Greek House
Greek House is a U.S. e-commerce platform that designs and produces custom apparel exclusively for officially licensed IFC fraternity and Panhellenic sorority chapters. It operates a campaign-based group ordering system with screen printing, DTG, and embroidery production across multiple U.S. facilities.
- Company typePrivate
- Founded2015
- HeadquartersGainesville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Greek House does
Greek House is a U.S.-based e-commerce platform that designs, customizes, and produces apparel for sorority and fraternity chapters. Founded in 2015 and headquartered in Los Angeles, California, the company is officially licensed with every chapter of the Interfraternity Conference (IFC) and Panhellenic Conference, positioning it as an exclusive apparel producer for Greek organizations nationwide. Its core offering is a campaign-based group ordering system where chapters launch apparel orders, members submit sizes and payments through a single link, and the platform manages design, production, and fulfillment. Greek House supports screen printing, direct-to-garment (DTG) digital printing, and embroidery through multiple U.S.-based printing facilities matched to the customer's geography for consistent turnaround.
The platform includes a library of over 7,000 customizable design templates, 1-on-1 professional designer collaboration with a 2-hour free design allotment per order, volume-based dynamic pricing that lowers per-unit cost as order quantity rises, and flexible shipping options including single-address group delivery and individual packaging. Revenue is generated primarily through one-time custom apparel sales, supplemented by design services billed at $25 per additional hour, individual shipping fees ($7 flat plus $2 per garment), direct retail sales through a live sales shop, and a referral program paying $50 per successful $1,500+ referral. The company employs a product-led and community-led go-to-market motion, distributing through its e-commerce storefront while acquiring customers via campus representative programs, influencer partnerships, and merch coordinator relationships. In 2026, Greek House became part of the University Tees family through an acquisition, expanding its reach within the broader collegiate custom apparel market while maintaining its Greek-organization specialization.
Greek House firmographics
Firmographics- Name
- Greek House
- Legal name
- Greek House
- Website
- https://greekhouse.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greek House is a U.S. e-commerce platform that designs and produces custom apparel exclusively for officially licensed IFC fraternity and Panhellenic sorority chapters. It operates a campaign-based group ordering system with screen printing, DTG, and embroidery production across multiple U.S. facilities.
- Ownership category
- akta.pro rank
Where Greek House is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greek House business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Apparel Sales: Primary revenue stream from selling custom-printed and embroidered apparel to Greek organizations. Orders are placed through campaign-based group orders with minimum quantity requirements (24 for screen printing, 12 for embroidery). Volume-based pricing model where per-unit cost decreases as order quantity increases.
- Design Services: Revenue from additional design hours beyond the complimentary 2 free hours per order ($25/hour). 95% of designs stay under the 2 hours of free design time.
- Shipping Fees: Individual shipping charges: $7 flat rate plus $2 per additional garment. Rush shipping available with only the shipping carrier's expedited delivery fees.
- Retail Store Sales: Direct retail sales through the live sales shop featuring pre-made sorority apparel items.
- Influencer/Referral Program: Referral payments to campus reps and influencers who drive new customers ($50 per successful referral meeting $1,500 minimum).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based campaign pricing |
| Other | Pay-as-you-go | Design hours |
| Unit Pricing | Pay-as-you-go | Campaign minimums |
| Unit Pricing | Pay-as-you-go | Individual shipping |
| Other | Pay-as-you-go | Rush shipping |
| Other | Pay-as-you-go | Referral program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Greek House product offering
Product offeringCore offering
Greek House operates a custom apparel ordering platform for sororities and fraternities, enabling chapters to launch campaign-based group orders for T-shirts and apparel with custom designs. The platform offers volume-based dynamic pricing, multiple decoration methods including screen printing, direct-to-garment digital printing, and embroidery, plus a Design Gallery of 7,000+ templates and 1-on-1 designer collaboration. The company is officially licensed with IFC and Panhellenic organizations and operates multiple US printing facilities matched to customer geography.
Product overview
Greek House operates a custom apparel ordering platform for sororities and fraternities, now part of the University Tees family. The core offering is a Campaign System that enables group ordering of custom-printed T-shirts and apparel with dynamic pricing based on volume. The platform provides screen printing and digital printing (DTG) as primary production methods, with embroidery available as an add-on. Design services include access to a library of 7,000+ customizable templates and 1-on-1 designer collaboration. The platform also offers a Live Sales Retail Store for pre-designed merchandise, Bid Day Boxes for new member welcome packages, custom face masks, and programs like Campus Rep and Referral incentives. Greek House is officially licensed with IFC and Panhellenic organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Apparel Campaign Platform
- Screen Printing Service
- Digital Printing (DTG) Service
- Embroidery Service
- Design Services
- Design Gallery
- Live Sales Retail Shop
- Bid Day Boxes
- Custom Face Masks
Quantifiable outcome
- 95% of designs stay under the 2 hours of free design time
- +4 more outcomes
Companies that use Greek House
Customer profileSegments3 records
Ideal customer profiles3 records
Greek House technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Greek House partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- University TeescoreGreek House has become part of the University Tees family, representing a strategic acquisition or merger that expands their Greek apparel business under the University Tees brand.
- IFC (Interfraternity Conference)coreOfficially licensed partner allowing Greek House to produce custom apparel for all IFC fraternity chapters.
- Panhellenic ConferencecoreOfficially licensed partner allowing Greek House to produce custom apparel for all Panhellenic sorority chapters.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Greek House competitors and assessment
Company assessmentDirect peers
- CustomInk: Largest direct-to-consumer custom apparel platform in the U.S., offering screen printing, embroidery, and DTG to groups, teams, and organizations. Closest scaled competitor to Greek House's campaign model and design gallery approach.
- RushOrderTees: Custom apparel printer specializing in fast-turnaround group orders with volume pricing. Competes with Greek House on screen printing, DTG, and embroidery for time-sensitive group and event orders.
- Underground Printing: Custom apparel and collegiate merchandise printer with a strong university footprint and Greek/sports chapter business. Directly comparable customer segment and printing capabilities.
- DesignAShirt: Online custom apparel platform for groups and organizations with volume pricing and design tools. Overlaps with Greek House on group campaigns, design gallery, and school/club vertical.
- College Hype: Custom collegiate apparel company offering licensed Greek, varsity, and university merchandise. Direct overlap with Greek House's licensed Greek apparel positioning.
Broad incumbents
- University Tees: Parent company of Greek House; broader custom collegiate apparel platform serving universities, Greek life, and student organizations. Operates upstream of Greek House and shares brand and operational synergies.
- Printful: Large-scale print-on-demand and DTG/embroidery fulfillment network. Competes indirectly by offering any seller a low-friction custom apparel supply chain, putting pricing pressure on Greek House's printing economics.
- Printify: Print-on-demand aggregator connecting merchants to a global print network. Competes on cost and turnaround for custom apparel, including group and small-batch orders.
- Vistaprint: Mass-market custom print and apparel platform owned by Cimpress. Provides scale, brand, and pricing pressure across the custom apparel category, including small business and group orders.
Emerging players
- Spreadshirt: Custom apparel marketplace and production platform with group order and design tooling. Overlaps with Greek House's group ordering and customizable template model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Greek House social profiles
Digital presenceGreek House compliance and trust
Trust signalCompliance2 records
Greek House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greek House leadership team
Management profileNumber of profiles
Profiles2 records
Greek House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greek House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greek House
What does Greek House do?
Greek House operates a custom apparel ordering platform for sororities and fraternities, enabling chapters to launch campaign-based group orders for T-shirts and apparel with custom designs. The platform offers volume-based dynamic pricing, multiple decoration methods including screen printing, direct-to-garment digital printing, and embroidery, plus a Design Gallery of 7,000+ templates and 1-on-1 designer collaboration. The company is officially licensed with IFC and Panhellenic organizations and operates multiple US printing facilities matched to customer geography.
Is Greek House a public or private company?
Greek House is a private company. It is classified as corporate owned and is currently operating.
When was Greek House founded?
Greek House was founded in 2015. It employs 1 to 10 people.
Where is Greek House based?
Greek House is headquartered in Gainesville, United States, in the North America region.
How does Greek House make money?
Five revenue lines are on record. Custom Apparel Sales are the primary driver. The others are design Services, shipping Fees, retail Store Sales and influencer/Referral Program.
Who are Greek House's main competitors?
Direct peers on record are CustomInk, RushOrderTees, Underground Printing, DesignAShirt and College Hype. Broad incumbents are University Tees, Printful, Printify and Vistaprint. Spreadshirt is listed as an emerging player.
Does Greek House have an API?
No public API is recorded for Greek House.