What Artec Industries does

Artec Industries is a privately held US manufacturer of aftermarket off-road vehicle components, organized as a Utah LLC and headquartered in North Salt Lake. Founded in 2003, the company designs and produces heavy-duty parts for Jeep Wrangler and Gladiator models spanning 1987-2025, plus an expanding set of Toyota (4Runner, Tacoma), Ford Superduty, and Dodge RAM platforms. Its core technology is mechanical: fabricated steel and aluminum structural components including axle trusses (the proprietary APEX system and Ultimate Dana Axle Truss), high-clearance bolt-on bumpers (Sentinel Series), lightweight aluminum armor (Bantam Series), full underbody bellypans, long-arm suspension kits, axle swap kits, steering upgrades, and cargo storage systems (GearUp Series). The catalog contains 443+ SKUs organized by vehicle platform and axle type, supported by curated protection packages and builder parts for DIY installers and fabricators.

The business model is primarily direct-to-consumer e-commerce through artecindustries.com, supplemented by an authorized B2B dealer network with dedicated dealer signup, display, and training resources. Pricing is unit-based across a wide range (approximately $3 to $3,689.99), with package bundles carrying instant $100-$150 rebates, free shipping on orders over $400, and a continuous promotional sweepstakes program (active since 2018, with recent giveaways including a Jeep Wrangler 4XE and $17,000 in cash) used as a customer acquisition mechanism. The company manufactures in the USA, runs a Shopify-based storefront, and distributes to USA and Canada (with stated exclusions in Rhode Island, Minnesota, and Quebec). Revenue, funding, ownership, and management team details are not publicly disclosed; the company appears independently owned with 11-50 employees and no disclosed outside capital, M&A, or leadership changes.

Name

Artec Industries

Legal name

Artec Industries, LLC

Website

https://artecindustries.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Artec Industries is a privately held US manufacturer of aftermarket off-road vehicle components, producing axle trusses, bumpers, suspension kits, and underbody protection primarily for Jeep, Toyota, Ford, and Dodge trucks, sold direct-to-consumer online and through authorized dealers.

Ownership category

akta.pro rank

Product category

Aftermarket Off-Road Vehicle Parts and Accessories

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

akta.pro secondary industries

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI), Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB), Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers) (IMACANAO)

Keywords

• Off-road vehicle parts
• Axle truss systems
• Suspension upgrade kits
• Aftermarket Jeep accessories
• Vehicle underbody protection

Headquarters

HQ city

North Salt Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through artecindustries.com. Products are one-time purchases with no recurring revenue component. Customers receive sweepstakes entries based on purchase amount as promotional incentive.
2. Dealer/Wholesale Distribution: B2B sales through authorized dealer network. Dealers purchase products at wholesale pricing and resell to end customers.
3. Apparel and Accessories: Branded merchandise including shirts, hoodies, hats, and lifestyle products

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Artec Industries manufactures and sells heavy-duty aftermarket off-road vehicle components including axle trusses (APEX Trusses, Ultimate Dana Axle Truss), bumpers (Sentinel, Bantam, Nighthawk series), suspension kits (Long Arm), underbody protection (Aluminum Bellypans), axle swap kits, and cargo solutions (GearUp Series). Products are vehicle-specific bolt-on fitments engineered primarily for Jeep Wrangler, Gladiator, Toyota 4Runner, Tacoma, Ford Superduty, and Dodge RAM platforms for off-road protection, articulation, and payload upgrades.

Product overview

Artec Industries is a manufacturer of off-road vehicle parts and accessories, primarily serving the Jeep, Toyota, Ford, and Dodge truck communities. The product portfolio is organized around several core product lines: Sentinel Series Bumpers (high-clearance trail-ready bumpers), Bantam Series (lightweight aluminum armor), GearUp Series (cargo storage solutions), APEX Trusses (structural axle reinforcement), Ultimate Dana Axle Truss systems, Long Arm Upgrade Kits (suspension improvement), Aluminum Bellypans (underbody protection), Axle Swap Kits (axle conversion systems), and Nighthawk Bumpers (heavy-duty front/rear protection). These products are primarily designed for Jeep Wrangler models (JL, JLU, JK, JKU, TJ, LJ, YJ), Toyota 4Runner and Tacoma, Ford Superduty, and Dodge RAM vehicles. The company operates through e-commerce with dealer distribution networks and is headquartered in North Salt Lake, Utah.

Differentiator

Problem solved

Functional benefit

Brands

• Sentinel Series: High-clearance bumpers with bolt-on fit and trail-ready performance.
• Bantam Series
• GearUp Series
• APEX Trusses
• Bellypan
• Ultimate Dana Axle Truss

Products and services

• Sentinel Series Bumpers
• Bantam Series Lightweight aluminum bumpers and armor components for off-road vehicles.
• GearUp Series Cargo rack and storage solutions for off-road vehicles including single shelf kits, headache rack kits, and molle panel systems.
• APEX Trusses Structural axle trusses designed to reinforce and protect vehicle differentials and axles during off-road use.
• Ultimate Dana Axle Truss Heavy-duty reinforcement system for Dana axles, providing maximum strength for demanding off-road applications.
• Long Arm Upgrade Kits Extended suspension control arm kits that improve off-road articulation and ride quality for Jeep JL, JT, and other models.
• Aluminum Bellypans Full underbody protection plates for Jeeps and other off-road vehicles, shielding vital components from rocks and debris.
• Axle Swap Kits Complete conversion kits enabling installation of stronger aftermarket axles (Dana 60, Ford 9-inch, Sterling, 14-bolt) into various vehicle platforms.
• Nighthawk Bumpers Heavy-duty front and rear bumpers with integrated winch mounts and light mounting options for Jeep JK, JL, and JT vehicles.
• AXIS Aluminum Steering Kit High-strength aluminum steering system upgrade for JL and JT Jeeps, designed for improved durability and performance.
• JK Aluminum Steering Kit Aluminum steering kit with JMX PRO rod ends for JK, TJ, XJ, ZJ, and YJ Jeep models.
• Inner Fenders Protective inner fender panels available in vented and standard designs for various Jeep models.
• Jeep Protection Packages Curated collections of protection components (bellypans, bumpers, skid plates) at discounted pricing for Jeep JK, JL, and JT models.
• Builder Parts (Brackets, Tabs, Link Kits, Rod Ends) Individual components including brackets, tabs, suspension link kits, rod ends, bushings, and hardware for custom off-road builds.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Smittybilt: Smittybilt produces a broad range of off-road accessories including bumpers, winches, lighting, and cargo solutions for Jeep, Toyota, and trucks. It competes with Artec on bumpers and accessories at more value-oriented price points.
• Dana Incorporated: Dana is a major OEM and aftermarket supplier of axles, driveshafts, and related drivetrain components for off-road and commercial vehicles. Its Dana axle platforms are the central reference point for Artec's APEX and Ultimate Dana truss systems, making it both a partner and an indirect competitor on axle reinforcement.
• Warn Industries: Warn is an established broad-line off-road brand best known for winches but also offering bumpers, recovery gear, and accessories. Its bumper/recovery portfolio overlaps with parts of Artec's catalog and represents a larger, more diversified competitor.

Direct peers

• Teraflex Suspension: Teraflex specializes in Jeep Wrangler and Gladiator suspension systems, long arm kits, and axle/suspension components. It overlaps directly with Artec's long arm upgrade kits, suspension hardware, and steering components for the same Jeep platforms.
• Rough Country: Rough Country is a large direct-to-consumer off-road aftermarket brand offering lift kits, suspension, bumpers, and accessories for Jeep, Toyota, Ford, and Dodge trucks. It directly competes with Artec across multiple categories including suspension upgrades, bumpers, and vehicle-specific protection, with a similar e-commerce-led, made-in-USA positioning.
• GenRight Off Road: GenRight makes bumpers, tire carriers, axles, and armor for Jeeps and other off-road vehicles. It competes with Artec on bumpers (Sentinel/Nighthawk), bellypans, and Jeep-specific accessories.
• Currie Enterprises: Currie is a long-standing manufacturer of heavy-duty axles, axle housings, and steering components for off-road and street performance applications. Its axle swap kits and steering products compete directly with Artec's axle swap kits and steering upgrade lines.
• DV8 Offroad: DV8 Offroad designs bumpers, armor, and accessories specifically for Jeep Wrangler and Gladiator platforms. It directly competes with Artec's bumper, inner fender, and protection product lines for the same enthusiast customer base.
• Fab Fours: Fab Fours manufactures heavy-duty steel bumpers, grille guards, and winch-mount bumpers for Jeep, Toyota, and Ford trucks. It is a direct competitor to Artec's Sentinel and Nighthawk bumper lines in the premium bumper segment.
• Metalcloak: Metalcloak designs and sells long arm suspension systems, belly pans, skid plates, and undercarriage protection for Jeep Wrangler, Gladiator, and other off-road platforms. The product overlap with Artec's bellypan, long arm, and protection package lines is substantial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ArtecIndustries
• Facebookfacebook.com/artecindustries
• Instagraminstagram.com/artecindustries/?hl=en
• Xx.com/artecindustries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artec Industries