LAS Electromedicina

What LAS Electromedicina does

LAS Electromedicina S.A.S. is a Colombian medical technology distributor founded in 1985 in Bogotá, specializing in the import, commercialization, and technical servicing of medical equipment for diagnostic imaging, patient monitoring, life support, and surgical applications. The company holds authorized distribution rights for multiple Tier-1 international brands, including Mindray (patient monitors, defibrillators, infusion pumps, ventilators, anesthesia machines, and ultrasound systems via formerly direct US distribution), Barco (diagnostic and surgical displays), Stryker (surgical power tools and instruments), Chison (ultrasound), Sony (medical printers), Mubi (hospital beds and stretchers), Comen (endoscopy), Angell Technology (fluoroscopy), and Thales. Its portfolio spans BeneVision and ePM patient monitors with CruzFusion alarm management, BeneHeart defibrillators, BeneFusion infusion pumps, A-Series and WATO EX anesthesia systems, HYBase surgical tables, SonoEye/SonoBook/SonoMax portable and stationary ultrasound, DigiEye digital radiography, mammography systems, and supporting equipment including surgical lights, ceiling columns, and stretchers.

The company's revenue model combines three streams: hardware sales of medical equipment, equipment rental (minimum one-year terms with rent-to-own options that provide financing alternatives to bank credit), and technical service contracts covering preventive/corrective maintenance, installations, parameter verification, and training delivered by factory-certified biomedical engineers. Its go-to-market is hybrid, deploying a direct enterprise field sales force targeting hospitals and clinics across public and private sectors, while also serving a national distributor network of resellers and participating in government bidding processes (licitaciones) for institutions such as EAGAT, UNGRD, and DEAS. Since 2018-2019 the firm has shifted toward a more balanced direct-to-end-customer model, won major institutional projects (Shaio, Cafam, Corpas, Medilaser), and extended its rental business into laparoscopy and arthroscopy equipment.

The firm serves Colombian healthcare institutions of all levels, including fourth-level hospitals, private clinics, and public sector buyers, with national coverage across all departments. It holds ISO 9001:2015 certification for its quality management system and maintains INVIMA product registrations required for medical device commercialization in Colombia. As a privately held S.A.S., LAS Electromedicina has no disclosed parent company, external investors, or public ticker.

Name

LAS Electromedicina

Legal name

LAS ELECTROMEDICINA S.A.S.

Website

https://laselectromedicina.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Colombian medical equipment distributor founded in 1985, importing and servicing diagnostic imaging, patient monitoring, life support, and surgical devices from brands including Mindray, Barco, Stryker, and Chison for hospitals, clinics, and public sector healthcare buyers nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medical Equipment Sales: Import and commercialization of medical equipment across multiple specialties including diagnostic imaging, patient monitoring, surgical equipment, and life support systems. Equipment sold includes infusion pumps, defibrillators, ECG machines, ultrasound devices, X-ray systems, anesthesia machines, ventilators, and more.
2. Equipment Rental: Rental of medical equipment for minimum one-year periods with national coverage. Includes rental with purchase option (renta con opción de compra) providing financing advantages over traditional bank credit.
3. Technical Service: Preventive and corrective maintenance, diagnostics, parameter verification, installations, and training. Staff certified by equipment manufacturers. Service packages including labor and spare parts.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

LAS Electromedicina is a Colombian importer and distributor of medical equipment, selling diagnostic imaging, patient monitoring, life support, and surgical equipment from international brands (Mindray, Chison, Barco, Stryker, Sony, Mubi, Comen, Angell). The company also delivers preventive and corrective technical service, equipment installation, training, and medical equipment rental with purchase options to public and private healthcare institutions across Colombia.

Product overview

LAS Electromedicina is a Colombian medical technology distributor offering a comprehensive portfolio of diagnostic imaging, patient monitoring, life support, and surgical equipment. The product portfolio centers on major brands including Mindray (patient monitors, defibrillators, infusion pumps, ventilators, anesthesia machines, surgical tables, X-ray systems), Chison (ultrasound systems), Barco (diagnostic and surgical displays), Stryker (surgical instruments), Sony (medical printers), and Mubi (hospital beds). Key product categories include: BeneVision and ePM patient monitoring series with CruzFusion alarm management; BeneHeart defibrillators with AED capabilities; BeneFusion infusion pumps; A-Series and WATO EX anesthesia systems; HYBase surgical tables; portable and stationary ultrasound systems (SonoEye, SonoBook, SonoMax, EBit, CBit series); digital radiography (DigiEye series, MobiEye mobile); mammography systems; laparoscopy towers; and supporting equipment including surgical lights, ceiling columns, stretchers, and hospital beds. The company also provides specialized endoscopy solutions, veterinary ultrasound, and diagnostic monitors for radiology and mammography.

Differentiator

Problem solved

Functional benefit

Products and services

• BeneVision N Series Patient Monitors
• ePM Series Patient Monitors
• BeneHeart Defibrillators
• BeneHeart C Series AED
• BeneFusion Infusion Pumps
• Chison Ultrasound Systems
• A-Series and WATO Anesthesia Machines
• HYBase Surgical Tables
• Digital Radiography (X-Ray) Systems
• Mammography Systems
• Mubi Hospital Beds
• Medical Stretchers
• Surgical and Examination Lights
• HyPort Ceiling Supply Columns
• Comen Endoscopy System
• Laparoscopy Tower 1788
• Ventilators (SV and TV Series)
• Stryker Surgical Power Tools
• Barco Diagnostic Displays
• Sony Medical Printers and Consumables
• PM-60 Portable Pulse Oximeter
• Biomedical Technical Service
• Medical Equipment Rental (with Purchase Option)

Quantifiable outcome

• Patient attention time reduced from 20 to 5 minutes (75% improvement)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• MindraycoreChannel Partner/ Reseller/ DistributorMajor distribution partner for patient monitoring, life support, diagnostic imaging, and surgical equipment including monitors, defibrillators, infusion pumps, anesthesia machines, ventilators, ECG machines, and ultrasound systems.
• BarcocoreChannel Partner/ Reseller/ DistributorDistribution partner for medical display systems including diagnostic monitors for radiology and mammography, and surgical screens for operating rooms.
• StrykercoreChannel Partner/ Reseller/ DistributorDistribution partner for surgical equipment including power tools, cranialotomes, sternotomes, ultrasonic aspirators, and tourniquets for operating rooms.
• SonyminorChannel Partner/ Reseller/ DistributorDistribution partner for medical printers and consumables including digital printers and medical paper rolls.
• ChisoncoreChannel Partner/ Reseller/ DistributorDistribution partner for ultrasound systems including portable and stationary ecographs with various clinical applications.
• MubicoreChannel Partner/ Reseller/ DistributorDistribution partner for hospital beds and stretchers including LIFE series beds for ICU and hospitalization units.
• Comen EndoscopyminorChannel Partner/ Reseller/ DistributorDistribution partner for flexible endoscopy equipment including video endoscopy systems.
• Angell TechnologyminorChannel Partner/ Reseller/ DistributorDistribution partner for fluoroscopy equipment including DTP88 Series automatic fluoroscopes.
• EsaoteminorChannel Partner/ Reseller/ DistributorHistorical distribution partnership for ultrasound equipment (relationship ended around 2017 per company history).

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GE Healthcare: Global medical imaging, monitoring, and diagnostics manufacturer with direct presence in Colombia. Competes with LAS in the same hospital equipment categories while operating as a broad incumbent with direct sales and service.
• Stryker: Global medical device manufacturer in surgical equipment, orthopedics, and neurotechnology. Both a key OEM partner for LAS (surgical power tools, etc.) and a broad incumbent with direct Colombian sales capability.
• Siemens Healthineers: Global medical technology company in imaging, diagnostics, and advanced therapies. Operates in Colombian hospital equipment markets with overlapping product categories to LAS's Mindray-anchored portfolio.
• Philips Healthcare: Global health technology company with diagnostic imaging, patient monitoring, and connected care solutions. Competes with LAS for Colombian hospital equipment contracts and offers overlapping product categories.
• Mindray: Global medical device manufacturer of patient monitoring, life support, and imaging equipment. Comparable as both supplier (primary OEM for LAS) and broad incumbent that could disintermediate distributors by selling directly to Colombian hospitals.

Regional players

• Promédica: Chilean medical equipment distributor serving hospitals and clinics across Latin America. Comparable as a regional medical device distributor with hospital-focused customers, though operating primarily outside Colombia.
• Hospitrade: Latin American medical equipment distributor with multi-country presence. Comparable to LAS Electromedicina in business model (medical device distribution), with broader geographic footprint in LatAm.

Direct peers

• Dispromea: Colombian medical equipment distributor serving hospitals and clinics across multiple specialties. Directly comparable to LAS Electromedicina in customer base, distribution model, and product categories (monitoring, imaging, surgical equipment).
• Inmedica: Colombian medical device distributor focused on diagnostic imaging, monitoring, and life support equipment to hospitals. Operates in the same customer segments and product categories as LAS Electromedicina.
• Cardio System Colombia: Colombian distributor of cardiovascular and medical equipment for hospitals and clinics. Comparable in vertical focus (medical equipment distribution) and customer base (Colombian healthcare institutions).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/las-electromedicina
• Instagraminstagram.com/laselectromedicina
• Xx.com/las_electromed
• Facebookfacebook.com/laselectromedicinaCol

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAS Electromedicina