Anagenix

What Anagenix does

Anagenix is a New Zealand-based B2B supplier of clinically validated whole-fruit nutraceutical ingredients, founded in 2011 and headquartered in Auckland with an owned manufacturing and freeze-drying facility in Avondale. The company processes New Zealand-grown fruits including green and gold kiwifruit, boysenberry, feijoa, and blackcurrant into six branded powdered ingredients (Actazin®, Livaux®, BerriQi®, Feiolix®, Braincurrant®, and Actinizyme®) that target gut, respiratory, metabolic, cognitive, and protein-digestion health benefits. Its core technical differentiator is the proprietary Target Bio-Lock™ freeze-drying process, which preserves up to 97% of key bioactives while maintaining the natural fruit matrix for superior bioavailability, alongside a growing IP base of 18 granted and 27 pending patents and a clinical research programme built on partnerships with Plant & Food Research, Riddet Institute and multiple New Zealand universities.

Anagenix monetises through two streams: (1) sales of branded ingredient powders to nutraceutical brands, supplement manufacturers, and functional food companies, executed through a global network of 24 distribution partners covering 22 countries across the Americas, Europe, Asia, Oceania, and Africa, with exclusive distributor arrangements in key markets including AIDP in the USA, Generex in India, and Toong Yeuan Shanghai in China; and (2) a fee-for-service Market Acceptance Testing (MAT) platform that helps B2B customers de-risk new product launches through consumer feedback, dosage optimisation, and A/B testing. Pricing is quote-based and not publicly disclosed. The company has secured FSANZ notified health claims, TGA approval, and a comprehensive certification stack including EcoVadis Platinum (top 1% globally), Monash Low FODMAP, Non-GMO, BioGro Organic, Kosher, and Halal, supporting premium positioning with ESG-conscious and regulated-diet brand customers.

Strategically, Anagenix pursues defensible differentiation through clinical evidence, regulatory clearances, intellectual property, and an exclusive distributor model rather than volume competition. Its competitive moat rests on patented whole-fruit formulations, regulatory and sustainability certifications, and a difficult-to-replicate international channel network. Current commercial momentum is evidenced by the recent AIDP exclusive US partnership, back-to-back EcoVadis Platinum awards, expansion into adjacent health categories (Actinizyme for plant-protein digestion, Braincurrant for cognitive support), and a sustained pipeline of peer-reviewed publications and clinical trials. The privately-held, capital-disciplined profile with no disclosed external investor funding positions Anagenix as a founder-led, organically scaling specialty ingredient platform with global ambitions but concentrated operational execution in Auckland.

Name

Anagenix

Legal name

Anagenix

Website

https://anagenix.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Anagenix is a New Zealand-based B2B supplier of clinically validated whole-fruit nutraceutical ingredients (green and gold kiwifruit, feijoa, boysenberry, blackcurrant) sold to supplement and functional food brands globally through 24 exclusive distribution partners, leveraging proprietary Target Bio-Lock™ freeze-drying technology and a growing clinical research base.

Ownership category

akta.pro rank

Product category

Nutraceutical Ingredients

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Dried & Dehydrated Fruit & Vegetables (Freeze-Dried, Air-Dried, Powders) (AFAKAFAE)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Food-Grade Additives & Functional Ingredients Trading/Wholesale (AFAIAKAI)

Keywords

• Whole fruit nutraceutical ingredients
• Freeze-dried fruit powders
• Dietary supplement ingredients
• Prebiotic gut health ingredients
• Metabolic health ingredients

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Branded Ingredient Sales: Sale of proprietary whole fruit nutraceutical ingredients (Actazin, Livaux, BerriQi, Feiolix, Braincurrant, Actinizyme) to nutraceutical brands, supplement manufacturers, and functional food companies worldwide through distribution partners.
2. Market Acceptance Testing Services: Fee-for-service market acceptance testing platform providing consumer feedback, dosage optimization, format testing, and A/B testing for nutraceutical product launches. Services include protocol design, questionnaire creation, user recruitment, sample delivery, and data analysis.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

Anagenix manufactures and sells clinically validated, branded whole-fruit nutraceutical ingredient powders—Actazin®, Livaux®, BerriQi®, Feiolix®, Braincurrant®, and Actinizyme®—to nutraceutical brands, supplement manufacturers, and functional food companies. Ingredients are produced using a proprietary Target Bio-Lock™ freeze-drying process that preserves up to 97% of bioactives and the complete nutritional matrix of New Zealand-grown fruits. The company also offers a Market Acceptance Testing (MAT) platform providing consumer feedback services for new nutraceutical product launches.

