REV Entertainment

What REV Entertainment does

REV Entertainment is the official sports and entertainment company of the Texas Rangers, organized as a Texas LLC under parent Rangers Baseball LLC and headquartered at 734 Stadium Drive in Arlington, Texas. Founded in 2021 and led by President Sean Decker, the company has grown from a three-person team to more than 200 employees across four operating divisions: Events, Sports Management, Sports Marketing, and Development (RVX Ventures). Its core business is operating, programming, and commercializing a portfolio of professional sports franchises, managed venues, and owned event IP, with revenue generated through ticket sales, sponsorship and naming-rights deals, venue management fees, concession operations, and franchise-level economics.

The company owns and operates five professional sports franchises — the Cleburne Railroaders and Kane County Cougars (American Association), Long Island Ducks (Atlantic League), Schaumburg Boomers (Frontier League), and New Mexico Goatheads (ECHL hockey, affiliated with the Colorado Avalanche) — spanning three MLB Partner Leagues and a fourth professional league. It manages major venues including Globe Life Field and Choctaw Stadium in Arlington, Texas Health Mansfield Stadium (a FIFA 2026 training site and future home of MLS NEXT Pro's North Texas SC), and the $36.5M Arena at Innovation Mile in Noblesville, Indiana (home of the NBA G League's Noblesville Boom). Owned event IP centers on the College Baseball Series (140+ games and nearly 500,000 cumulative fans since 2021, expanding to five host markets by 2027) and co-produced properties such as the Java House Grand Prix of Arlington IndyCar street race (80,000 attendees, 1.336 million Fox viewers in 2026).

REV's go-to-market is primarily B2B enterprise sales targeting sports organizations, municipalities, sponsors, and content partners, layered with direct-to-consumer ticketing across its franchise and event portfolio. Commercial activity is anchored by long-dated sponsorships with Texas Health Resources, Amegy Bank, and Riverview Health, exclusive media distribution through FloSports/FloCollege, and five-year championship hosting agreements (Horizon League 2027-2031). In April 2026 the company formed RVX Ventures with VELA Development Partners — joined by Arctos Sports (a KKR-affiliate investing business) and Magellan — to build a national sports-anchored mixed-use real estate development platform, signaling an expansion from operations into long-duration real estate cash flows.

Name

REV Entertainment

Legal name

REV Entertainment LLC

Website

https://reventertainment.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

REV Entertainment is the Texas Rangers' official sports and entertainment company, operating five professional sports franchises across MLB Partner Leagues and ECHL, managing venues including Globe Life Field and Choctaw Stadium, and producing owned event IP such as the College Baseball Series and the IndyCar Grand Prix of Arlington.

Ownership category

akta.pro rank

Product category

Sports and Entertainment Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

akta.pro secondary industries

Corporate Venues & Location Rentals (Hotels, Ballrooms, Unique Venues) (MPAGAHAO), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Sports venue management
• Live event production
• Minor league sports operations
• Sports sponsorship sales
• Mixed-use entertainment development

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Events Division Revenue: Produces concerts, sporting events, and private events delivering year-round entertainment at Globe Life Field, Choctaw Stadium, and other REV-managed venues nationwide
2. Sports Management / Franchise Ownership: Oversees team operations for owned professional sports franchises including minor league baseball teams (American Association, Atlantic League, Frontier League) and ECHL hockey team
3. Venue Management: Manages venues including Globe Life Field, Choctaw Stadium, Texas Health Mansfield Stadium, The Arena at Innovation Mile, and La Moderna Field
4. Sports Marketing / Sponsorship: Partnership, sponsorship sales, and brand consulting arm. Established partnerships with Texas Health, Amegy Bank, Bailey & Galyen, Electrolit, and others
5. Development (RVX Ventures): Sports-anchored development company (formed with VELA Development Partners) focused on investing in, developing, and operating mixed-use entertainment districts

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

REV Entertainment is a full-service sports and entertainment company that produces concerts, sporting events, rodeos, and private events at major venues; owns and operates professional sports franchises across MLB Partner Leagues (American Association, Atlantic League, Frontier League) and the ECHL; sells sponsorships and naming rights through its Sports Marketing division; and develops mixed-use entertainment districts through RVX Ventures. It serves as the official sports and entertainment company of the Texas Rangers, managing marquee venues including Globe Life Field, Choctaw Stadium, Texas Health Mansfield Stadium, and The Arena at Innovation Mile.

Product overview

REV Entertainment is a full-service sports and entertainment company and the official sports and entertainment company of the Texas Rangers. The company operates through four core divisions: Events (producing concerts, sporting events, rodeos, and private events at venues like Globe Life Field and Choctaw Stadium), Sports Management (overseeing professional franchises across MLB Partner Leagues including the Cleburne Railroaders, Kane County Cougars, Long Island Ducks, Schaumburg Boomers, and New Mexico Goatheads), Sports Marketing (partnership and sponsorship sales), and Development (via RVX Ventures for mixed-use entertainment districts). Key products and events include the College Baseball Series (featuring tournaments at Globe Life Field, Surprise Stadium, La Moderna Field, and expanding to Nashville and Spartanburg in 2027), the Java House Grand Prix of Arlington IndyCar street race, The American Rodeo Championship Weekend, and various concert events featuring major artists. The company also operates venue management for Texas Health Mansfield Stadium and The Arena at Innovation Mile, and provides food service operations at partner venues.

