Lune Rouge Innovation
Lune Rouge Innovation is a privately held Montréal holding company founded by Cirque du Soleil creator Guy Laliberté, operating Lune Rouge Entertainment (immersive experiences), Lune Rouge Real Estate (international property development), and Lune Rouge Collection (contemporary art).
- Company typePrivate
- Founded2015
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Lune Rouge Innovation does
Lune Rouge Innovation is a privately held Montréal-based holding company founded by Guy Laliberté, the creator of Cirque du Soleil, operating at the intersection of entertainment, arts, technology, and real estate. The company employs 51-100 people and is structured around two principal operating divisions — Lune Rouge Entertainment and Lune Rouge Real Estate — plus a curated contemporary art sub-brand called Lune Rouge Collection. The legal entity operates as Groupe Lune Rouge Inc. / Red Moon Group Inc., with no external institutional investors disclosed and no funding rounds on record.
Lune Rouge Innovation firmographics
Firmographics- Name
- Lune Rouge Innovation
- Legal name
- Groupe Lune Rouge Inc. / Red Moon Group Inc.
- Website
- https://lunerouge.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lune Rouge Innovation is a privately held Montréal holding company founded by Cirque du Soleil creator Guy Laliberté, operating Lune Rouge Entertainment (immersive experiences), Lune Rouge Real Estate (international property development), and Lune Rouge Collection (contemporary art).
- Ownership category
- akta.pro rank
Lune Rouge Innovation industry classification
Industry- Product category
- Entertainment and Real Estate Development
- NAICS
- Graphic Design Services (541430), Art Dealers (459920), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Advertising Agencies (7311), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Lune Rouge Innovation is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Lune Rouge Innovation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels1 record
Lune Rouge Innovation product offering
Product offeringCore offering
Lune Rouge Innovation is a private holding company that develops, operates, and invests in projects across entertainment, arts, real estate, and technology. Through its Lune Rouge Entertainment and Lune Rouge Real Estate divisions, it creates immersive entertainment experiences integrating technology with art and music, and develops innovative real estate and hospitality destinations including Maison Alcan (Montreal), Magic City (Miami), and Nukutepipi (French Polynesia). The company also curates the Lune Rouge Collection of contemporary art and operates Zú, which programs the Maison Alcan atrium for entrepreneurial talent.
Product overview
Lune Rouge is a holding company operating across two primary divisions: Lune Rouge Entertainment and Lune Rouge Real Estate. The Entertainment division creates immersive experiences integrating art, music and technology to re-imagine entertainment, while the Real Estate division develops innovative property projects locally and internationally. The company also operates the Lune Rouge Collection featuring curated works by contemporary artists. Notable properties include Maison Alcan (Montreal heritage restoration), Magic City (Miami urban development), and Nukutepipi (French Polynesia private island).
Differentiator
Problem solved
Functional benefit
Brands
- Lune Rouge Entertainment: Entertainment division creating immersive art experiences integrating technology, music, and performance, inspired by Cirque du Soleil's spirit of invention.
- Lune Rouge Real Estate
- Lune Rouge Collection
Products and services
- Lune Rouge Entertainment Entertainment division of Lune Rouge Innovation that creates immersive experiences integrating art, music and technology, inspired by Cirque du Soleil's spirit of invention, re-imagining entertainment through eclectic worlds where technology plays with music, light, words and art.
- Lune Rouge Real Estate Investment and development division of Lune Rouge Innovation that builds innovative real estate projects both locally and around the world, developing the physical spaces that make entertainment visions possible.
- Lune Rouge Collection Curated art collection bringing together works by Canadian and international contemporary artists at various moments in their creative journeys, reflecting the diversity and vitality of contemporary practice with museum-quality pieces.
- Maison Alcan Heritage property in Montreal's Golden Square Mile, acquired in 2015, restored and programmed by Lune Rouge to host eclectic programming featuring art, technology, and celebrations accessible to the public.
- Magic City Real estate development project in Miami targeting the Little Haiti and Little River districts, creating a pedestrian-oriented neighbourhood where communities can live, work, play, and learn together.
- Nukutepipi Private island located approximately 6,000 kilometers from the nearest continent near French Polynesia, offering world-class hospitality infused with artistry, imagination, and authentic Polynesian culture.
