Beluga Group
Novabev Group (formerly Beluga Group) is Russia's largest alcoholic beverage producer, manufacturing and distributing a diversified spirits portfolio — led by Beluga vodka, Belenkaya, Arkhangelskaya, and Ron Barceló — across domestic wholesale, HORECA, its owned VinLab retail chain, and international export markets.
- Company typePrivate
- Founded2011
- HeadquartersMoscow, Russia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Beluga Group does
Novabev Group (formerly Beluga Group) is Russia's largest alcoholic beverage producer, headquartered in Moscow at Yakimanskaya naberezhnaya, 4, building 1. The company manufactures and distributes a diversified spirits portfolio across vodka, whiskey, cognac, rum, tequila, gin, liqueurs, bitters, vermouth, brandy, wine, balsams, tinctures, and botanical spirits, with flagship brands including Beluga (leader in Russia's super- and ultra-premium vodka segment by volume), Belenkaya (ranked top 15 globally by Drinks International and top 20 by Impact), Arkhangelskaya (#1 Russian vodka in The Millionaires' Club 2026), Ron Barceló (whose Imperial expression was named world's best rum by the Beverage Testing Institute of Chicago), and Hunting Bitter.
The business operates a vertically integrated model spanning production, national wholesale distribution, HORECA supply, and direct-to-consumer retail through its wholly-owned VinLab wine and spirits chain, with operations stretching from Moscow to Vladivostok and a workforce of more than 13,000 employees. In 2024 the company shipped 162 million liters and reported revenue of 135.5 billion rubles with gross profit of 48 billion rubles. International export of premium brands such as Beluga, Belenkaya, and Ron Barceló provides a global distribution layer, complemented by AA.ru (stable) credit rating confirmed by NCR in June 2026, which supports ongoing capital-markets access.
In 2026 the company rebranded from Beluga Group to Novabev Group, modernized its logistics and retail technology via partnerships with Yandex Robotics (warehouse automation, announced March 2026) and Yandex (digital retail solutions for VinLab, announced April 2026), and relaunched a shareholder loyalty program at VinLab (March 2026), indicating a strategic pivot toward portfolio-led positioning, operational efficiency, and tighter alignment of equity holders with the captive retail channel. Underlying production technology is described as rooted in century-old distillery traditions rather than proprietary platforms, and no AI/ML, APIs, or SDK-based ecosystems are disclosed in the source data.
Beluga Group firmographics
Firmographics- Name
- Beluga Group
- Legal name
- Novabev Group
- Website
- https://belugagroup.ru
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Novabev Group (formerly Beluga Group) is Russia's largest alcoholic beverage producer, manufacturing and distributing a diversified spirits portfolio — led by Beluga vodka, Belenkaya, Arkhangelskaya, and Ron Barceló — across domestic wholesale, HORECA, its owned VinLab retail chain, and international export markets.
- Ownership category
- akta.pro rank
Beluga Group industry classification
Industry- Product category
- Spirits and Alcoholic Beverages
- NAICS
- Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Beluga Group is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Beluga Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Alcoholic beverage production and sales: Novabev Group generates revenue through the production and sale of alcoholic beverages across multiple categories including vodka, whiskey, cognac, rum, tequila, gin, liqueur, bitters, vermouth, brandy, and wine. Revenue for 2024 was 135.5 billion rubles with gross profit of 48 billion rubles.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Beluga Group product offering
Product offeringCore offering
Beluga Group (rebranded to Novabev Group in 2026) is Russia's largest alcoholic beverage company, producing and selling a diversified portfolio of spirits across vodka, whiskey, cognac, rum, tequila, gin, liqueur, bitters, vermouth, brandy, wine, and accessories. The company operates across the full value chain from production through wholesale distribution to its own retail chain (VinLab wine shops), serving both domestic Russian and international markets.
Product overview
Novabev Group (formerly Beluga Group) is Russia's largest alcoholic beverage company offering a diversified portfolio of spirits across multiple categories. The product portfolio includes premium vodkas (Beluga, Belenkaya, Arkhangelskaya), rum (Ron Barceló), bitters (Hunting Bitter), cognac, whisky, gin, liqueurs, tequila, vermouth, tinctures, balsams, botanical spirits, wines, and glassware accessories. The company operates across the full spirits value chain with leading positions in the super- and ultra-premium vodka segments, serving both domestic Russian and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Beluga: Market leader in super- and ultra-premium vodka segment in Russia by sales volume.
- Belenkaya (Беленькая)
- Hunting Bitter
- Ron Barceló
- Arkhangelskaya
Products and services
- Beluga Premium vodka brand and market leader in the super- and ultra-premium vodka segment in Russia by sales volume.
