Superior Plumbing & Heating

What Superior Plumbing & Heating does

Superior Plumbing & Heating is a Canadian-owned plumbing and HVAC service contractor founded in 2005 and headquartered in Toronto, Ontario, providing repair, installation, and maintenance services to residential homeowners, commercial properties, and property managers across Ontario and Quebec. Service offerings span emergency plumbing, drain and sewer cleaning, leak detection, water heater and boiler service, water treatment (softeners and reverse osmosis systems), and HVAC equipment including furnaces, air conditioners, air handlers, heat pumps (including geothermal), and sump and well pumps. Field operations rely on specialized diagnostic and repair equipment — CCTV drain cameras, hydro-jetting systems, TDS water testing meters, 100 PSI pressure testing, and trenchless pipe repair — delivered through a fleet of fully stocked service vehicles that enable same-day, single-visit resolution across 13+ city offices with stated coverage of 100+ cities and 24/7 emergency dispatch.

The business operates a direct-to-consumer go-to-market model with three revenue streams: (1) on-demand professional service revenue from repair and installation jobs priced via flat-rate upfront quotes with a $149 CAD minimum service call, (2) one-time product installation revenue from water heaters, HVAC equipment, water treatment systems, and related fixtures, and (3) recurring subscription revenue from Membership Plans offering priority service, maintenance, and discounted rates. Customer acquisition runs through Google Business Profile (3,960 reviews), HomeStars (345 reviews), an educational blog, coupon-driven promotions, and direct phone or online booking, with 4,000+ total reviews underscoring a strong local brand position. The workforce consists of 85+ trained and certified plumbers and HVAC technicians (Red Seal and NATE certified), and the company maintains full regulatory licensing — TSSA License No: 000394817 in Ontario, RBQ No: 5876-1974-01 in Quebec, and CMMTQ trade membership — supporting a 90-day parts-and-labor warranty on completed work.

No external funding, parent company, M&A activity, or public listing has been disclosed; Superior Plumbing & Heating appears to be a privately held, founder- or independently operated business. The company is actively expanding its sales infrastructure (open roles for Lead Generator, Project Coordinator, and In-Home HVAC Consultant), formalizing commercial and property-manager verticals, and extending its HVAC line into heat pump and geothermal categories, indicating a strategy of organic geographic and product-line growth within its existing two-province footprint rather than platform or technology disruption.

Name

Superior Plumbing & Heating

Legal name

Superior Plumbing & Heating

Website

https://superiorplumbing.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Superior Plumbing & Heating is a privately held Canadian plumbing and HVAC service contractor founded in 2005, serving residential, commercial, and property-manager customers across Ontario and Quebec via 85+ certified technicians and same-day dispatch from 13+ city offices.

Ownership category

akta.pro rank

Product category

Plumbing and HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Services-Miscellaneous Repair Services (7600), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Emergency Commercial Plumbing Response (HSAOAMAL), Commercial Water Heater & Boiler Service (HSAOACAJ), Boiler & Hydronic Heating Repair & Service (HSAOAHAG)

