ServiceMaster

Name

ServiceMaster

Legal name

ServiceMaster of Canada Limited

Website

https://servicemaster.ca

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential and Commercial Cleaning and Restoration Services

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

akta.pro secondary industry

Commercial Office & Corporate Janitorial (IMAIADAA)

Keywords

• Residential cleaning services
• Commercial janitorial services
• Disaster restoration services
• Franchise opportunities
• Maid services

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Franchise Royalties and Fees: ServiceMaster generates revenue from franchise license fees and ongoing royalties from its network of independently owned and operated franchise businesses across Canada. Franchisees pay for the right to use ServiceMaster brands, receive training, equipment, supplies, software, and marketing support.
2. Service Revenue (Franchisee Sales): The company reports over $500M in system-wide sales annually generated by franchisees providing residential and commercial cleaning services, janitorial services, carpet cleaning, disaster restoration, and maid services to end customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ServiceMaster of Canada is a franchise-based residential and commercial services company operating three brands coast to coast in Canada: ServiceMaster Clean (janitorial and specialty cleaning for homes and businesses), ServiceMaster Restore (24/7 disaster restoration including fire, water, mould, and storm damage), and Merry Maids (residential maid services). The company generates revenue by licensing these brands to independently owned franchisees in exchange for franchise fees and royalties, while franchisees deliver the actual cleaning and restoration services to end customers.

Product overview

ServiceMaster operates as a franchise-based service company offering three distinct brand divisions. ServiceMaster Clean provides commercial janitorial services and specialty residential/commercial cleaning (carpet, hard floor, upholstery). ServiceMaster Restore offers disaster restoration services for fire, water, flood, mould, and storm damage, working with insurance companies. Merry Maids delivers customized residential maid and housekeeping services. The company serves over 10.5 million homes and businesses annually through independently owned franchise operations, generating over $500M in system-wide sales.

Differentiator

Problem solved

Functional benefit

Brands

• ServiceMaster Clean: Industry leader in janitorial services, commercial carpet cleaning, and residential specialty cleaning services for homes and businesses.
• ServiceMaster Restore
• Merry Maids

Products and services

• ServiceMaster Clean Provides commercial and residential specialty cleaning services including janitorial services, commercial carpet cleaning and maintenance, hard floor cleaning and restoration, upholstery cleaning, post-construction cleaning, and residential carpet, hard floor, tile & grout, and upholstery cleaning. Targets both homes and businesses including offices, healthcare facilities, schools, retail stores, and industrial facilities.
• ServiceMaster Restore Provides disaster restoration services for residential and commercial properties affected by fire, water, flood, smoke, mould, storms, and other disasters. Services include damage assessment, 24/7/365 emergency response, reconstruction, trauma site restoration, and insurance claims assistance. Coordinates directly with insurance carriers to restore properties to pre-loss condition.
• Merry Maids Provides customized residential home cleaning services including dusting, vacuuming, kitchen and appliance cleaning, bathroom cleaning, floor washing, and move out/in cleaning. Available weekly, bi-weekly, monthly, or for one-time special occasions, with eco-friendly cleaning products and flexible scheduling for homeowners.
• ServiceMaster Franchise Opportunities Franchise licenses sold to entrepreneurs to independently own and operate residential and commercial cleaning, disaster restoration, and maid service businesses under the ServiceMaster Clean, ServiceMaster Restore, and Merry Maids brands in Canada. Franchisees receive training, equipment, supplies, customized business management software, and ongoing marketing and operational support; multiple license types can be held to diversify offerings.

Quantifiable outcome

• Over $500M in system-wide sales annually
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Two Men and a TruckminorStrategic or Co-development Partner · 1 January 2021ServiceMaster acquired Two Men and a Truck in 2021, expanding its service portfolio to include moving services alongside cleaning and restoration offerings.
• ServiceMaster U.S. (Parent)coreStrategic or Co-development Partner · 1 January 1997ServiceMaster of Canada became a wholly owned subsidiary through partnership with its U.S. parent company in 1997, enabling integration with the broader ServiceMaster franchise network.
• Insurance CompaniescoreStrategic or Co-development PartnerServiceMaster Restore works closely with insurance companies to coordinate disaster restoration services. The company collaborates with property owners and insurance carriers to document damage, provide estimates, and assist with insurance claims processing to restore properties to pre-loss condition.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SERVPRO: Largest US-based disaster restoration and cleaning franchise network, directly comparable to ServiceMaster Restore and ServiceMaster Clean given overlapping service offerings (fire, water, mold restoration) and franchise-driven model.
• Maid Brigade: Residential house cleaning franchise offering recurring and one-time maid services — directly comparable to Merry Maids residential cleaning offering.
• Molly Maid: Residential cleaning franchise network under Neighborly, offering recurring maid services — directly comparable to ServiceMaster's Merry Maids brand in residential house cleaning.
• PuroClean: Franchise network specializing in property damage restoration (water, fire, mold, biohazard) — directly comparable to ServiceMaster Restore services and franchise model.
• Jani-King: International commercial cleaning franchise system offering janitorial services to businesses, schools, and healthcare facilities — directly comparable to ServiceMaster Clean's commercial janitorial business.
• Stanley Steemer: Major carpet, upholstery, and tile cleaning franchise in North America — overlapping with ServiceMaster Clean's specialty cleaning (carpet, upholstery, hard floor) service line.
• Rainbow International: Restoration and cleaning franchise under Neighborly, providing carpet cleaning, fire/water restoration, and specialty cleaning — directly comparable to ServiceMaster Restore and Clean service lines.
• Coverall Health-Based Cleaning System: Commercial cleaning franchise focused on janitorial services for healthcare and office environments — directly comparable to ServiceMaster Clean's commercial janitorial franchise model.
• Chem-Dry: Large carpet and upholstery cleaning franchise network — comparable to ServiceMaster Clean in carpet and upholstery cleaning service offerings.

Broad incumbents

• Neighborly (formerly Dwyer Group): Parent company of multiple home-service franchise brands (Molly Maid, Rainbow International, Mr. Handyman, Glass Doctor) — broad incumbent operator in the same franchise home-services space as ServiceMaster's multi-brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/service-master-of-mississauga

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceMaster