TeraFlex
TeraFlex manufactures premium off-road suspension systems, heavy-duty axles, and performance shocks for Jeep, Ford Bronco, and truck owners, selling direct-to-consumer online and through a US authorized dealer network from its West Jordan, Utah headquarters.
- Company typePrivate
- Founded1995
- HeadquartersWest Jordan, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What TeraFlex does
TeraFlex is a Utah-based manufacturer of premium off-road suspension systems, heavy-duty axles, performance shock absorbers, and related vehicle-specific components for Jeep, Ford Bronco, Toyota, Ram, and Chevrolet/GMC platforms. Founded in 1995 and headquartered in West Jordan, Utah, the company has operated for approximately 30 years with a consistent focus on engineered, vehicle-specific aftermarket parts rather than generic fitments, and serves off-road enthusiasts ranging from weekend trail riders to serious rock-crawling competitors.
The product portfolio centers on tiered suspension kits — Trail Select Series (Sport, Adventure, Performance), Alpine line (ST, RT, RT Coilover, CT), Sport ST, and the value-oriented Horizon/Momentum series — complemented by the proprietary Falcon shock brand (SP2 3.3 Fast Adjust with adjustable dampening, Nexus EF steering stabilizers), Tera60 and CRD60 heavy-duty axle assemblies with integrated ARB Air Locker options, Delta brake systems, Alpine IR control arms, RockGuard bumpers, pneumatic sway bars, recovery gear, cargo racks, and commemorative apparel. Products are engineered as complete vehicle-specific solutions that include matched springs, shocks, control arms, and installation hardware.
The company operates a hybrid go-to-market combining direct-to-consumer e-commerce at teraflex.com with an authorized US dealer network providing installation services. Revenue is generated entirely through one-time hardware sales, with pricing spanning approximately $70 for entry-level shock absorbers to over $10,000 for complete HD axle assemblies; complete suspension kits typically range from $1,299.99 to $5,899.99. Marketing emphasizes educational content (YouTube channel, blog, downloadable catalogs) targeting enthusiast buyers, and 2024 brought a deliberate expansion into Ford Bronco and full-size truck platforms alongside the simplified Trail Select product architecture.
TeraFlex firmographics
Firmographics- Name
- TeraFlex
- Legal name
- TeraFlex Suspensions
- Website
- https://teraflex.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TeraFlex manufactures premium off-road suspension systems, heavy-duty axles, and performance shocks for Jeep, Ford Bronco, and truck owners, selling direct-to-consumer online and through a US authorized dealer network from its West Jordan, Utah headquarters.
- Ownership category
- akta.pro rank
Where TeraFlex is headquartered
LocationHeadquarters
- HQ city
- West Jordan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TeraFlex business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Automotive Parts & Accessories Direct Sales: TeraFlex generates revenue through direct-to-consumer online sales of suspension systems, lift kits, shocks, axles, steering components, and other off-road parts and accessories through their e-commerce platform. Products are sold as one-time hardware purchases with various price points from entry-level components to complete axle assemblies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trail Select Sport Kit - Entry-level suspension package with Falcon 1.1 shocks |
| Unit Pricing | Pay-as-you-go | Trail Select Adventure Kit - Mid-range suspension with Falcon 2.1 shocks |
| Unit Pricing | Pay-as-you-go | Trail Select Performance Kit - Premium suspension with Falcon 3.3 shocks |
| Unit Pricing | Pay-as-you-go | Ford Bronco RT3 Suspension System with 3.3 Falcon Fast Adjust Coilover Shocks |
| Unit Pricing | Pay-as-you-go | Falcon Shocks - Individual and Kit Pricing |
| Unit Pricing | Pay-as-you-go | Tera60 Heavy-Duty Front Axles |
| Unit Pricing | Pay-as-you-go | CRD60 Heavy-Duty Rear Axles |
| Unit Pricing | Pay-as-you-go | Apparel and Merchandise |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
TeraFlex product offering
Product offeringCore offering
TeraFlex designs, manufactures, and sells premium off-road suspension systems, lift kits, performance shock absorbers (including its proprietary Falcon brand), heavy-duty axle assemblies, and supporting vehicle parts (bumpers, control arms, brakes, sway bars, steering, recovery gear) for Jeep, Ford Bronco, Toyota, Ram, and Chevrolet/GMC platforms. The company distributes directly to consumers via its e-commerce site and through an authorized dealer network across the United States.
