What Tom Tits Experiment does

Tom Tits Experiment is Sweden's largest science center, located in Södertälje and owned by Telge AB, the municipal holding company of Södertälje Municipality. Founded in the mid-1980s and operated as a non-profit, the center spans four indoor floors and a seasonal outdoor experiment park, hosting more than 400 interactive science exhibits. It draws roughly 200,000 visitors annually across families, school groups, corporate clients, and private event customers, supported by a workforce of 51-100 employees. The center has won multiple Evimetrix industry awards in 2024-2025 and operates thematic exhibitions (Optikul, Mathemagics, CellSkapt), a live soap bubble show, a dedicated preschool, and recurring partnerships including an annual School Hackathon in Minecraft with Ung Företagsamhet and an on-site F&B partnership with Lindblom's Café & Bakery.

The core product is hands-on interactive learning, spanning physics, biology, mathematics, and other STEM disciplines, delivered through a mix of permanent exhibits, themed temporary exhibitions, live shows, and structured programs for preschoolers and school classes. The center also extends off-premise via a mobile soap bubble show and mobile event services within a ~50 km radius, leveraging existing programming without the need for additional fixed assets. Underlying technology is conventional for the sector: physical interactive exhibits, digital ticketing and booking systems, and standard retail/POS infrastructure for the shop and restaurant.

The business model is multi-stream. Revenue is generated through admission tickets (adult 210-255 SEK, child 170-205 SEK), annual passes, paid school and preschool programs, corporate conferences (full-day ~565 SEK plus catering), birthday and private events, retail shop sales, and restaurant/F&B operations. As a municipally owned non-profit, surpluses are reinvested into programming, exhibitions, and facility maintenance rather than distributed. In June 2025, the center completed its first visual-identity rebrand in nearly 40 years, signaling a repositioning effort aligned with its exhibit refresh and off-premise expansion.

Name

Tom Tits Experiment

Legal name

Tom Tits Experiment

Website

https://tomtit.se

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Tom Tits Experiment operates Sweden's largest science center in Södertälje, offering 400+ hands-on interactive experiments across four indoor floors and a seasonal outdoor park, serving families, schools, and corporate clients.

Ownership category

akta.pro rank

Product category

Science Center and STEM Education Experience

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industries

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA), Makerspace, Innovation Lab & Fab Lab Operations (Tools, Safety, Programming) (EDAEAGAI)

Keywords

• Hands-on science center
• Interactive science exhibits
• STEM education programs
• School field trips
• Conference and event venue

Headquarters

HQ city

Södertälje

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Admission Tickets: Entry fees for visitors of all ages. Pricing varies by age category (children 3-15, adults, seniors, students). Free entry for children 0-2 years.
2. Season Tickets/Annual Passes: Year-long access passes allowing unlimited visits throughout the year.
3. Conference Packages: Full-day (SEK 565) and half-day (SEK 445) conference packages including venue rental, technical equipment, refreshments, lunch, and exhibition access. Breakfast meetings also available.
4. Event Venue Rental: Rental of event spaces for weddings, parties, company events. Large venue (loft) seats up to 200-250 guests. Fully licensed for alcohol service.
5. Christmas Buffet Events: Traditional Swedish Christmas buffet (Julbord) at SEK 745-795 per person. Includes mulled wine mingle, buffet, dessert, and exhibition access. Available during weeks 49-51.
6. School Programs: Bookable educational programs for school groups including Renewable Energy with Lego Spike, Environment and Sustainability with Recycling focus. Free for Södertälje municipality schools.
7. Corporate Team Activities: Team-building activities including Experiment Challenge, Treasure Hunt, Sustainable Development Goals challenge. Pricing from SEK 150-300 per person.
8. Mobile Soap Bubble Show: On-site soap bubble show delivered to corporate events within 50km of Södertälje. Price: SEK 10,000 for 20-minute show.
9. Restaurant and Café: On-site restaurant and park café serving food and beverages. School lunch served in Tower Room at SEK 79 per person.
10. Experiment Shop: Retail shop selling science-related products and souvenirs.
11. Preschool Fees: Preschool operating as a small independent preschool (Tom Tits Förskola) with approximately 12 children admitted annually at autumn term start. Part of Södertälje municipality's maximum charge system.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Tom Tits Experiment operates Sweden's largest hands-on science center in Södertälje, offering visitors over 400 self-guided interactive experiments across four indoor floors plus a seasonal outdoor Experiment Park. The company sells admission tickets, annual passes, school and preschool STEM educational programs, corporate conferences and team-building activities, event venue rentals, Christmas buffets, mobile science shows, on-site restaurant and café services, a retail science shop, and operates an integrated preschool (Tom Tits förskola).

Product overview

Tom Tits Experiment is Sweden's largest science center (in Södertälje) offering a comprehensive hands-on science and technology experience. The core offering consists of over 400 interactive experiments across four indoor floors plus a seasonal outdoor Experiment Park. The portfolio includes themed exhibitions (Optikul focusing on light and optics, Mathemagics combining mathematics and art, CellSkapt exploring human biology), live science shows (soap bubble demonstrations), and educational programs for schools and preschools. Additional revenue streams include venue rental for conferences and events (with spaces for 14-250 guests), restaurant and catering services, and a unique preschool program directly connected to the science center. The organization serves approximately 200,000 visitors annually, primarily families with children, while also supporting teacher professional development and hosting corporate team-building activities.

