Deep Blue Watches
Deep Blue Watches is a US-based, direct-to-consumer dive watch manufacturer founded in 2007. It sells professional-grade and recreational dive watches priced $99–$699+ to divers, military personnel, watch enthusiasts, and gift buyers worldwide.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Deep Blue Watches does
Deep Blue Watches is a US-based dive watch manufacturer founded in 2007 in New York and operating as a direct-to-consumer e-commerce retailer. The company designs and sells automatic and quartz dive watches with water resistance ratings ranging from 200M to 3000M, with the catalog spanning ~15 core SKUs organized into series (Pro Diver 200, DayNight, Master 1000/2000, Depthmaster Pro, Pro Sea Diver, Pro Sun Diver, Ocean Mariner, Greenland GMT) plus accessories (straps, bracelets, winders, branded apparel).
The product technology stack is anchored by third-party movements (Swiss Sellita SW-200-1 and Valjoux 7750; Japanese Seiko TMI NH35/36, Miyota Citizen 2070 solar, Ronda 515 24H quartz), paired with proprietary product features: tritium T-100 self-powered illumination tubes, sapphire crystals with inner AR coating, ceramic luminous bezels, helium escape valves for saturation diving, carbon composite cases (~3 oz) on stealth/tactical lines, and 22+ dial color variants on flagship models. There are no proprietary calibers, no vertical movement manufacturing, and no patents disclosed.
The business model is purely DTC through deepbluewatches.com, with prices ranging from $99 promotional entry-level to $699+ Swiss automatic professional timepieces. The company runs recurring promotional sales (Dads & Grads, Singles Day, holiday), offers a military and professional discount program (military, veterans, first-responders, medical, government), and ships daily from New York. The company is privately held with no disclosed institutional funding, no patents or trademarks filed, no app presence, and no third-party retail or marketplace distribution. Headcount is 11-50, and the company has operated continuously since founding with no reported ownership changes, acquisitions, or restructuring events.
Deep Blue Watches firmographics
Firmographics- Name
- Deep Blue Watches
- Legal name
- Deep Blue Watches
- Website
- https://deepbluewatches.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deep Blue Watches is a US-based, direct-to-consumer dive watch manufacturer founded in 2007. It sells professional-grade and recreational dive watches priced $99–$699+ to divers, military personnel, watch enthusiasts, and gift buyers worldwide.
- Ownership category
- akta.pro rank
Deep Blue Watches industry classification
Industry- Product category
- Dive Watches
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Sports/Dive/Aviation Tool Watches (CRAKADAE)
- akta.pro secondary industries
- Watch & Timepiece Retail (CRAKAGAD), Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)
Keywords
Where Deep Blue Watches is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deep Blue Watches business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Watch Sales: One-time sale of dive watches and accessories directly to consumers through e-commerce website. Products are sold at various price points ranging from entry-level to professional-grade timepieces. Accessories include straps, bracelets, tools, and watch winders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-Level Dive Watches |
| Unit Pricing | Pay-as-you-go | Mid-Range Dive Watches |
| Unit Pricing | Pay-as-you-go | Professional-Grade Dive Watches |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Deep Blue Watches product offering
Product offeringCore offering
Deep Blue Watches designs and sells professional-grade dive watches directly to consumers online. Its timepieces feature automatic and quartz movements, tritium tube illumination, sapphire crystals, ceramic bezels, and water resistance ratings from 200M to 3000M, along with replacement straps, bracelets, and accessories.
Product overview
Deep Blue Watches is a USA-based dive watch company founded in 2007, offering a comprehensive portfolio of professional-grade dive watches and related accessories. The core product line centers on automatic and quartz dive watches with water resistance ratings ranging from 200M to 3000M, incorporating features such as tritium self-powered illumination (T-100 flat tubes), sapphire crystals, ceramic bezels, and helium escape valves. Key watch series include the Pro Diver 200 (42.5mm automatic with 22+ dial variants), DayNight Patriot T-100 (tritium-illuminated classic diver), DayNight OPS/Stealth Ops (military tactical divers with carbon composite cases), Pro Sea Diver II and Pro Sun Diver IV (1000M professional divers), Master 1000 and Master 2000 (flagship professional divers), Depthmaster Pro 3000M (3000M ultra-deep diver), Ocean Mariner 300 (Swiss Sellita-powered dress diver), and Greenland Diver GMT (dual-timezone diver). The company also sells replacement straps, bracelets, and accessories. All watches share a focus on robustness and reliability for professional divers and military personnel.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Diver 200 Automatic bracelet dive watch with ceramic bezel and 42.5mm case, offered in over 22 dial colors including abalone, mother of pearl, titanium crystal, hydraulic embossed, and full lume variants. For divers and watch enthusiasts.