Product overview
TeraFlex is a manufacturer of premium off-road suspension systems and vehicle-specific parts for Jeep, Ford Bronco, Toyota, Ram, and Chevrolet/GMC vehicles. The product portfolio centers on suspension systems including the Trail Select Series (Sport, Adventure, Performance kits), Alpine suspension line (ST, RT, RT Coilover, CT variants), Sport ST systems, and Horizon/Momentum value series. These core suspension products integrate with Falcon Shocks (SP2 3.3 Fast Adjust, Nexus EF steering stabilizers), Alpine IR adjustable control arms, Tera60/CRD60 heavy-duty axles, Delta Brake Systems, and RockGuard bumpers. Supporting product lines include sway bars, recovery gear, cargo racks, body protection, interior parts, and commemorative apparel. The company operates primarily as an e-commerce direct-to-consumer and dealer distribution model from their Utah headquarters.
Differentiator
Problem solved
Functional benefit
Products and services
- Trail Select Series Suspension Kits Complete suspension kit lineup offering Sport, Adventure, and Performance tiers — curated, vehicle-specific suspension solutions for Jeeps with integrated Falcon shock packages.
- Falcon Shocks SP2 3.3 Fast Adjust Piggyback High-performance shock absorbers with 3-position Fast Adjust Knob offering Soft, Custom (8-position Micro Adjust), and Firm settings for precise tuning on Jeeps, trucks, and SUVs.
- Alpine ST Suspension Systems Performance-oriented suspension systems designed for enhanced on-road and off-road handling with precise control arm geometry.
- Alpine RT Suspension Systems Suspension systems featuring rate-tuned springs and adjustable damping for balanced on-road comfort and off-road performance.
- Alpine RT Coilover Suspension Systems Coilover suspension systems with integrated spring and damper in a single unit for maximum tunability and ground clearance.
- Alpine CT Suspension Systems Control Terrain suspension systems designed for versatile terrain handling with adjustable components.
- Sport ST Suspension Systems Entry-level performance suspension kits providing improved handling and ride quality for Jeep vehicles.
- Horizon/Momentum Series Suspension Systems Value-oriented suspension systems available for Ram, Toyota, Ford, and Chevrolet/GMC platforms offering quality performance upgrades.
- TeraFlex Lift Kits Complete lift kit packages ranging from 1.5" to 6" lifts including springs, shocks, control arms, and all necessary mounting hardware for Jeep TJ, JK, JL, and JT Gladiator.
- Tera60 and CRD60 Heavy Duty Axles Heavy-duty performance axles featuring 60-series design with selectable locking differentials, full-float and semi-float configurations, and ARB locker compatibility, designed for extreme off-road use with 4-6 inch lift applications.
- Falcon Nexus EF Steering Stabilizer Steering stabilizer improving steering feel on daily-driven Jeeps with compact and affordable design, available in 2.1 standard and 2.2 Fast Adjust variants.
- Delta Brake System Complete brake upgrade system including calipers, rotors, and pads designed for lifted vehicles with larger wheel/tire combinations.
- Alpine IR Control Arms Independent Rate (IR) adjustable control arms with rate-tuned bushings for improved suspension performance and articulation.
- ST Dual Rate Pneumatic Front Sway Bar Sway bar offering seamless on-road and off-road performance with flip-of-a-switch activation, providing flex without sacrificing daily drivability.
- RockGuard Bumpers and Body Protection Heavy-duty front and rear bumpers designed for maximum strength and trail functionality, offering superior protection from rocks, debris, and trail obstacles.
- Trail Recovery Kit Complete recovery gear kit including tow straps, D-ring shackles, and essential off-road recovery equipment.
- Sierra Cargo Rack Rear cargo rack systems for JL, JT, JK, and Ford Bronco vehicles providing additional storage capacity for overlanding and trail gear.
