PartsTree
PartsTree.com is a US e-commerce retailer specializing in genuine OEM replacement parts for outdoor power equipment, selling across 150+ brands from a Texas warehouse to individual homeowners, repair shops, and commercial landscapers.
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What PartsTree does
PartsTree.com is the online division of HCOP, LLC, a family-owned entity that also operates Hill Country Outdoor Power, a brick-and-mortar outdoor power equipment dealership founded in Austin, Texas in 1990. PartsTree.com itself launched in June 2005 and operates as a direct-to-consumer e-commerce platform specializing in genuine OEM replacement parts for outdoor power equipment — lawn mowers, snow blowers, chainsaws, generators, tillers, riding mowers, and similar categories. The company sells exclusively through partstree.com and a dedicated call center (512-288-4355), with no retail storefronts and no mobile apps. Operations are US-only.
The core product is a web-based parts lookup platform backed by OEM illustrated parts diagrams (IPLs) covering 150+ brands, supported by a 40,000–50,000 sq ft Austin-area warehouse holding 60,000+ in-stock SKUs. PartsTree positions itself as an Authorized Servicing Dealer for every brand it carries, distinguishing its catalog from aftermarket alternatives and enabling 80% of orders to ship within one business day. No public API, SDK, or developer integrations are offered. Supporting tools include model-tag identification guides for locating equipment model numbers and a dedicated B2B loyalty tier program (ProAdvantage) targeting repair shops, dealers, landscapers, and government/educational accounts.
Revenue is generated through transactional per-part e-commerce sales (DTC) augmented by the ProAdvantage commercial program, which is free to join but offers tiered discounts and dedicated account management in exchange for volume purchasing. The company is privately held with no disclosed outside funding; leadership includes Doug (President), Bryan (Back End Specialist), and Nick (Operations). The business maintains a BBB A+ accreditation continuously since 2005, a 4.7-star Google rating, and has served over 1M customers since launch.
PartsTree firmographics
Firmographics- Name
- PartsTree
- Legal name
- HCOP, LLC
- Website
- https://partstree.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PartsTree.com is a US e-commerce retailer specializing in genuine OEM replacement parts for outdoor power equipment, selling across 150+ brands from a Texas warehouse to individual homeowners, repair shops, and commercial landscapers.
- Ownership category
- akta.pro rank
Where PartsTree is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PartsTree business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Parts E-commerce Sales: Direct online sales of OEM repair parts and accessories to consumers and commercial customers through partstree.com. Transaction-based model with per-part pricing.
- ProAdvantage Commercial Program: Free B2B membership program offering commercial accounts exclusive discounts, priority shipping, and dedicated account management in exchange for loyalty and volume purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Part Pricing |
| Freemium | Annual | ProAdvantage Commercial Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PartsTree product offering
Product offeringCore offering
PartsTree.com is an online retailer of genuine OEM replacement parts for outdoor power equipment across 150+ brands, supported by brand- and equipment-specific illustrated parts lookup diagrams. The platform integrates model tag identification, multi-brand inventory, and same/next-day fulfillment from an Austin, Texas-based 40,000–50,000 sq ft warehouse stocked with 60,000+ parts, and is supplemented by a separate B2B ProAdvantage Program for commercial accounts.
Product overview
PartsTree operates PartsTree.com, an e-commerce platform and online parts dealer specializing in Genuine OEM repair parts for outdoor power equipment. The core platform provides illustrated parts diagrams (IPLs) enabling parts lookup by brand or equipment type across over 150 supported brands. The product portfolio includes the core PartsTree.com platform, the ProAdvantage commercial account program with tiered benefits, and OEM parts diagrams. The company operates from a 50,000 sq ft Texas warehouse with over 60,000 parts in stock, shipping 80% of orders within one business day. PartsTree.com and Hill Country Outdoor Power are both companies under HCOP, LLC, with Hill Country Outdoor Power established in Austin, Texas in 1990 and PartsTree.com launched in June 2005.
Differentiator
Problem solved
Functional benefit
Products and services
- PartsTree.com OEM Parts E-commerce Platform Online storefront selling genuine OEM replacement parts for outdoor power equipment (lawn mowers, chainsaws, trimmers, and similar small-engine machines) across 150+ brands, integrated with illustrated parts lookup diagrams, model tag identification, and a 40,000–50,000 sq ft Austin, Texas warehouse holding 60,000+ parts for same/next-day fulfillment. Targets DIY consumers as well as commercial accounts.
- ProAdvantage Program Free B2B commercial account program offering commercial buyers (repair shops, dealers, landscapers, and government/education buyers) exclusive tiered discounts, priority shipping, and a dedicated account manager in exchange for loyalty and volume purchasing on PartsTree.com.
Quantifiable outcome
- 80% of orders ship within one business day
- +3 more outcomes
Companies that use PartsTree
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
PartsTree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PartsTree partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hill Country Outdoor PowercoreHill Country Outdoor Power is the parent company and founding business - a local, family-owned outdoor power equipment dealership established in Austin, Texas in 1990. PartsTree.com is the online division launched in 2005. Both companies operate under HCOP, LLC.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
PartsTree competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
PartsTree social profiles
Digital presencePartsTree financial estimates
Financial estimateRevenue estimate
Valuation estimate
PartsTree leadership team
Management profileNumber of profiles
Profiles3 records
PartsTree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PartsTree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PartsTree
What does PartsTree do?
PartsTree.com is an online retailer of genuine OEM replacement parts for outdoor power equipment across 150+ brands, supported by brand- and equipment-specific illustrated parts lookup diagrams. The platform integrates model tag identification, multi-brand inventory, and same/next-day fulfillment from an Austin, Texas-based 40,000–50,000 sq ft warehouse stocked with 60,000+ parts, and is supplemented by a separate B2B ProAdvantage Program for commercial accounts.
Is PartsTree a public or private company?
PartsTree is a private company. It is classified as family owned and is currently operating.
When was PartsTree founded?
PartsTree was founded in 2005. It employs 51 to 100 people.
Where is PartsTree based?
PartsTree is headquartered in Austin, United States, in the North America region.
How does PartsTree make money?
Two revenue lines are on record. Parts E-commerce Sales are the primary driver. The others are proAdvantage Commercial Program.
Does PartsTree have an API?
No public API is recorded for PartsTree.