- Master 2000 Day Date Professional-grade dive watch featuring Swiss automatic movement, day-date complication, ceramic luminous bezel, and 2000M water resistance, positioned as the flagship diver in the lineup.
- DayNight Patriot T-100 Classic diver watch featuring T-100 tritium flat tubes for self-powered illumination, automatic movement, and the largest tritium tubes in the lineup.
- Depthmaster Pro 3000M Ultra-deep professional diver rated to 3000 meters with automatic movement, designed for saturation diving and extreme depth exploration.
- Pro Sea Diver II 1000M automatic diver with ceramic bezel and 44mm case, featuring multiple dial and bezel color combinations including mother of pearl and full lume options.
- DayNight OPS Pro T-100 Military-style tactical diver with T-100 tritium tubes, automatic movement, 46mm stainless steel case, available in 4 dial colors with sapphire luminous bezel and bracelet.
- DayNight Stealth Ops Carbon Case Lightweight tactical diver featuring a carbon composite case weighing 3 ounces, flat tritium tubes, 44mm case, camouflage dial options, and automatic movement.
- DayNight PC Tritium Lightweight polycarbonate carbon-case diver with automatic movement, 44mm case, tritium illumination, and multiple dial color and tube combinations.
- DayNight Solar Tritium 43mm Solar-powered dive watch with Miyota Citizen 2070 movement requiring no battery changes, featuring a PC carbon composite case, tritium tube illumination, and 200M water resistance.
- Pro Diver 1K 1000M all-purpose automatic diver with Seiko TMI NH35 movement, aluminum bezel, 44mm case, available in 7 dial colors with strap or bracelet options.
- Pro Sun Diver IV 1000M professional diver available in both quartz (VX43) and automatic (Seiko NH36) movements, featuring gradient sunray dials, aluminum bezel, and bracelet with helium escape valve.
- Ocean Mariner 300 Swiss-made diver featuring Sellita SW-200 automatic movement, sapphire crystal with AR coating, ceramic luminous bezel, 42mm case, 200M water resistance, available in black, white, and violet blue sunray dials.
- Master 1000 Retro Classic retro-style automatic diver with Seiko NH35 movement, 44mm case, aluminum bezel in blue, green, and black, oversize diver hands, available with strap or bracelet.
- Greenland Diver GMT Two-time-zone GMT diver with Ronda Swiss quartz 515 24H movement, green ceramic luminous bezel, 44mm case, sapphire crystal, 300M water resistance, featuring an etched Greenland map on the caseback.
- Straps and Bracelets Replacement straps and bracelets including silicon straps, leather straps, nylon straps (Zulu, NATO, Nuto), HYDRO 91 natural rubber straps, Italian rubber straps, mesh bracelets, oyster bracelets, and OEM custom-fit options.
- Accessories Dive watch accessories including compass and thermometer, watch winders, spring bar tools, replacement screws, flashlights, dog tags, watch cases, stickers, t-shirts, hats, and polo shirts.
Companies that use Deep Blue Watches
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Deep Blue Watches technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Deep Blue Watches partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Deep Blue Watches competitors and assessment
Company assessmentDirect peers
- Invicta Watch Group: Invicta is a directly comparable DTC-leaning dive and sport watch brand with broad price-tier ladder (Pro Diver, Sea Hunter lines), aggressive promotional cadence, and similar accessibility positioning — competing head-to-head with Deep Blue in the value-pro dive segment.
- Luminox Watch Company: Luminox is a direct competitor specializing in tritium-illuminated tactical and dive watches (Navy SEAL, ECO series) at comparable price points, mirroring Deep Blue's T-100 tritium positioning and similar military/professional customer base.
- Marathon Watch Company: Marathon is a direct competitor in tritium-tube military and dive watches (SAR, JSAR series) with active US/Canadian military contracts and government procurement — directly competing for Deep Blue's stated military and professional diver customer base.
- Orient Watch (Seiko Epson): Orient is a direct competitor in affordable in-house automatic dive watches (Kamasu, Ray II series), competing for entry-to-mid-tier enthusiasts with similar accessible-price positioning and dive-focused catalogs.
Broad incumbents
- Citizen Watch (Promaster): Citizen's Promaster Marine line is a broad incumbent in dive watches with in-house movements, Eco-Drive technology, multi-channel retail distribution, and significantly larger brand awareness — competing with Deep Blue in both enthusiast and professional segments.
- Seiko (Prospex / Seiko Watches): Seiko's Prospex line is a broad incumbent offering divers across price tiers with proprietary in-house movements and global retail distribution — competing directly with Deep Blue's Pro Sea Diver, Pro Sun Diver, and Pro Diver lines in the value-pro segment.
- Casio (ProTrek / G-Shock): Casio's G-Shock and ProTrek lines represent a broad incumbent in rugged sport/utility watches with extensive global retail, strong brand recognition, and digital/solar-hybrid features that overlap with Deep Blue's tactical/utility positioning.
- Victorinox Swiss Army (I.N.O.X.): Victorinox is a broad incumbent in rugged sport/dive watches (I.N.O.X., Dive Master lines) with Swiss heritage, broad global retail, and gift-channel presence — overlapping with Deep Blue's tactical and gift-buyer positioning.
- Timex (Waterbury / Expedition): Timex is a broad incumbent with classic American heritage and dive/water-resistant lines distributed across mass retail; competes with Deep Blue in gift and entry price tiers (Dads & Grads overlap) and brand-recognition scale.
Emerging players
- Zodiac Watches: Zodiac is an emerging heritage dive watch brand (Sea Wolf, Super Sea Wolf) recently revived under Fossil Group, with growing enthusiast following in mid-tier pro-style divers — competes for Deep Blue's collector and enthusiast customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights7 records
Customer concentration
Deep Blue Watches social profiles
Digital presenceDeep Blue Watches financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deep Blue Watches leadership team
Management profileNumber of profiles
Deep Blue Watches funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deep Blue Watches M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deep Blue Watches
What does Deep Blue Watches do?
Deep Blue Watches designs and sells professional-grade dive watches directly to consumers online. Its timepieces feature automatic and quartz movements, tritium tube illumination, sapphire crystals, ceramic bezels, and water resistance ratings from 200M to 3000M, along with replacement straps, bracelets, and accessories.
Is Deep Blue Watches a public or private company?
Deep Blue Watches is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deep Blue Watches founded?
Deep Blue Watches was founded in 2007. It employs 11 to 50 people.
Where is Deep Blue Watches based?
Deep Blue Watches is headquartered in New York, United States, in the North America region.
How does Deep Blue Watches make money?
One revenue line is on record: direct Watch Sales.
Who are Deep Blue Watches's main competitors?
Direct peers on record are Invicta Watch Group, Luminox Watch Company, Marathon Watch Company and Orient Watch (Seiko Epson). Broad incumbents are Citizen Watch (Promaster), Seiko (Prospex / Seiko Watches), Casio (ProTrek / G-Shock), Victorinox Swiss Army (I.N.O.X.) and Timex (Waterbury / Expedition). Zodiac Watches is listed as an emerging player.
Does Deep Blue Watches have an API?
No public API is recorded for Deep Blue Watches.
What industry is Deep Blue Watches in?
Deep Blue Watches's product category is Dive Watches. Its primary akta.pro industry code is CRAKADAE, Sports/Dive/Aviation Tool Watches, with a secondary code of CRAKAGAD, Watch & Timepiece Retail. Its NAICS code is 458310 and its SIC code is 5944.