Jeffries

Name

Jeffries

Legal name

Jeffries

Website

https://jeffries.com.au

Company type

Private

Founded year

1842

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Organic Composting and Soil Products

NAICS

Compost Manufacturing (325315), Fertilizer and Compost Manufacturing (32531), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Organics Collection & Processing (Composting/Anaerobic Digestion) (IMAIAFAF)

akta.pro secondary industries

Organics (Food/Yard) Collection (Residential & Commercial) (EUAIAAAO), Residential Curbside Organics Programs (Municipal/Franchise) (BPALAEAF), Compost Product Distribution, Retail & Landscape Supply (Bulk/Bagged) (BPALAEAI)

Keywords

• Organic compost production
• Soil and mulch supply
• Organic recycling services
• Biochar fertiliser
• Landscape supply

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Home Gardening): Jeffries sells compost, soil, potting mix, mulch, fertiliser, and sand directly to home gardeners via its e-commerce store and through a network of 255+ resellers/stockists across South Australia. Products are sold in bulk (cubic yard units) and in retail bags.
2. Product Sales (Trade & Landscape): Trade and landscape contractors purchase bulk quantities of soil, mulch, and specialised products for commercial projects. Sales are managed by trade account managers and quote-based pricing. Products used in landmark projects including Adelaide Airport, Calvary Hospital, and Glenside Development.
3. Commercial Organics Collection & Recycling: Jeffries collects food scraps and green organics from councils (kerbside green bins) and commercial/industrial businesses, processing them into compost products. This is a service revenue stream from local government and business customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Jeffries collects food scraps and green organics from kerbside council bins and commercial/industrial sources, then processes them through controlled aerobic decomposition into a range of certified composts, soils, mulches, and fertilisers (including the proprietary BioChar-based CulChar and lightweight Hydrocell Soil). Products are sold to home gardeners via e-commerce and 255+ stockists, to trade and landscape contractors through account-managed bulk supply, and to commercial growers and councils as part of a closed-loop organic recycling service.

Product overview

Jeffries is a South Australian family-owned company (operating since 1842) that offers a comprehensive range of organic soil products, composts, mulches, and fertilisers for home gardeners, landscapers, farmers, and commercial projects. The product portfolio centers on several core categories: premium soils (Special Soil, Veggie & Garden Soil, Hydrocell Soil, Sandy Soil), organic and standard potting mixes (Organic Potting Soil, Premium Potting Mix, Regular Potting Mix), various mulches (Forest Mulch, Gardeners Choice, Forever Black/Brown/Red, Recover Mulch, PlayScape Softfall), organic compost, and the proprietary CulChar fertiliser with BioChar. The company also offers the PowerScaper equipment service for large-scale commercial spreading. All products are designed to improve soil health, water retention, and plant growth across residential, trade, and agricultural applications.

Differentiator

Problem solved

Functional benefit

Brands

• Jeffries Soil: Primary brand name for soil, compost, and mulch products
• Jeffries Group

Products and services

• Jeffries Organic Potting Soil
• Jeffries Forever Black
• Jeffries PlayScape Softfall
• Jeffries Organic Compost
• Jeffries Special Soil
• Jeffries Forest Mulch
• Jeffries Gardeners Choice Mulch
• Jeffries Recover Mulch
• Jeffries Premium Potting Mix
• Jeffries Regular Potting Mix
• Jeffries Forever Brown
• Jeffries Forever Red
• Jeffries Sandy Soil
• Jeffries Veggie & Garden Soil
• Jeffries CulChar
• Jeffries Hydrocell Soil
• Jeffries PowerScaper Service
• Commercial Organics Collection & Recycling Service
• Jeffries BioChar
• Jeffries C-100