Quantifiable outcome
- Improved off-road capability through purpose-engineered suspension systems
Companies that use TeraFlex
Customer profileSegments2 records
Ideal customer profiles2 records
TeraFlex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TeraFlex partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
TeraFlex competitors and assessment
Company assessmentDirect peers
- Rough Country: Rough Country is one of the largest mass-market Jeep and truck lift kit and suspension brands in the US, selling through major retailers (Walmart, Amazon) and dealers. It competes with TeraFlex across the same platforms, typically at lower price points, making it the principal volume competitor.
- Icon Vehicle Dynamics: Icon Vehicle Dynamics specializes in premium aftermarket suspension systems, shocks, and coilovers for trucks, Jeeps, and SUVs. It competes with TeraFlex in the high-end enthusiast tier and offers comparable proprietary shock technology.
- MetalCloak: MetalCloak specializes in Jeep-specific long-arm suspension kits, body protection, and off-road armor. It overlaps directly with TeraFlex's Jeep-focused suspension and RockGuard bumper lines.
- King Shocks: King Shocks builds high-performance bypass and coilover shocks favored in serious off-road racing and overlanding. It overlaps with Falcon's premium shock offering and competes for the same enthusiast customer on Jeep, Bronco, and truck platforms.
- Fox Factory Holding Corp: Fox Factory is the leading publicly-traded manufacturer of high-performance off-road shocks and suspension components. It competes head-to-head with TeraFlex's Falcon shock line and offers comparable lift kits and suspension systems for Jeep, truck, and SUV platforms.
- BDS Suspension: BDS Suspension designs and manufactures lift kits, coilovers, and suspension systems for Jeep, Chevrolet, GMC, Ford, Ram, and Toyota trucks/SUVs. It is a direct peer in premium vehicle-specific suspension lift kits with comparable channel and customer base.
- Fabtech Motorsports: Fabtech designs and builds performance suspension systems and lift kits for trucks, Jeeps, and SUVs. It is a comparable premium-tier competitor with similar dealer distribution and product breadth.
- Skyjacker Suspensions: Skyjacker manufactures lift kits, shocks, and suspension components for Jeep, Chevy, Ford, Dodge, and Toyota. It competes with TeraFlex in the mid-tier lift-kit segment through similar dealer and DTC channels.
- ReadyLIFT Suspension: ReadyLIFT makes leveling kits, lift kits, and suspension components primarily for trucks and SUVs. It is already linked to TeraFlex via the ReadyLift 101 blog content and shares the same enthusiast customer base on Ford, GM, and Ram platforms.
Broad incumbents
- Bilstein: Bilstein (part of thyssenkrupp) is a long-established OE and aftermarket shock absorber brand. Its product line spans passenger, performance, and off-road applications (B8, B6, 5100 series) and competes with Falcon shocks in the same vehicle categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TeraFlex social profiles
Digital presenceTeraFlex financial estimates
Financial estimateRevenue estimate
Valuation estimate
TeraFlex leadership team
Management profileNumber of profiles
TeraFlex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TeraFlex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TeraFlex
What does TeraFlex do?
TeraFlex designs, manufactures, and sells premium off-road suspension systems, lift kits, performance shock absorbers (including its proprietary Falcon brand), heavy-duty axle assemblies, and supporting vehicle parts (bumpers, control arms, brakes, sway bars, steering, recovery gear) for Jeep, Ford Bronco, Toyota, Ram, and Chevrolet/GMC platforms. The company distributes directly to consumers via its e-commerce site and through an authorized dealer network across the United States.
Is TeraFlex a public or private company?
TeraFlex is a private company. It is classified as unknown and is currently operating.
When was TeraFlex founded?
TeraFlex was founded in 1995. It employs 51 to 100 people.
Where is TeraFlex based?
TeraFlex is headquartered in West Jordan, United States, in the North America region.
How does TeraFlex make money?
One revenue line is on record: automotive Parts & Accessories Direct Sales.
Who are TeraFlex's main competitors?
Direct peers on record are Rough Country, Icon Vehicle Dynamics, MetalCloak, King Shocks, Fox Factory Holding Corp, BDS Suspension, Fabtech Motorsports, Skyjacker Suspensions and ReadyLIFT Suspension. Bilstein is listed as a broad incumbent.
Does TeraFlex have an API?
No public API is recorded for TeraFlex.