Global Hardwood

What Global Hardwood does

Global Hardwood & Supplies is a Los Angeles-based, family-owned retailer and direct wholesaler of flooring products and installation supplies, founded in approximately 1992 and operating under the DBA "Global Hardwood & Supplies." The company operates three retail showrooms (midtown Los Angeles as flagship, Thousand Oaks opened 2024, and Santa Ana opened 2025) backed by three supply warehouses, and is described as having 101-250 employees. Its core product portfolio spans five flooring categories: solid hardwood (prefinished and unfinished, 5/16" to 3/4" thickness), engineered wood (multi-layer with hardwood veneer), laminate (photographic wear-layer construction), luxury vinyl including SPC (Stone Plastic Composite, limestone-stabilized core with wear layer, vinyl top coat, and attached underlayment), and unfinished wood for custom finishing; it has recently expanded into interior and exterior doors, and carries brand-name lines including California Classics, Provenza Floors, DuChateau, Boen, and Duraseal stains.

The business model is wholesale-style retail pricing with stated customer savings of up to 30% versus other flooring retailers and an explicit price-beat guarantee, supplemented by home delivery (company covering 50% of delivery costs), free estimates, and professional installation services performed by experienced in-house contractors. Primary customer segments are DIY homeowners and trade contractors/builders (both treated as primary), with property managers as a secondary segment. Marketing is driven by showroom foot traffic, Yelp reputation (5.0 stars across 44 reviews), an SMS subscription channel, and an informational website with sample and quote request forms. There is no disclosed e-commerce checkout, no online transaction capability, and no digital tools beyond lead capture. The company holds memberships in the National Wood Flooring Association, the West Hollywood Chamber of Commerce, and the Beverly Hills Chamber of Commerce. Revenue, funding, and ownership composition are not publicly disclosed; the company is private, locally and family-owned, with no identified external investors or parent entity.

Name

Global Hardwood

Legal name

Global Hardwood & Supplies

Website

https://globalhardwoodinc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Global Hardwood & Supplies is a Los Angeles-based, family-owned retailer and direct wholesaler of hardwood, engineered, laminate, luxury vinyl, and unfinished flooring, plus doors and installation supplies, serving DIY homeowners, contractors, and property managers across three Southern California showrooms with wholesale pricing and professional installation.

Ownership category

akta.pro rank

Product category

Hardwood Flooring

NAICS

Home Centers (444110), Floor Covering Retailers (449121), Flooring Contractors (238330), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Hardwood Flooring Retail (CRAIAGAB)

akta.pro secondary industries

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), Bamboo, Cork & Eco Flooring Retail (CRAIAGAG), Hardwood Floor Installation (HSAPAGAA)

Keywords

• Hardwood flooring
• Luxury vinyl flooring
• Engineered wood flooring
• Laminate flooring
• Flooring installation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Flooring Product Sales: Retail sale of flooring products including solid wood, engineered wood, laminate, luxury vinyl (SPC), and unfinished wood. One-time purchase model with wholesale-style pricing for contractors and homeowners.
2. Door Sales: Sale of interior and exterior doors as a new product category expanding beyond flooring.
3. Installation Supplies: Sale of installation materials including underlayment, glues, adhesives, sanders, undercut saws, and maintenance equipment.
4. Professional Installation Services: Complete flooring installation services performed by experienced contractors with decades of experience. Includes both solid wood and engineered hardwood installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Global Hardwood & Supplies is a manufacturer and direct wholesaler of hardwood, distressed hardwood, laminate, strand bamboo, and cork flooring. The company operates showroom locations across Southern California and distributes a broad catalog of solid wood, engineered wood, laminate, luxury vinyl (SPC), unfinished wood flooring, doors, adhesives, underlayments, and wood stains from brands including California Classics, Provenza Floors, DuChateau, Boen, Dura Seal, and Zar. It also provides professional flooring installation services through its showrooms.

