REIN

What REIN does

REIN (Real Estate Information Network, Inc.) is a broker-owned Multiple Listing Service (MLS) cooperative serving the Hampton Roads region of Virginia, including Virginia Beach, Norfolk, Chesapeake, Hampton, Newport News, Portsmouth, Suffolk, and Williamsburg, plus northeastern North Carolina and extending up to Richmond. Founded in 1969 (originally as Metro MLS), REIN provides a centralized database platform where licensed real estate brokers, agents, appraisers, and affiliate service providers share property listings, market data, and transaction tools. As of December 2022, REIN's membership included 9,341 agent and broker licensees (up approximately 2% from 9,132 at the start of that year), plus nearly 1,400 real estate support staff, appraisers, and affiliate offices, served through three physical offices in Virginia Beach (headquarters), Hampton, and Portsmouth.

REIN's core technology is the Matrix MLS system (provided by CoreLogic), supplemented by Matrix Mobile for on-the-go access, the Remine property intelligence platform, Realist Tax (a TransUnion product) for public records integration, Instanet Solutions (InstanetForms, Authentisign e-signatures, and TransactionDesk), Domus Analytics for market statistics, Data Co-op for tablet-optimized listing access, and Supra electronic keybox services. Listings are distributed externally via RETS syndication standards with broker-controlled opt-in/out settings, and the consumer-facing portal at REIN.com allows public property searches. In April 2026, REIN launched an A.I. tool for its Hampton Roads MLS, though specific capabilities and availability details are not disclosed in available materials.

REIN operates a cooperative, subscription-based revenue model with quarterly billing across multiple tiers: Broker Stockholder Members (full equity and voting rights), Broker Participant Members (core services only), Agent and Licensed Assistant Members, Appraiser Members, Affiliate Members, Unlicensed Assistants (one-time $50 application fee plus quarterly dues), and Vendor Data Feeds (RETS IDX, VOW, or Analytic Data Feeds on monthly billing). Membership is acquired through direct application with board approval, and pricing is not publicly disclosed. Revenue figures are not available in the source material, and the organization operates with no disclosed venture capital or private equity ownership, functioning as a member-owned cooperative.

Name

REIN

Legal name

Real Estate Information Network, Inc.

Website

https://reinmls.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

REIN is a broker-owned Multiple Listing Service cooperative providing MLS database, property intelligence, transaction tools, and market analytics to approximately 10,000 real estate professionals across the Hampton Roads region of Virginia.

Ownership category

akta.pro rank

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Broker Membership Fees: REIN generates revenue through membership fees from real estate brokers. Stockholder Members receive equity ownership and voting rights; Participant Members receive core MLS services without equity. Broker membership includes access to MLS database, tax database, listing input, stats reports, forms, technical support, training, and listing syndication services.
2. Agent & Licensed Assistant Membership Fees: Individual agent memberships for agents licensed with REIN Broker Members. Includes access to MLS computer system, online forms, Supra keybox system, monthly statistics reports, and online accounting management.
3. Appraiser Membership Fees: Licensed real estate appraisers receive MLS computer system access, training, and optional Supra keybox assignment for background and comparable information in property transactions.
4. Affiliate Membership Fees: Real estate service providers receive MLS access for Rental, Tax, and Sold information (not Active listings) for internal analytical purposes to aid real estate transactions.
5. Vendor Data Feeds: Vendors sponsored by REIN Broker Members can receive REIN listings information through RETS IDX Data Feed, VOW Data Feed, or Analytic Data Feed for products and services offered to REIN membership, for a fee.
6. Unlicensed Assistant Fees: One-time $50 application fee plus quarterly fees for unlicensed assistants working under licensed real estate agent supervision.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

REIN operates a broker-owned Multiple Listing Service (MLS) database platform for the Hampton Roads region of Virginia. Members — primarily licensed real estate brokers and agents — are granted access to property listings, market statistics, tax records, electronic keybox services, online forms/contracts, transaction management, and listing syndication tools. The service is delivered through the Matrix MLS system and a suite of integrated add-on tools (Remine, Realist, Instanet, Domus Analytics, Supra) bundled with membership subscriptions.

Product overview

REIN (Real Estate Information Network) operates as a broker-owned Multiple Listing Service (MLS) serving the Hampton Roads region of Virginia. The company provides a platform-plus-modules architecture centered around the Matrix MLS system, complemented by mobile access, property intelligence tools, tax records integration, transaction management, analytics, and electronic signature capabilities. Additional services include keybox systems, listing syndication to third-party sites, and data feeds for approved vendors.