Keywords

• Plumbing repair services
• Drain and sewer services
• HVAC installation services
• Emergency plumbing services
• Water treatment services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. On-Demand Service Revenue: Primary revenue stream from plumbing and HVAC repair and installation services performed on-demand at customer locations. Services include emergency response, same-day repairs, and scheduled installations. Pricing is quoted upfront with flat rates. The company provides parts and labor warranties on all work completed.
2. Plumbing and HVAC Product Installation: Revenue from installing water heaters, furnaces, air conditioners, boilers, water softeners, reverse osmosis systems, heat pumps, and sump pumps. Includes both supply and installation services with transparent pricing quoted before work begins.
3. Membership Plans: Recurring revenue from membership plans offering ongoing maintenance, priority service, and discounted rates for enrolled customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Superior Plumbing & Heating is a residential and commercial plumbing and HVAC service contractor performing on-demand repair, installation, and maintenance of water heaters, water softeners, reverse osmosis systems, furnaces, boilers, air conditioners, heat pumps, sump pumps, drains, and sewer lines. Services are delivered via fully stocked service trucks dispatched from offices across Ontario and Quebec, with same-day and 24/7 emergency response, transparent flat-rate pricing, and a 90-day parts-and-labor warranty on completed work.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Repair and Installation Services Residential plumbing repair and installation services for homeowners covering toilets, showers, bathtubs, faucets, kitchen fixtures, sump pumps, well pumps, leak detection, valve replacement, and water testing. Includes both scheduled and same-day service with warranty coverage.
• Drain and Sewer Services Comprehensive drain and sewer services including cleaning (drain snaking, hydro-jetting, sewer line cleaning), repair (frozen and burst pipe repair, weeping tile, drain and sewer repair), and installation (drain lines, sewer lines, backflow preventers, sewer line replacement, lead pipe replacement).
• Emergency Plumbing Services 24/7 emergency plumbing response for burst pipes, severe leaks, drain backups, sewer failures, and other urgent residential and commercial plumbing crises requiring immediate on-site service.
• Commercial Plumbing Services Commercial-scale plumbing services for businesses such as restaurants, hotels, hospitals, schools, and other commercial establishments, including drain and sewer cleaning, high-pressure sewer jetting, leak detection, fixture repair and installation, boiler service and installation, sump pump service, and floor drain installation.
• HVAC Services HVAC services covering water heaters, central and ductless air conditioners, air handlers, furnaces, heat pumps (including geothermal), and boilers. Includes both repair and full installation with warranty coverage on parts and labor.
• Water Treatment Services Water softener repair and installation plus reverse osmosis system repair and installation for residential customers, including water quality verification via TDS testing to confirm filtration performance.
• Membership Plans Recurring membership plans offering enrolled customers preventive maintenance, priority emergency service, and discounted rates on plumbing and HVAC services.

Quantifiable outcome

• 90-day warranty on parts and labor for all services
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mr. Rooter Plumbing: National plumbing franchise operating across Canada, offering residential and commercial plumbing, drain cleaning, and emergency services. Directly comparable to Superior's core service mix, geographic overlap in Ontario, and franchise-based operating model.
• Reliance Home Comfort: Major Canadian provider of HVAC, plumbing, water heating, and water treatment services with a strong Ontario footprint. Directly competes on furnace, boiler, water heater, and plumbing repair/install, plus subscription-style maintenance plans.
• John the Plumber: Ontario-based residential plumbing service company offering repairs, drain cleaning, and installations. Competes directly with Superior in the Greater Toronto Area and surrounding Ontario markets on similar residential plumbing services.
• Plumber.ca: Canadian plumbing service provider offering residential and light commercial plumbing, drain, and sewer services. Comparable direct-to-consumer service model and overlapping geographic footprint in Ontario.
• Drain Rescue: Canadian plumbing and drain service company focused on emergency response, drain cleaning, sewer repair, and plumbing installations. Overlaps significantly with Superior's emergency plumbing and drain/sewer service lines.
• ExpressRooter Plumbing: Greater Toronto Area plumbing and drain service provider offering 24/7 emergency plumbing, drain cleaning, and sewer services. Directly comparable service offering, customer base, and geographic overlap with Superior's core Toronto market.

Broad incumbents

• Roto-Rooter: Large North American plumbing, drain cleaning, and water damage restoration franchise with significant Canadian presence. Overlaps heavily with Superior's residential and emergency plumbing offerings but operates at much greater scale across many more markets.
• Enercare: Large Canadian home services provider offering HVAC, plumbing, water heaters, and protection plans on subscription contracts. Comparable service portfolio and recurring-revenue model, but at significantly larger scale and broader geographic reach.
• Direct Energy: Large North American energy and home services company offering HVAC, plumbing, electrical, and protection plans across Canada. Comparable broad home services portfolio but much larger scale, with energy supply as the dominant business.

Regional players

• Budget Rooter Plumbing & Drain Cleaning: Canadian plumbing and drain cleaning service provider with regional concentration in Western Canada. Comparable residential and commercial plumbing service offerings, though operating in a different geographic territory than Superior's Ontario/Quebec focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/superior_ph
• Facebookfacebook.com/SuperiorPlumbingHeating
• LinkedInlinkedin.com/company/superior-plumbing-and-heating

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Plumbing & Heating