Companies that use Lune Rouge Innovation
Customer profileSegments3 records
Ideal customer profiles3 records
Lune Rouge Innovation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lune Rouge Innovation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZúcoreZú has been entrusted with animating and managing the Maison Alcan atrium to showcase local entrepreneurial talent. The partnership aims to bring together diverse crowds including students, professionals, and residents through eclectic programming where art, technology, and celebrations have a place of choice.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Lune Rouge Innovation competitors and assessment
Company assessmentDirect peers
- Dragone Entertainment: Founded by former Cirque du Soleil creative director Franco Dragone, Dragone produces large-scale theatrical and immersive shows globally. Directly comparable as a creator of theatrical entertainment experiences rooted in the Cirque creative lineage.
- The Really Useful Group: Andrew Lloyd Webber's entertainment company producing theatrical productions, films, and live experiences. Comparable as a celebrity-founder-driven entertainment and live experience business with diversified creative IP.
- Feld Entertainment: Producer of large-scale live family entertainment (Disney on Ice, Monster Jam, Marvel Universe LIVE). Comparable as a vertically integrated live entertainment production company targeting mass experiential audiences.
- Cirque du Soleil: Founded by the same entrepreneur (Guy Laliberté), Cirque du Soleil is the global benchmark in immersive theatrical entertainment. Lune Rouge is widely viewed as Laliberté's spiritual successor venture, sharing creative DNA and targeting adjacent experiential markets.
- Related Companies: Mixed-use real estate developer behind Hudson Yards and other large-scale destination projects that integrate cultural and experiential programming. Comparable to Lune Rouge Real Estate's Magic City-type urban revitalization play.
- Faena Group: Faena blends luxury hospitality, real estate development, and large-scale art installations in Miami and Buenos Aires. Lune Rouge mirrors this intersection of destination real estate, art curation, and curated cultural programming.
Emerging players
- SoHo House: Membership-based hospitality and cultural community with curated programming, art collections, and creative-class positioning. Comparable to the Lune Rouge Collection/Maison Alcan programming model that targets a creative-class audience.
- Cityneon Holdings: Singapore-based company building and operating large-scale immersive IP experiences (e.g., Avengers Station, Jurassic World exhibitions). Comparable as a builder of destination-based immersive entertainment experiences.
Broad incumbents
- Live Nation Entertainment: Global live entertainment powerhouse operating concerts, festivals, and venue management. Comparable as an incumbent in the broader live experiential entertainment category in which Lune Rouge Entertainment competes.
- LVMH Moët Hennessy Louis Vuitton: Global luxury conglomerate spanning fashion, hospitality (Cheval Blanc, Belmond), and cultural experiences. Comparable as a large incumbent that integrates art, lifestyle, and destination experiences across multiple asset classes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lune Rouge Innovation social profiles
Digital presenceLune Rouge Innovation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lune Rouge Innovation leadership team
Management profileNumber of profiles
Profiles4 records
Lune Rouge Innovation subsidiaries and ownership
Company hierarchySubsidiaries7 records
Lune Rouge Innovation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lune Rouge Innovation M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lune Rouge Innovation
What does Lune Rouge Innovation do?
Lune Rouge Innovation is a private holding company that develops, operates, and invests in projects across entertainment, arts, real estate, and technology. Through its Lune Rouge Entertainment and Lune Rouge Real Estate divisions, it creates immersive entertainment experiences integrating technology with art and music, and develops innovative real estate and hospitality destinations including Maison Alcan (Montreal), Magic City (Miami), and Nukutepipi (French Polynesia). The company also curates the Lune Rouge Collection of contemporary art and operates Zú, which programs the Maison Alcan atrium for entrepreneurial talent.
Is Lune Rouge Innovation a public or private company?
Lune Rouge Innovation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lune Rouge Innovation founded?
Lune Rouge Innovation was founded in 2015. It employs 51 to 100 people.
Where is Lune Rouge Innovation based?
Lune Rouge Innovation is headquartered in Montréal, Canada, in the North America region.
Who are Lune Rouge Innovation's main competitors?
Direct peers on record are Dragone Entertainment, The Really Useful Group, Feld Entertainment, Cirque du Soleil, Related Companies and Faena Group. Emerging players are SoHo House and Cityneon Holdings. Broad incumbents are Live Nation Entertainment and LVMH Moët Hennessy Louis Vuitton.
Does Lune Rouge Innovation have an API?
No public API is recorded for Lune Rouge Innovation.
What industry is Lune Rouge Innovation in?
Lune Rouge Innovation's product category is Entertainment and Real Estate Development. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.