Lavin New York

What Lavin New York does

Lavin New York, legally Lavin NY Sdn. Bhd., is a Malaysian private limited company (registration 199601001311) founded in 1996 that sells GIA-certified natural and lab-grown diamonds, engagement rings, wedding bands, and fine jewelry. The company operates an online-first direct-to-consumer model with an appointment-only showroom at Pavilion Embassy, Jalan Ampang, Kuala Lumpur, and ships domestically (free, fully insured) and internationally via FedEx. Its technical platform combines a website-based custom ring builder (pairing 18K gold settings with selected diamonds), a budget-driven recommendation calculator, and a 3D-rendered bespoke design service called LNY Gallery. The company distinguishes itself by sourcing directly from international trade fairs, diamond bourses, and gem mines through resource centers in New York, Hong Kong, Shanghai, and Kuala Lumpur.

Lavin New York sells primarily to couples planning engagement and marriage purchases, with secondary segments in men's and women's wedding bands and fine jewelry (necklaces, earrings, bracelets, tennis bracelets, fashion rings). The catalog offers over 30,000 natural diamonds across multiple shapes plus a parallel lab-grown diamond line priced significantly below natural equivalents (e.g., 0.30ct at RM 650 versus RM 1,425 for a comparable natural stone). Pricing is unit-based, with engagement ring settings ranging from RM 2,000 to RM 4,500+, matching wedding band sets from RM 4,990 to RM 8,470, and fine jewelry pieces from RM 1,400 to RM 28,000+. A 0% interest CIMB installment plan (6 or 12 months) is available for orders above RM 15,000 at the KL showroom, and made-to-order items are delivered in 3–4 weeks with lifetime warranty and 365-day complimentary resizing.

The company is family-owned with no disclosed institutional investment, no parent company, and no publicly disclosed revenue figures. Staff includes four GIA Graduate Gemologists (two also holding FIT jewellery design degrees) supporting both curation and customer education on the 4Cs framework. Customer acquisition is driven through SEO-optimized e-commerce, WhatsApp-based inside sales, blog content on diamond education, email newsletters, social media campaigns, and a portfolio of customer testimonials emphasizing service quality and price-to-quality ratio.

Name

Lavin New York

Legal name

Lavin NY Sdn. Bhd.

Website

https://lavinnewyork.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Lavin New York (Lavin NY Sdn. Bhd.) is a Malaysian family-owned online-first retailer founded in 1996 selling GIA-certified natural and lab-grown diamonds, engagement rings, wedding bands, and fine jewelry to couples and individual jewelry buyers, supported by an appointment-only KL showroom and international resource centers.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (45831), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM), Jewelry, Watches & Luxury Goods Marketplaces (CRAFABAK)

Keywords

• Diamond jewelry retail
• Engagement ring design
• Wedding band sets
• GIA certified diamonds
• Fine jewelry ecommerce

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Diamond Jewelry Sales: Primary revenue stream from selling natural and lab-grown diamonds, engagement rings, wedding bands, and fine jewelry. Products are made-to-order with typical delivery of 3-4 weeks. Offers free shipping, lifetime warranty, and complimentary resizing within 365 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Lavin New York is an online-first diamond and fine jewelry retailer selling GIA-certified natural and lab-grown diamonds, customizable engagement rings (18K gold settings), matching wedding band sets, and fine jewelry (necklaces, earrings, bracelets, tennis bracelets, fashion rings). The company also offers bespoke design through its LNY Gallery customisation service using 3D rendering, with all products made-to-order and supported by free shipping, lifetime warranty, and complimentary resizing within 365 days.

Product overview

Lavin New York is a diamond and fine jewelry company offering a comprehensive portfolio of products centered around engagement rings, wedding bands, and fine jewelry. The core offering includes Engagement Rings (Solitaire, Halo, Side-Stone, Pavé styles) paired with Natural or Lab-Grown Diamonds certified by GIA, plus Wedding Bands available as Matching Sets for couples or individual Men's and Women's bands. Fine Jewelry encompasses Necklaces & Pendants, Earrings, Bracelets, Tennis Bracelets, and Fashion Rings featuring various gemstones. The LNY Gallery provides custom design services with 3D rendering, while the NYC Collection offers exclusive limited-edition handcrafted pieces. The company operates primarily online with a showroom in Kuala Lumpur, selling 18K gold jewelry with free shipping and lifetime warranty.

Differentiator

Problem solved

Functional benefit

Brands

• NYC Collection: Meticulously handcrafted collection of one-of-a-kind treasures capturing the essence of New York City, featuring exclusive designs including Yellow Euphoria Collection, Floraison Collection, Rose Marilyna Collection, Nature's Ornament Collection, Enchanted Jade Collection, and Designer Collection.
• LNY Gallery