- Belenkaya (Беленькая) Vodka brand ranked in the top-15 global vodka brands by Drinks International and top-20 by Impact magazine.
- Hunting Bitter Bitter liqueur featuring a unique combination of herbs and berries, purified artesian well water, and century-old distillery traditions.
- Ron Barceló Premium rum brand; Ron Barceló Imperial holds the title of world's best rum from the Beverage Testing Institute of Chicago.
- Arkhangelskaya (Архангельская) Vodka brand recognized as the #1 Russian vodka in The Millionaires' Club 2026 rating.
- VinLab (ВинЛаб) Retail Chain Company-owned retail chain of wine and spirits stores operating under the VinLab brand, selling alcoholic beverages directly to end consumers across Russia and serving as a digital retail partner for loyalty programs.
Quantifiable outcome
- 162 million liters shipped in 2024
- +3 more outcomes
Companies that use Beluga Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Beluga Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beluga Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Yandex (Яндекс)coreNovabev Group and Yandex are developing digital solutions for retail operations. The partnership focuses on enhancing retail technology and customer experience for VinLab retail chain.
- Yandex Robotics (Яндекс Роботикс)coreNovabev Group and Yandex Robotics are automating warehouse operations to improve logistics efficiency and reduce operational costs through robotics implementation.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Beluga Group competitors and assessment
Company assessmentDirect peers
- Synergy Group: Synergy is one of Russia's largest spirits producers, with leading positions in vodka and other categories; it is the most direct domestic competitor to Novabev in the Russian alcoholic beverage market, competing on similar brand portfolios and distribution.
- Roust Corporation: Roust is a major Russian and Eastern European spirits producer with brands such as Russian Standard and Zubrowka, directly competing with Novabev in vodka and adjacent categories across Russia and CIS.
Broad incumbents
- Diageo plc: Diageo is the world's largest spirits company with comparable category breadth (vodka, rum, whiskey, gin) and global brand-building expertise; a key reference point for Novabev's premiumization and export ambitions, though it does not operate in Russia post-2022.
- Pernod Ricard: Pernod Ricard is a global multi-category spirits owner with strong vodka, rum, and cognac franchises; it is a comparable model for Novabev's strategy of operating premium and super-premium brands across spirits categories globally.
- Brown-Forman Corporation: Brown-Forman is a major global spirits company (Jack Daniel's, Finlandia vodka) and a useful comparable for Novabev's premium and super-premium brand-building playbook and category positioning.
Regional players
- Global Spirits: Global Spirits is a Ukrainian spirits group with vodka, cognac, and rum brands; a comparable regional peer for Novabev in terms of category mix and Eastern European market exposure, though it operates primarily in Ukraine and CIS rather than Russia.
Emerging players
- Stock Spirits Group: Stock Spirits is a Central European value spirits producer with vodka-led portfolio; it is comparable to Novabev in operating a multi-brand spirits business in regional European markets with a focus on local production.
- Becle (José Cuervo): Becle is a leading tequila producer listed in Mexico; it is comparable to Novabev as a multi-category premium spirits operator with strong brand pricing power and growing international distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Beluga Group social profiles
Digital presenceBeluga Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beluga Group leadership team
Management profileNumber of profiles
Profiles8 records
Beluga Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Beluga Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beluga Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beluga Group
What does Beluga Group do?
Beluga Group (rebranded to Novabev Group in 2026) is Russia's largest alcoholic beverage company, producing and selling a diversified portfolio of spirits across vodka, whiskey, cognac, rum, tequila, gin, liqueur, bitters, vermouth, brandy, wine, and accessories. The company operates across the full value chain from production through wholesale distribution to its own retail chain (VinLab wine shops), serving both domestic Russian and international markets.
Is Beluga Group a public or private company?
Beluga Group is a private company. It is classified as unknown and is currently operating.
When was Beluga Group founded?
Beluga Group was founded in 2011. It employs 101 to 250 people.
Where is Beluga Group based?
Beluga Group is headquartered in Moscow, Russia, in the Europe region.
How does Beluga Group make money?
One revenue line is on record: alcoholic beverage production and sales.
Who are Beluga Group's main competitors?
Direct peers on record are Synergy Group and Roust Corporation. Broad incumbents are Diageo plc, Pernod Ricard and Brown-Forman Corporation. Global Spirits is listed as a regional player. Emerging players are Stock Spirits Group and Becle (José Cuervo).
Does Beluga Group have an API?
No public API is recorded for Beluga Group.
What industry is Beluga Group in?
Beluga Group's product category is Spirits and Alcoholic Beverages. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios). Its NAICS code is 31214 and its SIC code is 2080.