Malarkey Roofing
Malarkey Roofing Products is a Portland, Oregon-based sustainable roofing shingle manufacturer founded in 1956, serving US residential and commercial markets through certified contractors and building material distributors. It produces SBS rubberized asphalt shingles, accessories, and low-slope systems using proprietary NEX® technology and upcycled materials, now operating as a wholly owned subsidiary of Amrize Building Envelope.
- Company typePrivate
- Founded1956
- HeadquartersPortland, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Malarkey Roofing does
Malarkey Roofing Products is a Portland, Oregon-based manufacturer of sustainable, performance-oriented asphalt roofing shingles founded in 1956. The company produces architectural, designer, and low-slope commercial roofing systems built on its proprietary NEX® Polymer Modified (SBS Rubberized) Asphalt, a rubberized asphalt formulation combining virgin and upcycled rubber and plastic polymers. Its residential shingle portfolio spans four primary lines (Highlander® AR, Vista® AR, Legacy® Scotchgard™, Windsor® Scotchgard™) plus an extensive accessory range (Arctic Seal®, Secure Start®, Smart Start®, RidgeFlex®, EZ-Ridge®) and commercial modified bitumen systems (OmniSeal®, Paragon® MOD, Pano™). The company's technical differentiators include upcycled material integration (9.4M tires and 6.1B plastic bags diverted to date), 3M™ photocatalytic smog-reducing granules, Class 4 UL 2218 impact ratings, patented The Zone® nailing area, and industry-first RFID microchip tags embedded in shingle bundles.
Malarkey operates a 100% channel-based go-to-market model, reaching end customers exclusively through a Certified Contractor Program (with Pro and Emerald Premium tiers) that delivers training, enhanced warranties, and marketing support, backed by regional building material distributors (including Mead Lumber and Dealers Supply) and a direct enterprise field sales force. The company holds UL 2218, ASTM D3462 (exceeding tear strength and granule adhesion benchmarks), ASTM D3161 Class F wind rating, Class A fire rating, IBHS FORTIFIED Roof, Cool Roof Rating Council, and GreenCircle sustainability certifications, with documented impact metrics including 400,000+ roofs protected and 2.1M trees-equivalent in smog-reducing capacity installed. Customers span residential homeowners, commercial property owners, and architectural specifiers across the US.
The company is wholly owned by Amrize Building Envelope (formerly part of Holcim), following the March 2022 acquisition of the Malarkey family-owned business for an enterprise value implied by $600M projected 2022 net sales and $120M EBITDA. Approximately 600 employees operate across three manufacturing facilities (Portland, Oregon; South Gate, California; Oklahoma City, Oklahoma), with a fourth $200M plant under construction in Franklin, Indiana. Leadership transitioned from founder Gregory B. Malarkey to Dale Rushing in 2022, and most recently to Charles Collins in November 2025 as the company scales under Amrize ownership.
Malarkey Roofing firmographics
Firmographics- Name
- Malarkey Roofing
- Legal name
- Herbert Malarkey Roofing Company
- Website
- https://malarkeyroofing.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Malarkey Roofing Products is a Portland, Oregon-based sustainable roofing shingle manufacturer founded in 1956, serving US residential and commercial markets through certified contractors and building material distributors. It produces SBS rubberized asphalt shingles, accessories, and low-slope systems using proprietary NEX® technology and upcycled materials, now operating as a wholly owned subsidiary of Amrize Building Envelope.
- Ownership category
- akta.pro rank
Malarkey Roofing industry classification
Industry- Product category
- Asphalt Roofing Shingles
- NAICS
- Asphalt Shingle and Coating Materials Manufacturing (324122)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Asphalt Shingles (IMADAFAA)
- akta.pro secondary industries
- Modified Bitumen Roofing (IMADAFAG), Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)
Keywords
Where Malarkey Roofing is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Malarkey Roofing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Roofing Shingles Sales: One-time sale of residential and commercial roofing shingles including architectural, designer, and low-slope products. Revenue generated through distributor network and direct contractor sales.
