Sanitex

What Sanitex does

Sanitex is a privately held wholesale distribution, logistics, and retail services group headquartered in Kaunas, Lithuania, operating continuously since 1992 across the Baltic States. The company represents more than 500 international and local manufacturers — including Philip Morris, JTI, Procter & Gamble, Unilever, Mondelez, 3M, Kellogg's, Bunge, and Santa Maria — distributing 43,000+ SKUs to over 35,000 business clients in Lithuania, Latvia, and Estonia. Its core business is B2B wholesale distribution to large retail chains, independent stores, HoReCa (hotels, restaurants, cafés), government catering via public procurement, and gas stations, supplemented by a fleet of 700 weekly cargo transfers and 24-hour delivery within the Baltics.

The group operates through a multi-brand structure: UAB Sanitex (core wholesale), PROMO Cash&Carry (7 wholesale stores requiring customer card), PROMO Food Service (10,000+ products for catering), OFFICEDAY (office and school supplies acquired 2015, serving 20,000+ businesses), Baltic Logistic Solutions / BLS (3PL with 90,000+ m² of temperature-controlled warehousing and 1,150+ logistics professionals), GoBox (vending), plus service arms for merchandising (191+ field staff), call center, Gastro Studio (culinary events), and marketing. The technology stack centers on a Warehouse Management System for 3PL logistics with temperature-controlled storage from -18°C to +20°C, and a new BREEAM Outstanding-certified headquarters opened in 2025 featuring geothermal heating/cooling, solar energy, and EV charging infrastructure funded partly by the EU NextGenerationEU program.

Revenue is generated from wholesale distribution margins on exclusive brand representation, transaction fees on product distribution, 3PL storage and handling fees, retail markups at PROMO Cash&Carry stores, B2B office supply sales, and vending machine transactions. Go-to-market combines direct enterprise field sales, sales-led HoReCa account management with chef consultations, inside sales via a Baltic call center, event-driven marketing through Gastro Studio, and direct-to-consumer wholesale via PROMO Cash&Carry. The company is certified under ISO 9001, ISO 14001, and GxP food-safety standards. Ownership remains private with no disclosed parent, institutional investors, or public market listing, and the management team is not disclosed in the source material.

Name

Sanitex

Legal name

UAB SANITEX

Website

https://sanitex.eu

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sanitex is a privately held Baltic wholesale distribution and logistics group, founded in 1992, representing 500+ manufacturers across 43,000+ SKUs to 35,000+ business clients in Lithuania, Latvia, and Estonia through wholesale, 3PL, retail, and vending brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution: Core revenue from distributing consumer goods for 500+ international and local manufacturers to 35,000+ business clients across Baltic States. Revenue derived from margins on product distribution, exclusive brand representation agreements, and volume-based transaction fees.
2. PROMO Cash&Carry Retail: Physical wholesale stores serving catering businesses and gourmet customers. Customer card required for entry. Revenue from retail markups on food, beverages, and household goods sold in bulk.
3. 3PL Logistics Services: Third-party logistics and warehousing services through Baltic Logistic Solutions. 90,000+ m² storage space, temperature-controlled transport. Revenue from storage fees, handling charges, and transportation/logistics service fees.
4. Office Supplies (OFFICEDAY): Office and school supplies distribution since 2015 as part of SANITEX group. Revenue from product sales to 20,000+ business customers across Baltic region.
5. Vending Operations (GoBox): Coffee, snacks, and soft drinks vending machine services across Baltic markets. Revenue from vending machine placements and product sales.

Go-to-market motion5 records

Distribution channels7 records

Marketing channels6 records

Core offering

Sanitex is a wholesale distribution and logistics services company operating across the Baltic States (Lithuania, Latvia, Estonia). It represents more than 500 international and local manufacturers, distributing over 43,000 product names to 35,000+ business clients daily, and provides integrated services including merchandising, third-party logistics, food service supply, office supplies, vending, and marketing/POSM campaign execution through its sub-brands (PROMO Cash&Carry, PROMO Food Service, OFFICEDAY, Baltic Logistic Solutions, GoBox).

Product overview

Sanitex is a leading wholesale, distribution, and logistics company in the Baltic States, operating since 1992. The company offers a multi-brand portfolio consisting of: UAB Sanitex as the core wholesale distribution business; PROMO Cash&Carry (wholesale chain for professionals and gourmets); PROMO Food Service (food and inventory supplier for catering); OFFICEDAY (office and school supplies); Baltic Logistic Solutions (3PL logistics with 90,000 m² warehouse space); and GoBox Vending (automated vending services). Supporting services include Merchandising, Call Center, Gastro Studio culinary training facility, and Marketing services. The company serves over 35,000 business clients across Lithuania, Latvia, and Estonia with more than 43,000 product names from 500+ manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• PROMO Cash&Carry: Modern wholesale chain in the Baltic States for catering businesses and discerning gourmets
• PROMO Food Service
• OFFICEDAY
• Baltic Logistic Solutions (BLS)
• GoBox

Quantifiable outcome

• 35,000+ business clients served daily across Baltic States
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Philip Morris InternationalcoreOthersLong-term manufacturing partnership for tobacco product distribution across Baltic States. One of the key international brands represented by Sanitex distribution network.
• JTIcoreOthersJapan Tobacco International partnership for tobacco product distribution across Lithuania, Latvia, and Estonia.
• Procter & GamblecoreOthersP&G consumer goods partnership for distribution of household and personal care products across Baltic markets.
• UnilevercoreOthersInternational consumer goods manufacturer partnership covering food, home care, and personal care product distribution.
• Mondelez InternationalcoreOthersSnack and confectionery brand distribution partnership including products like Oreo, Milka, and other international favorites.
• Santa MariacoreOthersFood ingredients and spices distribution partnership, especially important for PROMO Food Service catering solutions.
• 3MminorOthersIndustrial and consumer products distribution partnership covering safety equipment and office supplies.
• Kellogg'sminorOthersBreakfast cereals and convenience food products distribution partnership.
• BungeminorOthersAgricultural processing and food ingredients distribution partnership.
• EstrellaminorOthersSnack food products distribution, particularly relevant for retail and vending operations.
• Gallina BlancaminorOthersFood seasoning and soup products distribution partnership for Baltic markets.
• PringlesminorOthersSnack food distribution partnership through Mondelez-related distribution agreements.
• SCA TorkminorOthersHygiene and tissue products distribution partnership, important for professional cleaning and hygiene solutions.
• OlitaliaminorOthersItalian olive oil and culinary products distribution partnership for PROMO Food Service gourmet offerings.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Rimi Baltic (ICA Gruppen): Baltic retail subsidiary of Swedish ICA Gruppen, operating Rimi supermarket and Rimi Express formats across Lithuania, Latvia, and Estonia. A named Sanitex customer segment and a direct regional wholesale/retail competitor benchmark.
• METRO AG: Global cash-and-carry and food service distribution group operating the METRO/MAKRO brand across Europe and emerging markets. Closest analog to PROMO Cash&Carry and PROMO Food Service at scale, with HoReCa and B2B wholesale at its core.
• Ahold Delhaize: Global food retail group with established Baltic operations (Albert Heijn-adjacent banners, Stop&Shop, etc.). Sets the procurement and distribution playbook that mid-sized Baltic distributors like Sanitex must adapt to, and is a key wholesale counterpart across international FMCG brands.
• Kesko Corporation: Finnish retail and B2B wholesale conglomerate operating K-food stores and K-Auto/K-Rauta chains. Comparable diversified distribution/wholesale platform in a Nordic/Baltic-adjacent geography with overlapping FMCG supplier relationships.
• Lidl Lietuva / Lidl Baltic: Discount retail chain aggressively expanding in the Baltic States. Listed as a competitive pressure rather than customer, but a structural peer in Baltic FMCG distribution given its centralized procurement and growing Baltics footprint.
• Axfood AB: Swedish wholesale and retail group (Hemköp, Willys, Dagab). Directly comparable as a Nordic/Baltic-region wholesale-to-retail platform with similar mixed B2B/B2C distribution economics and brand-representation agreements with multinational FMCG suppliers.

Direct peers

• Maxima Group: Lithuanian-headquartered retail group operating Maxima X, Maxima XX, and Maxima Express grocery chains across the Baltics. A direct Sanitex customer (large retail chain segment) and a regional peer with overlapping Baltic-scale operations and vertical supply chain interests.
• Eurocash Group: Largest wholesale distributor in Poland with a multi-format cash-and-carry and FMCG distribution network. Directly comparable to Sanitex's wholesale + cash-and-carry + HoReCa model, with a similar geographic adjacency thesis (Poland for Sanitex). Publicly listed on the Warsaw Stock Exchange.

Regional players

• Selver AS: Major Estonian grocery retail chain with national footprint. Overlaps with Sanitex's Estonia distribution territory and large retail chain customer segment, making it both a comparable and a customer-side dependency.
• Coop Eesti (Estonian Consumer Cooperatives): Estonian retail cooperative network and one of the largest grocery chains in Estonia. A direct regional counterpart to Sanitex's Estonian wholesale operations and an existing/potential customer overlap in Sanitex's primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sanitex

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanitex