What Deep Dive Dubai does

Deep Dive Dubai LLC operates the world's deepest swimming pool for diving — a 60.02-metre Guinness World Record facility holding 14 million litres of freshwater at a constant 30°C in Nad Al Sheba 1, Dubai. The venue is themed as an abandoned sunken city featuring submerged cars, motorcycles, apartments, arcade games, and an oyster-shell exterior design referencing the UAE's pearl-diving heritage. It is wholly owned by Shamal Leisure and Entertainment LLC, part of the broader Shamal group that also operates Skydive Dubai and XDubai.

The company generates revenue through a diversified portfolio spanning recreational diving experiences (scuba for certified and non-certified divers, freediving, snorkelling, kids activities, and the Sunken City Walk for non-swimmers), specialised technical diving (Triox 25/25, Trimix 18/45, closed-circuit rebreather, and surface-supplied commercial dives), professional certification courses (PADI, AIDA, GUE programs up to master freediver level), recurring memberships (Dive 365 and Deepsters), corporate events and facility rentals, and merchandise. Pricing tiers range from AED 400 for snorkelling to AED 5,000 for master freediver certification, with monthly subscriptions at AED 500.

Distribution operates primarily through direct-to-consumer online booking via the official website, supplemented by in-person bookings, travel agent partnerships, and a co-branded hotel package with Rove Hotels. Customer segments include international tourists, Dubai residents, families with children, certified divers seeking technical training, corporate clients for events, and schools for educational programs. The facility is a PADI Five-star Instructor Development Centre and GUE Premium Dive Centre, combining tourism, education, and technical diving under one venue.

Name

Deep Dive Dubai

Legal name

Deep Dive Dubai LLC

Website

https://deepdivedubai.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Deep Dive Dubai operates the world's deepest swimming pool (60.02m, Guinness World Record) in Dubai, offering recreational scuba diving, freediving, snorkelling, professional certification courses, and technical diving experiences to tourists, residents, families, and certified divers.

Ownership category

akta.pro rank

Product category

Recreational Diving Experiences and Training

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industries

Underwater Photography & Videography Tours/Workshops (THAAAIAK), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

Keywords

• Scuba diving experiences
• Freediving courses
• Technical diving training
• Underwater attractions
• Recreational diving facility

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Diving Experiences: One-time fees for scuba diving, freediving, snorkelling, and specialized diving experiences for both certified and non-certified divers. Pricing varies by package tier (Standard, Premium, Platinum) and depth capabilities.
2. Professional Diving Courses: PADI and GUE certification courses ranging from beginner to advanced and technical levels, including Open Water Diver, Advanced Open Water Diver, and technical diving certifications.
3. Freediving Courses: PADI and AIDA freediving certification courses from basic level to master freediver level.
4. Dive 365 Membership: Monthly subscription membership (AED 500/month) offering four unguided dives per month, equipment use, priority booking, night diving access, and specialized equipment dives. Includes registration fee of AED 2,000 one-time payment.
5. Deepsters Freediving Membership: Six-month membership for certified freedivers providing five unguided training sessions per month with custom training programs on Tuesdays and Saturdays.
6. Video and Photo Packages: Add-on services for edited highlight videos and social media videos captured during diving experiences.
7. Partnership Packages: Co-branded packages with Rove Hotels offering complimentary hotel stays with diving experience bookings.
8. Gift Vouchers: Gift certificates available for purchase for diving experiences and courses.
9. Special Events and Corporate: Facility rentals, corporate events, birthday parties, proposal packages, and educational field trips.
10. Merchandise Shop: On-site dive shop offering equipment, souvenirs, and AED 100 vouchers for Premium package holders.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Deep Dive Dubai operates the world's deepest swimming pool for diving (60.02m, 14 million litres, 30°C year-round freshwater) in a themed sunken-city environment in Nad Al Sheba 1, Dubai. It sells guided scuba diving, freediving, snorkelling, kids, and specialised technical diving experiences to consumers of all skill levels, alongside PADI/GUE/AIDA professional certification courses and Dive 365 and Deepsters memberships. The company also offers corporate events, facility rentals, gift vouchers, and a merchandise shop.

