Arc Realty
Arc Realty is a boutique residential real estate brokerage in Tustin, California, founded in 2001, serving buyers, sellers, and investors across Orange County and Southern California with traditional brokerage plus HomeLight-powered Arc Trade-In, Arc Cash Offer, and Revive pre-sale renovation programs.
- Company typePrivate
- Founded2001
- HeadquartersTustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Arc Realty firmographics
Firmographics- Name
- Arc Realty
- Legal name
- Arc Realty
- Website
- https://arcrealtyca.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arc Realty is a boutique residential real estate brokerage in Tustin, California, founded in 2001, serving buyers, sellers, and investors across Orange County and Southern California with traditional brokerage plus HomeLight-powered Arc Trade-In, Arc Cash Offer, and Revive pre-sale renovation programs.
- Ownership category
- akta.pro rank
Arc Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Arc Realty is headquartered
LocationHeadquarters
- HQ city
- Tustin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Arc Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Real Estate Commission: Standard real estate brokerage commission on residential property transactions. The company earns commissions on both buy-side and sell-side transactions for residential properties in Southern California.
- Arc Trade-In Program Fees: HomeLight Trade-In program where Arc Realty participates. Fees are 1.7% of current home sale price if using their lending services, or 2.4% with a different lender.
- Arc Cash Offer Program: HomeLight Cash Offer program facilitating all-cash offers for buyers. No separate fees mentioned; the program costs the same as a traditional mortgage when using HomeLight Home Loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Arc Trade-In Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Arc Realty product offering
Product offeringCore offering
Arc Realty is a boutique residential real estate brokerage that helps clients buy, sell, and invest in homes across Southern California, with a primary focus on Orange County (Tustin, Irvine, Newport Beach, Lake Forest, and surrounding areas). The firm pairs traditional full-service agent representation with complementary programs including Arc Trade-In (buy-before-you-sell powered by HomeLight), Arc Cash Offer (all-cash offer program), and Revive (pre-sale renovation program) to address different stages of the residential transaction lifecycle.
Product overview
Arc Realty offers a boutique residential real estate platform primarily serving Southern California, centered on its core residential brokerage service for buying, selling, and investing in homes. The company has built an ecosystem of complementary modules including Arc Trade-In (buy-before-you-sell powered by HomeLight), Arc Cash Offer (all-cash offer program), Pre-Sale Renovations via Revive, a Mortgage Calculator tool, and searchable Featured Properties and Home Search listings. The overall portfolio functions as a unified real estate service with specialized add-on programs that address different stages of the home transaction lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Arc Trade-In: A home trade-in program allowing clients to buy before they sell, with HomeLight buying their current home.
- Arc Cash
- Revive
Products and services
- Arc Realty Residential Real Estate Brokerage Full-service residential real estate brokerage serving buyers, sellers, and investors in Southern California with a focus on Orange County areas including Tustin, Irvine, Corona, Norco, Mission Viejo, Aliso Viejo, Lake Forest, Costa Mesa, and Newport Beach.
- Arc Trade-In A home trade-in program that allows clients to buy a new home before selling their current one, powered by HomeLight. HomeLight buys the existing home to give clients flexibility and certainty, with fees of 1.7% of current home sale price when using Arc lending services or 2.4% with a different lender.
- Arc Cash Offer An all-cash offer program powered by HomeLight Home Loans that enables buyers to make competitive cash offers on homes, with closing in as few as 10 days and subsequent refinancing into a traditional mortgage. Buyers can potentially save 5% on average by winning bidding wars.
- Pre-Sale Renovations (Revive) A home renovation program administered through the Revive platform that allows sellers to improve their homes with no money out of pocket, helping them net more from the sale versus selling as-is.
Quantifiable outcome
- 1000+ families helped
- +2 more outcomes
Companies that use Arc Realty
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Arc Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Arc Realty partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- HomeLightcoreHomeLight provides the Trade-In program allowing buyers to purchase a new home before selling their current one. HomeLight buys the client's current home, providing financial flexibility. Arc Realty evaluates properties for the program and facilitates transactions.
- HomeLightcoreHomeLight Cash Offer program enables buyers to make all-cash offers backed by HomeLight's proof-of-funds letter. This helps buyers win bidding wars and potentially save 5% on average. HomeLight provides short-term financing and HomeLight Home Loans handles mortgage refinancing.
- John R. Wood Christie's International Real EstateminorAnna-Marie Ellison transitioned from Alabama-based ARC Realty to John R. Wood Christie's. This news article provides context about ARC Realty as a previous employer of a real estate professional in the industry.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Arc Realty competitors and assessment
Company assessmentBroad incumbents
- Compass: Tech-enabled national residential brokerage with a significant California presence, including Orange County. Comparable to Arc Realty in core service (residential buy/sell representation) but with vastly greater scale, agent count, and proprietary technology.
- Coldwell Banker: Established national residential real estate franchise with strong Southern California agent networks. Competes directly with Arc Realty in Orange County for listings and buyers, with a much larger brand footprint.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with extensive California coverage. Competes with Arc Realty for residential listings and buyer representation in Southern California, with brand and marketing scale that a boutique shop cannot match.
- Sotheby's International Realty: Luxury residential brokerage with strong Orange County / Southern California presence. Competes for higher-end listings and buyer representation in the same metros Arc Realty serves, with a global brand advantage.
Direct peers
- First Team Real Estate: Large Southern California-based residential brokerage headquartered in Orange County. Most directly comparable independent-style regional peer competing for the same buyers, sellers, and agents in Arc Realty's core market.
- The Agency: Boutique-style California-focused residential brokerage emphasizing a premium, full-service client experience. Closely comparable in positioning (boutique, service-led, SoCal focus) though operating at a larger scale and with a more luxury tilt.
- Seven Gables Real Estate: Independent, family-owned Southern California residential brokerage with a boutique, relationship-led model. Closely comparable to Arc Realty in size, service orientation, and Orange County / SoCal footprint.
Emerging players
- Redfin: Tech-enabled residential brokerage active across California with a discount-oriented model. Competes with Arc Realty on buyer leads and listings in Orange County, and pressures traditional commission structures in the same transaction set.
- eXp Realty: Cloud-based residential brokerage with significant California agent count and a tech- and referral-driven model. Competes for agents and transactions in Arc Realty's region, particularly on cost structure and lead generation.
- HomeSmart: Large, tech-enabled residential brokerage with strong California presence. Competes with Arc Realty for agent recruitment and on consumer-facing value proposition, with a different cost and tech profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Arc Realty social profiles
Digital presenceArc Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arc Realty leadership team
Management profileNumber of profiles
Profiles4 records
Arc Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arc Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arc Realty
What does Arc Realty do?
Arc Realty is a boutique residential real estate brokerage that helps clients buy, sell, and invest in homes across Southern California, with a primary focus on Orange County (Tustin, Irvine, Newport Beach, Lake Forest, and surrounding areas). The firm pairs traditional full-service agent representation with complementary programs including Arc Trade-In (buy-before-you-sell powered by HomeLight), Arc Cash Offer (all-cash offer program), and Revive (pre-sale renovation program) to address different stages of the residential transaction lifecycle.
Is Arc Realty a public or private company?
Arc Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arc Realty founded?
Arc Realty was founded in 2001. It employs 1 to 10 people.
Where is Arc Realty based?
Arc Realty is headquartered in Tustin, United States, in the North America region.
How does Arc Realty make money?
Three revenue lines are on record. Real Estate Commission is the primary driver. The others are arc Trade-In Program Fees and arc Cash Offer Program.
Who are Arc Realty's main competitors?
Broad incumbents on record are Compass, Coldwell Banker, Berkshire Hathaway HomeServices and Sotheby's International Realty. Direct peers are First Team Real Estate, The Agency and Seven Gables Real Estate. Emerging players are Redfin, eXp Realty and HomeSmart.
Does Arc Realty have an API?
No public API is recorded for Arc Realty.
What industry is Arc Realty in?
Arc Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.