Badrutt’s Palace

What Badrutt’s Palace does

Badrutt's Palace is a privately held Swiss luxury hotel founded in 1896 by Caspar Badrutt and operated by Badrutt's Palace Hotel AG from Via Serlas 27 in St. Moritz, Canton of Graubünden. The 165-key property offers suites and rooms across its historic main building and the new Serlas Wing (launched January 2025, designed by ACPV Architects with Loro Piana interiors), alongside 11 restaurants (including La Coupole–Matsuhisa by Nobuyuki Matsuhisa and King's Social House by Jason Atherton), 3 bars, the Palace Wellness complex (largest outdoor pool in St. Moritz, heated with Lake St. Moritz water via heat pump), the Palace Gallery luxury retail arcade, and event venues accommodating up to 300 guests. The hotel operates on a seasonal model with summer (June 5 – September 7, 2026) and winter (December 3, 2026 – March 30, 2027) seasons.

The company serves ultra-high-net-worth individual travelers, families, corporate event clients, and couples seeking destination weddings in an iconic alpine setting. Its go-to-market combines direct online and phone reservations, a dedicated 'Meet & Celebrate' event sales team, partnerships with luxury travel advisors, and distribution memberships with The Leading Hotels of the World, Swiss Deluxe Hotels, and Swiss Historic Hotels. Marketing is executed through Instagram, LinkedIn, Facebook, an in-house digital magazine (Tower Revue), PR coverage in Condé Nast Traveler, Forbes, The Telegraph, Gault&Millau and other luxury publications, and an online voucher/gift platform.

Revenue is generated through accommodation (per-night room and suite rates in Swiss Francs), food and beverage across the multi-outlet culinary portfolio (including mandatory half-board Culinary Delight packages during peak festive periods), wellness/spa services, hosted weddings and corporate events, and Palace Gallery retail. The business is positioned at the top of the global luxury hospitality tier, evidenced by Michelin 3 Keys, the Gault&Millau Hotel of the Year 2026 designation, La Liste Top 1000 Hotels 2026, and its ranking as the first Swiss hotel featured on The World's 50 Best Hotels list (No. 52 in the 2025 extended list).

Name

Badrutt’s Palace

Legal name

Badrutt's Palace Hotel AG

Website

https://badruttspalace.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Badrutt's Palace is a 165-key luxury hotel in St. Moritz, Switzerland, founded in 1896. It serves ultra-high-net-worth travelers with suites, 11 restaurants, 3 bars, Palace Wellness spa, event venues, and Palace Gallery luxury retail.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Mountain & Ski Luxury Resorts (THAGACAB)

Keywords

• Luxury hotel services
• Alpine resort accommodation
• Fine dining restaurants
• Spa wellness facilities
• Wedding event venues

Headquarters

HQ city

Saint Moritz

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Room and suite rentals generating primary revenue. Rates quoted in Swiss Francs, vary by arrival date and length of stay. Includes daily breakfast, minibar, twice daily housekeeping, welcome amenity, Rolls-Royce station transfers, and access to wellness facilities.
2. Food & Beverage: Revenue from up to 11 restaurants including Matsuhisa by Nobu, King's Social House, Le Grand Hall, Le Relais, La Diala, Paradiso Mountain Club, Chesa Veglia venues (Pizzeria Heuboden, Patrizier Stuben, Grill Chadafö, Carigiet Fondue Stübli), and 3 bars (Renaissance Bar, Polo Bar, Gelateria Palace).
3. Culinary Packages: Half-board (Culinary Delight) package mandatory during festive season. Winter: CHF 160 food credit at Le Relais/Le Restaurant or CHF 100 at La Coupole-Matsuhisa, Chesa Veglia, King's Social House, La Diala, Room Service. Summer: CHF 100 daily F&B credit per adult.
4. Events & Celebrations: Revenue from hosting weddings, celebrations, meetings, and incentives. Event spaces accommodate up to 300 guests. Dedicated team supports planning and organization for milestone events since 1896.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Badrutt's Palace Hotel is a luxury alpine resort in St. Moritz, Switzerland, offering 165 rooms and suites, 11 first-class restaurants, 3 bars, the Palace Wellness spa and fitness complex, event venues for up to 300 guests, family programs (Palazzino Kids Club, Palace Arcade), and luxury retail at Palace Gallery. Founded in 1896, it operates seasonally (summer and winter) and targets ultra-high-net-worth travelers seeking heritage luxury experiences in the Swiss Alps.

