CinderFit
CinderFit is a Miami-based private fitness equipment brand that designs and sells a patent-pending, re-engineered cinder block enabling 305+ exercises, alongside resistance bands and apparel, to individual fitness enthusiasts through its own direct-to-consumer e-commerce storefront.
- Company typePrivate
- Founded2020
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
CinderFit firmographics
Firmographics- Name
- CinderFit
- Legal name
- CinderFit
- Website
- https://cinderfit.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CinderFit is a Miami-based private fitness equipment brand that designs and sells a patent-pending, re-engineered cinder block enabling 305+ exercises, alongside resistance bands and apparel, to individual fitness enthusiasts through its own direct-to-consumer e-commerce storefront.
- Ownership category
- akta.pro rank
Where CinderFit is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
CinderFit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Product Sales: One-time purchase model for fitness equipment including cinder blocks (in 15lb, 25lb, 35lb, 45lb, 55lb weights), resistance bands, and apparel. Products are sold directly through the e-commerce storefront with prices ranging from $29.99 to $249.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CinderFit 15lb Block |
| One time/ perpetual license | Pay-as-you-go | CinderFit 25lb Block |
| One time/ perpetual license | Pay-as-you-go | CinderFit 35lb Block |
| One time/ perpetual license | Pay-as-you-go | CinderFit 45lb Block |
| One time/ perpetual license | Pay-as-you-go | CinderFit 55lb Block |
| One time/ perpetual license | Pay-as-you-go | CinderFit Resistance Bands |
| One time/ perpetual license | Pay-as-you-go | CinderFit T-Shirt |
| One time/ perpetual license | Pay-as-you-go | CinderFit Women's Tank Top |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
CinderFit product offering
Product offeringCore offering
CinderFit designs and sells a patent-pending re-engineered cinder block as a versatile workout tool available in 15lb, 25lb, 35lb, 45lb, and 55lb weight variants. Each block is built to enable 305+ exercises for total body strength and cardio training, and is complemented by resistance bands and branded apparel sold direct-to-consumer through the CinderFit e-commerce storefront.
Product overview
CinderFit is a fitness equipment company offering a unified product portfolio centered on its patent-pending cinder block design. The core offering consists of five weight variants of the CinderFit block (15lb, 25lb, 35lb, 45lb, and 55lb), each re-engineered from traditional cinder blocks to serve as versatile workout tools. The product line extends to resistance bands as an add-on accessory. The company also offers branded apparel (T-shirt and women's tank top). All block products are designed to enable 305+ exercises for total body strength and cardio training, supported by an online workout library featuring HIIT, sculpt, functional, and flow programs, including a 20-day workout challenge. The blocks and bands form the primary equipment ecosystem, while apparel represents merchandise extensions.
Differentiator
Problem solved
Functional benefit
Products and services
- CinderFit 15lb Block A 15-pound re-engineered cinder block designed as a versatile workout tool capable of enabling 305+ exercises for total body strength and cardio training, sold directly to fitness enthusiasts.
- CinderFit 25lb Block A 25-pound re-engineered cinder block designed as a versatile workout tool capable of enabling 305+ exercises for total body strength and cardio training.
- CinderFit 35lb Block A 35-pound re-engineered cinder block designed as a versatile workout tool capable of enabling 305+ exercises for total body strength and cardio training.
- CinderFit 45lb Block A 45-pound re-engineered cinder block designed as a versatile workout tool capable of enabling 305+ exercises. Currently sold out on the CinderFit storefront.
- CinderFit 55lb Block A 55-pound re-engineered cinder block designed as a versatile workout tool capable of enabling 305+ exercises. Currently sold out on the CinderFit storefront.
- CinderFit Resistance Bands Resistance bands designed to complement CinderFit blocks, providing additional workout versatility for total body training.
- CinderFit T-Shirt Apparel merchandise featuring the CinderFit brand, sold to customers of the fitness equipment line.
- CinderFit Women's Tank Top Women's apparel merchandise featuring the CinderFit brand, sold to customers of the fitness equipment line.
Companies that use CinderFit
Customer profileSegments1 record
Ideal customer profiles1 record
CinderFit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CinderFit partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
CinderFit competitors and assessment
Company assessmentDirect peers
- PowerBlock: PowerBlock manufactures adjustable dumbbells spanning multiple weight increments. Comparable to CinderFit in offering tiered weighted training tools targeting home and functional fitness users.
- TRX: TRX sells portable, suspension-based fitness equipment marketed for full-body workouts at home, outdoors, or in gyms. Comparable to CinderFit as a portable, single-tool strength training brand targeting fitness enthusiasts via DTC channels.
- Rogue Fitness: Rogue is a leading manufacturer of functional fitness and strength equipment (bumper plates, racks, kettlebells). Comparable to CinderFit as a brand targeting serious functional fitness consumers with durable, versatile strength training tools.
- Onnit: Onnit sells functional fitness equipment, kettlebells, and supplements with a strong content and community brand. Comparable to CinderFit's content-led, lifestyle-oriented approach to portable strength equipment.
- REP Fitness: REP Fitness designs and sells strength and functional fitness equipment direct-to-consumer. Comparable to CinderFit in targeting home and garage-gym users with versatile, premium strength training products sold DTC.
- Fringe Sport: Fringe Sport sells functional fitness gear including weightlifting and training tools direct to consumers. Comparable to CinderFit as a smaller DTC brand in the portable strength training space.
Broad incumbents
- Bowflex: Bowflex is a long-established home strength equipment brand offering adjustable dumbbells and home gyms. Comparable to CinderFit as a broader incumbent in the home strength equipment category with similar target customers.
- Peloton: Peloton is a leading connected home fitness brand combining hardware with subscription content. Comparable to CinderFit's effort to combine a physical workout tool with an online workout library, though Peloton operates at vastly greater scale.
- Life Fitness: Life Fitness is a global incumbent manufacturer of commercial and home cardio and strength equipment. Comparable to CinderFit as a broader incumbent in the strength equipment category, though it focuses on commercial gyms and premium home setups.
Others
- Therabody: Therabody sells premium recovery and wellness hardware (e.g., Theragun) with a strong DTC and content-driven brand. Comparable to CinderFit as a premium-priced, content-marketed fitness hardware brand targeting enthusiast consumers, though focused on recovery rather than strength.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
CinderFit social profiles
Digital presenceCinderFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
CinderFit leadership team
Management profileNumber of profiles
Profiles1 record
CinderFit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CinderFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CinderFit
What does CinderFit do?
CinderFit designs and sells a patent-pending re-engineered cinder block as a versatile workout tool available in 15lb, 25lb, 35lb, 45lb, and 55lb weight variants. Each block is built to enable 305+ exercises for total body strength and cardio training, and is complemented by resistance bands and branded apparel sold direct-to-consumer through the CinderFit e-commerce storefront.
Is CinderFit a public or private company?
CinderFit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CinderFit founded?
CinderFit was founded in 2020. It employs 1 to 10 people.
Where is CinderFit based?
CinderFit is headquartered in Miami, United States, in the North America region.
How does CinderFit make money?
One revenue line is on record: hardware Product Sales.
Who are CinderFit's main competitors?
Direct peers on record are PowerBlock, TRX, Rogue Fitness, Onnit, REP Fitness and Fringe Sport. Broad incumbents are Bowflex, Peloton and Life Fitness. Therabody is listed as an others.
Does CinderFit have an API?
No public API is recorded for CinderFit.