Excellar Survey
- Company typePrivate
- Founded2010
- HeadquartersAndheri, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Excellar Survey does
Excellar Survey is a privately held, full-service market research agency headquartered in Mumbai, India, with additional offices in New York, London, and Dubai. The firm sells qualitative research (focus groups, in-depth interviews, ethnography, mystery shopping), quantitative research (CATI, CAPI, CAWI, central location tests, online surveys), secondary/desk research, translation and survey programming, administrative virtual assistant services, and SEO services. Its underlying technology stack centers on standard Computer-Assisted Interviewing modalities (CATI with prescient/auto-dialing, CAPI on handheld devices, CAWI on web) and a proprietary feedback analysis platform that offers real-time reporting, sentiment analysis, word-cloud visualization, and respondent segmentation, supported by an exclusive internal panelists network.
The company targets B2B, B2C, and Healthcare clients across 12+ industry verticals including Media, Agriculture, Automotive, Banking & Finance, Education, FMCG, Real Estate, Travel and Tourism, IT, Retail, and Telecommunication. Geographic reach is claimed at 70+ countries spanning 7 continents, with fieldwork capability in 15-22 languages. Go-to-market is sales-led and direct: clients engage via the website contact form, a dedicated RFQ email, or phone, and projects are scoped and quoted on a custom basis with no public pricing. Named enterprise references include Qualcomm Snapdragon, Isuzu, Freshio, and KC Corp, and the firm claims 2,000+ customers and 750+ completed projects, though it does not disclose revenue, funding, or ownership structure beyond operating as a founder-owned private company.
Commercially, Excellar monetizes through professional-services project fees across six service lines, with no disclosed subscription, SaaS, or platform-licensing component. Operating leverage comes from cross-selling multiple research methodologies to the same client and layering lower-cost services (translation, VA, SEO) alongside higher-value research work. The firm is unfunded, has no parent company, no M&A history, and no public certifications or regulatory credentials, suggesting it has grown to its current scale through organic client acquisition rather than external capital.
Excellar Survey firmographics
Firmographics- Name
- Excellar Survey
- Legal name
- Excellar Survey
- Website
- https://excellarsurvey.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Excellar Survey industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
- akta.pro secondary industries
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF), Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where Excellar Survey is headquartered
LocationHeadquarters
- HQ city
- Andheri
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Excellar Survey business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Qualitative Research Services: Provides focus groups, in-depth interviews, ethnography, mystery shopping, and other qualitative research methodologies to uncover consumer opinions and perceptions
- Quantitative Research Services: Statistical and mathematical research techniques to measure populations and understand individual behaviors through rigorous data analysis
- Secondary Research: Analysis and interpretation of existing data collected by others for different purposes, utilizing robust and reliable information sources
- Translation Services: Survey programming and translation services for research purposes across multiple languages
- Administrative Virtual Assistant: Remote administrative support including data entry, order processing, web research, and calendar management
- SEO Services: Search engine optimization services including keyword analysis, competitor research, market trends, and content strategy
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Excellar Survey product offering
Product offeringCore offering
Excellar Survey is a full-service market research agency that delivers qualitative research (focus groups, IDIs, ethnography, mystery shopping), quantitative research (CATI, CAPI, CAWI, Central Location Tests), secondary research, survey programming and translation, administrative virtual assistant services, and SEO services to B2B, B2C, and Healthcare clients globally. Engagements are scoped, priced, and delivered as customized research projects using the company's own proprietary panelists and multilingual field capabilities spanning 70+ countries.
Product overview
Excellar Survey operates as a full-service market research agency offering an integrated platform of research and support services. The core portfolio consists of six main service lines: Qualitative Research (employing IDIs, FGDs, mystery shopping, ethnography), Quantitative Research (including CATI, CAWI, CAPI, CLT), Secondary Research, Translation Services (with web survey programming), Administrative Virtual Assistant services, and SEO Services (encompassing social media marketing, PPC, web analytics). The company serves diverse industries including Media, Agriculture, Automotive, Banking & Finance, Education, FMCG, Real Estate, Travel & Tourism, Healthcare, IT, Retail, and Telecommunication, with global coverage across 70+ countries and operations in 15+ languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Qualitative Research Qualitative research service employing focus groups, in-depth interviews (IDIs), telephone depth interviews, blogs, ethnographies, mystery shopping, dyads, and triads to uncover nuanced consumer opinions and perceptions and inform strategic marketing decisions.
- Quantitative Research Quantitative research service using statistical and mathematical techniques, supported by CATI, CAPI, CAWI, and Central Location Tests (CLTs), to measure populations and draw conclusions from collective behaviors and patterns in data.