Product overview

Anagenix is a B2B supplier of whole-fruit nutraceutical ingredients derived from New Zealand-grown fruits. The product portfolio includes six branded ingredients: Actazin® (green kiwifruit for digestive health), Livaux® (gold kiwifruit for prebiotic gut health), BerriQi® (boysenberry/apple for respiratory health), Feiolix® (feijoa for metabolic health), Braincurrant® (blackcurrant for cognitive support), and Actinizyme® (kiwifruit enzyme for protein digestion). All ingredients are manufactured using the proprietary Target Bio-Lock™ freeze-drying technology that preserves bioactives. The company also offers a Market Acceptance Testing (MAT) platform as a service for consumer product testing. Products are sold to supplement and functional food manufacturers through a global distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• Actazin®: New Zealand green kiwifruit powder supplement ingredient for gastrointestinal health, promoting bowel regularity, gut comfort and reduced bloating.
• Livaux®
• BerriQi®
• Feiolix®
• Braincurrant®
• Actinizyme®

Products and services

• Actazin® Actazin® is a whole-fruit New Zealand green kiwifruit powder clinically proven to improve gastrointestinal health by promoting bowel regularity, gut comfort, and reduced bloating. It contains the actinidin enzyme and dietary fiber and is sold B2B to nutraceutical brands, supplement manufacturers, and functional food companies as a branded ingredient.
• Livaux® Livaux® is a patented gold kiwifruit powder with prebiotic, probiotic and postbiotic boosting benefits, clinically proven to enhance and balance gut microbiome composition by supporting growth of beneficial bacteria such as Faecalibacterium prausnitzii. It is sold B2B as a prebiotic ingredient for gut-health supplement formulations.
• BerriQi® BerriQi® is a freeze-dried whole-fruit powder made from New Zealand Boysenberries and apples, designed to support lung health by balancing the respiratory immune system and addressing airway inflammation, mucus overproduction, and lung tissue scarring. Sold B2B as a respiratory health ingredient.
• Feiolix® Feiolix® is a patented, freeze-dried feijoa fruit powder clinically proven to support metabolic health markers including blood glucose, cholesterol, blood pressure, and weight management. It contains abscisic acid, ellagitannins, and xyloglucan, and is sold B2B as a metabolic health ingredient.
• Braincurrant® Braincurrant® is a whole-fruit New Zealand blackcurrant powder developed to support focus, mood, and long-term brain health. It contains anthocyanins, caffeoylquinic acids, and vitamin C to enhance cerebral blood flow and neurotransmitter balance, and is sold B2B as a cognitive support ingredient.
• Actinizyme® Actinizyme® is a green kiwifruit-derived enzyme ingredient containing actinidin that enhances plant protein digestion, reduces bloating, and improves digestive comfort. It is formulated to support muscle growth, recovery, and performance in protein-based supplement products, and is sold B2B to sports nutrition and supplement brands.
• Market Acceptance Testing (MAT) Platform The Market Acceptance Testing (MAT) Platform is a fee-for-service consumer testing offering that helps nutraceutical brands de-risk new product launches. It gathers real consumer feedback on perceived benefits, taste preferences, optimal delivery formats, and expectations through a flexi-auto testing system, with project management, customised automation, push notifications, participant tracking, and insurance coverage. Services include protocol design, questionnaire creation, user recruitment, sample delivery, and data analysis; sample delivery is currently limited to New Zealand and Australia.

Quantifiable outcome

• Preserves up to 97% of key bioactives through Target Bio-Lock™ technology
• +8 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

33 partnerships are on record, tiered core and minor.

• AIDPcoreChannel Partner/ Reseller/ Distributor · 1 October 2025Exclusive distributor for Actazin, Livaux, BerriQi, and Feiolix in USA market. Platinum sponsor of SupplySide Global 2025 showcasing Anagenix ingredients.
• Plant & Food ResearchcoreStrategic or Co-development PartnerGovernment-owned New Zealand science company providing research and development for natural health and supplement products. Long-established research partnership studying bioactives and product efficacy.
• Callaghan InnovationcoreStrategic or Co-development PartnerGovernment agency facilitating commercialisation of complex intellectual property sourced from research organisations.
• Riddet InstitutecoreStrategic or Co-development PartnerPremier national centre for fundamental and strategic scientific research in food. Expertise at intersection of food material science, gastrointestinal biology, and human nutrition.
• University of AucklandcoreStrategic or Co-development PartnerLargest university in New Zealand with highest QS World University ranking. Strong focus on research and innovation across natural sciences, medicine and health.
• University of OtagocoreStrategic or Co-development PartnerLeading university for food science in New Zealand with international reputation for research quality and training.
• Massey UniversitycoreStrategic or Co-development PartnerStrong links with New Zealand's key industries contributing to economic development through teaching and research in food technology and applied sciences.
• Victoria UniversitycoreStrategic or Co-development PartnerNumber one ranked university in New Zealand for research quality with strong links to government agencies, industries, and research institutes.
• High-Value Nutrition National Science ChallengecoreStrategic or Co-development PartnerMulti-disciplinary research program developing validated high-value foods for health and well-being with systems-level view on human body networks.
• AIDP (USA)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Actazin, Livaux, BerriQi, and Feiolix in USA. Located at 19535 E Walnut Drive South, City Industry, CA 91748, USA.
• Generex (India)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Actazin, Livaux, and Feiolix in India. Located at DGP House, VIP Industries Limited, Dr NB Parulekar Marg, Prabhadevi, Mumbai, Maharashtra 400025, India.
• Hermes Consilium (Slovenia)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Actazin, Livaux, and BerriQi in Slovenia. Located at Cesta v Mestni log 88a 1000 Ljubljana, Slovenia.
• Toong Yeuan Shanghai (China)coreChannel Partner/ Reseller/ DistributorDistributor for Actazin, Livaux, BerriQi, and Feiolix in China. Located at Room 303-2, Building A, Weijing Center, 2337 Gudai Road, Minhang District, Shanghai.
• The Zone Pharmaceutical (Korea)minorChannel Partner/ Reseller/ DistributorExclusive distributor for Feiolix in Korea.
• Troplandis (Belgium)minorChannel Partner/ Reseller/ DistributorDistributor for Actazin in Belgium. Located at Boekelbaan 114 C, 9630 Zwalm.
• LC Ingredients (France)minorChannel Partner/ Reseller/ DistributorDistributor in France. Located at 227, Avenue de Provence, 13600 La Ciotat, France.
• Denk Ingredients (Germany)minorChannel Partner/ Reseller/ DistributorDistributor in Germany. Located at Neherstraße 9, 81675 München, Germany.
• Faravelli (Italy)minorChannel Partner/ Reseller/ DistributorDistributor in Italy. Located at Via Medardo Rosso 8, 20159 Milan, Italy.
• Cambridge Commodities Limited (UK)minorChannel Partner/ Reseller/ DistributorDistributor in UK. Located at 203 Lancaster Way Business Park, Ely, CB6 3NX, United Kingdom.
• Alifarma (Spain)minorChannel Partner/ Reseller/ DistributorDistributor in Spain. Located at Carrer de Prudenci Bertrana, 19, 43206 Reus, Tarragona, Spain.
• LifeChem (Türkiye)minorChannel Partner/ Reseller/ DistributorDistributor in Türkiye. Located at MASLAK MAH. MASLAK MEYDAN SK. VEKO GIZ PLAZA NO: 3 İÇ KAPI NO: 79 SARIYER/ İSTANBUL.
• ITS Nutriscience (Indonesia)minorChannel Partner/ Reseller/ DistributorDistributor in Indonesia. Located at Blok A6-A, No. 3 & 5, Jl Boulevard Artha Gading, Kelapa Gading, Jakarta Utara, 14240 Indonesia.
• ITS Nutriscience (Malaysia)minorChannel Partner/ Reseller/ DistributorDistributor in Malaysia. Located at 2, Jalan Sg Kayu Ara 32/38, Berjaya Industrial Park, 40460 Shah Alam, Selangor, Malaysia.
• Maypro (Japan)minorChannel Partner/ Reseller/ DistributorDistributor in Japan. Located at No. 110 Akasaka 7 Bankan, 7-6-41 Akasaka, Minato-Ku, Tokyo, 107-0052 Japan.
• BTC (Korea)minorChannel Partner/ Reseller/ DistributorDistributor in Korea. Located at 46 Gwacheon-daero 7-gil, Gwacheon-si, Gyeonggi-do (13840), Republic of Korea.
• Toong Yeuan TaiwanminorChannel Partner/ Reseller/ DistributorDistributor in Taiwan. Located at 8F-1, No. 361, Danan Rd., Taipei City, Taipei, 111041 Taiwan.
• Bonanzaneutra (Thailand)minorChannel Partner/ Reseller/ DistributorDistributor in Thailand. Located at 589/75 Central City Tower Bangnanueng, Bangna Bangkok, 10260, Thailand.
• Brenntag (Vietnam)minorChannel Partner/ Reseller/ DistributorDistributor in Vietnam. Located at 120 Đ. Hoàng Hoa Thám, Phường 7, Bình Thạnh, Hồ Chí Minh, Vietnam.
• Shanghai Chinyou Industry Co. (China)minorChannel Partner/ Reseller/ DistributorDistributor for Feiolix in China. Located at Room 2001, Sino Life Tower, No.707 ZhangYang Rd, PuDong New District, Shanghai, 200122.
• Zhongbai Xingye Food Technology (Beijing) (China)minorChannel Partner/ Reseller/ DistributorDistributor in Beijing, China. Located at Room 909, Royal International Mansion, Building 17, No.2, Xitieying Middle Road, Fengtai District, Beijing, China.
• Hawkins Watts AustraliaminorChannel Partner/ Reseller/ DistributorDistributor in Australia. Located at 8/3/4 Anzed Ct, Mulgrave VIC 3170, Australia.
• Hawkins Watts NZminorChannel Partner/ Reseller/ DistributorDistributor in New Zealand. Located at 43 Maurice Road, Penrose, Auckland 1061, New Zealand.
• Solo Africa (South Africa)minorChannel Partner/ Reseller/ DistributorDistributor in South Africa. Located at 9 Galaxy Avenue, Linbro Office Park, Frankenwald, Sandton, 2090.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ingredion Incorporated: Global ingredient solutions company providing plant-based ingredients including prebiotics, fibers, and clean-label texturants to food, beverage, and supplement manufacturers. A broad incumbent that overlaps with Anagenix's B2B specialty ingredient supply model but operates at much greater scale across multiple ingredient categories rather than focusing on whole-fruit powders.
• DSM-Firmenich: Global science-based company in nutrition, health, and beauty with extensive ingredient portfolios covering vitamins, prebiotics, gut health, and metabolic health. Overlaps with Anagenix's supplement and functional food ingredient customers, but at vastly larger scale and broader portfolio.
• Kerry Group: Global taste and nutrition company supplying functional ingredients, flavors, and prebiotic/probiotic systems to food, beverage, and supplement manufacturers. Comparable B2B ingredient supplier model targeting the same brand customers as Anagenix, though with a much broader portfolio.
• Herbalife Nutrition: Global nutrition company with proprietary botanical and plant-based ingredient formulations across gut, metabolic, and cognitive health. Overlaps with Anagenix in whole-plant positioning and global distribution, though primarily a finished-product brand rather than B2B ingredient supplier.