Differentiator

Problem solved

Functional benefit

Brands

• Matrix: REIN's MLS system
• Matrix Mobile
• Remine
• Realist Tax
• Data Co-op
• Instanet Solutions
• Domus Analytics
• REIN Listing Manager

Products and services

• Matrix MLS System REIN's primary MLS platform providing database access for real estate listings, comprehensive property search, and listing management functionality for broker and agent members across Hampton Roads.
• Matrix Mobile Mobile application version of the Matrix MLS system enabling real estate professionals to search listings and access MLS data while on the go.
• Remine Property Intelligence Platform Property intelligence and analytics platform integrated with REIN MLS providing enhanced property data and insights for REIN members.
• Realist Tax Database Online tax and public record information system integrated with the MLS for property due diligence and valuation support.
• Instanet Solutions Transaction tools suite including InstanetForms for online forms, Authentisign for electronic signatures, and TransactionDesk for transaction management, integrated with REIN services for members.
• Domus Analytics In-depth statistical reporting and market analytics platform that members can share with clients for market analysis and presentations.
• Supra Keybox Services Electronic keybox system including Supra eKEY Professional, iBox Keyboxes, and SupraWEB Computer System enabling secure property access for showings. Optional with additional fees beyond standard membership.
• Listing Syndication Services Automated distribution of member listings to third-party websites using the RETS syndication standard, with broker-controlled opt-in/out settings per listing.
• RETS / IDX / VOW / Analytic Data Feeds Monthly-subscription data exchange services (RETS Internet Data Exchange, Virtual Office Website, and Analytic Data Feeds) for vendor sponsors of REIN broker members to power third-party products.
• REIN Listing Manager Listing management system for inputting and managing MLS listings, described in source as celebrating 50 years of service to Hampton Roads real estate professionals.
• REIN.com Consumer Listings Public-facing consumer website at REIN.com that hosts the most updated listings for sale and for rent in the Hampton Roads region for homebuyers and sellers.
• Hampton Roads MLS A.I. Tool Artificial intelligence tool introduced by REIN in 2026 for Hampton Roads multiple listing service use, announced via Inside Business.

Quantifiable outcome

• Regional median selling prices tracked monthly - May 2026 MSP was $375,000, up from $368,900 in May 2025
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Supra (SP Systems dba Supra)coreTechnology or IntegrationREIN administers Supra eKEY Professional, iBox Keyboxes and SupraWEB Computer System as a benefit for members. Supra keybox services are optional with additional fees. This partnership enables secure property access for showings and lockbox management.
• ReminecoreTechnology or IntegrationProperty intelligence platform integrated with REIN MLS providing advanced analytics and property insights for members.
• Realist (a TransUnion Product)coreTechnology or IntegrationRealist Tax provides online tax and public record information integrated with the MLS database.
• Instanet SolutionscoreTechnology or IntegrationInstanet Solutions provides InstanetForms (online forms), Authentisign (e-signatures), and TransactionDesk (transaction management) integrated with REIN services.
• Matrix (CoreLogic)coreTechnology or IntegrationMatrix is REIN's primary MLS system providing comprehensive listing management, search, and property data capabilities. Matrix Mobile enables mobile access.
• Domus AnalyticscoreTechnology or IntegrationDomus Analytics provides in-depth statistics that members can share with clients for market analysis and presentations.
• Berkshire Hathaway HomeServicesmajorChannel Partner/ Reseller/ DistributorBerkshire Hathaway HomeServices RW Towne Property Management participates as a Stockholder Member and Board Member. John Chandler serves as 2026 Board President representing this major brokerage network.

Scale indicators6 records

Direct peers

• Bright MLS: Bright MLS is the largest MLS in the United States, covering the mid-Atlantic region including portions of Virginia, Maryland, and surrounding states. Directly comparable to REIN as a regional MLS cooperative serving brokers and agents with listing data, market analytics, and member technology tools.
• Heartland MLS: Heartland MLS serves the Kansas City metropolitan area and broader region as a broker-owned MLS cooperative. Comparable to REIN as a mid-sized regional MLS providing listings, property data, and member services to real estate professionals.
• MRED (Midwest Real Estate Data): MRED is a regional MLS serving the Chicago metropolitan area and broader Midwest. Directly comparable to REIN as a regional multiple listing service providing property data, transaction tools, and analytics to broker and agent members.
• MetroList Services: MetroList is the MLS serving the greater Sacramento region in California. Directly comparable to REIN as a regional MLS cooperative delivering listing data, member tools, and market information to brokers and agents.
• North Texas Real Estate Information Systems (NTREIS): NTREIS is the regional MLS serving North Texas including Dallas-Fort Worth. Comparable to REIN as a regional MLS cooperative providing listing data, market analytics, and member technology services to real estate professionals.
• California Regional MLS (CRMLS): CRMLS is one of the largest MLSs in the US, serving California real estate professionals. Comparable to REIN as a regional multiple listing service providing property listings, market data, and member services.

Regional players

• Triangle MLS: Triangle MLS serves the Raleigh-Durham-Chapel Hill area of North Carolina. Comparable to REIN as a regional MLS cooperative in an adjacent southeastern geography serving brokers and agents with listing data and member services.
• Canopy MLS: Canopy MLS serves the Charlotte, NC region and broader Carolinas. Comparable to REIN as a regional MLS cooperative in the southeastern US providing brokers and agents with listing data, analytics, and member technology tools.
• Houston Realtors Information Service (HAR): HAR is the regional MLS serving the greater Houston, Texas market. Comparable to REIN as a regional MLS cooperative providing listing data, market analytics, and member services to brokers and agents in a single major metro.

Broad incumbents

• CoreLogic: CoreLogic provides the Matrix MLS platform used by REIN and many other regional MLSs, along with broader real estate data and analytics services. Comparable to REIN as a broad incumbent technology and data provider in the MLS ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reinmls
• LinkedInlinkedin.com/company/real-estate-information-network-inc
• Instagraminstagram.com/rein_mls
• Xx.com/reinmls

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REIN