Furnace Family

What Furnace Family does

Furnace Family Inc. is a privately held residential HVAC, plumbing, and electrical services company headquartered in Edmonton, Alberta, with a second service location in Calgary. Founded in 2001 as The Furnace Company by Dareck Makowski, re-established under the current name in 2016, and acquired in 2024 by Rümi Home Services by ATCO (rebranded under ATCO Energy Home Services), the company delivers furnace and air conditioning installation, maintenance, and repair alongside plumbing, electrical (via sub-brand The Family Electrician), water softener installation, duct cleaning, and 24/7 emergency services to homeowners across Alberta's two largest metropolitan areas.

The business operates a direct-to-consumer go-to-market model, accepting bookings via locally answered 24/7 phone lines and online scheduling. Revenue is generated through one-time installation and repair fees (typical repair tickets range from $300 to $2,000, with bundled system upgrades advertised at $1,800-$2,499 in savings implying multi-thousand-dollar installations), supplemented by recurring maintenance plan subscriptions (Essential Plan at $10.95/month and Worry Free Plan at $21/month) that provide annual tune-ups, priority service, and partial repair coverage. Customer financing is facilitated through Financeit with promotional 0% interest for 12 months on qualifying installations.

Customer acquisition relies on SEO (Google and Bing), organic social (Facebook and Instagram), reputation platforms (Google Reviews, HomeStars, BBB accreditation), a customer referral program, and radio advertising. The company employs 11-50 staff including certified gas fitters and a journeyman electrician, with management drawn largely from the original Furnace Company team. Core technology is conventional residential HVAC, plumbing, and electrical systems with no disclosed proprietary software, AI capabilities, or patents; the company's primary differentiators are ATCO brand backing, 20+ years of operating history, 2,500+ five-star reviews, transparent pricing, and lifetime installation labor guarantees.

Name

Furnace Family

Legal name

Furnace Family Inc.

Website

https://furnacefamily.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Furnace Family is a residential HVAC, plumbing, and electrical services company serving homeowners in Calgary and Edmonton, Alberta. Founded in 2001 and acquired in 2024 by ATCO Energy Home Services, it delivers installation, repair, maintenance, and 24/7 emergency services.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Furnace Repair & Maintenance (HSAOAHAE), HVAC System Replacement & Change-Outs (HSAOAGAB), Heat Pump Repair & Maintenance (HSAOAHAD), Boiler Installation & Replacement (HSAOACAC)

Keywords

• Residential HVAC services
• Furnace installation repair
• Air conditioning services
• Residential plumbing electrical
• HVAC maintenance plans

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. HVAC Installation Services: One-time revenue from installing furnaces, air conditioners, and related HVAC equipment. Includes equipment sales and installation labor.
2. Maintenance Plan Subscriptions: Monthly subscription plans (Essential Plan starting at $10.95/month, Worry Free Plan at $21/month) providing annual tune-ups, priority service, and discounts on repairs.
3. Repair and Service Revenue: One-time service fees for furnace repair, A/C repair, plumbing repairs, electrical repairs. Diagnostic trip charges plus parts and labor.
4. Parts and Filters Sales: Revenue from replacement parts, filters, and other HVAC components. Discounts offered to maintenance plan members.
5. Water Softener Installation: Installation of Novo water softener systems including permitting, removal of old units, and cleanup services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Furnace Family installs, services, and repairs residential heating, cooling, plumbing, and electrical systems for homeowners in Calgary and Edmonton, Alberta. Its offerings include furnace and A/C installation, repair and maintenance, water heater and water softener installation, residential plumbing, electrical work via its sub-brand The Family Electrician, duct cleaning, and 24/7 emergency response. Recurring revenue is supported by two subscription-based HVAC maintenance plans (Essential and Worry Free).

Product overview

Furnace Family is a residential HVAC, plumbing, and electrical services company serving Calgary and Edmonton, Alberta for over 20 years. The company operates as part of the ATCO family of brands (acquired in 2024). Its core service portfolio consists of furnace installation, maintenance, and repair alongside air conditioning services, supported by two maintenance plan tiers (Essential and Worry Free plans). The company also offers complementary residential services including plumbing (repairs, water heater installation, water softener installation), electrical services (through its sub-brand The Family Electrician), duct cleaning, and 24/7 emergency repair coverage. All services are delivered by certified technicians with guaranteed pricing and satisfaction assurance.

Differentiator

Problem solved

Functional benefit

Brands

• The Family Electrician: A sub-division of Furnace Family providing residential electrical services including repairs, installations, panel upgrades, lighting, surge protection, and more

Products and services

• Furnace Services Heating system installation, maintenance, and repair services for Alberta homes, covering all furnace brands, makes, and models with certified technicians.
• Air Conditioning Services Air conditioning installation, maintenance, and repair services to keep homes cool during Alberta summers, including A/C maintenance and repair offerings.
• HVAC Maintenance Plans Annual tune-up subscription plans in two tiers: Essential Plan ($10.95/month) for basic annual maintenance and repair discounts, and Worry Free Plan ($21/month) including up to $1,500 in parts and labour coverage for covered repairs.
• Plumbing Services Full residential plumbing services including repairs, leak detection, water heater installation (tank and tankless), drain cleaning, gas lines, and water line services.
• Electrical Services Residential electrical services including panel upgrades, outlet installation, lighting, surge protection, circuit breakers, EV charger installation, and smoke/CO detector installation, provided through The Family Electrician sub-division.
• Water Softener Installation Installation of Novo water softeners (NVO485HE-100C model) designed for Alberta's hard water conditions, including permitting, removal of old units, cleanup, and satisfaction guarantee.
• Hot Water Tank Installation Installation of standard (40-50 gallon) and tankless hot water heaters, with same-day service available across the service area.
• Duct Cleaning Professional duct cleaning service in Calgary using professional-grade equipment to remove dirt, pet hair, pollen, and debris from HVAC ductwork, improving indoor air quality and HVAC efficiency.
• 24/7 Emergency Service Round-the-clock emergency furnace and air conditioning repair services available 24/7 across Edmonton, Calgary, Airdrie, St. Albert, Sherwood Park, Spruce Grove, Stony Plain, Leduc, Devon, Beaumont, and surrounding areas within a 40km radius, with locally answered calls and no call center routing.

Quantifiable outcome

• Regular maintenance can lower energy use by up to 15%
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ATCO Energy Home Services (ATCO Family of Brands)coreStrategic or Co-development Partner · 1 January 2024In 2024, Furnace Family was acquired by Rümi Home Services by ATCO. Now rebranded under ATCO Energy Home Services. Part of the ATCO family of brands providing home energy solutions, protection plans, and 60+ maintenance services.
• LennoxcoreTechnology or IntegrationLennox is a major HVAC equipment supplier. Furnace Family is a Lennox dealer offering Lennox furnaces, air conditioners, and home comfort systems. Partner in Feel The Love program installing free furnaces for families in need.
• FinanceitminorOthersProvides financing options for customers with 0% interest for 12 months on qualifying furnace and A/C installations. Subject to credit approval.
• Edmonton Food BankminorOthersYear-round support. In 2021, collected 1100 KG from customers and matched donations for total of 2200 KG and over $5,200. Goal of 4000 KG set for 2022.
• Ronald McDonald HouseminorOthersSupported BBB Gives Back campaign benefiting Ronald McDonald House families through Meals that Mend lunch time programs.
• Hope MissionminorOthersSupports Hope Mission in Edmonton, giving hope and changing care to local Edmontonians.
• Feel The Love Program (Lennox)minorStrategic or Co-development PartnerParticipates in Lennox Feel The Love program installing free furnaces and hot water tanks for families in need. Installed for families in 2018, 2019, 2021, and ongoing.
• Heat Up Alberta Program (Lennox)minorStrategic or Co-development PartnerParticipated in 2017/2018 installing two completely free furnaces for families needing a hand in Alberta.
• Women in Need Society, Habitat for Humanity, HomeSpace SocietyminorOthersATCO Energy team volunteers time and hosts fundraising initiatives in support of these local Alberta organizations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Reliance Home Comfort: One of Canada's largest residential HVAC, water heater, and home services companies offering furnace and A/C installation, maintenance plans, and plumbing. Operates a similar direct-to-consumer residential model across multiple provinces and is the closest scaled analog to Furnace Family.
• ClimateCare: Canadian cooperative of independent residential HVAC contractors providing furnace, A/C, heat pump, water heater, and indoor air quality services. Closely comparable local-contractor service model with multi-trade residential offerings.

Broad incumbents

• Enercare: Major Canadian home and commercial services provider offering HVAC, water heating, plumbing, and protection plans. Broader geographic footprint and larger scale make it a broad incumbent serving the same residential customer base with similar subscription-style maintenance offerings.
• Direct Energy Home Services: Energy retailer-owned residential services arm providing furnace, A/C, water heater, and plumbing solutions across Canada. Competes in the same direct-to-consumer residential HVAC category with bundled energy-service positioning.

Others

• Bartle & Gibson: Western Canadian HVAC and plumbing distributor and parts supplier. Adjacent rather than directly competitive: Bartle & Gibson supplies equipment and materials to HVAC contractors including Furnace Family, making it a channel partner and ecosystem comparator.
• ServiceMaster of Canada: National franchise network providing residential restoration, cleaning, and home services across Canada. Compares as a broader home-services brand and consolidator with overlapping customer base, though not a direct HVAC competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/furnacefamily
• Instagraminstagram.com/furnacefamily
• Xx.com/furnacefamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furnace Family