Lono
Lono.io is a multilingual Bitcoin Casino Guide that publishes SEO-driven reviews and bonus comparisons of offshore and cryptocurrency-accepting online casinos for consumers in Sweden, Denmark, Italy, Switzerland, and the Netherlands.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lono does
Lono.io operates a multilingual Bitcoin Casino Guide — a content-driven affiliate website that aggregates reviews, bonus comparisons, payment-method guides (Bitcoin, Skrill, Neteller, Trustly), and licensing guidance (MGA, Curacao, plus national regulators) for online casino players in Sweden, Denmark, Italy, Switzerland, and the Netherlands. The site is built on a standard multilingual WordPress stack (WPML-style subdirectories at /, /da/, /it/, /nl/) and publishes editorial articles targeting long-tail search queries about offshore and cryptocurrency-accepting casinos, including guidance on navigating self-exclusion regimes such as Swedish Spelpaus and Danish ROFUS, and on declaring crypto gambling winnings under Swedish tax rules (K4 form). No proprietary casino software, API, SDK, or AI/ML systems are disclosed; the underlying "product" is editorial content rather than a technology platform.
The business is monetized as an affiliate/informational publication — the site is free to readers, with no paid subscriptions or pricing tiers — and features specific casino operators such as Bob Casino, PlayAmo, BetChan, FortuneJack, mBIT, Edgeless, and Betcoin, implying standard referral-commission economics rather than direct consumer billing. GTM is purely SEO/organic-search driven through localized long-form blog content. Notable data gaps: no revenue, no named management team beyond co-founder Andrew Howlett, no disclosed investor roster, no parent or holding entity, and no legal-entity/jurisdiction of incorporation are present in the input. Disclosed capital inputs are limited to three early-stage rounds in 2013-2015 totaling $660,000, and the firmographics layer in the input also describes Lono as an "outdoor home intelligence" company — a description that conflicts with the actual website content and is treated here as inconsistent data rather than a factual statement about the business.
Lono firmographics
Firmographics- Name
- Lono
- Legal name
- Lono.io
- Website
- https://lono.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lono.io is a multilingual Bitcoin Casino Guide that publishes SEO-driven reviews and bonus comparisons of offshore and cryptocurrency-accepting online casinos for consumers in Sweden, Denmark, Italy, Switzerland, and the Netherlands.
- Ownership category
- akta.pro rank
Lono industry classification
Industry- Product category
- iGaming affiliate content publishing
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
- akta.pro secondary industry
- Crypto Casinos (MPAEABAD)
Keywords
Where Lono is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Lono business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Marketing channels1 record
Lono product offering
Product offeringCore offering
Lono.io is a multilingual affiliate/review website that curates, compares, and ranks offshore and cryptocurrency-accepting online casinos for European players, primarily in Sweden, Denmark, Italy, and Switzerland. The site publishes informational guides on Bitcoin gambling, MGA- and Curacao-licensed operators, e-wallet and crypto payment methods, bonuses, and relevant cross-border tax/regulatory considerations.
Product overview
Lono operates as a Bitcoin Casino Guide — a single informational product that provides casino reviews, comparisons, and guidance for players interested in cryptocurrency gambling and foreign online casinos. The platform focuses on casinos licensed in Malta (MGA) and Curacao, covering payment methods including Bitcoin, Skrill, Neteller, and Trustly. The service is available in multiple languages (Swedish, Danish, Italian, Dutch) and targets players in Sweden, Denmark, and Switzerland seeking alternatives to domestically licensed casinos.
Differentiator
Problem solved
Functional benefit
Products and services
- Bitcoin Casino Guide (Lono.io) A multilingual informational affiliate website (lono.io) that reviews and ranks Bitcoin-accepting offshore online casinos in Swedish, Danish, Italian, and Dutch, covering licensing (MGA, Curacao), payment methods (Bitcoin, Skrill, Neteller, Trustly), bonuses, and cross-border regulatory and tax considerations for European players.
Companies that use Lono
Customer profileSegments3 records
Ideal customer profiles3 records
Lono technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lono partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Lono competitors and assessment
Company assessmentDirect peers
- BitcoinCasinoKings: Long-running Bitcoin/crypto casino review and comparison affiliate site targeting international and European players, with a content/SEO-led model nearly identical to Lono.io's.
- CryptoGamblingSites: Affiliate/review site exclusively dedicated to crypto and Bitcoin casinos, ranking operators by jurisdiction, game selection, and bonuses — directly comparable to Lono.io's content model and audience intent.
- CasinoGuru: Large-scale casino and bonus review platform with multilingual coverage and a strong focus on responsible gambling and licensing transparency — same affiliate editorial model as Lono.io at significantly larger scale.
- CasinoUtanReg.com: Swedish-language casino-without-license review/affiliate site explicitly cross-referenced from Lono.io's pages, serving the same Swedish offshore-casino audience that is Lono.io's primary segment.
- AskGamblers: Established online casino review and complaint-resolution platform with multilingual content and a casino/bonus comparison structure closely matching Lono.io's editorial framework.
- BitcoinCasino.us: U.S.-facing Bitcoin casino review and ranking affiliate site with similar SEO/content structure; competes for adjacent long-tail search traffic in the same crypto casino niche.
Broad incumbents
- Catena Media: Public online gambling affiliate and lead-generation company with multi-vertical, multi-language coverage including casino — same underlying business model as Lono.io at vastly larger scale.
- Casino.org: Large multilingual online casino review and information portal with deep content on crypto payments, licensing, and bonuses — broadly comparable information/affiliate model to Lono.io, and a credible acquirer of niche assets.
- Gambling.com Group: Public gambling affiliate operator with a portfolio of country- and language-specific sites including Scandinavian coverage — a broader incumbent in the same affiliate category as Lono.io with much larger scale.
- Better Collective: Large publicly-listed Danish-based gambling affiliate operator with strong Nordic and European reach; comparable affiliate-driven business model and overlapping Swedish/Danish audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Lono social profiles
Digital presenceLono financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lono leadership team
Management profileNumber of profiles
Profiles1 record
Lono funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lono M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lono
What does Lono do?
Lono.io is a multilingual affiliate/review website that curates, compares, and ranks offshore and cryptocurrency-accepting online casinos for European players, primarily in Sweden, Denmark, Italy, and Switzerland. The site publishes informational guides on Bitcoin gambling, MGA- and Curacao-licensed operators, e-wallet and crypto payment methods, bonuses, and relevant cross-border tax/regulatory considerations.
Is Lono a public or private company?
Lono is a private company. It is classified as unknown and is currently operating.
When was Lono founded?
Lono was founded in 2013. It employs 1 to 10 people.
Where is Lono based?
Lono is headquartered in New York, United States, in the North America region.
Who are Lono's main competitors?
Direct peers on record are BitcoinCasinoKings, CryptoGamblingSites, CasinoGuru, CasinoUtanReg.com, AskGamblers and BitcoinCasino.us. Broad incumbents are Catena Media, Casino.org, Gambling.com Group and Better Collective.
Does Lono have an API?
No public API is recorded for Lono.
What industry is Lono in?
Lono's product category is iGaming affiliate content publishing. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAEABAD, Crypto Casinos. Its NAICS code is 51929.