Quantifiable outcome

• Receives materials from over 5 million green bins annually
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Space Landscape ConstructioncoreStrategic or Co-development Partner · 21 May 2020Space Landscape Construction is a recurring partner on Jeffries-supplied projects including the Adelaide Airport taxi drop-off zone, Glenside Stage 1 development, and Calvary Hospital garden terraces. Jeffries supplies soil and mulch products; Space Landscape Construction specifies and installs them. The relationship is characterised by Jeffries providing products and Space Landscape delivering the landscape construction — a collaborative project delivery model.
• Greenhill AustraliacoreStrategic or Co-development Partner · 20 May 2020Greenhill Australia designed the Glenside Stage 1 development and specified Jeffries Forest Mulch for the public spaces. Jeffries products were used in this high-profile, medium-density urban development project.
• Birdseye StudioscoreStrategic or Co-development Partner · 6 April 2020Birdseye Studios designed the new Calvary Hospital in Adelaide's CBD and the project required Jeffries Hydrocell Soil (specially developed for elevated garden beds) for the level 5, 6, and 7 terraces, including a rehabilitation mobility garden.
• Vili's Family BakeryminorStrategic or Co-development Partner · 1 November 2019Vili's Family Bakery is a 'Gold Star Recycler' partner — a commercial business that diverts its food waste to Jeffries for composting. Jeffries highlights Vili's as a case study in how commercial food waste can be turned into quality compost, closing the loop on the circular economy.
• Elton LandscapesminorChannel Partner/ Reseller/ Distributor · 22 October 2018Elton Landscapes is a landscape construction company in Adelaide's North Eastern suburbs that uses Jeffries Recover Mulch for its projects. This represents a product supply relationship where Jeffries is the supplier and Elton Landscapes is a regular purchaser and applicator.
• Adelaide AirportcoreStrategic or Co-development Partner · 13 December 2017Adelaide Airport partnered with Jeffries for its 'Show You Care with Every Sip' sustainability campaign, using fully compostable coffee cups and lids supplied by Jeffries-approved compostable packaging suppliers. Jeffries processed the collected compostable packaging. The airport has also used Jeffries products for landscaping its taxi drop-off zone and continues to work with Jeffries on waste diversion goals.
• Adelaide Airport Tenants (Retail & Food & Beverage)minorStrategic or Co-development Partner · 13 December 2017All retail and food & beverage outlets within Adelaide Airport participated in the 'Show You Care with Every Sip' campaign, using compostable cups and actively collecting beverage containers. These tenants collectively supported Jeffries's compostable packaging processing stream.
• Hassell StudiocoreStrategic or Co-development PartnerHassell Studio designed the Adelaide Airport taxi drop-off zone and specified Jeffries Special Soil and Forest Mulch for the garden beds and landscaping. Jeffries products were integral to the design specification, demonstrating specifier-driven product selection.
• NASAA Certified OrganiccoreOthersJeffries holds NASAA (National Association for Sustainable Agriculture Australia) certification (5125M) for organic production. This certification allows Jeffries to market and sell products as certified organic and is a prerequisite for sales to organic farms and gardeners.
• Australian Standard AS4454coreOthersJeffries products are certified to Australian Standard AS4454 (Composts, Soil Conditioners and Mulches). This standard involves rigorous quality and performance testing, continuous auditing, and ensures products are safe, consistent, and reliable for specification by landscapers and council procurement teams.
• Adelaide City Councils (Kerbside Green Bin Program)coreChannel Partner/ Reseller/ DistributorJeffries partners with multiple Adelaide councils for the kerbside green bin collection program. Councils collect organics from households and deliver to Jeffries for processing. Jeffries receives over 5 million bins of material per year through this channel, with the number growing as more councils join the program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Subpod: Australian maker of in-home/onsite composting systems targeting residential and small-business organics diversion. Overlaps with Jeffries' commercial organics-recycling and home-gardening narrative but at a much smaller, consumer-D2C scale.

Direct peers

• Repurpose It: Australian closed-loop organics recycler that collects commercial food waste and produces compost, soil amendments, and biogas feedstock. Closest direct analogue to Jeffries' collection-to-product flywheel, though focused on commercial generators rather than council kerbside.
• Bio-Organics Australia: Specialist manufacturer of certified organic compost, soil conditioners, and mulches produced from recycled green waste. Highly comparable product portfolio, certification-led positioning, and circular-economy narrative to Jeffries.

Broad incumbents

• SUEZ Recycling and Recovery Australia: Global environmental services operator with material recycling, organics processing, and compost manufacturing operations across Australia. Overlaps with Jeffries in kerbside organics and finished compost production as part of a much broader portfolio.
• Veolia Australia & New Zealand: Global environmental services company running kerbside organics collection and composting facilities across ANZ, including FOGO processing. A logical strategic acquirer or competitor if Jeffries expands beyond South Australia.
• Cleanaway Waste Management: Australia's largest listed waste management company, operating organics collection, FOGO processing, and compost/mulch production across multiple states. Competes for the same council and commercial organics contracts as Jeffries and poses the primary national-scale competitive threat.

Regional players

• Peats Soil & Garden Supplies: Long-established Melbourne-based supplier of compost, soils, mulches, and garden products to trade, retail, and council customers. Closest analogous independent competitor to Jeffries operating in a different Australian state, making it a likely expansion template.
• Eden Gardens (Eden Gardens Retail Nursery): Network of large-format garden centres in Sydney selling premium soils, mulches, and gardening products to consumers. Comparable retail-channel and brand-positioning logic even though it does not produce compost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JeffriesGroup
• YouTubeyoutube.com/user/JeffriesGroup
• Facebookfacebook.com/JeffriesGroup
• Instagraminstagram.com/jeffries_group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeffries