What Hill Country Outdoor Power does

Hill Country Outdoor Power is a locally-owned, private outdoor power equipment dealership headquartered in Austin, Texas, operating two retail showroom and service locations in southwest Austin (Dripping Springs corridor) and northeast San Antonio. The company sells new and used outdoor power equipment across categories including riding mowers, walk-behind mowers, chainsaws, blowers, trimmers, generators, pumps, pressure washers, turf maintenance equipment, arborist products, and accessories. It is an authorized dealer and warranty service center for over 45 major brands including Stihl, Cub Cadet, Echo, Exmark, Toro, Gravely, Husqvarna, Scag, and Honda, with repairs performed by OEM Certified Technicians.

The customer base spans residential homeowners with acreage, commercial landscaping operations, ranch owners and vineyards, and institutional buyers such as sports fields, golf courses, schools, and municipalities. Revenue is generated through three streams: one-time equipment sales at unit list/sale pricing, professional repair and maintenance services (with deposits of $200-$400 depending on equipment class), and parts sales. Parts distribution is materially augmented by sister company PartsTree.com, which operates a 40,000 sq ft warehouse in Austin stocking over 70,000 SKUs across 150+ brands and serves as one of the largest online sellers of genuine OEM repair parts in the United States. Combined, the two entities have assisted over 1,000,000 customers with repairs.

The go-to-market model is direct-to-consumer via the two physical stores (Monday-Thursday 8:00 AM-5:00 PM hours), supported by a content website, a Facebook page, and the PartsTree.com e-commerce channel for parts. Pricing is transactional with no subscription or recurring revenue model. The company holds BBB accreditation and is founder-owned with no disclosed institutional investors, parent company, or external funding. Founded in 1990 with 11-50 employees, the business is a small-scale independent dealer whose competitive position rests on local presence, OEM authorization, and the parts-and-service flywheel with PartsTree.com.

Name

Hill Country Outdoor Power

Legal name

Hill Country Outdoor Power

Website

https://hillcountryoutdoor.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Hill Country Outdoor Power is a privately held, locally-owned outdoor power equipment dealership with retail locations in Austin and San Antonio, Texas, selling and servicing equipment from 45+ major brands for residential, commercial landscaping, ranch, and institutional customers.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment Retail and Service

NAICS

Outdoor Power Equipment Retailers (44423), Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

akta.pro secondary industries

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Outdoor power equipment
• Lawn and garden equipment
• Equipment repair services
• Authorized power equipment dealer
• Commercial landscaping equipment

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new outdoor power equipment including riding mowers, walk-behind mowers, chainsaws, blowers, trimmers, generators, and accessories from multiple major brands.
2. Repair and Maintenance Services: Repair and maintenance services performed by OEM Certified Technicians. Authorized Service & Warranty Center for over 45 major brands. Deposits required: $200 for hand-held/walk-behind mowers under 32", tillers, pressure washers, generators; $400 for riding mowers, walk-behind mowers 32" or larger, and other equipment.
3. Parts Sales: Sale of replacement parts and accessories for outdoor power equipment. With sister company PartsTree.com, they offer over 70,000 lawn equipment parts in-stock in Austin, serving over 150 brands of equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hill Country Outdoor Power is a locally owned, authorized dealership and service center selling new and used outdoor power equipment from 45+ leading brands (Stihl, Cub Cadet, Echo, Exmark, Toro, Gravely, Husqvarna, Scag, Honda) across two Texas stores. The company also provides factory-trained repair, maintenance, and parts services, supported by a sister-company online parts platform (PartsTree.com) carrying 70,000+ SKUs from a 40,000 sq ft warehouse. Customers include residential homeowners, ranchers, and commercial operators such as landscapers, sports-field crews, golf courses, schools, and municipalities.