Product overview

Global Hardwood & Supplies is a locally and family-owned flooring and door retailer serving the Los Angeles, CA area for over 30 years. The company operates as a wholesale retailer with three inventory warehouses offering premium flooring at wholesale prices. Their core product portfolio centers on five main flooring types: Solid Wood Flooring (available in prefinished and unfinished options from 5/16" to 3/4" thick), Engineered Wood Flooring (with multi-layer construction topped with hardwood veneer), Laminate Flooring (durable synthetic with photographic wood-mimicking layers), Luxury Vinyl Flooring including SPC (Stone Plastic Composite) vinyl in LVP/LVT formats, and Unfinished Wood Flooring for custom staining. The product lineup is complemented by Doors (interior and exterior), Wood Stains (Dura Seal and Zar brands), Glues & Underlays (including Bostik, SikaBond, Taylor, Mapei adhesives and Silver Foam, Rubber Sound Solution, Eva Foam, cork underlayment), and professional Flooring Installation Services. Major flooring brands carried include California Classics, Provenza Floors, DuChateau, and Boen Collection. The company also offers luxury vinyl sub-brands such as Newport Collection, Knot Free Sereno Collection, and Meadow Collection. Installation services with free estimates and partial delivery cost coverage are available alongside the retail products.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid Wood Flooring Solid hardwood flooring planks sold at wholesale pricing to homeowners and contractors through showroom locations. Available in multiple species, styles, and brand lines.
• Engineered Wood Flooring Engineered wood flooring sold to homeowners and contractors at wholesale pricing. Multiple brands carried.
• Laminate Flooring Laminate flooring sold to homeowners and contractors at wholesale pricing.
• Luxury Vinyl Flooring (SPC / LVP / LVT) Luxury vinyl flooring (SPC, LVP, LVT) sold to homeowners and contractors at wholesale pricing. Includes multiple style collections.
• Unfinished Wood Flooring Unfinished hardwood flooring sold to homeowners and contractors at wholesale pricing for custom on-site finishing.
• Glues & Underlays Professional flooring installation adhesives, glues, and underlayments sold alongside flooring products to homeowners and contractors.
• Doors Doors sold alongside flooring at wholesale pricing to homeowners and contractors.
• Dura Seal Wood Stains Dura Seal brand wood stains and finishing products sold at wholesale pricing for use with unfinished wood flooring.
• Zar Wood Stains Zar brand wood stains and finishing products sold at wholesale pricing for use with unfinished wood flooring.
• Professional Flooring Installation Services Professional installation services for solid wood, engineered wood, laminate, luxury vinyl, and unfinished wood flooring purchased at Global Hardwood's showrooms.

Quantifiable outcome

• Customers save up to 30% compared to other flooring retailers
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• National Wood Flooring AssociationminorOthersMember of the National Wood Flooring Association (NWFA), an industry trade organization. Membership provides industry credibility, access to resources, and association with professional standards in wood flooring.
• West Hollywood Chamber of CommerceminorOthersActive member of the West Hollywood Chamber of Commerce, providing local business networking and community engagement opportunities.
• Beverly Hills Chamber of CommerceminorOthersActive member of the Beverly Hills Chamber of Commerce, supporting local business community presence and networking in the luxury market area.
• California ClassicscoreChannel Partner/ Reseller/ DistributorBrand of hardwood flooring carried in inventory. One of the premium brand names maintained in stock to ensure quality products for customers.
• Provenza FloorscoreChannel Partner/ Reseller/ DistributorPremium engineered wood flooring brand available at showrooms. Featured brand with European Oak engineered options and multiple collections.
• DurasealcoreChannel Partner/ Reseller/ DistributorCarries full line of Dura Seal wood stains for hardwood flooring finishing projects. Offers extensive stain color gallery on website including over 30 color options for White Oak and Red Oak.
• DuChateaucoreChannel Partner/ Reseller/ DistributorPremium engineered hardwood flooring brand carried in inventory. Part of the brand-name flooring selection available at showrooms.
• BoencoreChannel Partner/ Reseller/ DistributorEuropean-made engineered flooring brand with Clear Grade products available. One of the international brand names in the product portfolio.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Global-Hardwood-Supply/157645437603328
• Xx.com/ghardwood
• LinkedInlinkedin.com/company/global-hardwood-floors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Hardwood