Product overview

Badrutt's Palace Hotel is a luxury hospitality service offering a comprehensive portfolio of services including 165 rooms and suites (featuring signature suites like the Tower Penthouse, Hans Badrutt Suite, Helen Badrutt Suite, Hitchcock Suite, and the newly opened Serlas Wing), 11 restaurants (Le Grand Hall, La Coupole-Matsuhisa, Le Relais, Le Restaurant, La Diala, Paradiso Mountain Club, Pizzeria Heuboden, Patrizier Stuben, Carigiet Fondue Stübli, Grill Chadafö, King's Social House), 3 bars (Renaissance Bar, Paradiso, Polo Bar), Palace Wellness spa with pools and fitness facilities, Palace Coiffeur, Palazzino Kids Club, Palace Arcade, event venues for weddings and corporate events (up to 300 guests), and Palace Gallery shopping. The hotel operates seasonal offerings with summer (June 5 - September 7, 2026) and winter (December 3, 2026 - March 30, 2027) seasons.

Differentiator

Problem solved

Functional benefit

Products and services

• Tower Penthouse Apartment A four-bedroom private residence occupying the top three floors of the Palace tower — the most luxurious hotel suite in the Swiss Alps with magnificent views from balconies and exquisite works of art.
• Hans Badrutt Suite Features an impressive marble lobby, spacious living room with grand piano, elegantly appointed bedroom with dressing room, marble bathroom with Jacuzzi, and one of the largest terraces at the Palace.
• Helen Badrutt Suite A true St. Moritz icon with expansive living quarters, spacious bedroom, Italian marble bathroom, separate drawing room, kitchenette, and private balcony overlooking Lake St. Moritz.
• Two-Bedroom St. Moritz Suite Perfect for families seeking ultimate comfort with sumptuously inviting interiors and expansive lake and mountain views.
• Hitchcock Suite Historically significant as the suite where Alfred Hitchcock was inspired to create 'The Birds', featuring beautiful original furniture with separate bedroom and living room.
• St. Moritz Suite Open-floor plan with spacious living room, perfect for families or couples, with expansive balcony and some of the best views in St. Moritz.
• Palace Suite Extra-spacious suite in residential style with views of St. Moritz village and surrounding mountain landscape, combining generous space with unique alpine atmosphere.
• Junior Suite Generous open-space living area and inviting bedroom creating a welcoming atmosphere with views of St. Moritz village.
• Serlas Two-Bedroom Suite 159-square-meter open, airy, light-filled retreat featuring finest Loro Piana materials and crisp modern design with two bedrooms each with private bathroom.
• Serlas Prestige Suite Pinnacle of luxury featuring Loro Piana Interiors with exclusivity, ambiance, and access to world-class shopping at Palace Galerie.
• Serlas Suite Elegantly designed setting with top handcrafted Loro Piana fabrics, warm blend of oak-wood accents, stone flooring and wool-fabric wall paneling.
• Signature Double Room Lake View with Balcony Bright, airy room with private balcony offering views of the lake and mountains, featuring king or queen bed.
• Deluxe Double Room Lake View Expansive views of Lake St. Moritz and surrounding peaks with pine-scented alpine air.
• Deluxe Double Room Village View Individually designed and classically appointed rooms with calming colours, king or twin beds for two or three guests.
• Superior Double Room Village Side Expansive windows opening to views of St. Moritz village and Corviglia mountain with king bed or two twins.
• Superior Single Room Village Side Cozy single room perfect for solo travelers with views of mountain landscape or St. Moritz village.
