Fyron
- Company typePrivate
- Founded2012
- HeadquartersRoosendaal, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Fyron firmographics
Firmographics- Name
- Fyron
- Legal name
- Fyron Group B.V.
- Website
- https://fyrongroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Fyron industry classification
Industry- Product category
- Outdoor cooking appliances
- NAICS
- Household Appliance Manufacturing (3352)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)
Keywords
Where Fyron is headquartered
LocationHeadquarters
- HQ city
- Roosendaal
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Fyron business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Outdoor Cooking Products: Fyron generates revenue through the sale of premium outdoor cooking products across multiple brands, including ceramic kamado grills, wood-fired planchas, and related accessories. Products are sold through direct e-commerce, dealer networks, and retail partners.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Fyron product offering
Product offeringCore offering
Fyron Group B.V. is a Dutch holding company that designs, manufactures and distributes a portfolio of premium outdoor cooking brands. Its brands (OFYR, The Bastard, BSTRD, Grill Guru, Grizzly Grills and Inferno) sell kamado ceramic grills, wood-fired cooking stations, planchas and related accessories to consumers via brand e-commerce sites, dealer networks and a physical retail store.
Product overview
Fyron Group B.V. is a Dutch holding company managing a portfolio of six outdoor cooking brands. The portfolio spans price segments from budget-friendly to premium, with product types covering kamado ceramic grills (The Bastard, Grill Guru, Grizzly Grills, Inferno, BSTRD) and wood-fired cooking stations/planchas (OFYR, BSTRD). Each brand operates with its own identity and target audience, while sharing distribution channels and back-office operations under the Fyron umbrella. BSTRD, launched in 2025, represents the group's newest brand bridging premium kamado and urban lifestyle positioning.
Differentiator
Problem solved
Functional benefit
Brands
- OFYR: Luxury wood-fired cooking units and outdoor cooking stations. Tagline: Connect. Create. Cook. Available in Europe and USA.
- The Bastard
- BSTRD
- Grill Guru
- Grizzly Grills
- Inferno
- Harlem BBQ
Products and services
- OFYR Luxury wood-fired outdoor cooking brand offering all-in-one cooking stations and planchas. Features premium materials and design-forward aesthetics for the premium outdoor cooking segment. Targets high-end consumers across Europe and the USA.
- The Bastard Premium ceramic kamado grill brand known for durability, fuel efficiency, and versatility. Allows grilling, smoking, baking, and roasting with precise temperature control. Targets outdoor cooking enthusiasts who value quality and simplicity.
- BSTRD Premium lifestyle kamado brand launched in 2025, fusing quality craftsmanship with innovative design rooted in urban culture. Offers Pro Line for professionals and Core Line for everyday users. Features glass fiber-reinforced nylon and high-pressure laminates for heat resistance and weatherproofing.
- Grill Guru Accessible kamado cooking brand offering contemporary-designed barbecues that simplify outdoor cooking. Combines sleek aesthetics with user-friendly features at an affordable price point, targeting modern outdoor cooking enthusiasts.
- Grizzly Grills Premium kamado brand targeting adventure-seeking families. Built with cordierite ceramic (20-year guarantee), cast iron, and bamboo for durability and reliability. Positions outdoor cooking as a shared family adventure.
- Inferno Budget-friendly kamado brand created in 2018 for first-timers, flavor-hunters, and fire-starters. Offers curated, limited-assortment products delivering premium kamado performance without the premium price. Available in Europe.
- OFYR Pro Connect Modular outdoor cooking system launched in 2025 integrating a mise-en-place station, plancha, and kamado cooking unit on a powder-coated aluminum frame with Dekton worktop. Targets chefs and the hospitality space.
Companies that use Fyron
Customer profileSegments6 records
Ideal customer profiles6 records
Fyron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fyron partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fyron competitors and assessment
Company assessmentDirect peers
- Kamado Joe: Kamado Joe is a premium kamado grill specialist competing directly with Fyron's The Bastard, BSTRD and Grizzly Grills brands on materials innovation and design-led positioning.
- Big Green Egg: Big Green Egg is the original kamado grill brand and shares Fyron's core kamado ceramic grill proposition across overlapping dealer and direct-to-consumer channels in the outdoor cooking category.
- Primo Grills: Primo offers premium ceramic kamado grills with similar durability-led messaging and dealer distribution, directly comparable to Fyron's premium kamado brands.
Broad incumbents
- Traeger Grills: Traeger leads the pellet grill category and competes with Fyron for outdoor cooking share, particularly premium and lifestyle segments where OFYR and BSTRD operate.
- Napoleon Grills: Napoleon is a broad outdoor cooking incumbent with gas, charcoal and specialty grill lines; overlaps with Fyron in European dealer channels and premium outdoor living positioning.
- Char-Broil: Char-Broil is a mass-market grill and outdoor cooking incumbent that competes across consumer segments, providing indirect competitive pressure on Inferno and Grill Guru.
- Weber (Weber-Stephen): Weber is the dominant global grill incumbent spanning charcoal, gas and pellet categories. Its broad portfolio overlaps with Fyron's kamado and wood-fired offerings but targets a wider mass-market consumer base.
Emerging players
- PK Grills: PK Grills is a US heritage grill brand using cast aluminum and capsule-shaped grills, offering a niche alternative construction story comparable to Fyron's kamado-focused brands.
Regional players
- Outdoorchef: Outdoorchef is a Swiss-based outdoor cooking brand selling gas and specialty grills across European markets; comparable to Fyron in regional channel breadth and mid-market positioning.
- Landmann: Landmann is a European outdoor cooking and barbecue brand with overlapping dealer presence across Germany and neighboring countries, comparable in distribution and category to Fyron's mid-tier brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fyron social profiles
Digital presenceFyron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fyron leadership team
Management profileNumber of profiles
Profiles1 record
Fyron subsidiaries and ownership
Company hierarchySubsidiaries7 records
Fyron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fyron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fyron
What does Fyron do?
Fyron Group B.V. is a Dutch holding company that designs, manufactures and distributes a portfolio of premium outdoor cooking brands. Its brands (OFYR, The Bastard, BSTRD, Grill Guru, Grizzly Grills and Inferno) sell kamado ceramic grills, wood-fired cooking stations, planchas and related accessories to consumers via brand e-commerce sites, dealer networks and a physical retail store.
Is Fyron a public or private company?
Fyron is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fyron founded?
Fyron was founded in 2012. It employs 51 to 100 people.
Where is Fyron based?
Fyron is headquartered in Roosendaal, Netherlands, in the Europe region.
How does Fyron make money?
One revenue line is on record: outdoor Cooking Products.
Who are Fyron's main competitors?
Direct peers on record are Kamado Joe, Big Green Egg and Primo Grills. Broad incumbents are Traeger Grills, Napoleon Grills, Char-Broil and Weber (Weber-Stephen). PK Grills is listed as an emerging player. Regional players are Outdoorchef and Landmann.
Does Fyron have an API?
No public API is recorded for Fyron.
What industry is Fyron in?
Fyron's product category is Outdoor cooking appliances. Its primary akta.pro industry code is CRAIAIAH, Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories). Its NAICS code is 3352 and its SIC code is 3630.