Empire Rolling
- Company typePrivate
- Founded2017
- HeadquartersSterling, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Empire Rolling firmographics
Firmographics- Name
- Empire Rolling
- Legal name
- Empire Papers
- Website
- https://empirerolling.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Empire Rolling industry classification
Industry- Product category
- Smoking Accessories / Rolling Papers & Pre-Rolled Cones
- NAICS
- Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Cigarettes (2111), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Roll-Your-Own (RYO) Tobacco & Papers Manufacturing & Brands (CRADAJAD)
- akta.pro secondary industries
- Tobacco & Nicotine Accessories (Filters, Tips, Cases, Lighters) Manufacturing & Brands (CRADAJAK), Cigarette & Thin Paper Manufacturing (IMAMAEAF)
Keywords
Where Empire Rolling is headquartered
LocationHeadquarters
- HQ city
- Sterling
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Empire Rolling business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Consumer direct purchases via company website. Products include pre-rolled cones, rolling papers, accessories, and apparel. Orders ship within 48 hours.
- Wholesale Distribution: Bulk sales to smoke shops, dispensaries, and retailers with MAP pricing enforcement. Cheaper pricing available for orders over 5-10 boxes.
- Custom Printed Papers: Private-label custom rolling papers with $5,000 minimum order. Design assistance available for additional fee.
- Apparel and Merchandise: Branded clothing including t-shirts, hoodies, beanies sold alongside core products.
- Grinder and Accessories: Premium accessories including 2.5-inch steel grinder at $249.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ultra Smooth Green Cones – 50 Count | 1.25 Size |
| Unit Pricing | Pay-as-you-go | BENNY LITE Cones – UltraThin $100 Bill Pre-Rolled Cones |
| Unit Pricing | Pay-as-you-go | UltraSmooth Pink Cones – 6 Count |
| Unit Pricing | Pay-as-you-go | BENNY LITE Rolling Papers – 4 Pack |
| Unit Pricing | Pay-as-you-go | Empire Tri-Blend Vintage Men's Tee |
| Unit Pricing | Pay-as-you-go | Essential Ribbed Beanie |
| Unit Pricing | Pay-as-you-go | Bulk Benny Cones Box – 800 Cones |
| Unit Pricing | Pay-as-you-go | Empire Rolling 2.5" Premium Steel Grinder |
| One time/ perpetual license | Multi-year contract | Custom Rolling Papers & Cones |
| Unit Pricing | Multi-year contract | Wholesale Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Empire Rolling product offering
Product offeringCore offering
Empire Rolling designs, manufactures, and sells premium organic hemp and natural wood pulp rolling papers and pre-rolled cones under its own brand portfolio (Benny OG, Benny LITE, UltraSmooth, Strain Papers), plus complementary smoking accessories such as steel grinders, branded apparel, and custom-printed private-label papers. Products are sold direct-to-consumer via the company's Shopify e-commerce site, wholesale to smoke shops and dispensaries, and through brand ambassador and influencer channels, with third-party lab testing, anti-counterfeit watermarks, and Arabic gum adhesive as core differentiators.
Differentiator
Problem solved
Functional benefit
Brands
- Benny OG: The original flagship $100 bill-style rolling papers and pre-rolled cones, featuring iconic Benjamin Franklin $100 bill design.
- Benny LITE
- UltraSmooth
- Strain Papers
Products and services
- Ultra Smooth Green Cones – 50 Count (1.25 Size) Premium pre-rolled hemp cones in the UltraSmooth line, 50-count, 1.25 size, ultra-thin even-walled construction, hand-inspected, sold direct and via Subscribe & Save.
- BENNY LITE Cones – UltraThin $100 Bill Pre-Rolled Cones Ultra-thin pre-rolled cones in the Benny LITE line featuring the iconic $100-bill aesthetic, faster, cleaner burn.
- UltraSmooth Pink Cones – 6 Count (1.25 Size) 6-pack of UltraSmooth pink 1.25 size pre-rolled hemp cones, lab-tested and chemical-free.
- BENNY LITE Rolling Papers – 4 Pack 4-pack of thin $100-bill-style rolling papers in the Benny LITE line, ultra-thin wood pulp paper for a quicker, cleaner smoke.
- Benny OG Rolling Papers and Cones Original flagship $100-bill-style rolling papers and pre-rolled cones featuring the iconic Benjamin Franklin design, sold in 1.25 and King Size.
- Ultra Smooth Dart Cones – 50 Count (70mm Shortie) 50-count pack of 70mm shortie UltraSmooth pre-rolled hemp cones, compact, clean-burning dog walker format.
- Empire Rolling 2.5" Premium Steel Grinder 2.5-inch premium steel grinder with aircraft-grade aluminum body, sharper teeth, larger herb capacity, and smooth magnetic lid.
- Empire Grinder 2.5" 2.0 Updated 2.5-inch grinder with refined teeth, larger herb capacity, and magnetic lid for resistance-free twist.
- Empire Rolling Apparel Collection Branded clothing and accessories including heavyweight tees, organic sweatshirts, sueded hoodies, ribbed beanies, rolling trays, smell-proof bags, and seasonal capsule drops.
- Custom Printed Rolling Papers & Cones (Private Label) Private-label custom branded rolling papers and cones for businesses, brands, and promotional use, with a $5,000 minimum order and design assistance available.
- Strain Papers (Terpene-Infused Hemp Wraps)
Quantifiable outcome
- Burns 30% slower than standard rolling papers
- +1 more outcomes
Companies that use Empire Rolling
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Empire Rolling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Empire Rolling partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wholesale Partners (Smoke Shops and Dispensaries)coreWholesale distribution partners including smoke shops and dispensaries. Partners receive product displays, strategic placement guidance, and marketing support. Company enforces MAP pricing and requires Business Tax ID for wholesale accounts.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Empire Rolling competitors and assessment
Company assessmentDirect peers
- Cyclones: Cyclones (by HBI International) sells branded pre-rolled cones in distinctive flavors and designs, including hemp options. Direct competitor to Empire's UltraSmooth and Benny LITE cone SKUs, sold in the same dispensary and head shop channels.
- Juicy Jay's: Juicy Jay's produces flavored rolling papers and hemp cones with strong visual brand identity and broad smoke shop distribution. Directly comparable to Empire's lifestyle-driven, design-forward approach to rolling papers and cones.
- RAW Rolling Papers: RAW (Republic Brands) is the market-leading rolling paper brand, offering hemp, classic and unrefined papers plus pre-rolled cones. Direct competitor to Empire's Benny and UltraSmooth lines at lower price points, with dominant wholesale placement in smoke shops and dispensaries worldwide.
- Elements Rolling Papers: Elements produces ultra-thin rice-based rolling papers positioned on purity, slow burn and clean taste — a premium, "no additives" proposition directly parallel to Empire's lab-tested hemp and UltraSmooth positioning. Distributed through the same smoke shop and dispensary channels.
- Cali Crusher Grinders: Cali Crusher manufactures premium herb grinders with anodized aluminum and magnetic lids, sold through smoke shops and DTC. Direct competitor to Empire's Empire Rolling Grinder and 2.5" Grinder 2.0 SKUs at $249.
- High Hemp Wraps: High Hemp makes organic hemp wraps and rolling papers positioned on natural, additive-free ingredients — directly comparable to Empire's organic hemp paper and lab-tested transparency narrative. Both target the same cannabis enthusiast segment via smoke shops and DTC.
- Santa Cruz Shredder: Santa Cruz Shredder makes medical-grade, anodized aluminum grinders competing in the same premium grinder category as Empire's grinder line. Sold through the same dispensary and head shop wholesale channels.
Broad incumbents
- Zig-Zag: Zig-Zag is a heritage rolling paper brand owned by Turning Point Brands, with deep mass-market distribution in convenience and tobacco retail. A broader incumbent competing on price and shelf ubiquity rather than premium lifestyle, but offering direct paper/cone substitutes to Empire.
- OCB (Rizla): OCB, part of the Rizla group, is a long-established European rolling paper brand with broad product depth across papers, cones and tubes. A broader incumbent providing direct rolling paper competition with strong international distribution relevant to Empire's global shipping model.
Emerging players
- Blazy Susan: Blazy Susan is a premium, design-led rolling paper and accessory brand that has scaled rapidly via influencer marketing and DTC. Comparable to Empire in brand-led premiumization, social commerce GTM, and lifestyle positioning, though narrower in product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Empire Rolling social profiles
Digital presenceEmpire Rolling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Empire Rolling leadership team
Management profileNumber of profiles
Profiles1 record
Empire Rolling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Empire Rolling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Empire Rolling
What does Empire Rolling do?
Empire Rolling designs, manufactures, and sells premium organic hemp and natural wood pulp rolling papers and pre-rolled cones under its own brand portfolio (Benny OG, Benny LITE, UltraSmooth, Strain Papers), plus complementary smoking accessories such as steel grinders, branded apparel, and custom-printed private-label papers. Products are sold direct-to-consumer via the company's Shopify e-commerce site, wholesale to smoke shops and dispensaries, and through brand ambassador and influencer channels, with third-party lab testing, anti-counterfeit watermarks, and Arabic gum adhesive as core differentiators.
Is Empire Rolling a public or private company?
Empire Rolling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Empire Rolling founded?
Empire Rolling was founded in 2017. It employs 11 to 50 people.
Where is Empire Rolling based?
Empire Rolling is headquartered in Sterling, United States, in the North America region.
How does Empire Rolling make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution, custom Printed Papers, apparel and Merchandise and grinder and Accessories.
Who are Empire Rolling's main competitors?
Direct peers on record are Cyclones, Juicy Jay's, RAW Rolling Papers, Elements Rolling Papers, Cali Crusher Grinders, High Hemp Wraps and Santa Cruz Shredder. Broad incumbents are Zig-Zag and OCB (Rizla). Blazy Susan is listed as an emerging player.
Does Empire Rolling have an API?
No public API is recorded for Empire Rolling.
What industry is Empire Rolling in?
Empire Rolling's product category is Smoking Accessories / Rolling Papers & Pre-Rolled Cones. Its primary akta.pro industry code is CRADAJAD, Roll-Your-Own (RYO) Tobacco & Papers Manufacturing & Brands, with a secondary code of CRADAJAK, Tobacco & Nicotine Accessories (Filters, Tips, Cases, Lighters) Manufacturing & Brands. Its NAICS code is 42494 and its SIC code is 2111.