• Serlas Grand Room Spacious room featuring lush Loro Piana fabrics, king bed, luxurious palette of materials from wool to cashmere with access to exclusive luxury boutiques.
• Serlas Room Elegant room luxuriously appointed with fine Loro Piana fabrics, king-bed, handcrafted contemporary design with exclusive access to luxury shops.
• Le Grand Hall Legendary venue known as the 'living room of St. Moritz' with expansive views, international cuisine, cocktails, light fare, and afternoon tea with live pianist.
• La Coupole - Matsuhisa Japanese-Peruvian cuisine by star chef Nobuyuki Matsuhisa ('NOBU') in the hotel's former tennis hall beneath a radiant glass dome, featuring cocktail and sushi bar and private dining room.
• Le Relais Contemporary French fine dining overlooking Lake St. Moritz with colourful Belle Époque styling and elegant tableside gueridon service for romantic dinners.
• Le Restaurant Grand dame of St. Moritz with floor-to-ceiling windows offering stunning views of lake and mountains, presenting refined breakfast buffet.
• La Diala Mediterranean cuisine reflecting bond with nature in lush garden setting, with option for indoor or al fresco dining on sun terrace.
• Paradiso Mountain Club & Restaurant Mountainside dining accessible by chairlift or hike, offering abundance of exceptional offerings for lunch in the sun with stunning mountain views.
• Pizzeria Heuboden Rustic and authentic pizzeria in the hayloft of Chesa Veglia serving classic brick-oven pizzas and Italian specialties.
• Patrizier Stuben Refined Swiss cuisine in intimate dining experience in charming mountain chalet setting.
• Gelateria Palace Ice cream parlour in Chesa Veglia offering handmade ice cream.
• Carigiet Fondue Stübli Intimate private setting in Chesa Veglia for exclusive traditional Swiss fondue experience.
• Grill Chadafö Distinguished dining experience in Chesa Veglia offering array of grilled specialties in warm and inviting historic atmosphere.
• King's Social House Legendary venue for cocktails, dining and dancing developed by Jason Atherton serving classic bistro fare with renowned DJs in the evening. Famed as the oldest nightclub in Switzerland.
• Renaissance Bar Elegant sanctuary for timeless cocktails with highly curated selection of cigars and sophisticated ambience combining grace with breathtaking Swiss Alps backdrop.
• Polo Bar Popular gathering place at Chesa Veglia with cozy ambiance and well-curated drink menu offering relaxed and stylish atmosphere.
• Palace Wellness Spa Comprehensive spa and wellness facilities including private Spa Suites, treatments (Ayurvedic therapies, manicures, facials), Technogym fitness centre, infinity pool (indoor/outdoor), Jacuzzi, saunas, and salt steam room.
• Palace Coiffeur Professional hair services by stylists; a St. Moritz institution offering full range of services for any occasion.
• Palazzino Kids Club Creative and playful space for children ages 3 to 12 with fun and educational programmes.
• Palace Arcade Hangout area for teens with games and social fun for challenges and friendly competition.
• Weddings Wedding services with stunning mountain backdrop, elegant civil wedding settings, and dedicated team for memorable ceremonies since 1896.
• Celebrations Custom celebrations for birthdays, anniversaries, and milestones with dedicated team to create tailored events.
• Meetings & Incentives State-of-the-art meeting facilities and attention to detail for productive and successful business events.
• Venues Range of event spaces from intimate boardrooms to grand ballrooms and auditoriums for up to 300 guests.
• Palace Gallery Luxury shopping destination on Via Serlas, the shortest and highest luxury retail street in the world, featuring Cartier, Dior, Miu Miu, Yves Saint Laurent, and more.