- Secondary Research Desk research service that interrogates existing data from robust sources to extract comprehensive insights, conducted by qualified researchers, with native-language experts engaged when needed.
- Translation Services Translation and survey programming services including tool-based and custom web survey programming, panel discussions, telephonic and conference calls, and audio/video transcription to support multilingual research.
- Administrative Virtual Assistant Remote administrative support services including data entry, data transfer, order processing, web and market research, phone answering, and reminders provided on a per-project basis.
- SEO Services Search engine optimization and digital marketing services including social media marketing, advanced web analytics, pay per click advertising, content strategy, and email marketing.
Quantifiable outcome
- 589+ qualitative, 5644+ secondary, 1023+ quantitative, and 3535+ translation projects successfully completed
- +1 more outcomes
Companies that use Excellar Survey
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Excellar Survey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Excellar Survey partnerships and signals
Strategic signalScale indicators13 records
Recent moves5 records
Expansion highlights5 records
Excellar Survey competitors and assessment
Company assessmentBroad incumbents
- NielsenIQ: NielsenIQ is a global consumer intelligence and market research firm offering survey, panel, and analytics services. It is a broad incumbent competing with Excellar for FMCG, retail, and consumer insights work.
- GfK: GfK is a global market research firm providing consumer and B2B insights across multiple industries. It is a broad incumbent competing for the same quantitative and qualitative research budgets that Excellar targets.
- Ipsos: Ipsos is a global market research and consulting firm with deep expertise in survey-based research, panels, and consumer/B2B insights. It competes for the same enterprise clients and research budgets as Excellar, though at much larger scale.
- SurveyMonkey: SurveyMonkey is a leading online survey platform with a large first-party panel and DIY + managed research offerings. It is a broad incumbent in survey tooling and competes with Excellar's CAWI and survey programming capabilities.
- Kantar: Kantar is one of the world's largest market research and analytics firms offering qualitative, quantitative, and panel-based research globally. As a broad incumbent, it competes with Excellar for large enterprise research mandates across the same verticals.
Direct peers
- Cint: Cint operates a global panel exchange connecting researchers with survey respondents across 130+ countries. It is directly comparable to Excellar's panel-based survey offering and serves the same buyer (research buyers needing global, multi-country sample).
- Toluna: Toluna is a global digital market research company operating a large online panel and providing quantitative and qualitative research services. It directly competes with Excellar in online panel-based survey work, syndicated research, and B2B/B2C fieldwork across multiple geographies.
- Dynata: Dynata is one of the world's largest first-party data and research companies, providing sample, data collection, and insights services globally. It directly competes with Excellar across online panels, B2B and healthcare sample, and multi-country fieldwork.
- QuestionPro: QuestionPro is a survey technology and online panel company offering DIY and full-service research, panel management, and insights services. It directly overlaps with Excellar's CAWI/online survey programming and panel-based research offering.
- Borderless Access: Borderless Access is an India-headquartered digital market research firm offering online panels, qualitative and quantitative research, and technology platforms across emerging and developed markets — a strong direct peer given similar India cost-base model and global delivery footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Excellar Survey social profiles
Digital presenceExcellar Survey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excellar Survey leadership team
Management profileNumber of profiles
Profiles1 record
Excellar Survey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excellar Survey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excellar Survey
What does Excellar Survey do?
Excellar Survey is a full-service market research agency that delivers qualitative research (focus groups, IDIs, ethnography, mystery shopping), quantitative research (CATI, CAPI, CAWI, Central Location Tests), secondary research, survey programming and translation, administrative virtual assistant services, and SEO services to B2B, B2C, and Healthcare clients globally. Engagements are scoped, priced, and delivered as customized research projects using the company's own proprietary panelists and multilingual field capabilities spanning 70+ countries.
Is Excellar Survey a public or private company?
Excellar Survey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Excellar Survey founded?
Excellar Survey was founded in 2010. It employs 11 to 50 people.
Where is Excellar Survey based?
Excellar Survey is headquartered in Andheri, India, in the Asia region.
How does Excellar Survey make money?
Six revenue lines are on record. Qualitative Research Services are the primary driver. The others are quantitative Research Services, secondary Research, translation Services, administrative Virtual Assistant and SEO Services.
Who are Excellar Survey's main competitors?
Broad incumbents on record are NielsenIQ, GfK, Ipsos, SurveyMonkey and Kantar. Direct peers are Cint, Toluna, Dynata, QuestionPro and Borderless Access.
Does Excellar Survey have an API?
No public API is recorded for Excellar Survey.
What industry is Excellar Survey in?
Excellar Survey's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services, with a secondary code of MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling). Its NAICS code is 541910 and its SIC code is 8742.