Hometown Roofing

Name

Hometown Roofing

Legal name

Hometown Roofing

Website

https://hometownroofing.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Roofing Installation and Replacement: One-time revenue from full roof replacement, new construction roofing, and tear-off projects. Primary revenue driver with typical asphalt shingle jobs ranging $8,500-$18,500 and metal roofs $26,000-$44,000 in 2026 Omaha market.
2. Roof Repair Services: Revenue from leak repairs, patch work, shingle replacement, and maintenance services. Emergency repair services available with faster response pricing.
3. Storm Damage and Insurance Claim Work: Major revenue stream during storm season. They handle hail, wind, and leak emergency repairs. Works directly with insurance carriers to document damage and coordinate repairs, billing insurance when applicable.
4. Gutter and Exterior Services: Seamless aluminum gutter installation and repair, downspouts, gutter guards (LeafFilter, Gutter RX), siding repair, soffit and fascia services often bundled with roofing projects.
5. Commercial Roofing: TPO, EPDM, PVC single-ply membrane roofing for commercial buildings including apartment complexes, healthcare facilities, churches, and retail. Metal commercial roofing also available.
6. Metal Roofing: Standing seam and exposed fastener metal roofing for residential and commercial applications. Premium product with higher price point ($12-$20/sq ft) and longer warranty coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hometown Roofing is a locally owned Omaha roofing contractor providing residential and commercial roof installation, replacement, repair, storm damage restoration, gutters, siding, soffit, fascia, skylights, and related exterior services across 16 cities in the Omaha metro. The company supports homeowners with free inspections, AI-driven instant estimates, on-site insurance adjuster coordination, and emergency tarping during Nebraska storm events.

Product overview

Hometown Roofing is a residential and commercial roofing contractor offering a comprehensive suite of services across the Omaha metro area. The core offering includes residential roofing (asphalt shingles, metal, tile, slate, and synthetic materials), commercial roofing (TPO, PVC, EPDM single-ply membranes), metal roofing (standing seam and exposed-fastener systems), and storm damage repair with insurance claims assistance. The company provides related exterior services including gutters, siding, skylights, soffit, and fascia. A digital AI-powered roof estimator enables instant pricing, while partner portals serve insurance and real estate agents. The company operates a customer referral program and serves 16 cities across the Omaha metro.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Full-service residential roofing including asphalt shingle repair and replacement, clay and concrete tile, slate roofing, impact-resistant shingles, roof installation, leak repair, roof inspections, and related exterior services for homeowners.
• Commercial Roofing Commercial flat and low-slope roofing systems including TPO, PVC, EPDM single-ply membranes, and metal roofing for office buildings, shopping centers, hospitals, churches, agricultural buildings, and multi-family complexes.
• Metal Roofing Standing seam and exposed-fastener metal roofing for residential and commercial applications, offering 40-70+ year durability, energy efficiency, and fire resistance.
• Storm Damage Repair Emergency storm damage response, hail damage repair, wind damage repair, and insurance claims assistance throughout the Omaha metro area with 24/7 availability during storm season.
• Asphalt Shingle Roofing Asphalt shingle repair and replacement using materials from Malarkey, Owens Corning, GAF, CertainTeed, and Atlas, including 3-tab, architectural, designer, and impact-resistant (Class 4) options.
• Roof Leak Repair Fast roof leak repair to locate and fix leaks caused by damaged shingles, worn flashing, clogged gutters, or deteriorating sealants, including emergency leak repair.
• Gutter Services Seamless aluminum gutter installation and repair in 5-inch and 6-inch sizes, downspout services, and gutter guard systems including Gutter RX and LeafFilter.
• Standing Seam Metal Roofing Premium standing seam metal roofing with raised interlocking seams providing superior weather protection without exposed fasteners, suitable for residential and commercial applications.
• Roof Insurance Claims Assistance Insurance claim navigation including on-site documentation with photos, meeting with insurance adjusters, and ensuring fair coverage for storm damage repairs.
• Roof Inspections Free comprehensive roof inspections covering shingles, flashing, vents, gutters, soffits, fascia, and attic space with photo documentation for insurance claims and maintenance tracking.
• Professional Roof Installation Complete roof installation services for new construction and re-roofing projects, handling material removal, underlayment, flashing, ventilation, and quality installation.
• Roof Repairs Comprehensive roof repair services including damaged shingle replacement, flashing repair around chimneys and vents, sagging repairs, and ventilation fixes.
• Siding Services Siding repair and installation using vinyl, aluminum, fiber cement, and other materials, including ProVia Willowbrook vinyl siding.
• Skylight Services Skylight repair and replacement including Velux QPF skylights with solar-powered shades, flashing, sealing, and energy-efficient upgrades.
• Soffit & Fascia Services Soffit and fascia repair with aluminum fascia wraps and replacement using durable materials that resist moisture, rot, and pest damage.
• Emergency Roof Repair 24/7 emergency roof repair with rapid response for tarping, board-up services, and temporary repairs to stop water intrusion immediately after storm damage.
• Hail Damage Roof Repair Expert hail damage assessment and repair including cracked, bruised, or missing shingles, dented metal components, and damaged flashing with insurance claim assistance.
• Wind Damage Roof Repair Wind damage repair services for torn or lifted shingles with thorough inspections and fast repairs after wind storms.
• TPO Membrane Roofing TPO (Thermoplastic Polyolefin) single-ply membrane roofing offering UV resistance, energy efficiency, and hot-air welded seams for commercial flat roofs.
• PVC Membrane Roofing PVC roofing membrane installation offering superior chemical resistance, fire performance, and energy efficiency with hot-air welded seams for commercial buildings.
• EPDM Membrane Roofing EPDM (Ethylene Propylene Diene Monomer) rubber roofing membrane installation for low-slope commercial buildings with 20-30+ year lifespan and excellent weather resistance.
• Impact Resistant Shingles Class 4 hail-rated impact resistant shingles (Malarkey Vista and Legacy) that can withstand 2-inch steel ball impacts from 20 feet, potentially qualifying for 10-28% insurance premium discounts.
• Commercial Roof Inspections Professional commercial roof inspections for flat roofs, metal roofs, and built-up roofing with detailed documentation suitable for insurance claims and warranty requirements.

Quantifiable outcome

• 302+ five-star Google reviews, 5.0 star rating
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• MalarkeycoreTechnology or IntegrationPrimary shingle supplier. Malarkey Vista Class 4 impact-resistant shingles are commonly installed, featuring NEX® rubberized asphalt technology. Includes Malarkey Emerald Pro warranty system.
• CertainTeedcoreTechnology or IntegrationShingle manufacturer. Works with CertainTeed Landmark and other product lines. Company is SELECT ShingleMaster certified.
• Owens CorningcoreTechnology or IntegrationShingle and roofing materials supplier. Owens Corning Platinum Preferred Contractor status. Installs Oakridge and other Owens Corning shingle products.
• GAFcoreTechnology or IntegrationRoofing materials manufacturer. GAF Master Elite certified contractor status. Access to GAF's strongest warranty programs and training.
• AtlassecondaryTechnology or IntegrationShingle manufacturer used when circumstances call for Atlas products.
• TamkosecondaryTechnology or IntegrationShingle manufacturer occasionally used. Has replaced defective Tamko Heritage shingles in past projects.
• AdVantageQcoreTechnology or IntegrationWebsite platform and AI estimator provider powering the company's instant quote chatbot and project management tools.
• Insurance CarrierscoreGTM or Marketing PartnerWorks directly with all major insurance carriers including State Farm, American Family, Allstate, Farmers, USAA, Liberty Mutual, and Progressive. Meets adjusters on-site and handles claim documentation.
• Real Estate and Insurance Agents (Preferred Partner Program)coreChannel Partner/ Reseller/ DistributorAgent Partner Portal enables insurance and real estate professionals to refer clients with tracking, priority scheduling, and direct communication. Partner roster displayed on website.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/roofhometown
• LinkedInlinkedin.com/company/hometown-roofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hometown Roofing