- Roofing Accessories Sales: Sale of complementary roofing system components including ice & water barriers (Arctic Seal®, Secure Start® HT), underlayments (Secure Start® Lite, Plus, Permeable), starter shingles (Smart Start®, Windsor® Starter), hip & ridge shingles (RidgeFlex®, EZ-Ridge®), and low-slope systems (OmniSeal®, DuoStik™).
- New Manufacturing Facility: Construction of new $200-million roofing plant in Franklin, Indiana under Amrize/parent company ownership to expand production capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Architectural asphalt shingles (mid-range) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Malarkey Roofing product offering
Product offeringCore offering
Malarkey Roofing Products manufactures sustainable, performance-driven residential asphalt roofing shingles (Highlander® AR, Vista® AR, Legacy® Scotchgard™, Windsor® Scotchgard™), a full line of roofing accessories (ice and water barriers, synthetic underlayments, starter shingles, hip and ridge shingles), and commercial low-slope modified bitumen systems (OmniSeal®, Paragon® MOD, Pano™). All shingle lines are built on proprietary NEX® SBS Rubberized Asphalt that incorporates upcycled rubber tires and plastic bags, paired with 3M™ specialty granules including smog-reducing, cool roofing, and algae-resistant variants. Products are sold exclusively through certified roofing contractors and regional building material distributors, with no direct-to-consumer sales.
Product overview
Malarkey Roofing Products manufactures sustainable, performance-driven roofing materials organized into residential shingles, commercial/low-slope systems, and accessory products. The residential portfolio centers on four architectural and designer shingle lines (Highlander® AR, Vista® AR, Legacy® Scotchgard™, Windsor® Scotchgard™), all built on the proprietary NEX® Rubberized Asphalt technology that differentiates Malarkey from competitors. The accessory line includes ice & water barriers (Arctic Seal®, Secure Start® HT/Lite/Plus/Permeable), starter shingles (Smart Start®, Windsor® Starter), and hip & ridge products (RidgeFlex®, EZ-Ridge®). Commercial offerings comprise OmniSeal® and Paragon® MOD modified bitumen systems with base, ply, and cap sheets, plus Pano™ conventional hot-asphalt applied products. All products incorporate 3M™ granule technologies (smog-reducing, cool roofing, copper/algae-resistant) and upcycled rubber and plastic materials. Malarkey operates as part of Amrize Building Envelope (formerly Holcim Building Envelope) following its 2022 acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Highlander® AR Shingles Entry-level architectural shingle made with NEX® Polymer Modified (SBS rubberized) Asphalt, providing all-weather resilience, Class 3 impact rating (as of January 2023), algae resistance, and upcycled content for residential re-roofing and new construction projects.
- Vista® AR Shingles Mid-tier architectural shingle built with NEX® Rubberized Asphalt featuring Class 4 impact rating (highest possible), superior granule adhesion, smog-reducing granules for air cleaning, and algae resistance for residential applications including storm-prone and historic restoration projects.
- Legacy® Scotchgard™ Shingles Highest-performing residential shingle featuring NEX® SBS Rubberized Asphalt, Class 4 hail impact rating, Scotchgard™ algae resistance from 3M, and superior wind resistance up to 130 mph (ASTM D3161 Class F) for high-end residential projects.
- Windsor® Scotchgard™ Shingles Premium designer shingle made with NEX® Rubberized Asphalt, Class 4 impact rating, Scotchgard™ algae protection, and enhanced aesthetics for distinctive architectural residential styles.
- Arctic Seal® Self-adhering ice and water barrier made with NEX® Polymer Modified Asphalt for extra strength, protecting roof valleys, edges, and transitions from rain, snow, and ice.
- Secure Start® HT High-temperature ice and water barrier designed for use under metal roofing and in elevated temperature areas.
- Secure Start® Lite Lightweight synthetic roof underlayment with anti-skid technology providing water-resistant protection and improved walkability during installation.
- Secure Start® Plus Synthetic roof underlayment featuring five-layer polymerized polyolefin construction with anti-skid technology, superior water resistance, and recyclable materials.
- Secure Start® Permeable Permeable synthetic underlayment allowing moisture vapor transmission while providing water-resistant protection.
- Smart Start® Starter shingles providing increased wind protection at eaves and rakes, designed to work with NEX® asphalt for superior adhesion.
- Windsor® Starter Starter shingles designed specifically for Windsor® Scotchgard™ shingles, ensuring proper alignment and wind resistance.
- RidgeFlex® Low-profile hip and ridge shingles made with NEX® Polymer Modified Asphalt and UL Class 4 rated for impact resistance at a roof's highest points.
- EZ-Ridge® High-profile hip and ridge shingles for enhanced curb appeal and weather protection at roof ridges.
- Right Start® UDL Universal roof deck/lateral underlayment designed for tile and other non-shingle roofing applications.
- OmniSeal® System Complete modified bitumen roofing system for low-slope residential and commercial applications, combining base, ply, and cap sheets for full waterproofing protection.
- 410 OmniSeal® Base Sheet Base sheet for the OmniSeal® modified bitumen system providing the foundation layer for low-slope residential and commercial roofs.
- 420 OmniSeal® Ply Sheet Ply sheet for the OmniSeal® system providing additional reinforcement and waterproofing layers for low-slope roofs.
- 430 OmniSeal® Cap Sheet Cap sheet for the OmniSeal® modified bitumen system providing UV protection and the weathering surface for low-slope roofs.
- DuoStik™ System Adhesive system for OmniSeal® modified bitumen applications on low-slope residential and commercial roofs.
- 350 Paragon® CHROMA Cap Cap sheet for small commercial projects and residential low-slope applications with a reflective chroma finish for reduced heat absorption.
- 501 Paragon® MOD Base Base sheet for the Paragon® MOD modified bitumen commercial roofing system.
- 601 Paragon® MOD Cap Sheet Cap sheet for the Paragon® MOD modified bitumen commercial roofing system providing UV protection and weathering surface.
- 515 Pano™ Base Sheet Base sheet for the Pano™ conventional hot-asphalt applied roofing system for low-slope applications.
- 502 Pano™ Cap Sheet Cap sheet for the Pano™ conventional hot-asphalt applied roofing system for low-slope applications.
Quantifiable outcome
- 9.4 million tires diverted from landfills
- +9 more outcomes
Companies that use Malarkey Roofing
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Malarkey Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Malarkey Roofing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Washington Roofing ServicescoreWashington State-based roofing contractor earning Emerald Premium Certified Contractor status—a designation for contractors meeting stringent requirements for professional installation, product knowledge, and quality assurance. The certification enables the contractor to offer Malarkey's premium products with manufacturer-backed installation standards to homeowners and businesses in Northern Puget Sound Area.
- Mead LumbercoreRegional building material distributor supplying Malarkey products to contractors. Mentioned as distributor for Wyoming projects including Devil's Tower installation.
- Dealers SupplycorePortland-based building material distributor mentioned as materials source for Settlemier House historic restoration project.
- Central Oklahoma Habitat for HumanitycoreNonprofit partnership since 2012 donating roofing materials for affordable housing. Malarkey has donated 400+ roofs to Central Oklahoma Habitat for Humanity, providing Class 4 hail-resistant shingles. Team members volunteer with organization; hosted framing construction at manufacturing facility warehouse.
- Premo Roofing CompanyminorCalifornia contractor using Malarkey smog-reducing shingles. Earned Air Quality Leadership Award from Monterey Bay Air Resources District for leadership in local air quality improvement. Installs approximately 2 Malarkey roofs per week.
- 3McoreTechnology partnership for roofing granules. Malarkey integrates 3M™ Roofing Granules, Smog-Reducing Granules, Copper Granules (Algae), and Cool Roofing Granules. 3M smog-reducing technology transforms NOx pollutants into water-soluble ions.
Scale indicators11 records
Recent moves9 records
Expansion highlights4 records
Malarkey Roofing competitors and assessment
Company assessmentDirect peers
- IKO Manufacturing: Global shingle manufacturer with North American operations (Cambridge, Dynasty, Nordic lines); comparable mid-to-premium tier asphalt shingle products sold through certified contractor programs.
- Atlas Roofing Corporation: U.S. manufacturer of asphalt shingles, underlayments, and polyiso insulation with comparable StormMaster® and Pinnacle® product lines serving residential and commercial roofing through distributor networks similar to Malarkey's go-to-market.
