ceramic satin finish wall coating available in any color with a 25 year written warranty.
• ULTRA TEX™ (2825) Elastomeric Texture Coating System Acrylic elastomeric waterproofing insulating ceramic texture coating system for spray or roll application in any color with a 25 year written warranty.
• ULTRA FREE™ Zero VOC Wall Coating Line Zero VOC acrylic elastomeric insulating ceramic protective wall coatings in satin and matte finishes, available in any color with a 25 year written warranty.
• ENVIRO-3000® Zero VOC Interior Ceramic Paint Zero VOC acrylic insulating ceramic interior paint offered in flat, satin and semi-gloss finishes for walls, ceilings and trim, with a 20 year written warranty.
• ENVIRO-4000® Zero VOC Exterior Ceramic Paint Zero VOC acrylic insulating ceramic exterior paint in flat, satin and semi-gloss finishes for walls and trim, with a 15 year written warranty.
• CERAMIC SHIELD™ Interior Ceramic Paint Acrylic insulating ceramic high-hide interior paint in flat, satin and semi-gloss finishes for walls, ceilings and trim, with a 20 year written warranty.
• CERAMIC FORCE® Exterior Ceramic Paint Acrylic insulating ceramic exterior high-hide paint in flat, satin and semi-gloss finishes for walls and trim, with a 15 year written warranty.
• ULTRA GRIP™ Masonry Waterproofing Coatings Textured, smooth, clear and powdered concrete and masonry waterproofing coatings that resist up to 4-15 PSI hydrostatic pressure for above and below grade use.
• PERMAUREA™ (7900) Waterborne Polyurea Coating 100% single-component waterborne clear waterproofing polyurea coating, available in any color as a special order industrial item.
• ALUMASHIELD™ (7475) Radiant Barrier Paint Aluminum-filled radiant barrier paint applied as a liquid-applied interior thermal/radiation control coating.
• Nationwide Fan Deck Color System Color system fan deck offering over 1,500 decorative colors plus a UV-reflective Cool Color palette that can be used to tint most Nationwide coating products.
• Private Label, Toll Manufacturing and White Labeling Services Contract manufacturing services for other companies, including private label paint manufacturing, toll manufacturing and white labeling using Nationwide's large-scale production facility and water-based eco-friendly formulations.

Quantifiable outcome

• Warranties up to 25 years on qualifying products
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• National Coatings Corporation: Specialty manufacturer of acrylic elastomeric roof coatings and waterproofing systems serving commercial roofing contractors. Closely comparable product portfolio (elastomeric roof coatings, primers, sealers) and customer base (commercial contractors) to Nationwide's core PermaKote/PermaGard line, with similar niche positioning and channel model.
• Karnak Corporation: Manufacturer of reflective roof coatings, elastomeric coatings, and waterproofing products for commercial and residential roofing applications. Direct competitor in elastomeric roof coatings and sealants with comparable contractor-focused distribution model and similar niche specialty-coatings positioning.
• APV Engineered Coatings: Custom specialty coatings manufacturer producing formulated coatings for industrial, commercial, and consumer applications. Comparable in size and business model as a US-based specialty coatings formulator offering toll manufacturing and private label services alongside proprietary product lines.
• Henry Company: Manufacturer of commercial roofing and waterproofing products including elastomeric roof coatings, sealants, and air barriers. Direct competitor in commercial roofing coatings and waterproofing systems serving similar contractor and distributor channels, though at substantially larger scale.
• Tremco Roofing: Manufacturer of commercial roofing systems, restoration coatings, and waterproofing solutions including elastomeric and silicone roof coatings. Comparable product portfolio serving commercial roofing contractors with similar warranty offerings and restoration-coating positioning.
• Mule-Hide Products: Manufacturer of low-slope roofing products including elastomeric roof coatings, sealants, and adhesives. Direct competitor in elastomeric roof coatings for pitched and flat roofs with comparable contractor distribution model and similar warranty structures.
• Anvil Paints & Coatings: Small specialty architectural and industrial coatings manufacturer producing paints, primers, and specialty coatings. Comparable in scale and product mix as a niche coatings formulator with architectural and industrial product lines and a similar independent, specialty-market positioning.

Broad incumbents

• GAF: North America's largest roofing manufacturer offering a broad portfolio of roofing systems, coatings, and accessories including elastomeric roof coatings. Significantly larger and serves overlapping commercial roof-coating channels, but operates across a far broader roofing portfolio rather than specializing in coatings.
• Sherwin-Williams: Global coatings giant with comprehensive architectural, industrial, and specialty coatings portfolio. Operates across all of Nationwide's end markets — architectural paints, industrial protective coatings, elastomeric roof coatings — at vastly greater scale with national distribution.
• PPG Industries: Global paints and coatings manufacturer with broad architectural, industrial, and protective coatings offerings. Competes with Nationwide in industrial protective coatings and architectural paints at significantly larger scale with global distribution and much larger R&D budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/SuperCoatings
• YouTubeyoutube.com/channel/UCu_KOSebR-CCLRkkDY_irIw
• Facebookfacebook.com/Nationwide-Protective-Coating-Mfrs-Inc-105217483528714
• LinkedInlinkedin.com/company/nationwide-protective-coating-mfrs-inc
• Instagraminstagram.com/nationwidecoatings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nationwide Protective Coating