What Blazy Susan does

Blazy Susan is a Denver, Colorado-based consumer packaged goods brand that manufactures and sells premium smoking accessories, including pre-rolled cones, rolling papers, filter tips, rolling trays (notably an iconic spinning tray design), 4-piece aluminum grinders, bamboo rolling machines, and activated carbon filters distributed through a partnership with German manufacturer Purize. The product portfolio spans 11+ categories and 300+ SKUs, with materials emphasizing French rolling paper, bamboo, aircraft-grade aluminum, and eco-friendly cardstock. The company is ISO 9001 certified and BBB accredited, and operates from a single headquarters at 10660 E 51st Ave, Denver.

The company monetizes through three primary channels: (1) direct-to-consumer e-commerce sales at blazysusan.com, (2) a wholesale program serving smoke shops, dispensaries, and retailers, and (3) a Subscribe & Save subscription offering 15% off recurring deliveries. Pricing is unit-based at the low end (rolling papers $2.49-$2.99 per pack) and anchored by premium items like the Cherry Spinning Rolling Tray at $114.99. Bulk and combo-kit SKUs drive average order value above the $50 free-shipping threshold. International shipping extends to the UK and Canada.

The go-to-market strategy is community-led, anchored by the #BlazyGang ambassador program with tiered influencer catalogs, active social presence across 7 platforms, the Blazy Bulletin email newsletter, and earned media placements (CNN, CBS, Jimmy Kimmel Live, High Times, Maxim, Cosmopolitan, Leafly). Brand collaborations with Grateful Dead, Jimmy John's, Prince St Pizza, Pins & Aces, and My Bud Vase expand reach through cross-promotional co-branded SKUs. The entity is a privately held Colorado LLC with no disclosed institutional investors, parent company, or M&A activity.

Name

Blazy Susan

Legal name

Blazy Susan LLC

Website

https://blazysusan.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Blazy Susan is a Denver-based CPG brand that designs and sells premium smoking accessories, including pre-rolled cones, rolling papers, spinning trays, grinders, and filters, through direct-to-consumer e-commerce, wholesale distribution, and a subscription program. It serves 21+ legal herb consumers and retail partners in the US, UK, and Canada.

Ownership category

akta.pro rank

Product category

Smoking Accessories

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940)

SIC

Tobacco Products (2100)

akta.pro primary industry

Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)

Keywords

• Smoking accessories
• Rolling papers
• Pre-rolled cones
• Rolling trays
• Herb grinders

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: One-time purchase model for individual and bulk smoking accessory products sold through the company's own e-commerce storefront (blazysusan.com). Products include rolling papers, pre-rolled cones, rolling trays, filter tips, grinders, accessories, and branded merchandise.
2. Subscription / Auto-Reorder Program: Recurring subscription billing through the company's Subscribe & Save program offering 15% off for recurring deliveries. Customers can manage and modify subscriptions through their account or customer support.
3. Wholesale Distribution: Wholesale channel for retailers, smoke shops, and dispensaries to purchase Blazy Susan products in bulk for resale. Dedicated wholesale resource page and wholesale Purize page referenced.
4. Bulk / Volume Sales: Bulk purchasing category offering full-box and multi-unit options (e.g., Filter Tips Full Box with 25 books of 50 tips each; Combo Kit Full Box with 16 kits) at volume discount pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Blazy Susan designs, brands, and sells premium smoking accessories including pre-rolled cones, French rolling papers, filter tips, rolling trays (notably the iconic spinning trays), aluminum grinders, bamboo rolling machines, activated carbon filters (via Purize partnership), combo kits, and branded merchandise. Products are sold primarily through the company's own e-commerce storefront and wholesale channel to retailers, dispensaries, and smoke shops.

Product overview

Blazy Susan is a Denver-based smoking accessory brand offering a comprehensive portfolio of premium smoking products. The core product line includes pre-rolled cones in various sizes (Shortys, 1 1/4", 98mm, King Size) and materials (Pink, Purple, Unbleached, Ultra Thin), rolling papers made in France, filter tips in standard and wide sizes, and rolling trays including the iconic Blazy Susan spinning trays. The accessory lineup features 4-piece aluminum grinders, bamboo rolling machines, stainless steel rolling trays, and activated carbon filters (Purize brand) for smoother smoking. The company also offers branded merchandise (apparel, bags, signs) and combo kits combining paper strips with filter tips. Products are designed to be vegan, eco-friendly, and are primarily crafted from French rolling paper with various color options. The company holds ISO 9001 certification and has received media coverage from outlets including Leafly, High Times, Maxim, and CNN.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Rolled Filter Tips (Pink, Purple, Unbleached) Premium cardstock pre-rolled filter tips, 100% vegan and eco-friendly, available in Pink, Purple, and Unbleached colors in Regular, Wide, and Ultra Wide sizes. Sold to adult consumers for personal smoking sessions.
• Blazy Susan Spinning Rolling Trays Iconic spinning rolling trays with a rotating surface designed to organize and display smoking accessories during rolling sessions. Available in wood/cherry, stainless steel, hemp plastic, and rectangle variants. Sold to adult consumers.
• Pre-Rolled Cones (French Rolling Paper) Pre-rolled cones crafted from ultra-thin, slow-burning French rolling paper in sizes from Shortys (53mm) to King Size (109mm), including Pink, Purple, Unbleached, Rose, Color Combo, and Purize-filtered variants. Sold to adult consumers.
• Rolling Papers French-made rolling papers including Pink, Purple, and Unbleached variants in multiple sizes. Sold to adult consumers for personal rolling.
• 4-Piece Aluminum Grinder Precision-machined 4-piece, 3-chamber grinder in aircraft-grade aluminum with diamond-shaped teeth, deeper flower chambers, pollen catcher, and anodized finish. Available in 7 colors including Pink, Blue, Green, Hot Pink, Black, Purple, and Rose Gold. Sold to adult consumers.
• Purize Activated Carbon Filters German-manufactured coconut activated carbon filter tips engineered to filter up to 30% of harmful smoke elements while enhancing herb taste. Available in Xtra Slim (5.9mm) and Regular sizes, in 10ct, 50ct, and 100ct jar packaging. Sold to adult consumers through the Blazy Susan storefront.
• Bamboo Rolling Machine Sustainable bamboo rolling machine available in 78mm, 110mm, and 110mm Wide sizes for quick, easy, and consistent rolling. Sold to adult consumers.
• Wraps (Rose Wraps, Tea Leaf Wraps) Smoking wraps including Rose Wraps and tea leaf wraps sold in single packs and multi-packs to adult consumers.
• Stainless Steel Rolling Tray Compact, durable 7" x 9.25" stainless steel rolling tray weighing 9oz, resistant to dents and dings. Available in Purple, Rainbow, and Rose Gold. Sold to adult consumers.
• Combo Kit (Rolling Paper + Filter Tips Bundle) Bulk combo kit containing 16 individual kits with 8-meter continuous paper strips and 50 perforated filter tips per kit (128 meters of premium paper per full box). Available in Pink, Purple, Unbleached, and Ultra Thin colors. Sold to adult consumers.
• Blazy Merch (Apparel, Bags, Inflatables, Signs) Brand merchandise including apparel, bags, inflatables, and signs featuring Blazy Susan branding. Sold to consumers and community members as lifestyle products.
• Grateful Dead Licensed Collection (Rolling Papers, Grinder) Licensed Grateful Dead collection featuring branded rolling papers (full box) and a 4-piece grinder with the Stealie design. Sold to adult consumers as a brand collaboration.
• Wholesale Program (Bulk Sales to Retailers, Smoke Shops, Dispensaries) Wholesale purchasing program for retailers, smoke shops, and dispensaries to buy Blazy Susan products in bulk for resale, with a dedicated wholesale resource page and Purize wholesale program.
• Subscribe & Save (Auto-Reorder Program) Recurring subscription billing offering 15% off for automatic recurring deliveries of cones, papers, filter tips, and accessories. Customers can manage or cancel subscriptions via their account or customer support.

Quantifiable outcome

• Purize activated carbon filters filter out up to 30% of harmful elements in smoke while enhancing herb taste
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PurizecoreTechnology or IntegrationBlazy Susan serves as a retailer and distributor for Purize brand activated carbon filter products. Purize Xtra Slim Active Carbon Filters are manufactured in Germany using coconut activated carbon technology, engineered to filter up to 30% of harmful smoke elements. Blazy Susan offers Purize products in dedicated category pages, wholesale Purize program, and multiple product variations (Pink, Purple, White; Xtra Slim and Regular sizes; 10ct, 50ct, and 100ct jar packaging).
• Grateful DeadminorStrategic or Co-development PartnerLicensed Grateful Dead collection featuring branded rolling papers and 4-piece grinder with Stealie design. Product line includes Grateful Dead Rolling Papers (Full Box, $59.99–$69.99) and Grateful Dead Grinder | 4-Piece ($34.99). Part of Blazy Susan's brand collaboration strategy.
• Jimmy John'sminorStrategic or Co-development PartnerJimmy John's branded collection/collaboration. Dedicated collection page at /jimmyjohns/. Appears to be a food brand collaboration leveraging cross-promotional brand identity.
• Prince St PizzaminorStrategic or Co-development PartnerPrince St Pizza branded collection/collaboration. Dedicated collection page at /prince-st-pizza/. Food brand collaboration leveraging cross-promotional brand identity.
• Pins & AcesminorGTM or Marketing PartnerGolf lifestyle brand collaboration. Products include Pins & Aces branded items. 'Not Your Average Golf Gear — Blazy Susan x Pins & Aces' crossover campaign referenced on website. Tee Up Now collection page at /pins-and-aces/.
• My Bud VaseminorStrategic or Co-development PartnerMy Bud Vase brand collaboration/collection. Tagged in product collections alongside other brand partnerships. Contributes to the licensed/collaborative product ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elements Rolling Papers: Elements is a premium rice-paper rolling papers, cones and tips brand, sold through smoke shops and DTC, targeting the same legal-herb consumer. Direct overlap on the cone/tip category where Blazy Susan also competes.
• Juicy Jay's: Juicy Jay's sells flavored rolling papers, cones, and tips through wholesale smoke shops and online retail, mirroring Blazy Susan's product range and customer base. Comparable on premium rolling accessories positioning.
• Rizla: Rizla is a long-established rolling-paper and accessories brand offering papers, cones, and tips for the same rolling-herb use case. Strongly comparable on product, brand heritage, and cross-market presence.
• RAW Rolling Papers: RAW is the leading premium rolling-paper and cone brand, offering pre-rolled cones, rolling papers, and tips across the same legal-herb consumer base. Highly comparable on product mix, channel structure, and target demographic.
• Zig-Zag: Zig-Zag is a legacy rolling-paper and accessories brand competing in the same rolling paper, cone, and tip categories with multi-channel retail distribution. Closely comparable on product, customer, and channel.
• OCB (Bolloré): OCB is a heritage rolling-paper brand with a broad portfolio of papers, cones, tips and accessories sold globally through similar retail and wholesale channels. Comparable on product mix and international distribution.
• Santa Cruz Shredder: Santa Cruz Shredder is a premium grinder brand with DTC e-commerce and smoke-shop wholesale distribution. Directly comparable on the grinder SKU overlap and premium positioning.
• Higher Standards: Higher Standards is a premium rolling-tray, grinder and accessory brand sold DTC and through smoke shops. Overlaps with Blazy Susan on trays, grinders and curated accessory kits.

Broad incumbents

• Cookies (Cookies Enterprises): Cookies is a large cannabis lifestyle brand operating dispensaries, apparel, rolling accessories and branded merchandise. Comparable as a broader brand operator in the same herb-consumer ecosystem, but with wider scope.

Emerging players

• Diamond Glass: Diamond Glass is a smoke-accessory and glassware brand distributed through smoke shops and DTC. Overlaps with Blazy Susan on herb-preparation accessories and wholesale channels, though glass-forward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blazy_susan
• YouTubeyoutube.com/channel/UCf0AFgip559U-4z0ZsJh0_Q
• Facebookfacebook.com/BlazySusan
• LinkedInlinkedin.com/company/blazy-susan
• Instagraminstagram.com/blazysusan
• Pinterestpinterest.com/blazysusanofficial
• TikToktiktok.com/@blazysusanofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blazy Susan