Regional players

• Zespri International: New Zealand-based kiwifruit marketer that supplies green and gold kiwifruit-derived ingredients globally. Direct adjacency through kiwifruit sourcing that underlies Anagenix's Actazin and Livaux products, with potential for ingredient-level competition or partnership given shared NZ supply base.

Direct peers

• AIDP Inc. US-based ingredient supplier of branded nutraceutical ingredients including prebiotics, probiotics, and cognitive health ingredients, and the exclusive US distributor for Anagenix. Closely comparable B2B specialty ingredient distributor serving the same US supplement brand customers.
• Sabinsa Corporation: US-headquartered manufacturer and supplier of standardized herbal extracts and nutraceutical ingredients with a strong patent portfolio and global B2B distribution. Closely comparable B2B model — patented branded ingredients, clinical evidence, and global supplement brand customer base.
• PLT Health Solutions: US-based ingredient supplier specializing in branded, clinically validated plant-based ingredients for cognitive, metabolic, and gut health applications. Direct peer in B2B specialty ingredient supply with a comparable branded-ingredient, clinical-evidence-led model.
• FutureCeuticals: US-based ingredient company specializing in fruit, vegetable, and plant-based powders for supplement and functional food manufacturers. Closely comparable whole-fruit, freeze-dried ingredient supplier serving nutraceutical brand customers.

Emerging players

• Bioactives (Bioactive Services): Supplier of plant-derived bioactives and standardized fruit/berry extracts for nutraceutical applications with a global B2B focus. Comparable specialty ingredient model targeting gut, cognitive, and metabolic health segments.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anagenix