Products and services

• Engagement Rings Customisable diamond engagement rings available in Solitaire, Halo, Side-Stone, and Pavé styles, allowing customers to pair any 18K Gold Ring Design with GIA Certified natural or lab-grown diamonds. Made-to-order with typical delivery of 3-4 weeks.
• Natural Diamond Collection Over 30,000 GIA-certified natural diamonds available in various shapes (Round, Emerald, Oval, Heart, Cushion, Pear, Princess, Marquise, Radiant), filterable by the 4Cs (Carat, Color, Clarity, Cut). Includes 568 LNYPicks in-stock diamonds available for express delivery.
• Lab-Grown Diamond Collection Lab-grown diamonds offering a more affordable alternative to natural diamonds, available in Round shape with Ideal cut, including D-VVS2 grade options across various carat sizes from 0.30ct to 2.00ct and above.
• Matching Wedding Band Sets Coordinated wedding band sets designed as pairs for brides and grooms, including designs such as Atlas & Spiral, Phoebe & Titan, Romeo & Juliet, and Apollo & Artemis. Prices range from RM 4,990 to RM 8,470 for couple sets.
• Men's Wedding Bands Men's wedding rings in Classic, Eternity, Diamond, Stackable, and Unique designs crafted in 18K and 14K gold (White, Rose, Yellow) and platinum options for grooms seeking masculine designs with quality craftsmanship.
• Women's Wedding Bands Women's wedding bands featuring Classic, Eternity, Diamond, Stackable, and Unique styles with various diamond settings and metal options, designed to complement engagement rings or stand alone.
• Fine Jewelry - Necklaces and Pendants Necklaces and pendants featuring diamonds, lab-grown diamonds, and gemstones including Citrine, Morganite, Sapphire, Jade, Opal, Ruby, Tanzanite, Peridot, Aquamarine, Emerald, Amethyst, Topaz, and Moonstone, plus pearl necklaces.
• Fine Jewelry - Earrings Diamond and pearl earrings including stud designs, butterfly shapes, heart designs, and dangling pearl styles crafted in 18K gold.
• Fine Jewelry - Bracelets Diamond bracelets including Love Diamond bracelets, Hearts bracelets, Pavé designs, and pearl bracelets featuring various precious metals and gemstones.
• Tennis Bracelets Diamond tennis bracelets available in both natural and lab-grown varieties with various diamond sizes from 1.8mm to 4.3mm, primarily in 18K White Gold settings, priced from RM 8,850 to RM 34,130.
• Fine Jewelry - Fashion Rings Fashion rings featuring various gemstones including Ruby, Sapphire, Aquamarine, Pearl, and diamonds, crafted in 18K gold with unique designs like the Floraison Collection.
• LNY Gallery Custom Design Service Bespoke custom jewellery design service allowing customers to create personalised diamond jewellery pieces through consultation with LNY designers, using a 3D rendering process that visualises ideas from initial concept through to finished design.
• NYC Collection Exclusive limited-edition jewellery collection meticulously handcrafted by top-notch jewellers, featuring one-of-a-kind treasures across sub-collections including Yellow Euphoria, Floraison, Rose Marilyna, Nature's Ornament, Enchanted Jade, and Designer collections.

Quantifiable outcome

• Made-to-order delivery within 3-4 weeks for most items
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tomei Gold & Jewellery: Malaysian jewelry retailer operating both physical stores and online; sells engagement rings, wedding bands, and fine diamond jewelry. Directly comparable as a Malaysian competitor targeting the same engagement-ring buyer with branded diamond jewelry.
• Hab Diamonds: Online-first diamond retailer selling GIA-certified natural and lab-grown diamonds, with custom engagement ring design. Closely comparable in business model (online, custom design, certified diamonds, lab-grown offering) and target customer.
• Blue Nile: Pioneer online diamond retailer offering GIA-certified natural and lab-grown diamonds with bespoke ring settings. Comparable as a global online diamond e-tailer with the same build-your-own-ring mechanic and certified diamond inventory.
• James Allen: Online diamond and engagement ring retailer known for 360° diamond visualization, custom ring builder, and lab-grown options. Comparable in online engagement ring configurator experience and certified diamond focus.
• Brilliant Earth: Online jewelry retailer specializing in ethically sourced natural and lab-grown diamonds with strong brand storytelling. Comparable in lab-grown diamond curation, custom engagement focus, and direct-to-consumer positioning.
• Clean Origin: Online-only lab-grown diamond retailer offering engagement rings, wedding bands, and fine jewelry at lower-than-natural price points. Comparable as a dedicated lab-grown diamond e-tailer with build-your-own ring functionality.
• 77 Diamonds: Online diamond jeweler with GIA-certified stones, custom engagement rings, and international shipping. Comparable as a global online diamond retailer with custom configurator and engagement-ring focus.

Broad incumbents

• Poh Kong Jewellers: One of Malaysia's largest jewelry retailers with an extensive retail network and gold/diamond product lines. Comparable as a domestic incumbent competing for the same Malaysian engagement and wedding jewelry demand, but operates at much larger scale via storefronts.

Emerging players

• Diamond Foundry: Vertically integrated lab-grown diamond producer selling DTC via its own brand and through retail partners. Comparable as a competing lab-grown diamond vertical with supply-side leverage that could pressure Lavin's lab-grown economics.

Regional players

• Goldheart: Singapore-based jewelry retailer offering diamond engagement rings and gold jewelry with regional Southeast Asia presence. Comparable as a regional competitor in the SEA fine jewelry and engagement ring segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lavinnewyork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavin New York