Differentiator

Problem solved

Functional benefit

Brands

• REV Events: Events division producing concerts, sporting events, and private events at Globe Life Field, Choctaw Stadium, and other REV-managed venues
• REV Sports Management
• REV Sports Marketing
• RVX Ventures
• College Baseball Series

Products and services

• REV Events Division Produces and manages a diverse portfolio of concerts, sporting events, rodeos, and private events year-round at Globe Life Field, Choctaw Stadium, and other REV-managed venues nationwide; event categories include baseball, concerts, football, graduations, rodeo, wrestling, and private/corporate events.
• REV Sports Management Division Oversees team operations for a portfolio of professional sports franchises including the Cleburne Railroaders (American Association), Kane County Cougars (American Association), Long Island Ducks (Atlantic League), Schaumburg Boomers (Frontier League), and New Mexico Goatheads (ECHL).
• REV Sports Marketing Division Partnership, sponsorship sales, and brand consulting arm that sells sponsorship assets and naming rights for REV owned and operated properties and events to enterprise brands including Texas Health, Amegy Bank, Bailey & Galyen, and Electrolit.
• RVX Ventures (Sports-Anchored Development) Sports-anchored development company focused on investing in, developing, and operating best-in-class mixed-use entertainment districts across the United States.
• College Baseball Series Premier collection of early-season Division I college baseball tournaments hosted at major league and affiliated venues, distributed exclusively via FloSports/FloCollege; since 2021 the series has hosted over 140 games and attracted nearly 500,000 fans.
• Java House Grand Prix of Arlington Annual IndyCar street race event at AT&T Stadium in Arlington's Entertainment District, positioned as a permanent fixture on the IndyCar calendar.
• The American Rodeo Championship Weekend Annual Western sports event at Globe Life Field showcasing reigning champions and underdog qualifiers competing for life-changing payouts across traditional rodeo disciplines.
• Venue Management (Globe Life Field, Choctaw Stadium, Texas Health Mansfield Stadium, The Arena at Innovation Mile, La Moderna Field) Operates and manages a portfolio of major sports and entertainment venues including Globe Life Field and Choctaw Stadium (Arlington, Texas), Texas Health Mansfield Stadium (Mansfield, Texas), The Arena at Innovation Mile (Noblesville, Indiana), and La Moderna Field (Cleburne, Texas); provides year-round event programming, facility operations, and booking services.
• REV Food Service Operates concession and hospitality food service at select partner venues for events ranging in size from 15 to 4,500 guests, including food service for La Moderna Field home of the Cleburne Railroaders.

