Y-40 The Deep Joy
Y-40 The Deep Joy is a privately held Italian scuba diving center operating the world's deepest thermal water pool (42.15m) in Montegrotto Terme, serving freedivers, scuba divers, dive schools, children, film productions, and private events through tickets, courses, workshops, and on-site hospitality.
- Company typePrivate
- Founded2014
- HeadquartersMontegrotto Terme, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Y-40 The Deep Joy does
Y-40 The Deep Joy is a privately held Italian scuba diving center and experiential leisure facility operated by Nova Società Sportiva dilettantistica a R.L. in Montegrotto Terme, Padova. Built in 365 days and inaugurated on June 5, 2014, by freediving legends Enzo Maiorca and Umberto Pelizzari, the facility houses a Guinness World Record-holding thermal water pool reaching 42.15 meters in depth and holding 4.3 million liters of natural saline-bromo-iodine geothermal water maintained year-round at 32-34°C. Distinctive architectural features include a transparent underwater bridge, artificial caves for speleo diving, and multi-tier depth platforms ranging from -1.3m to -42m, enabling progressive training, cave diving practice, and professional underwater filming without wetsuits.
The company monetizes this physical asset through a diversified, direct-to-consumer revenue model. Core streams include standard freedive and scuba dive tickets (€38.90–€75.90), reduced -12m tickets for certified divers and instructors on weekdays, night dive tickets on Fridays, beginner "first experience" sessions from €99, and specialized workshops with world champion freedivers priced at €119–€730. Adjacent revenue lines encompass professional freediving and scuba certification courses, children's summer and Halloween camps, prenatal and neonatal aquatic programs delivered via the Nicoletta Sorgato Method (accredited with ECM credits), mermaid/siren experiences, Y-40 Studios underwater filming services, on-site Bar Bistrot, gift cards (€10–€2,500), and a separate e-commerce merchandise store at y-40shop.com. Distribution is primarily through the company's own website booking system and on-site walk-in sales, supplemented by a channel partnership with adjacent Hotel Terme Millepini for combined hotel-plus-dive packages, and sponsorship from diving equipment manufacturer Cressi.
The facility serves a heterogeneous customer base: elite and beginner freedivers and scuba divers, dive schools and instructors, children aged 8-14, pregnant women and infants, creative/artistic water enthusiasts, professional film and media productions, and private/corporate event organizers. Affiliations with ASI (Associazione Sportiva Sociale Italiana) and FIPSAS provide Italian sports federation recognition and certification authority. The company is preparing a second underwater venue, Phi 12 (12m diameter, 30m depth), planned for 2025, which is being positioned as zero-emission ESG infrastructure and represents the most significant capacity-expansion signal in its operational history.
Y-40 The Deep Joy firmographics
Firmographics- Name
- Y-40 The Deep Joy
- Legal name
- Nova Società Sportiva dilettantistica a R.L.
- Website
- https://y-40.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Y-40 The Deep Joy is a privately held Italian scuba diving center operating the world's deepest thermal water pool (42.15m) in Montegrotto Terme, serving freedivers, scuba divers, dive schools, children, film productions, and private events through tickets, courses, workshops, and on-site hospitality.
- Ownership category
- akta.pro rank
Y-40 The Deep Joy industry classification
Industry- Product category
- Diving and Aquatic Sports Facility
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD)
- akta.pro secondary industries
- Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA), Underwater Photography & Videography Tours/Workshops (THAAAIAK), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC)
Keywords
Where Y-40 The Deep Joy is headquartered
LocationHeadquarters
- HQ city
- Montegrotto Terme
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Y-40 The Deep Joy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Diving Tickets: Ticket sales for freediving and scuba diving sessions. Full tickets allow access to entire pool depth (up to -42.15m), reduced tickets limited to -12m for instructors and trainees. Night dive tickets available on Fridays.
- Courses and Workshops: Freediving and scuba diving courses, workshops with champion freedivers (Umberto Pelizzari, Julie Gautier, Bastien Soleil, etc.), mermaiding workshops, underwater photography workshops, and kids programs.
- Instructor Certifications: Discounted tickets and accreditation for diving instructors. Instructors receive discounted rates and can organize courses and group sessions.
- Y-40 Studios: Underwater filming studio services for professional video productions, commercials, and artistic underwater performances.
- Food & Beverage: Bar Bistrot serving light snacks, modern reinterpretations of classic cocktails, sandwiches, pizzelles, and fresh juices. Located at pool level with underwater views.
- Gift Cards: Value gift cards from €10 to €2500, usable for multiple purchases until credit is exhausted. Valid for 365 days with extension options.
- Online Shop: E-commerce store at y-40shop.com selling merchandise and equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full freediving ticket - access to all depths up to -42.15m |
| One time/ perpetual license | Pay-as-you-go | Full scuba diving ticket - access to all depths up to -42.15m |
| One time/ perpetual license | Pay-as-you-go | Night scuba dive ticket - Friday evenings, max -42.15m depth |
| One time/ perpetual license | Pay-as-you-go | Reduced tickets for certified divers/Instructors - max -12m depth |
| One time/ perpetual license | Pay-as-you-go | First freediving experience with instructor |
| One time/ perpetual license | Pay-as-you-go | First scuba diving experience |
| One time/ perpetual license | Pay-as-you-go | Mermaid/Triton experience for adults |
| One time/ perpetual license | Pay-as-you-go | Apnea & Photo workshop with Irene Pila |
| One time/ perpetual license | Pay-as-you-go | Apnea is Pop! 4 KIDZ workshop (ages 8-14) |
| One time/ perpetual license | Pay-as-you-go | Kids Summer Camp and Halloween Camp (ages 8-14) |
| One time/ perpetual license | Pay-as-you-go | Aqua Dance Flow workshop with Julie Gautier |
| One time/ perpetual license | Pay-as-you-go | Neonatal Aquatic Training Course (professionals) |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Y-40 The Deep Joy product offering
Product offeringCore offering
Y-40 The Deep Joy operates a commercial scuba diving and freediving center built around the world's deepest thermal water pool at 42.15 meters depth, holding 4.3 million liters of natural geothermal water at 32-34°C. The facility sells diving tickets (freediving and scuba, full depth and reduced -12m for instructors), professional certification courses from beginner to advanced levels, and specialized workshops led by world champion freedivers. Additional revenue comes from Y-40 Studios underwater filming services, mermaid experiences, neonatal aquatic programs, children's camps, private/corporate events, Bar Bistrot food and beverage, and gift cards.
Product overview
Y-40 The Deep Joy operates as a multi-service aquatic facility centered around the world's deepest thermal water pool at -42.15m depth. The facility offers a comprehensive diving ecosystem comprising freediving and scuba diving experiences (full-depth and reduced -12m tickets), professional courses from beginner to advanced levels, and specialized workshops with world champions. Supporting services include Y-40 Studios for underwater video production, Y-40 Rescue training, aquatic activities for infants and pregnant women, mermaid experiences, and a bar bistrot at -5m depth. The adjacent Hotel Terme Millepini provides accommodation packages combined with diving access. The facility also includes children's programs (Summer Camp, Halloween Camp) and private event hosting.
Differentiator
Problem solved
Functional benefit
Brands
- Hotel Terme Millepini: The affiliated thermal spa hotel adjacent to Y-40 for accommodation and wellness services.
- Y-40 Studios
- Y-40 Bar Bistrot
- Y-40 Rescue
- Y-40 A Talk in Depth
- Phi 12
Products and services
- Freedive Tickets Diving tickets for certified freedivers allowing access to the full depth of the pool up to -42.15m, with 85-minute sessions in thermal water at 32-34°C. The pool is the world's deepest thermal water pool.
- Scuba Tickets Scuba diving tickets for certified divers with access to all platform depths up to -42.15m, including equipment rental options, in 32-34°C thermal water.
- Scuba Night Dive
- Freedive Courses Professional freediving instruction courses from beginner to advanced levels taught by certified instructors.
- Scuba Courses Scuba diving certification courses for beginners through advanced levels with professional instructors.
- First Diving Experiences Beginner-friendly introduction to freediving and scuba diving with instructors, no prior certification required. Includes first freediving experience with instructor starting from €99 and first scuba diving experience.
- Workshops with Champions and Trainers Professional workshops led by world champion freedivers including Umberto Pelizzari, Mike Maric, Julie Gautier, Bastien Soleil, and Irene Pila. Examples include Aqua Dance Flow with Julie Gautier (€730/person) and Apnea & Photo workshop with Irene Pila (€119/person).
- Y-40 Studios Professional underwater video production studio for filming projects, events, and artistic underwater content creation.
- Y-40 Rescue Specialized underwater rescue training and services for emergency response teams and professionals.
- Y-40 Summer Camp Children's diving camp for ages 8-14 years during summer months with underwater activities and learning.
- Y-40 Halloween Camp Themed Halloween diving camp for children ages 8-14 with special underwater activities during autumn.
- Aquatic Activities for Pregnant Women and Neonates (0-3 years) Prenatal and infant swimming courses using the Nicoletta Sorgato method in thermal water, supporting neurodevelopment. Includes the Neonatal Aquatic Training Course (€500 + VAT with 40 ECM credits for professionals).
- Mermaid/Siren Experiences Mermaid swimming experiences teaching monofin technique for children (8-14) and adults, including The First Breath workshop with Bastien Soleil and adult Mermaid/Triton experiences.
- Gift Cards Value-based gift cards usable for multiple purchases of tickets, courses, and workshops, valid for 365 days with extension options. Denominations from €10 to €2500.
- Bar Bistrot Café and bar service located in the pool hall at -5m depth with panoramic terrace, offering light snacks, modern reinterpretations of classic cocktails, sandwiches, pizzelles, and fresh juices.
- Hotel Terme Millepini (Hotel+Dive Packages) Adjacent thermal spa hotel offering accommodation, thermal spa access, and combined hotel+dive packages in partnership with Y-40 The Deep Joy.
- Private Events Private diving events, corporate meetings, and exclusive use of facilities for special occasions.
- Instructor Area (Accreditation Program) Discounted diving tickets and exclusive benefits for certified freediving and scuba instructors to conduct courses and group sessions.
Companies that use Y-40 The Deep Joy
Customer profileSegments7 records
Ideal customer profiles6 records
Y-40 The Deep Joy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Y-40 The Deep Joy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Enzo MaiorcaminorLegendary freediving champion who inaugurated the pool on June 5, 2014. Key figure in the founding and promotion of Y-40.
- Umberto PelizzariminorLegendary freediving champion who inaugurated the pool on June 5, 2014. Regularly conducts workshops at Y-40 as a champion and trainer.
- CressicoreMain sponsor of Y-40 The Deep Joy. Cressi is a leading diving equipment manufacturer providing equipment sponsorship and visibility.
- Hotel Terme MillepinicoreAffiliated hotel with thermal spa offering combined Hotel+Dive packages. Located adjacent to Y-40 pool. Provides accommodation, SPA Day access, and thermal park facilities for Y-40 visitors.
- ASI (Associazione Sportiva Sociale Italiana)coreItalian Social Sports Association. Affiliation number VEN-PD1437. Y-40 operates as Nova S.S.D. a R.L. affiliated with ASI for sports promotion.
- FIPSAS (Federazione Italiana Pesca Sportiva e Attività Subacquee)coreItalian Federation of Sport Fishing and Underwater Activities. Affiliation number 0280273S. Provides certification and sports federation recognition.
- Associazione AmaniminorPartner organization conducting prenatal and neonatal aquatic programs at Y-40 using the Nicoletta Sorgato method.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Y-40 The Deep Joy competitors and assessment
Company assessmentDirect peers
- Deep Dive Dubai: World's deepest pool (60m) in Dubai offering scuba diving, freediving courses, and underwater filming. Direct competitor in the deep-dive tourist/training category, operating at greater depth but in saltwater.
