What DyKnow does

DyKnow operates as a product brand within the Securly platform, with its primary product Reveal (edtech usage and budget analysis) accessible via the dyknow.me domain. The product provides K-12 schools and districts with analytical insights into educational technology adoption, application usage, and spending patterns across their institutions. Reveal is positioned as one of five core platform products alongside Securly Classroom (teacher-facing classroom management), Filter (cloud web filtering), Aware (student wellness monitoring), and MDM (Apple device management).

The underlying technology of the broader Securly platform supports classroom management across Windows, Chrome, and Mac devices with real-time screen monitoring, device control, screen sharing, site locking, and digital hall pass management. Reveal specifically layers an analytics view on top of platform-collected usage data, enabling administrators to evaluate which edtech tools are being used, how often, and at what cost. The platform integrates with Google Classroom, Canvas, OneRoster, ClassLink, Schoology, and other SIS systems to enable roster synchronization and seamless workflow integration for the teachers and administrators it serves.

DyKnow/Reveal is sold through Securly's enterprise B2B direct sales motion targeting K-12 schools and districts, with a quote-based subscription licensing model. Pricing is not publicly disclosed, consistent with enterprise SaaS norms in the K-12 education vertical. The platform serves 12,000+ schools, 55,000+ teachers, and 1,000,000+ students, with named customers in Eastern Carver County Schools and Madison Metropolitan School District. DyKnow does not appear to operate as an independent corporate entity; it functions as a brand or product line within Securly's go-to-market structure.

Name

DyKnow

Website

https://dyknow.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

DyKnow operates as the Reveal product brand within Securly's K-12 education platform, providing edtech usage and budget analysis tools to schools and districts. It serves school administrators and IT teams through enterprise SaaS contracts bundled with Securly's broader classroom management, filtering, and student safety offerings.

Ownership category

akta.pro rank

Product category

Classroom Management Software

NAICS

Educational Support Services (61171)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)

Keywords

• Classroom management software
• Edtech usage analytics
• K-12 education technology
• Student device monitoring
• School budget analysis

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. School Software Licensing: Subscription-based licensing model for K-12 schools to access classroom management, student monitoring, and related tools. Schools typically purchase site-wide or district-wide licenses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DyKnow delivers the Reveal product, an edtech usage and budget analysis tool that provides K-12 schools with insights into educational technology adoption and spending. Reveal is integrated within Securly's classroom management and student safety platform, serving as the analytics and budgeting layer for school technology portfolios. The product is accessed via the dyknow.me domain and supports site-wide and district-wide deployments.

Product overview

Securly offers a comprehensive platform-plus-modules architecture for K-12 student safety, wellness, and classroom management. The core platform consists of Classroom management software for teachers alongside Filter (cloud web filtering), Aware (student wellness monitoring), MDM (Apple device management), and Reveal (edtech usage analysis). The portfolio includes integrated add-on modules: AI Chat (conversational AI support), On-Call (managed alert analysis), Home (family engagement), Pass (digital hall pass), and Flex (flex period management). These products are designed to work together seamlessly, with Classroom serving as the primary teacher-facing interface that integrates with other Securly products like Filter, Observe, and Pass for a unified educational technology ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Reveal Edtech usage and budget analysis tool providing insights into educational technology adoption and spending across K-12 schools. Sold as part of the Securly Classroom ecosystem and accessed via dyknow.me.

Quantifiable outcome

• Teachers can learn and master running a class with minimal learning curve
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• Google ClassroomcoreTechnology or IntegrationDeep integration allowing teachers to sync classes from Google Classroom and push classwork directly to student devices.
• CanvascoreTechnology or IntegrationIntegration with Canvas LMS enabling roster synchronization and direct push of classwork to student devices.
• OneRostercoreTechnology or IntegrationStandard educational data interoperability format supported for seamless student and class roster management.
• ClassLinkcoreTechnology or IntegrationIntegration partner for single sign-on and identity management in educational environments.
• SchoologycoreTechnology or IntegrationLMS integration partner enabling class synchronization and assignment pushing capabilities.
• Securly FiltercoreTechnology or IntegrationInternal product integration where sites pushed to students can be automatically allowed for the remainder of class sessions, creating seamless web filtering within classroom management.
• Securly PasscoreTechnology or IntegrationIntegrated digital hall pass system built into the classroom management platform, tracking student movement and minimizing disruptions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GoGuardian: Direct competitor offering classroom management and student monitoring software (Teacher, Admin, Beacon) to K-12 schools, overlapping on screen monitoring, device control, and teacher workflow features.
• Hapara: Classroom management and student browsing tools purpose-built for Chromebooks in K-12, competing directly with DyKnow/Securly Classroom on screen monitoring and teacher controls.
• LanSchool: Long-standing K-12 classroom management software (now part of Lenovo) offering screen monitoring, device control, and teacher dashboards — a direct functional comparison to DyKnow.
• Impero Software: Provides classroom management, monitoring, and student safety tools for K-12, overlapping with DyKnow on teacher controls and safeguarding features.
• Linewize: K-12 web filtering, monitoring, and classroom management platform (part of Family Zone) competing with DyKnow on school network and student safety controls.

Broad incumbents

• Lightspeed Systems: Broader K-12 edtech incumbent offering web filtering, MDM, classroom management, and analytics — comparable because it competes for the same district IT/curriculum budgets with a wider portfolio than DyKnow.
• ContentKeeper: Established provider of web filtering and student safety for schools, overlapping with DyKnow's filtering-adjacent capabilities and competing for the same district security budgets.

Emerging players

• ManagedMethods: Cloud-focused K-12 student safety and monitoring platform that overlaps with DyKnow's broader Securly platform context, especially around Google and Microsoft 365 environments.
• Gaggle: K-12 student safety monitoring service for schools using Google Workspace and Microsoft 365; an adjacent/emerging competitor to Securly Aware that competes for the same wellness budget pool as DyKnow's parent platform.
• Bark: Student safety and monitoring platform for schools and families, comparable to the Securly Aware/Observe modules that DyKnow's classroom product integrates with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dyknow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DyKnow