Differentiator

Problem solved

Functional benefit

Brands

• Tom Tits förskola: A preschool with approximately 60 children, integrated with the science center's activities and focus on STEM education for children aged 1-5. Unique in the world for being coupled to a science centre.
• Mathemagics
• Optikul!
• BabySTEM

Quantifiable outcome

• 4.4/5 visitor rating from over 4,800 reviews
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Telge (Telge AB)coreStrategic or Co-development PartnerTelge AB is the parent company and owner of Tom Tits Experiment. As a municipal-owned company, Telge provides organizational support and governance. Tom Tits is part of the Telge Group which includes multiple subsidiaries in Södertälje.
• Södertälje MunicipalitycoreStrategic or Co-development PartnerClose partnership with the local municipality. Schools in Södertälje receive free admission during school terms. The municipality applies a 'maximum charge' system for the preschool.
• ScaniaminorStrategic or Co-development PartnerCorporate sponsor partner. Logo displayed among partner logos on Tom Tits website.
• AstraZenecaminorStrategic or Co-development PartnerCorporate sponsor partner. Logo displayed among partner logos on Tom Tits website.
• KTH (Royal Institute of Technology)minorStrategic or Co-development PartnerAcademic institution partner. Logo displayed among partner logos. KTH is Sweden's largest technical university.
• WWF (World Wildlife Fund)minorStrategic or Co-development PartnerEnvironmental organization partner. Logo displayed among partner logos on Tom Tits website.
• LekolarminorStrategic or Co-development PartnerEducational materials company partner. Logo displayed among partner logos.
• Lindblom's Café & Bakery (Torekällberget)minorStrategic or Co-development PartnerNew collaboration started in 2024. Lindblom's provides first-class pastry selection and coffee roasting services. Strengthens ties between two important players within the municipality.
• Ung Företagsamhet (Young Entrepreneurship)coreStrategic or Co-development PartnerCollaboration for School Hackathon in Minecraft. Fourth consecutive year hosting regional final. Partnership engages grades 4-6 students in AI exploration and dream society building within Minecraft Education.
• Swedish Science Centres (FSSCF)coreStrategic or Co-development PartnerMember of national network of 20 science centres across Sweden. Network aims to spark curiosity and inspire deeper knowledge in science, technology, maths, entrepreneurship, and innovation.
• Chris Wood (Light Artist)minorStrategic or Co-development PartnerBritish light artist who created the Stella light installation. Works at intersection of art and science, using light and optics to create artworks.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Experimentarium: Danish science center in Copenhagen focused on interactive, hands-on experiments across science and technology. Closely comparable in interactive-experiment model, family/school audience, and Nordic regional context.
• Universeum: Sweden's largest science center in Gothenburg with hands-on experiments, exhibitions, and a tropical rainforest aquarium. Directly comparable in format (large-scale hands-on science center) and category, competing for the same school-trip and family audiences in Sweden.
• COSI (Center of Science and Industry): Large US science center in Columbus, Ohio combining hands-on exhibits, school programming, and event venues. Directly comparable in business model — combining admissions, educational programs, corporate events, and on-site food service.
• Liberty Science Center: US science center in Jersey City with interactive exhibits, IMAX, and educational programming. Comparable as a multi-experience science center serving families and schools with a mix of permanent and rotating exhibitions.
• Exploratorium: San Francisco-based interactive science museum pioneering the hands-on exhibit model. Comparable in exhibit philosophy (self-directed experimentation), visitor demographics (families, schools), and operational scale.
• NEMO Science Museum: Dutch science center in Amsterdam featuring hands-on science and technology exhibits for families and school groups. Comparable as a European interactive science center with a similar mix of exhibitions, school programs, and event venue operations.
• Tekniska museet: Sweden's National Museum of Science and Technology in Stockholm, operating interactive exhibitions and educational programming. Directly comparable as a Swedish hands-on science museum/center targeting families and schools in the same Stockholm region market.

Broad incumbents

• Science Museum (London): Large national science museum in London covering science and technology history with hands-on galleries. Comparable in category (science museum) and audience (families, schools) but operates at significantly larger scale and broader scope than Tom Tits.
• Deutsches Museum: One of the world's oldest and largest science and technology museums in Munich. Comparable as an established science museum but with broader scope (history of science across many fields) and a different operating scale than Tom Tits' hands-on experiment focus.

Regional players

• Bonniers Konsthall / Kulturhuset (cultural venues in Stockholm): Stockholm-based cultural and exhibition venues that compete for the same family, school, and corporate event audiences. Comparable as Stockholm-region venues offering exhibitions, school programming, and event rentals but without a science-experiment focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TomTitsExperiment
• Facebookfacebook.com/tomtits
• Instagraminstagram.com/tomtitsexperiment
• Xx.com/ttexperiment

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tom Tits Experiment