OFYR
OFYR is a Netherlands-based premium outdoor cooking brand founded in 2015 that designs and sells cone-shaped fire cooking units across Heritage, Signature, and Pro collections via DTC e-commerce and a global dealer network serving both home consumers and professional chefs.
- Company typePrivate
- Founded2015
- HeadquartersRoosendaal, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What OFYR does
OFYR is a Netherlands-based outdoor cooking company founded in 2015 by Hans Goossens, headquartered in Roosendaal. The company designs and manufactures premium outdoor cooking units built around a distinctive cone-shaped fire basket topped with a flat circular cooking plate, intended to transform outdoor cooking into a social, communal experience. OFYR is backed by Mentha Capital (invested 2018) and operates under the Fyron Group corporate umbrella.
The product portfolio is structured in three tiers: the Heritage Collection (entry-level, 15 products), the Signature Collection (mid-premium including Plancha 100 and Mise en Place 100 units at €2,395–€2,595), and the PRO Connect system (professional-grade modular units priced up to €6,495 targeting chefs and hospitality). The company also sells approximately 49 accessory SKUs across cooking, tools, covers, gear, and prep & serve categories, and runs the OFYR Club membership community for owner engagement and recipe content.
OFYR operates a hybrid go-to-market combining direct-to-consumer e-commerce on its own storefront with an authorized global dealer network accessible via a store locator. The revenue model is pure hardware sales (one-time purchase, no subscription) priced in Euros, with promotional bundles such as free pizza ovens included with OFYR 85 and OFYR 100 cooking units. The customer base is split horizontally between individual home consumers (primary) and a smaller professional/HoReCa segment served through a dedicated Pro sales channel.
OFYR firmographics
Firmographics- Name
- OFYR
- Legal name
- OFYR
- Website
- https://ofyr.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OFYR is a Netherlands-based premium outdoor cooking brand founded in 2015 that designs and sells cone-shaped fire cooking units across Heritage, Signature, and Pro collections via DTC e-commerce and a global dealer network serving both home consumers and professional chefs.
- Ownership category
- akta.pro rank
OFYR industry classification
Industry- Product category
- Outdoor Cooking Equipment
- NAICS
- Small Electrical Appliance Manufacturing (33521)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)
- akta.pro secondary industries
- Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF)
Keywords
Where OFYR is headquartered
LocationHeadquarters
- HQ city
- Roosendaal
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
OFYR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Hardware Sales: OFYR generates revenue primarily through the sale of physical outdoor cooking units and accessories. Products include Cooking Units (Heritage, Signature, Pro lines), Accessories (Cooking tools, covers, gear, prep & serve items). All products appear to be one-time purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | OFYR Signature Plancha 100 Taupe - Premium flat cooking surface unit |
| Unit Pricing | Pay-as-you-go | OFYR Signature Mise en Place 100 - Cooking unit with integrated prep station |
| Unit Pricing | Pay-as-you-go | OFYR Cage 100 - Cooking accessory unit |
| Unit Pricing | Pay-as-you-go | OFYR PRO Connect Plancha Module Red - Professional-grade modular cooking unit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
OFYR product offering
Product offeringCore offering
OFYR designs and manufactures cone-shaped outdoor cooking units featuring a spun-cone fire basket with a flat circular cooking plate, sold under Heritage (entry-level), Signature (mid-range), and PRO (professional) collections. The company also sells accessories (tools, covers, gear, prep & serve items) and bundled pizza ovens to enable social, year-round outdoor cooking experiences for both home consumers and professional chefs/caterers/hospitality.
Product overview
OFYR is an outdoor cooking company founded in the Netherlands in 2015, offering a multi-tiered product portfolio organized into three main collections: Heritage (entry-level, 15 products), Signature (mid-range premium, 6 products including Plancha 100 and Mise en Place 100 units), and PRO/Professional (professional-grade modular system, 11 products including the OFYR PRO Connect Plancha and Mise en Place Modules). The core products are outdoor cooking units centered around a distinctive cone-shaped fire element with a cooking plate. The company also offers accessories across cooking, tools, covers, gear, and prep & serve categories (totaling approximately 49 products), plus a complimentary Pizza Oven with purchase of OFYR 85 or 100 Cooking Units. A membership program called OFYR Club provides community engagement for users.
Differentiator
Problem solved
Functional benefit
Products and services
- Heritage Collection
Companies that use OFYR
Customer profileSegments2 records
Ideal customer profiles2 records
OFYR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OFYR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fyron GroupcoreFyron Group is the parent company behind OFYR, managing the brand's commercial operations including dealer partnerships, careers, and business development. The relationship is a corporate ownership structure where Fyron Group controls OFYR's business operations including the 'Become a Partner' dealer program.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
OFYR competitors and assessment
Company assessmentDirect peers
- Kamado Joe: Kamado Joe sells ceramic kamado grills via a similar premium-DTC-plus-dealer model and community-driven content marketing, competing for the same affluent outdoor cooking enthusiast segment as OFYR.
- Big Green Egg: Big Green Egg is a kamado-style outdoor cooker with a passionate enthusiast community and global dealer network, directly competing with OFYR for premium outdoor cooking share among home consumers and BBQ hobbyists.
- Everdure by Heston Blumenthal: Everdure is a design-led outdoor cooking brand sold through premium retail and DTC channels, competing with OFYR for design-conscious home consumers seeking premium, lifestyle-driven outdoor cooking experiences.
- Fuego Grills: Fuego designs premium, modern outdoor grills and pizza ovens sold via DTC and retail, targeting the same design-conscious, affluent home cook segment as OFYR's Signature line.
- Hestan Outdoor: Hestan Outdoor offers premium, design-forward outdoor cooking products targeted at luxury residential and hospitality customers, competing in the same premium tier and professional/hospitality channel that OFYR PRO addresses.
- Arteflame: Arteflame makes a similarly cone-shaped, wood-fired outdoor cooking griddle that competes head-to-head with OFYR in the premium outdoor cooking category, targeting home consumers and chefs seeking a sculptural, social cooking experience.
Emerging players
- Bull Outdoor Products: Bull builds modular outdoor kitchen components and grills sold through dealers and home improvement channels; its modular approach overlaps with OFYR's PRO Connect vision in the professional/outdoor kitchen segment.
Broad incumbents
- Traeger Grills: Traeger is a category-defining pellet grill brand with strong DTC, content-marketing, and community flywheels — directly analogous to OFYR's premium positioning and lifestyle-led GTM in outdoor cooking.
- Napoleon Grills: Napoleon is a large established grill and outdoor living manufacturer offering premium gas, charcoal, and modular outdoor kitchen systems that overlap with OFYR's higher-end Signature and PRO lines.
- Weber (Middleby): Weber is the dominant global grill brand (now owned by Middleby) with a vast portfolio spanning gas, charcoal, and electric grills. Its premium lines and dealer reach position it as the scaled incumbent competing with OFYR's premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OFYR social profiles
Digital presenceOFYR financial estimates
Financial estimateRevenue estimate
Valuation estimate
OFYR leadership team
Management profileNumber of profiles
Profiles1 record
OFYR funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OFYR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OFYR
What does OFYR do?
OFYR designs and manufactures cone-shaped outdoor cooking units featuring a spun-cone fire basket with a flat circular cooking plate, sold under Heritage (entry-level), Signature (mid-range), and PRO (professional) collections. The company also sells accessories (tools, covers, gear, prep & serve items) and bundled pizza ovens to enable social, year-round outdoor cooking experiences for both home consumers and professional chefs/caterers/hospitality.
Is OFYR a public or private company?
OFYR is a private company. It is classified as private equity controlled and is currently operating.
When was OFYR founded?
OFYR was founded in 2015. It employs 1 to 10 people.
Where is OFYR based?
OFYR is headquartered in Roosendaal, Netherlands, in the Europe region.
How does OFYR make money?
One revenue line is on record: hardware Sales.
Who are OFYR's main competitors?
Direct peers on record are Kamado Joe, Big Green Egg, Everdure by Heston Blumenthal, Fuego Grills, Hestan Outdoor and Arteflame. Bull Outdoor Products is listed as an emerging player. Broad incumbents are Traeger Grills, Napoleon Grills and Weber (Middleby).
Does OFYR have an API?
No public API is recorded for OFYR.
What industry is OFYR in?
OFYR's product category is Outdoor Cooking Equipment. Its primary akta.pro industry code is CRAIAIAH, Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories), with a secondary code of CRAMAMAD, Outdoor Cooking, Grills & Fuel Retail. Its NAICS code is 33521 and its SIC code is 3630.