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Peats Soil & Garden Supplies

Full company profile

uuid0025vl8

Namestring
Peats Soil & Garden Supplies
Company typeenum
Private
Founded yearint
1974
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersAdelaide, Australia
HQ citystring
Adelaide
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Keyword5 values
garden soil supplies, potting mixes, landscape mulches, organic soil blends, seed raising mixes
Industry1 code
1Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail
CodeCRAIAIACPrimaryYes
NAICS code1 code
  • Nursery, Garden Center, and Farm Supply Retailers444240
SIC code1 code
  • Retail-Building Materials, Hardware, Garden Supply5200
Product category
Garden & Soil Supplies
Social media profiles2 records
Cost components4 values
Supply Chain, Operations, Personnel, Infrastructure
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Peats Soil & Garden Supplies supplies a range of horticultural soil and garden products including seed raising mixes, potting mixes, soil conditioners, organic blends, loams, and mulches. The company serves as a dedicated soil and garden supply provider based in Adelaide, Australia, distributing these products to customers for gardening and landscaping applications.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Seed Raising Mix
Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Peers8 records
TypeBroad incumbent
Description

Australia's dominant home improvement and garden supply retailer. Stocking competitor-branded soils, mulches, and garden products, Bunnings acts as both a major channel and a competitive threat to Peats' retail offering.

TypeDirect peer
Description

Western Australia-based producer of garden products including soils, mulches, fertilizers, and growing media. Directly comparable product portfolio and Australian consumer/professional customer base.

TypeBroad incumbent
Description

Iconic Australian gardening brand offering soils, mulches, and fertilizers alongside a broader lawn, pest, and plant-care portfolio. Competes in the same product categories but as part of a much wider gardening ecosystem.

4Debco
TypeDirect peer
Description

Australian producer of premium potting mixes, growing media, and soil conditioners (owned by The Scotts Company). Comparable specialty-substrate focus with similar professional and retail channels.

TypeEmerging player
Description

Global manufacturer of growing media and substrates for professional horticulture. Comparable in substrate formulation expertise, particularly in peat-reduced and organic blends relevant to Peats' product roadmap.

TypeBroad incumbent
Description

Global leader in consumer lawn and garden products including soils and growing media (parent of Debco). Overlaps with Peats on potting mixes and soil conditioners but operates at vastly greater scale across multiple categories.

TypeDirect peer
Description

Australian manufacturer and distributor of garden products including soils, mulches, and potting mixes. Highly comparable to Peats in product range and target market, with broader national distribution.

TypeRegional player
Description

New Zealand-based garden products manufacturer offering potting mixes, composts, and soil conditioners. Comparable product set and category focus but serves a different primary geography (NZ vs Australia).

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Peats Soil & Garden Supplies

Garden & Soil Suppliespeatssoil.com.au

Peats Soil & Garden Supplies firmographics

Firmographics
Name
Peats Soil & Garden Supplies
Website
https://peatssoil.com.au
Company type
Private
Founded year
1974
Headcount range
101–250 employees
Ownership category
akta.pro rank

Peats Soil & Garden Supplies industry classification

Industry
Product category
Garden & Soil Supplies
NAICS
Nursery, Garden Center, and Farm Supply Retailers (444240)
SIC
Retail-Building Materials, Hardware, Garden Supply (5200)
akta.pro primary industry
Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

  • Garden soil supplies
  • Potting mixes
  • Landscape mulches
  • Organic soil blends
  • Seed raising mixes

Where Peats Soil & Garden Supplies is headquartered

Location

Headquarters

HQ city
Adelaide
HQ country
Australia
HQ region
Oceania

Markets served

Peats Soil & Garden Supplies business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Infrastructure

Peats Soil & Garden Supplies product offering

Product offering

Core offering

Peats Soil & Garden Supplies supplies a range of horticultural soil and garden products including seed raising mixes, potting mixes, soil conditioners, organic blends, loams, and mulches. The company serves as a dedicated soil and garden supply provider based in Adelaide, Australia, distributing these products to customers for gardening and landscaping applications.

Differentiator

Problem solved

Functional benefit

Products and services

  • Seed Raising Mix

Companies that use Peats Soil & Garden Supplies

Customer profile

Ideal customer profiles1 record

Peats Soil & Garden Supplies technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Peats Soil & Garden Supplies partnerships and signals

Strategic signal

Recent moves2 records

Peats Soil & Garden Supplies competitors and assessment

Company assessment

Broad incumbents

  • Bunnings Warehouse: Australia's dominant home improvement and garden supply retailer. Stocking competitor-branded soils, mulches, and garden products, Bunnings acts as both a major channel and a competitive threat to Peats' retail offering.
  • Yates (DuluxGroup): Iconic Australian gardening brand offering soils, mulches, and fertilizers alongside a broader lawn, pest, and plant-care portfolio. Competes in the same product categories but as part of a much wider gardening ecosystem.
  • Scotts Miracle-Gro: Global leader in consumer lawn and garden products including soils and growing media (parent of Debco). Overlaps with Peats on potting mixes and soil conditioners but operates at vastly greater scale across multiple categories.

Direct peers

  • Richgro: Western Australia-based producer of garden products including soils, mulches, fertilizers, and growing media. Directly comparable product portfolio and Australian consumer/professional customer base.
  • Debco: Australian producer of premium potting mixes, growing media, and soil conditioners (owned by The Scotts Company). Comparable specialty-substrate focus with similar professional and retail channels.
  • Brunnings Garden Products: Australian manufacturer and distributor of garden products including soils, mulches, and potting mixes. Highly comparable to Peats in product range and target market, with broader national distribution.

Emerging players

  • Klasmann-Deilmann: Global manufacturer of growing media and substrates for professional horticulture. Comparable in substrate formulation expertise, particularly in peat-reduced and organic blends relevant to Peats' product roadmap.

Regional players

  • Tui Products: New Zealand-based garden products manufacturer offering potting mixes, composts, and soil conditioners. Comparable product set and category focus but serves a different primary geography (NZ vs Australia).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Peats Soil & Garden Supplies social profiles

Digital presence

Peats Soil & Garden Supplies financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Peats Soil & Garden Supplies leadership team

Management profile

Number of profiles

Profiles1 record

Peats Soil & Garden Supplies funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Peats Soil & Garden Supplies M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peats Soil & Garden Supplies

What does Peats Soil & Garden Supplies do?

Peats Soil & Garden Supplies supplies a range of horticultural soil and garden products including seed raising mixes, potting mixes, soil conditioners, organic blends, loams, and mulches. The company serves as a dedicated soil and garden supply provider based in Adelaide, Australia, distributing these products to customers for gardening and landscaping applications.

When was Peats Soil & Garden Supplies founded?

Peats Soil & Garden Supplies was founded in 1974. It employs 101 to 250 people.

Where is Peats Soil & Garden Supplies based?

Peats Soil & Garden Supplies is headquartered in Adelaide, Australia, in the Oceania region.

Who are Peats Soil & Garden Supplies's main competitors?

Broad incumbents on record are Bunnings Warehouse, Yates (DuluxGroup) and Scotts Miracle-Gro. Direct peers are Richgro, Debco and Brunnings Garden Products. Klasmann-Deilmann is listed as an emerging player. Tui Products is listed as a regional player.

Does Peats Soil & Garden Supplies have an API?

No public API is recorded for Peats Soil & Garden Supplies.

What industry is Peats Soil & Garden Supplies in?

Peats Soil & Garden Supplies's product category is Garden & Soil Supplies. Its primary akta.pro industry code is CRAIAIAC, Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail. Its NAICS code is 444240 and its SIC code is 5200.

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