Sharefax Credit Union

What Sharefax Credit Union does

Sharefax Credit Union is a not-for-profit, member-owned cooperative financial institution headquartered in Cincinnati (Eastgate), Ohio, founded in 1960 by Ford Motor Company employees and serving over 33,500 members across twelve Southwest Ohio counties. It operates approximately $400 million in assets distributed through nine physical branches (Batavia, Blue Ash, Eastgate HQ, Evendale, Lebanon, Liberty Township, Mason, Milford, Western Hills), complemented by the CO-OP Shared Branch network of 5,000+ locations and surcharge-free ATM access through PNC and Alliance One networks.

The product platform spans consumer and small-business banking: six checking account types (Student, Rewards, Checking Plus, 2nd Chance, Money Market, Business), a layered savings suite (Regular, Maximizer, Holiday Club, HSA, Minor, Champion Savers, IRA, Savings Certificates), and a broad lending portfolio covering auto loans (terms up to 84 months), home mortgages, HELOCs, personal loans, credit cards (VISA Prime and Rewards), student loans (via Sallie Mae), and commercial products (SBA 7(a), commercial real estate up to $7.5M, business term loans, lines of credit up to $500K). Technology is conventional digital banking: iOS/Android mobile app with remote check deposit, Apple Pay/Google Pay, online bill pay, ACH origination, wire transfers, and VeriSign-encrypted transaction transport. Merchant services are delivered through Clover POS hardware and software.

The revenue model is a standard credit union construct: net interest income on loans (auto, mortgage, personal, commercial, credit card) as the primary engine, supplemented by transaction fees (overdraft at $33/occurrence, ATM surcharges at $3, wire transfer fees of $10-$50), interchange on debit/credit cards, and referral economics from partners including Sallie Mae, TruStage, Clover, and Allied Solutions. As a cooperative, surplus earnings are returned to members via better deposit rates and lower fees rather than external shareholders. Membership acquisition runs through 400+ Select Employer Groups, geographic eligibility across twelve Ohio counties, and family membership chains. The credit union is currently mid-conversion with Emery Federal Credit Union, with all branches scheduled to close on August 1, 2026 as part of the member cutover.

Name

Sharefax Credit Union

Legal name

Sharefax Credit Union, Inc.

Website

https://sharefax.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Sharefax Credit Union is a not-for-profit, member-owned cooperative serving 33,500+ members across 12 Southwest Ohio counties with approximately $400 million in assets, operating nine branches and offering consumer and business banking, lending, and digital services.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Consumer banking services
• Credit union lending
• Mortgage loan products
• Small business banking
• Mobile banking services

Headquarters

HQ city

Batavia

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: Primary revenue source from auto loans, home mortgages, personal loans, credit cards, and business loans. Interest rates vary by product type and member creditworthiness.
2. Fee Income: Various service fees including ATM fees, overdraft fees, wire transfer fees, account maintenance fees, and loan-related fees. Fee schedule is publicly available.
3. Credit Card Fees: Interest income and fees from credit card accounts including balance transfer fees and late fees

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sharefax Credit Union is a not-for-profit, member-owned cooperative financial institution providing retail and small-business banking products and services. Its portfolio includes consumer and business checking and savings accounts, certificates of deposit (CDs), IRAs, HSAs, vehicle loans, home mortgages, home equity lines of credit, personal and student loans, credit cards, and business lending, distributed via 9 branches, online and mobile banking, an ATM network, and the CO-OP Shared Branch system in Southwest Ohio.

Product overview

Sharefax Credit Union operates as a multi-service financial institution offering a comprehensive banking platform with consumer and business checking and savings accounts, diverse lending products, credit cards, and technology-driven electronic banking services. The core product suite spans six checking account types (Student, Rewards, Checking Plus, 2nd Chance, Money Market, and Business Checking) and multiple savings vehicles including Regular Savings, Maximizer high-yield accounts, Holiday Club, Health Savings Accounts, Minor/Champion Savers accounts, Savings Certificates (CDs), and Individual Retirement Accounts. Lending offerings include auto loans, home mortgages, home equity products, personal loans, student loans (via Sallie Mae partnership), and extensive business lending (commercial real estate, SBA loans, term loans, and lines of credit). The credit card portfolio features VISA Prime and Rewards cards with no annual fees. Electronic services include online banking, mobile banking with check deposit, bill pay, external transfers, and e-statements. Additional value-added services encompass TruStage insurance products, GAP insurance, Route 66 extended warranty, pet insurance, accidental death coverage, debt protection, skip-a-payment options, merchant services via Clover POS, safe deposit boxes, financial wellness programs with Trinity credit counseling, and a Select Employer Group program. The company serves over 33,500 members from nine branch locations across Southwest Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts (Student, Rewards, Checking Plus, 2nd Chance, Money Market, Business) A family of consumer and business checking accounts including Student Checking (ages 14-25, auto-transition to Rewards at 26), Rewards Checking ($3.95 monthly fee, identity theft and cell phone protection included), Checking Plus (basic), 2nd Chance Checking (for members with prior credit setbacks), Money Market Checking (1.00%-3.00% APY depending on balance), and Business Checking (Classic and Preferred, free bill payment, online banking, mobile deposits, free notary, night deposit).
• Savings Accounts (Regular Share, Maximizer, Holiday Club, HSA, Minor, Champion Savers) Savings products for consumers including Regular (Share) Savings (0.05% APY), Maximizer High-Yield Savings (0.85%-2.00% APY based on balance), Holiday Club (seasonal savings), Health Savings Account (tax-advantaged for HDHP), Minor Savings (members 17 and under, quarterly prize drawings), and Champion Savers (split-tier rates, prize drawings).
• Savings Certificates (CDs) Certificate of Deposit accounts with terms from 6 to 60 months, featuring tiered relationship rates including Silver, Gold, and Platinum tiers and IRA/HSA certificate options. Example rates: 6-month 3.25% APY; 12-month 3.50% APY; 60-month 3.35%-3.60% APY depending on tier.
• Individual Retirement Accounts (Traditional & Roth IRA) Retirement savings accounts including Traditional and Roth IRA options with tiered interest rates and tax advantages for long-term retirement planning.
• Auto Loans (New and Used Vehicles) Vehicle loans for new and used automobiles (model years 2019 and newer) with competitive rates and terms up to 84 months, plus optional GAP Insurance and Route 66 extended warranty add-ons.
• Motorcycle, ATV, and Personal Watercraft Loans Specialized recreational vehicle loans for motorcycles, ATVs, and personal watercraft with terms up to 84 months.
• Recreational Vehicle Loans (Motor Homes, Boats, Trailers) Loans for motor homes, boats, motors, truck campers, and trailers including 5th wheel vehicles with terms from 24 to 180 months.
• Home Loans (Mortgages) Mortgage lending including first-time buyer programs, conventional mortgages, and refinance solutions for 1-4 family, owner-occupied properties in Southwest Ohio. NMLS 414408. 2025 promotion: $999 closing costs for qualified mortgages with minimum finance amounts of $100,000+.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity with no annual maintenance fees for qualified borrowers.
• Personal Loans (Signature, Share-Secured, Lines of Credit) Unsecured signature loans from $1,000 to $25,000 with terms up to 60 months; share-secured loans using existing account balances as collateral; and personal lines of credit from $1,000 to $10,000.
• Sensible Cash Loan Quick cash alternative to check cashing outlets with funds available in as little as ten minutes, requiring six months membership and current employment verification. Maximum loan amount is $1,000.
• Student Loans (Sallie Mae Partnership) Student loan products in partnership with Sallie Mae for undergraduate and graduate students attending degree-granting institutions, including the Smart Option Student Loan and Parent Loan Plus.
• Sharefax VISA Credit Cards (Prime and Rewards) Credit cards including VISA Prime and VISA Rewards with no annual fees, lower interest rates than banks, worldwide acceptance, fraud protection, and a ScoreCard rewards program redeemable for merchandise, gift cards, travel, and cash back.
• ATM/Debit MasterCard Combined ATM and debit card usable at PNC Bank ATMs fee-free and surcharge-free at JEANIE, MoneyStation, and PLUS ATMs, with MasterCard acceptance worldwide and no annual fee.
• Commercial Real Estate Loans Business real estate financing up to 90% of appraised value for purchase, refinance, construction, and expansion with terms up to $7,500,000 and 25-year amortizations.
• SBA Loans (7(a) and 7(a) Express) Small Business Administration loans including SBA 7(a) and 7(a) Express programs for business acquisitions, commercial real estate, equipment, and working capital with terms up to 25 years.
• Business Term Loans Commercial term loans for machinery, equipment, permanent working capital, business acquisition, and debt consolidation up to $2,000,000 with 15-year amortizations.
• Business Line of Credit Revolving credit facility up to $500,000 for general business purposes with variable interest rates.
• Merchant Services (Clover POS) Business payment processing solutions powered by Clover POS systems including Clover Go (card reader), Flex (handheld), Mini (countertop), Station Solo/Duo (all-in-one), and Virtual Terminal. Enables payment acceptance, inventory management, employee scheduling, payroll, and Clover Capital working capital advances for member businesses.
• Safe Deposit Box Secure vault storage for valuables and important documents available in 5x5, 3x10, 5x10, and 10x10 sizes at the Blue Ash, Liberty Township, and Western Hills branch locations.
• Wire Transfer Service (Domestic and International) Domestic and international wire transfer capabilities with $10 incoming wire fee, $30 domestic outgoing, and $50 foreign outgoing fees, available to consumer and business members.

Quantifiable outcome

• All deposits federally insured up to $250,000 through NCUA
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Clover (Clover Network, LLC)coreTechnology or IntegrationClover point-of-sale systems offered to business members for payment processing, inventory management, and business operations. Includes Clover Go, Flex, Mini, Station Solo, and Station Duo devices, plus Clover Capital for merchant working capital.
• Sallie MaecoreGTM or Marketing PartnerStudent loan partnership providing competitive higher education loans for undergraduates, graduate students, and parents. Sharefax receives referral compensation for directing customers to Sallie Mae.
• TruStage InsurancecoreGTM or Marketing PartnerAuto & Home Insurance Program and Life Insurance policies offered exclusively to credit union members through TruStage Insurance Agency, underwritten by leading insurance companies.
• Allied SolutionsminorGTM or Marketing PartnerInsurance tracking and verification services for vehicle loan collateral protection, replacing previous vendor relationships for insurance tracking.
• Trinity Debt Management / Trinity Credit CounselingcoreStrategic or Co-development PartnerNonprofit credit counseling and debt management partnership. Sharefax offers special financing programs through this partnership, including the Fresh Start Program for members rebuilding credit.
• CO-OP Shared Branch NetworkcoreChannel Partner/ Reseller/ DistributorShared branching network providing access to over 5,000 credit union locations nationwide for in-person transactions including deposits, withdrawals, transfers, and loan payments.
• PNC BankcoreTechnology or IntegrationSurcharge-free ATM access for Sharefax members at all PNC Bank ATM locations.
• Alliance One NetworkcoreTechnology or IntegrationSurcharge-free ATM access through the Alliance One credit union cooperative network.
• MoneyEdminorStrategic or Co-development PartnerPersonal finance education program providing online courses for members covering budgeting, checking accounts, loans, and general money management.
• Tickets at WorkminorGTM or Marketing PartnerEntertainment and travel discount program providing members access to thousands of exclusive discounts on hotels, theme parks, concerts, sporting events, restaurants, and more.
• Cincinnati Children's Hospital (Children's Miracle Network)minorOthersAnnual fundraising partnership. Sharefax presented a $12,000 donation to the hospital's Children's Miracle Network program.
• ScoreCard RewardsminorGTM or Marketing PartnerCredit card rewards program allowing members to earn bonus points on Sharefax credit card transactions redeemable for merchandise, gift cards, travel, and cash back.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BMI Federal Credit Union: BMI Federal Credit Union operates in the Greater Cincinnati area, serving members with checking, savings, and lending products — a near-direct community credit union peer competing in the same Southwest Ohio geography.
• Wright-Patt Credit Union: Wright-Patt Credit Union is one of Ohio's largest credit unions with comprehensive consumer and business banking. It serves Southwest Ohio and competes directly with Sharefax for member relationships and SEG partnerships in the region.
• Telhio Credit Union: Telhio Credit Union is a Columbus-based Ohio credit union offering full-service consumer and business banking. It serves a similar member demographic and competes for Ohio-based employer group relationships.
• Consumers Credit Union: Consumers Credit Union is a Kalamazoo, Michigan-based credit union serving members across multiple states including Ohio, offering a comparable product mix of consumer lending, deposits, and digital banking.
• Kemba Credit Union: Kemba Credit Union is a Cincinnati-based community credit union serving Greater Cincinnati with consumer banking, lending, and digital services — directly comparable in geography, scale, and product mix to Sharefax.

Emerging players

• Chime: Chime is a digital-first consumer fintech offering fee-free banking, early direct deposit, and a modern mobile experience. It competes for younger and digitally-native members that Sharefax is trying to attract and retain.
• Connexus Credit Union: Connexus Credit Union is a large nationwide digital-forward credit union offering high-yield deposits and consumer lending. It represents an emerging competitive threat to community credit unions like Sharefax via digital channels.

Broad incumbents

• Huntington Bank: Huntington Bank is a Columbus-based regional bank with deep Ohio retail presence. It offers consumer and business banking products directly competing with Sharefax across the state, including the Cincinnati metro.
• PNC Bank: PNC Bank is a major regional bank providing surcharge-free ATM access to Sharefax members under partnership. It competes for the same consumer and business banking relationships across Southwest Ohio at much larger scale.
• Fifth Third Bank: Fifth Third Bank is a Cincinnati-headquartered regional commercial bank offering consumer and business banking at significantly larger scale. It is the dominant incumbent Sharefax competes against for retail and SMB customers in Greater Cincinnati.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SharefaxCU
• LinkedInlinkedin.com/company/sharefax-credit-union-inc
• Instagraminstagram.com/sharefaxcu
• TikToktiktok.com/@sharefaxcu
• Xx.com/SharefaxCU

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharefax Credit Union