Quantifiable outcome

• College Baseball Series has hosted over 140 games and attracted nearly 500,000 fans since 2021
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Hub City SpartanburgerscoreStrategic or Co-development Partner · 25 June 2026Partnership to host the inaugural Spartanburg College Baseball Series at Fifth Third Park in 2027. The four-team tournament will feature Austin Peay, Indiana, UNCW and Wofford at the home of the High-A affiliate of the Texas Rangers.
• Nashville SoundscoreStrategic or Co-development Partner · 25 June 2026Partnership with Nashville Sounds to host the inaugural College Baseball Series tournament at First Horizon Park in 2027, featuring Cincinnati, Ohio State, Vanderbilt and Virginia Tech.
• VELA Development PartnersflagshipStrategic or Co-development Partner · 16 April 2026Formed RVX Ventures, a sports-anchored development company focused on investing in, developing, and operating best-in-class mixed-use entertainment districts across the United States.
• Riverview HealthcoreGTM or Marketing Partner · 26 March 2026Riverview Health announced as naming sponsor of The Arena at Innovation Mile (now Riverview Health Arena) in partnership with City of Noblesville and Parkview Health.
• Penske Entertainment (IndyCar)flagshipStrategic or Co-development Partner · 21 March 2026REV Entertainment partnered with Penske Entertainment and the Dallas Cowboys to deliver the Java House Grand Prix of Arlington, an IndyCar street race at AT&T Stadium. The event was considered a major success with over 80,000 attendees and 1.336 million TV viewers, positioned as a permanent fixture on the IndyCar calendar.
• Horizon LeaguecoreStrategic or Co-development Partner · 12 March 2026Five-year partnership (2027-2031) with Horizon League to host men's and women's basketball championships at The Arena at Innovation Mile in Noblesville, Indiana.
• City of NoblesvillecoreStrategic or Co-development Partner · 12 March 2026Partnership with City of Noblesville and Hamilton County Sports Authority for hosting Horizon League basketball championships at Arena at Innovation Mile.
• Hamilton County Sports AuthoritycoreStrategic or Co-development Partner · 12 March 2026Partnership with City of Noblesville and Hamilton County Sports Authority for hosting Horizon League basketball championships at Arena at Innovation Mile.
• Dallas CowboysflagshipStrategic or Co-development Partner · 1 March 2026Partnership with the Dallas Cowboys to deliver the inaugural Java House Grand Prix of Arlington IndyCar street race at AT&T Stadium in Arlington's Entertainment District. Jerry Jones helped develop the concept and the event attracted approximately 80,000 attendees over three days.
• Colorado AvalanchecoreStrategic or Co-development Partner · 21 February 2026Multi-year NHL affiliation agreement with Colorado Avalanche as the Goatheads prepare for inaugural ECHL season in 2026-27.
• City of SchaumburgminorStrategic or Co-development Partner · 4 February 2026Partnership with City of Schaumburg and local community for Schaumburg Boomers franchise operations.
• LMJ's Lost Souls Alzheimer's FundminorGTM or Marketing Partner · 4 February 2026REV Entertainment made a surprise $10,000 donation to LMJ's Lost Souls Alzheimer's Fund during the announcement of its ownership of the Schaumburg Boomers.
• Texas Health ResourcesflagshipGTM or Marketing Partner · 28 January 2026Texas Health Resources secured long-term naming rights sponsorship for Texas Health Mansfield Stadium, expanding their commitment to community wellness.
• FloSportscoreTechnology or Integration · 18 December 2025Extended media partnership to exclusively distribute the College Baseball Series on FloCollege platform, covering Shriners Children's College Showdown and Amegy Bank College Baseball Series at Globe Life Field. The 2026 schedule features 15 teams that participated in the 2025 NCAA Tournament.
• Amegy BankcoreGTM or Marketing Partner · 1 October 2025Amegy Bank serves as title sponsor of College Baseball Series at Globe Life Field, with portion of tickets benefiting Shriners Children's.
• Shriners Children'sminorGTM or Marketing Partner · 1 October 2025Shriners Children's College Showdown benefits from portion of every ticket sold across all tournament weekends at Globe Life Field.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ASM Global: ASM Global is the world's largest venue management and event services company, operating stadiums, arenas, convention centers, and theaters globally. It is a direct peer to REV Entertainment's venue management and event production division (Globe Life Field, Choctaw Stadium, Arena at Innovation Mile, Mansfield Stadium).
• Oak View Group: Oak View Group (OVG) is a venue development, advisory, and hospitality platform with deep sports and entertainment expertise (e.g., Climate Pledge Arena, UBS Arena). Comparable to REV's integrated Events + Venue Management + Development (RVX Ventures) offering for sports-anchored venues.
• Legends Hospitality: Legends provides hospitality, merchandise, venue services, sponsorship sales, and premium experience management for sports and entertainment properties. Closely comparable to REV's Sports Marketing division (sponsorship/partnership sales) and venue food service operations across REV-managed properties.

Broad incumbents

• Anschutz Entertainment Group (AEG): AEG is a global sports and entertainment conglomerate owning/operating venues (Staples Center/Crypto.com Arena, The O2), sports teams (LA Kings, LA Galaxy), and live event businesses. Comparable at a much larger scale to REV's integrated franchise + venue + events model.
• Endeavor (TKO Group / IMG / WME): Endeavor is a global sports and entertainment company spanning talent representation, events, media rights, and sports properties (UFC, WWE via TKO, PBR, IMG). Comparable as a broad incumbent in sports/entertainment with similar exposure to events, franchise-like sports assets, and sponsorship.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment company (concerts, ticketing via Ticketmaster, artist management). Comparable to REV's events division that books and produces concerts (Bruno Mars, Noah Kahan, Eagles) at Globe Life Field, though REV operates at a regional scale.
• Fenway Sports Group: Fenway Sports Group owns and operates major sports franchises (Boston Red Sox, Liverpool FC, Pittsburgh Penguins) and related commercial businesses. Comparable as a sports franchise ownership and management platform, though at significantly larger scale and with global brand IP.
• MSG Entertainment: MSG Entertainment owns/operates iconic venues (Madison Square Garden, Radio City Music Hall, The Sphere) and produces live entertainment, concerts, and family shows. Comparable as a venue owner/operator and live event producer across concerts and special events.

Emerging players

• Harris Blitzer Sports & Entertainment: HBSE is a sports and entertainment investment platform with stakes in the Philadelphia 76ers, New Jersey Devils, Crystal Palace FC, and Joe Gibbs Racing. Comparable as a strategic sports ownership and investment vehicle, though focused on premium/major league assets rather than MiLB Partner Leagues.
• Topgolf Callaway Brands: Topgolf operates a global sports entertainment venue business (Topgolf venues) alongside Callaway golf equipment. Comparable as an experiential sports entertainment venue operator targeting consumer leisure spend, though in a different sport category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/reventertnmt
• Facebookfacebook.com/REVentertainment
• LinkedInlinkedin.com/company/reventertainment
• Instagraminstagram.com/reventertnmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REV Entertainment