Product overview

Deep Dive Dubai operates as a single underwater attraction venue featuring the world's deepest diving pool (60.02m) in Nad Al Sheba 1, Dubai. The product portfolio consists of core diving experiences (Scuba Diving for certified and non-certified divers, Freediving, Snorkelling, Kids Activities, Specialised Technical Diving, and Sunken City Walk), professional certification courses (PADI, AIDA, and GUE programs for both scuba and freediving), membership programs (Dive 365 and Deepsters), and supplementary offerings (Scuba Rove hotel partnership, Special Projects/Events, and Gift Vouchers). The facility doubles as a PADI Five-star Instructor Development Centre and Global Underwater Explorers Premium Dive Centre, combining recreational experiences with professional training and technical diving capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-Certified Scuba Diving Guided scuba diving experience for beginners without certification, exploring the themed sunken city up to 12m depth. Offered in Standard, Premium, Platinum, Private, and Birthday package tiers for ages 10+.
• Certified Scuba Diving Guided scuba diving experiences for certified divers at depths of 12m to 30m based on certification level, including Standard, Premium, Platinum, Refresher, Private packages and a Nitrox Course.
• Non-Certified Freediving Breath-hold diving experiences for beginners without freediving certification, exploring the sunken city up to 5m or 10m depending on package tier. Offered in Standard and Platinum packages for ages 13+.
• Certified Freediving Breath-hold diving experiences for certified freedivers with depths aligned to certification level, available in Standard, Private, and Platinum packages.
• Snorkelling Surface-level guided snorkelling experience offering a top-down view of the sunken city with mask and fins, available for ages 6+ with no experience required.
• Kids Experiences Age-appropriate underwater activities for children including Scuba for Kids (ages 8-9, up to 2m), Kids Snorkelling (age 6+), Kids Parties, and Little Ocean Explorers educational program (age 5+).
• Specialised Technical Diving Advanced technical diving experiences including 40m Triox Dive, 60m Trimix Dive, Rebreather Try Dive with Halcyon Symbios CCR, and Discover Commercial Dive for ages 15+.
• Sunken City Walk Non-diving underwater walking tour 4m below the surface using a full-face mask, allowing non-swimmers to experience the sunken city for approximately one hour with 20-minute dive time.
• PADI Scuba Diving Courses Professional PADI scuba diving certification courses including PADI Open Water Diver (AED 4,000), PADI Scuba Diver (AED 2,500), and PADI Advanced Open Water Diver (AED 3,500).
• PADI and AIDA Freediving Courses Freediving certification courses from PADI (Basic Freediver to Master Freediver at AED 5,000 for five-day program) and AIDA (Level 1 through Level 4), with depth ranges from 5m to 40m.
• GUE Courses Global Underwater Explorers training programs including GUE Basic Fundamentals (AED 4,500), GUE Recreational, and GUE Technical courses with Nitrox 32 certification included.
• Dive 365 Membership Monthly diving subscription at AED 500/month with a AED 2,000 one-time registration, offering four unguided dives per month, free equipment use, priority booking, night diving, specialized equipment dives (DPV, drysuit, double tanks), and 10% discount on courses.
• Deepsters Freediving Membership Six-month membership exclusive to certified freedivers with at least Level 1 certification, providing five unguided training sessions per month, custom training programs, and Tuesday/Saturday training slots.
• Scuba Rove Package Combined diving and accommodation package at AED 1,800 partnering with Rove Hotels across the UAE, offering Discover Scuba Diving or Guided Scuba Diving with complimentary hotel stay including breakfast and half-board dining for up to 2 adults and 2 children.
• Special Projects and Events Corporate event hosting, facility rentals, proposal packages, brand activations, educational field trips, and custom underwater experiences for businesses and special occasions.
• Gift Vouchers Digital gift certificates available for purchase online, redeemable for any Deep Dive Dubai experience for both beginners and certified divers.

Quantifiable outcome

• 60.02m depth - Guinness World Record for world's deepest swimming pool for diving
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Rove HotelsminorGTM or Marketing Partner · 26 May 2026Joint marketing partnership offering 'Scuba Rove' package combining Deep Dive Dubai diving experiences with complimentary hotel stays at Rove Hotels across UAE. Booking made through Deep Dive Dubai website includes complimentary room stay, breakfast, and half-board dining. Valid for bookings made 26th May to 31st July 2026, with complimentary stay redeemable until 30th September 2026. Package available for up to 2 adults and 2 children per booking.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SSI (Scuba Schools International): Global diver certification body competing with PADI. Relevant because Deep Dive Dubai's choice of PADI and GUE as certifying partners anchors the value proposition — SSI is the alternative ecosystem some divers may prefer.
• PADI (Professional Association of Diving Instructors): World's largest diver certification organization. Deep Dive Dubai operates as a PADI Five-star Instructor Development Centre — PADI is the ecosystem enabler whose brand, course standards, and customer referral flow directly support the business.
• Atlantis The Palm, Dubai: Major Dubai resort operator with extensive water-based tourism offerings including Aquaventure and The Lost Chambers Aquarium. Comparable as a Dubai tourism/leisure destination competing for similar tourist wallet share, though focused on open-water park experiences.

Direct peers

• Big Blue Diving Center: Established Koh Tao, Thailand dive training centre offering PADI and technical diving courses at scale. Comparable business model focused on beginner-to-professional certification pathways in a single-facility destination setup.
• Deepspot: Poland's 45.5m deep diving pool in Mszczonów, opened 2020 — third deepest globally and direct competitor in the deep-diving-pool category. Offers recreational diving, freediving, and diver certification courses with comparable target segments.
• Nemo 33: Belgium's 33m deep diving pool in Brussels, the original 'world's deepest pool' concept. Pioneered the commercial deep-diving-pool model and offers recreational dives, technical training, and freediving courses in a themed underwater environment.
• Y-40 The Deep Joy: Italy's thermal deep-diving pool at 42m depth in Montegrotto Terme, the prior deepest pool record holder before Deep Dive Dubai. Operates as a dive centre, training facility, and tourism attraction with similar product structure (recreational dives, freediving, courses).

Regional players

• The Dive Deck: Dubai-based PADI Five-star dive centre offering recreational and technical diving courses plus ocean dive trips. Local competitor in the same Dubai market targeting overlapping certified-diver and beginner segments.
• Al Boom Diving: UAE-based PADI dive centre operator running ocean diving excursions and certification courses from Dubai. Represents the regional open-water alternative to Deep Dive Dubai's controlled-environment diving for certified divers in the same geography.
• Dubai Aquarium & Underwater Zoo: Indoor marine-themed Dubai tourism attraction. While not a dive centre, it competes for the same tourist 'underwater experience' segment and represents the broader Dubai leisure attraction competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdwJ7SM-3jQGEVDy2OI_S5g
• Facebookfacebook.com/DeepDiveDubai
• LinkedInlinkedin.com/company/deepdivedubai
• Instagraminstagram.com/deepdivedubai?utm_medium=copy_link

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Dive Dubai