Quantifiable outcome

• Named No. 52 in The World's 50 Best Hotels 2025 extended 51-100 list
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ACPV Architects (Antonio Citterio Patricia Viel)coreStrategic or Co-development Partner · 10 January 2025Designed the new Serlas Wing with 25 contemporary luxury suites and rooms, discreetly connected to historic Chesa Veglia. Architects created the open, airy, light-filled retreat with Dorato Valmalenco stone and modern design.
• Jason Atherton / King's Social HousecoreStrategic or Co-development Partner · 1 January 2018Jason Atherton developed King's Social House, famed as the oldest nightclub in Switzerland, reopened in 2018 as restaurant, bar, and nightclub. Offers classic bistro fare with international DJs and sophisticated drinks.
• Loro Piana InteriorscoreStrategic or Co-development PartnerCollaboration for Serlas Wing suites featuring Loro Piana fabrics, including the Serlas Suite, Serlas Prestige Suite, Serlas Two-Bedroom Suite, Serlas Grand Room, and Serlas Room. Loro Piana materials (wool, cashmere, oak-wood accents, stone flooring) create a refined alpine retreat.
• Nobuyuki Matsuhisa (NOBU)coreStrategic or Co-development PartnerStar chef Nobuyuki Matsuhisa helms La Coupole - Matsuhisa in the hotel's former tennis hall. Offers imaginative Japanese-Peruvian cuisine with cocktail and sushi bar and private dining room beneath radiant glass dome.
• Baur au Lac (Zürich)minorStrategic or Co-development Partner'Leading Journey' package combining lakeside elegance of Baur au Lac in Zürich with alpine majesty of Badrutt's Palace, connected by scenic rail journey through the Alps.
• EarthCheckcoreOthersGlobal certification and benchmarking program for sustainable tourism. Badrutt's Palace joined EarthCheck and received Silver Certification, with annual audits and benchmarking for sustainability performance.
• The Leading Hotels of the WorldcoreChannel Partner/ Reseller/ DistributorExclusive membership providing access to Leaders Club loyalty program, exclusive hotel perks, and referrals between member properties worldwide.
• Swiss Deluxe HotelscoreChannel Partner/ Reseller/ DistributorMembership in association of Switzerland's premier luxury hotels, providing marketing and referral benefits.
• Swiss Historic HotelsminorChannel Partner/ Reseller/ DistributorMembership recognizing historic Swiss hotels, affirming Badrutt's Palace heritage status since 1896.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• The Ritz Paris: The Ritz Paris is a heritage luxury palace hotel operating since 1898 in Place Vendôme, Paris. Directly comparable to Badrutt's Palace as a similarly historic European palace hotel serving ultra-high-net-worth clientele with Michelin-level dining, legendary suites, and iconic brand recognition.
• Hôtel du Cap-Eden-Roc: A legendary French Riviera palace hotel dating to 1870, part of Oetker Collection. Highly comparable to Badrutt's Palace as a heritage luxury resort with seasonal operation, celebrity/royalty clientele, fine dining, and recent multi-year renovations to maintain luxury positioning.
• Kulm Hotel St. Moritz: Kulm Hotel is Badrutt's Palace's most direct local competitor, also founded in the 19th century in St. Moritz with heritage status, alpine luxury positioning, and a similar mix of rooms, restaurants, wellness, and ski-season business.
• Carlton Hotel St. Moritz: Another leading luxury hotel in St. Moritz serving the same alpine luxury segment. Comparable for its 5-star positioning, lake views, fine dining, and overlap with Badrutt's Palace's UHNW and ski-season clientele.
• Claridge's London: Claridge's is a heritage Mayfair palace hotel (opened 1812, current building 1890s) operating under Maybourne. Comparable to Badrutt's Palace as an iconic London palace hotel with royal/celebrity clientele, Michelin-tier dining, and a tradition of high-end renovations.
• The Savoy London: The Savoy is a 1889 heritage luxury hotel on the Strand, London. Comparable to Badrutt's Palace as a long-established grand European hotel with celebrity heritage, multiple dining venues, and membership in Leading Hotels of the World.
• Le Bristol Paris: Le Bristol is a palace hotel on Rue du Faubourg Saint-Honoré operated by Oetker Collection with 3 Michelin Keys. Comparable to Badrutt's Palace for its palace-level luxury, Michelin dining (Epicure), and ultra-luxury Paris positioning.

Broad incumbents

• Four Seasons Hotel George V Paris: George V is a luxury Paris hotel operated by Four Seasons with 3 Michelin Keys and Michelin-starred dining. Comparable as a competing European luxury palace hotel targeting similar UHNW travelers, though operated by a global brand rather than an independent.
• Aman Le Mélézin: Aman's Courchevel property is an alpine luxury resort targeting ultra-high-net-worth skiers. Comparable to Badrutt's Palace for its alpine luxury positioning, but representative of the 'new luxury' Aman brand that competes for next-generation luxury travelers against traditional palaces.

Regional players

• Grand Hotel Kronenhof Pontresina: A 5-star superior heritage luxury hotel in Pontresina, Engadin Valley (5 km from St. Moritz). Comparable as a Swiss heritage alpine luxury hotel serving similar UHNW ski/summer clientele in the same broader Engadin destination market.

Market position

Strengths1 record

Weaknesses2 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BadruttsPalace
• LinkedInch.linkedin.com/company/badruttspalace
• Instagraminstagram.com/badruttspalace
• Xx.com/badruttspalace

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badrutt’s Palace