- Deepspot: 45m-deep diving pool in Poland (Mszczonów), one of the world's deepest. Offers scuba and freediving training, hotel packages, and underwater experiences — directly comparable facility and business model to Y-40.
- Nemo 33: Pioneer deep diving pool in Brussels at 33m depth. Offers scuba training, freediving, and underwater experiences in a controlled environment, sharing Y-40's core business of instructor-led deep-water training.
Emerging players
- Blue Abyss: Planned UK-based deep-diving and astronaut-training facility (~50m) targeting commercial diving, marine research, and film/production. Comparable in concept to Y-40 Studios and Y-40 Rescue verticals but still in development.
Others
- Cressi: Italian diving equipment manufacturer and Y-40's main sponsor/GTM partner. Not a peer competitor but a key ecosystem participant; comparable companies sell to the same freediving and scuba customer base.
- PADI (Professional Association of Diving Instructors): Global scuba certification body under which most dive centers (including potential Y-40 course providers) operate. Comparable as an enabling/training authority in the scuba ecosystem rather than a facility competitor.
- SSI (Scuba Schools International): Major recreational scuba training and certification organization. Indirectly comparable - Y-40 instructors certify divers through such bodies, and training-curriculum standards shape Y-40's course offering.
- Hotel Terme Millepini: Y-40's affiliated thermal hotel offering combined accommodation + dive packages. Not a peer, but an adjacent operator in the thermal wellness and tourism ecosystem that monetizes Y-40 footfall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Y-40 The Deep Joy social profiles
Digital presenceY-40 The Deep Joy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Y-40 The Deep Joy leadership team
Management profileNumber of profiles
Profiles1 record
Y-40 The Deep Joy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Y-40 The Deep Joy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Y-40 The Deep Joy
What does Y-40 The Deep Joy do?
Y-40 The Deep Joy operates a commercial scuba diving and freediving center built around the world's deepest thermal water pool at 42.15 meters depth, holding 4.3 million liters of natural geothermal water at 32-34°C. The facility sells diving tickets (freediving and scuba, full depth and reduced -12m for instructors), professional certification courses from beginner to advanced levels, and specialized workshops led by world champion freedivers. Additional revenue comes from Y-40 Studios underwater filming services, mermaid experiences, neonatal aquatic programs, children's camps, private/corporate events, Bar Bistrot food and beverage, and gift cards.
Is Y-40 The Deep Joy a public or private company?
Y-40 The Deep Joy is a private company. It is classified as unknown and is currently operating.
When was Y-40 The Deep Joy founded?
Y-40 The Deep Joy was founded in 2014. It employs 1 to 10 people.
Where is Y-40 The Deep Joy based?
Y-40 The Deep Joy is headquartered in Montegrotto Terme, Italy, in the Europe region.
How does Y-40 The Deep Joy make money?
Seven revenue lines are on record. Diving Tickets are the primary driver. The others are courses and Workshops, instructor Certifications, Y-40 Studios, food & Beverage, gift Cards and online Shop.
Who are Y-40 The Deep Joy's main competitors?
Direct peers on record are Deep Dive Dubai, Deepspot and Nemo 33. Blue Abyss is listed as an emerging player. Others are Cressi, PADI (Professional Association of Diving Instructors), SSI (Scuba Schools International) and Hotel Terme Millepini.
Does Y-40 The Deep Joy have an API?
No public API is recorded for Y-40 The Deep Joy.
What industry is Y-40 The Deep Joy in?
Y-40 The Deep Joy's product category is Diving and Aquatic Sports Facility. Its primary akta.pro industry code is THAAAKAD, Scuba Diving & Freediving Centers (Training, Guided Dives), with a secondary code of THAJAJAD, Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses). Its NAICS code is 7131 and its SIC code is 7900.