Product overview

Hill Country Outdoor Power is a locally-owned outdoor power equipment dealership offering a diverse portfolio of products through multiple product categories. The company sells and services riding mowers, walk-behind mowers, chainsaws, blowers, trimmers, edgers, generators, pumps, pressure washers, turf maintenance equipment, arborist products, accessories, and other outdoor power equipment. They are an authorized dealer for over 45 major brands including Stihl, Cub Cadet, Echo, Exmark, Toro, Gravely, Husqvarna, Scag, Honda, Briggs and Stratton, and many others. The company also provides repair and maintenance services as an authorized service and warranty center. Their sister company, PartsTree.com, provides online sales of genuine OEM repair parts with millions of dollars in parts inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Riding Mowers New riding mowers from leading brands such as Cub Cadet, Toro, Gravely, Exmark, Scag, and Husqvarna, sold to residential homeowners and commercial operators for medium-to-large property mowing.
• Walk-Behind Mowers Walk-behind push and self-propelled mowers from brands such as Honda, Toro, and Husqvarna, sold for smaller residential lawns and precise cutting.
• Chainsaws Chainsaws and pole saws from Stihl, Husqvarna, Echo, and other brands, sold to homeowners, ranchers, and arborists for cutting and tree maintenance.
• Blowers Handheld and backpack leaf and debris blowers from Stihl, Echo, and Husqvarna, sold to homeowners, landscapers, and grounds crews.
• Trimmers String trimmers, brush cutters, and edgers from Stihl, Echo, Husqvarna, and other brands, used for edging and overgrowth clearing by residential and commercial customers.
• Generators Portable and standby generators from brands such as Honda and others, sold to homeowners, ranchers, and commercial buyers for backup and jobsite power.
• Turf Maintenance Equipment Commercial-grade turf maintenance equipment including aerators, dethatchers, sprayers, and spreaders from brands such as Exmark and Toro, targeted at sports fields, golf courses, schools, and commercial landscapers.
• Arborist Products Specialized arborist and tree-care equipment such as climbing gear, pole pruners, and professional-grade cutting tools for tree-care professionals and serious residential users.
• Equipment Accessories Accessories for outdoor power equipment including attachments, blades, line, helmets, chaps, gloves, and protective gear compatible with the brands carried.
• Used / Pre-Owned Equipment Pre-owned outdoor power equipment offered for resale, providing a lower-priced entry point for budget-conscious residential and commercial buyers.
• Repair and Maintenance Services Factory-trained repair and maintenance services performed at both the Austin and San Antonio stores, with a $200-$400 deposit required per repair ticket before work begins. Available to all customers who purchase equipment from the dealership and to walk-in service customers.
• Parts Sales (in-store and online via PartsTree.com) Replacement parts and accessories for more than 45 outdoor power equipment brands, sold at the Austin and San Antonio store counters and online through the sister PartsTree.com platform backed by a 40,000 sq ft warehouse and 70,000+ SKU inventory.

Quantifiable outcome

• Over 1,000,000 customers helped with equipment repairs
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• PartsTree.comcoreStrategic or Co-development PartnerPartsTree.com is a sister company operating as one of the largest online sellers of genuine OEM repair parts in the United States. They maintain a 40,000 square foot state-of-the-art warehouse dedicated exclusively to outdoor power equipment parts in Austin. Hill Country Outdoor Power customers benefit from millions of dollars in parts inventory, with the ability to order parts online for direct shipping or purchase in-store.
• 45+ Major Outdoor Power Equipment Brands (Stihl, Cub Cadet, Echo, Exmark, Toro, Gravely, Husqvarna, Scag, Honda, and others)coreChannel Partner/ Reseller/ DistributorHill Country Outdoor Power is an authorized dealer and warranty repair center for over 45 major brands of outdoor power equipment. As an authorized service center, their technicians are OEM Certified to perform warranty repairs and regular maintenance on equipment from these manufacturers.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Regional players

• MTI Distributing: Outdoor power equipment distributor and dealer group operating in adjacent geographies (Midwest/Southwest). Comparable in carrying multi-brand equipment portfolios and servicing commercial landscapers, providing a useful operating comparable despite geographic differences.

Direct peers

• Rural King: Farm-and-home retailer with strong Texas presence selling outdoor power equipment, parts, and service to rural and acreage-property owners—directly overlapping with Hill Country's ranch/agricultural customer base.
• Power Equipment Direct: Multi-brand online retailer specializing in outdoor power equipment (mowers, generators, pressure washers, snow blowers) with a sister brand model comparable to Hill Country/PartsTree.com. Directly overlaps on product categories and DTC channel strategy.
• Acme Tools: Regional outdoor power equipment retailer carrying Stihl, Honda, Toro, Husqvarna, and similar premium brands, with both retail stores and an e-commerce parts operation. Closely comparable in brand portfolio, customer mix (residential + commercial), and authorized-service positioning.
• Sun Equipment Corporation: Independent multi-store outdoor power equipment dealer serving Texas and surrounding markets with riding mowers, handheld equipment, and authorized service—direct competitive overlap with Hill Country on product mix, customer segments, and dealer-of-record positioning.

Broad incumbents

• Lowe's: National home improvement chain with comparable outdoor power equipment assortment and competing authorized-service relationships. Competes with Hill Country on equipment pricing and convenience in both Texas metro markets.
• Northern Tool + Equipment: National multi-channel retailer of outdoor power equipment, generators, and lawn/garden tools. Competes with Hill Country on equipment sales across the same product categories but at significantly larger scale and with broader geographic reach.
• Home Depot: Massive home improvement retailer stocking riding mowers, walk-behind mowers, trimmers, and chainsaws across all major brands. Competes directly on equipment sales with Hill Country in Austin and San Antonio, but lacks Hill Country's specialized service depth.
• Tractor Supply Co. Large rural-lifestyle retailer selling outdoor power equipment, parts, and accessories to property owners, farmers, and ranchers—substantially overlapping with Hill Country's ranch/agricultural customer segment, though at much greater scale.

Others

• STIHL: Manufacturer of chainsaws and outdoor power equipment sold through Hill Country as an authorized dealer. Relevant as an ecosystem participant: STIHL's dealer-network strategy and any direct-to-consumer shift would materially impact Hill Country's economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HillCountryOutdoor
• Xx.com/hillcountryop

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hill Country Outdoor Power