- TAMKO Building Products: Privately held U.S. manufacturer of Heritage® and Titan XT® asphalt shingles and accessories; directly competes in residential architectural shingles through two-step distributor channels analogous to Malarkey.
- Siplast: U.S. manufacturer of modified bitumen, built-up, and single-ply roofing systems with direct overlap to Malarkey's OmniSeal® and Paragon® low-slope product lines.
- BP (Building Products of America): Canadian-based shingle and roofing systems manufacturer (formerly Building Products of Canada) competing in North American architectural shingle and low-slope markets through similar distribution models.
- PABCO Roofing Products: Pacific Northwest-based asphalt shingle manufacturer (part of PABCO Building Products) with overlapping regional distribution and comparable architectural shingle offerings competing directly with Malarkey in the West.
Broad incumbents
- Owens Corning: Fortune 500 building products company producing TruDefinition® Duration® shingles and integrated roofing systems; comparable as a large incumbent competing in architectural asphalt shingles with strong contractor programs.
- CertainTeed (Saint-Gobain): Major U.S. asphalt shingle and roofing systems brand under Saint-Gobain, with comparable architectural shingle lines (LandMark®, Grand Manor®) and contractor certification programs competing head-to-head with Malarkey in residential and low-slope markets.
- GAF Materials Corporation: North America's largest roofing manufacturer (private equity-owned by Standard Industries), offering Timberline® architectural shingles and contractor loyalty programs directly comparable to Malarkey's NEX® portfolio and Certified Contractor network.
- Firestone Building Products: Holcim-owned commercial roofing products company (formerly Bridgestone) producing TPO, EPDM, and modified bitumen systems; overlaps with Malarkey's OmniSeal®/Paragon® low-slope and modified bitumen portfolios and is a sibling within Holcim's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Malarkey Roofing social profiles
Digital presenceMalarkey Roofing compliance and trust
Trust signalCompliance11 records
Malarkey Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malarkey Roofing leadership team
Management profileNumber of profiles
Profiles9 records
Malarkey Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malarkey Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malarkey Roofing
What does Malarkey Roofing do?
Malarkey Roofing Products manufactures sustainable, performance-driven residential asphalt roofing shingles (Highlander® AR, Vista® AR, Legacy® Scotchgard™, Windsor® Scotchgard™), a full line of roofing accessories (ice and water barriers, synthetic underlayments, starter shingles, hip and ridge shingles), and commercial low-slope modified bitumen systems (OmniSeal®, Paragon® MOD, Pano™). All shingle lines are built on proprietary NEX® SBS Rubberized Asphalt that incorporates upcycled rubber tires and plastic bags, paired with 3M™ specialty granules including smog-reducing, cool roofing, and algae-resistant variants. Products are sold exclusively through certified roofing contractors and regional building material distributors, with no direct-to-consumer sales.
Is Malarkey Roofing a public or private company?
Malarkey Roofing is a private company. It is classified as corporate owned and is currently operating.
When was Malarkey Roofing founded?
Malarkey Roofing was founded in 1956. It employs 251 to 500 people.
Where is Malarkey Roofing based?
Malarkey Roofing is headquartered in Portland, United States, in the North America region.
How does Malarkey Roofing make money?
Three revenue lines are on record. Roofing Shingles Sales are the primary driver. The others are roofing Accessories Sales and new Manufacturing Facility.
Who are Malarkey Roofing's main competitors?
Direct peers on record are IKO Manufacturing, Atlas Roofing Corporation, TAMKO Building Products, Siplast, BP (Building Products of America) and PABCO Roofing Products. Broad incumbents are Owens Corning, CertainTeed (Saint-Gobain), GAF Materials Corporation and Firestone Building Products.
Does Malarkey Roofing have an API?
No public API is recorded for Malarkey Roofing.
What industry is Malarkey Roofing in?
Malarkey Roofing's product category is Asphalt Roofing Shingles. Its primary akta.pro industry code is IMADAFAA, Asphalt Shingles, with a secondary code of IMADAFAG, Modified Bitumen Roofing. Its NAICS code is 324122 and its SIC code is 2950.